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KIERAN
DELL
Design
and brand work
ƒƒ Graphic design
ƒƒ Brand development
ƒƒ Proofreading / copyediting
ƒƒ Print project management
0415 168 423
kieran_dell@yahoo.com
linkedin.com/in/kierandell
Branding
How I can help you to stand out
Your brand is the story you tell customers about your
company. It’s made up of easily recognisable visual elements,
layout and text elements, and the style of language employed
in your marketing material.
The best brands accentuate the positive benefits of a product
or service in an authentic way. This might seem like a
fairly obvious point, but many companies spend countless
marketing dollars trying to sell benefits that aren’t supported
by their core business, in an attempt to widen their markets.
This kind of marketing doesn’t generate repeat business, and is
often perceived as fake, and ultimately devalues brand equity.
My approach to developing brand identity is to focus on your
business and its qualities. What makes you different from
your competitors? What’s great about you?
Every business – just like every person – is unique, and by
authentically depicting the personality of your business, we
can create a brand that is differentiated from your competitors
in a meaningful way, and draw you out from the crowd.
The process – an example of building a brand
1	 the logo
After the initial research and development of your brand’s
‘personality’, it’s time to translate those ideas into something
concrete – a visual identity that communicates what your
business is about.
For this example I’m using a landscape design company.
The briefing with the client and subsequent research has
shown that the company is highly regarded, but has only a
small clientele, limited to a few neighbourhoods.
The operator only uses skilled and reliable sub-contractors,
and has a reputation for getting the job done on budget
and within time-frames. The work is professional, but not
especially creative.
The logo, or brandmark, developed, might look like this.
Note that the emphasis has been put on strong, solid shapes,
and the traditional staple of landscape design, the concentric
circle. The overall effect is professional and prestigious.
Alternatively, if the company had a reputation for being more
creative in their approach, but less focused on construction,
the brandmark might look more like this:
The idea is not to simply create a logo and other brand
elements that look ‘cool’, or attractive, although there’s
nothing wrong with that. The idea is to communicate
something true and meaningful about your business.
2	 brand collateral
Once the brandmark is approved, a brand style can be
produced using the research and brandmark to inform layouts,
typography, colour, and even tone of language. This brand
style forms the basis of all your marketing communications –
brochures, business cards, flyers, letterheads, print and digital
advertising, website and digital apps.
‘gardens that are
built to last’
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nus.
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mo beri ut late voluptatur acea quid qui ipicati
nonsecatibus re quiam endio. Nem doluptatur si
volupie ndundi dolestio que resedis verum, tempore
optatquate soluptat et et adipsante dem haria nos
doluptatios eum dolenetus aut voluptis ea prorem
facestibus, illam, nem dios esectotas dolore dolorum
volesequi consecu ptatqui nullandanis issitat iatibusam, te
omnis dolenimet que doluptur.
utem sed quid exeria conseditaes que simod explibusdae
simillatur modipitem quature henimagniet rent volum non
et, ut eum simillor re millorunt as in rem nonsectur? Qui
rae. Et aut lis int qui omni te aut facil et est explicius
suntum nobit aborehent endamusdae pro quid exGenis ium
ium fuga.Busaeri busdae occus, ut explati odi re consed ex evendig
nienis ipsam non et odicia sam quo velende ligenda enis
dolupietur reptas quae nonsed eatem ipsunt ex et libus et
quibus re et ut derumet quasimi nvellac eptatquuntum re, sunt
fugiae. Osanduci sum eossinu lloreped quias anis eribus
repedis ea dunt odistibus consequi utatur? Quiam nest
voluptiuntus acepe siti as repeliti tem que derrum ut ute vel
idem voluptatet quo moluptae poremol uptatendi ametur
apidellanda quas
For a free quote, call (03) 9999 9999,
or visit our website, at
www.concentra.com
Veri veliqui dunt officide earunto tatisin rehendita nus.
Sum fugiat etur aut que volupta tempost repudit, nulla-
mene corum nonseque laceaquas eatus eius dio il mo beri
ut late voluptatur acea quid qui ipicati nonsecatibus re
quiam endio. Nem doluptatur si volupie ndundi dolestio
que resedis verum, tempore optatquate soluptat et et
adipsante dem haria nos doluptatios eum dolenetus aut
voluptis ea prorem facestibus, illam, nem dios esectotas
dolore dolorum volesequi consecu ptatqui nullandanis
issitat iatibusam, te omnis dolenimet que doluptur.
utem sed quid exeria conseditaes que simod explibus-
dae simillatur modipitem quature henimagniet rent
volum non et, ut eum simillor re millorunt as in rem
nonsectur? Qui rae. Et aut lis int qui omni te aut facil
et est explicius suntum nobit aborehent endamusdae
pro quid exGenis ium ium fuga.
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evendig nienis ipsam non et odicia sam quo velende
ligenda enis dolupietur reptas quae nonsed eatem
ipsunt ex et libus et quibus re et ut derumet
quasimi nvellac eptatquuntum re, sunt fugiae.
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repedis ea dunt odistibus consequi utatur?
Quiam nest voluptiuntus acepe siti as repeliti
tem que derrum ut ute vel idem voluptatet quo
moluptae poremol uptatendi ametur apidellan-
da quas
‘gardens that are
built to last’
Veri veliqui dunt officide earunto tatisin rehendita
nus.
Sum
fugiat etur aut que volupta tempost repudit,
nullamene corum nonseque laceaquas eatus eius dio il
mo beri ut late voluptatur acea quid qui ipicati
nonsecatibus re quiam endio. Nem doluptatur si
volupie ndundi dolestio que resedis verum, tempore
optatquate soluptat et et adipsante dem haria nos
doluptatios eum dolenetus aut voluptis ea prorem
facestibus, illam, nem dios esectotas dolore dolorum
volesequi consecu ptatqui nullandanis issitat iatibusam, te
omnis dolenimet que doluptur.
utem sed quid exeria conseditaes que simod explibusdae
simillatur modipitem quature henimagniet rent volum non
et, ut eum simillor re millorunt as in rem nonsectur? Qui
rae. Et aut lis int qui omni te aut facil et est explicius
suntum
nobit aborehent endamusdae pro quid exGenis ium
ium fuga.
Busaeri busdae occus, ut explati odi re consed ex evendig
nienis ipsam non et odicia sam quo velende ligenda enis
dolupietur reptas quae nonsed eatem ipsunt ex et libus et
quibus re et ut derumet quasimi nvellac eptatquuntum
re, sunt
fugiae. Osanduci sum eossinu lloreped quias anis eribus
repedis ea dunt odistibus consequi utatur? Quiam
nest
voluptiuntus acepe siti as repeliti tem que derrum
ut ute vel
idem voluptatet quo moluptae poremol uptatendi ametur
apidellanda quas
For a free quote, call (03) 9999 9999,
or visit our website, at
www.concentra.com
Veri veliqui dunt officide earunto tatisin rehendita nus.
Sum
fugiat etur aut que volupta tempost repudit, nulla-
mene corum nonseque laceaquas eatus eius dio il mo beri
ut late voluptatur acea quid qui ipicati nonsecatibus re
quiam endio. Nem doluptatur si volupie ndundi dolestio
que resedis verum, tempore optatquate soluptat et et
adipsante dem haria nos doluptatios eum dolenetus aut
voluptis ea prorem facestibus, illam, nem dios esectotas
dolore dolorum volesequi consecu ptatqui nullandanis
issitat iatibusam, te omnis dolenimet que doluptur.
utem sed quid exeria conseditaes que simod explibus-
dae simillatur modipitem quature henimagniet rent
volum non et, ut eum simillor re millorunt as in rem
nonsectur? Qui rae. Et aut lis int qui omni te aut facil
et est explicius suntum
nobit aborehent endamusdae
pro quid exGenis ium ium fuga.
Busaeri busdae occus, ut explati odi re consed ex
evendig nienis ipsam non et odicia sam quo velende
ligenda enis dolupietur reptas quae nonsed eatem
ipsunt ex et libus et quibus re et ut derumet
quasimi nvellac eptatquuntum
re, sunt fugiae.
Osanduci sum eossinu lloreped quias anis eribus
repedis ea dunt odistibus consequi utatur?
Quiam
nest voluptiuntus acepe siti as repeliti
tem que derrum
ut ute vel idem voluptatet quo
moluptae poremol uptatendi ametur apidellan-
da quas
‘gardens that are
built to last’
Veri veliqui dunt officide earunto tatisin rehendita
nus.
Sum fugiat etur aut que volupta tempost repudit,
nullamene corum nonseque laceaquas eatus eius dio il
mo beri ut late voluptatur acea quid qui ipicati
nonsecatibus re quiam endio. Nem doluptatur si
volupie ndundi dolestio que resedis verum, tempore
optatquate soluptat et et adipsante dem haria nos
doluptatios eum dolenetus aut voluptis ea prorem
facestibus, illam, nem dios esectotas dolore dolorum
volesequi consecu ptatqui nullandanis issitat iatibusam, te
omnis dolenimet que doluptur.
utem sed quid exeria conseditaes que simod explibusdae
simillatur modipitem quature henimagniet rent volum non
et, ut eum simillor re millorunt as in rem nonsectur? Qui
rae. Et aut lis int qui omni te aut facil et est explicius
suntum nobit aborehent endamusdae pro quid exGenis ium
ium fuga.Busaeri busdae occus, ut explati odi re consed ex evendig
nienis ipsam non et odicia sam quo velende ligenda enis
dolupietur reptas quae nonsed eatem ipsunt ex et libus et
quibus re et ut derumet quasimi nvellac eptatquuntum re, sunt
fugiae. Osanduci sum eossinu lloreped quias anis eribus
repedis ea dunt odistibus consequi utatur? Quiam nest
voluptiuntus acepe siti as repeliti tem que derrum ut ute vel
idem voluptatet quo moluptae poremol uptatendi ametur
apidellanda quas
For a free quote, call (03) 9999 9999,
or visit our website, at
www.concentra.com
Veri veliqui dunt officide earunto tatisin rehendita nus.
Sum fugiat etur aut que volupta tempost repudit, nulla-
mene corum nonseque laceaquas eatus eius dio il mo beri
ut late voluptatur acea quid qui ipicati nonsecatibus re
quiam endio. Nem doluptatur si volupie ndundi dolestio
que resedis verum, tempore optatquate soluptat et et
adipsante dem haria nos doluptatios eum dolenetus aut
voluptis ea prorem facestibus, illam, nem dios esectotas
dolore dolorum volesequi consecu ptatqui nullandanis
issitat iatibusam, te omnis dolenimet que doluptur.
utem sed quid exeria conseditaes que simod explibus-
dae simillatur modipitem quature henimagniet rent
volum non et, ut eum simillor re millorunt as in rem
nonsectur? Qui rae. Et aut lis int qui omni te aut facil
et est explicius suntum nobit aborehent endamusdae
pro quid exGenis ium ium fuga.
Busaeri busdae occus, ut explati odi re consed ex
evendig nienis ipsam non et odicia sam quo velende
ligenda enis dolupietur reptas quae nonsed eatem
ipsunt ex et libus et quibus re et ut derumet
quasimi nvellac eptatquuntum re, sunt fugiae.
Osanduci sum eossinu lloreped quias anis eribus
repedis ea dunt odistibus consequi utatur?
Quiam nest voluptiuntus acepe siti as repeliti
tem que derrum ut ute vel idem voluptatet quo
moluptae poremol uptatendi ametur apidellan-
da quas
John Johnson
Managing Director
Tel. (03) 999 9999
Mob. 0909 090 909
Web: www.concentra.com
Background photographs in example marketing materials on this page:
Image © Diego Delso, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.
php?curid=20769068;
Image © Vengolis (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-
sa/4.0)], via Wikimedia Commons
‘gardens that are
built to last’
For a free quote, call (03) 9999 9999,
or visit our website, at
www.concentra.com
2	 Shop collateral
The permanent elements of the in-store signage represent
the ‘core’ of the brand – the brandmark, orange colour and
tagline.
Other elements of the signage – the beauty treatments that
are updated quarterly – can be promoted through temporary
means, such as pull-up or conference banners, back-lit frames
for printed fabric or film, or adhesive vinyl displays. These are
easily changed as the offerings change.
Production
How you can make the most of your brand
Through the consistent use of production techniques and
materials, you can extend the value of your brand, and
deepen the impression you want to create.
Rather than simply spending vast amounts of money in the
hope of getting your message out there, a smartly planned
brand rollout makes use of the groundwork that’s been done
in developing your brand personality to inform the way your
marketing collateral is produced.
Everything, from the kind of paper you choose to print on, to
varnishes and laminates, to special processes like foil-stamping
and embossing, helps to reinforce the unique style of your
company. This extends to the retail environment, where there is
an extraordinary range of products and materials available for
store fit-out, visual merchandising and point-of-sale.
Having worked in design and production management for
over twenty years, I have worked with every kind of print and
manufacturing business, and can advise you of the best fit in
terms of your own brand style.
The process – an example of production
For this example, I’m using a retail beauty therapy company.
The client wants their company to have a strong visual
presence without being overstated (i.e. not gaudy, or ‘try-hard’).
They are planning a quarterly rotation of their beauty
treatments, and see each of these treatments as a ‘flag-ship’
offering.
1	 Brochure
The brochure is printed on a warm-white, satin-coated card-
stock, giving a refined look and feel. This stock complements
the warm colours of the brand. The panels are perforated, so
each treatment promotion can work as a separate DL flyer.
Natural treatments designed
to deepen your beauty.
Natural treatments
designed to deepen
your beauty.
Stand-alone flyers, taken from the brochure
DL brochure, with perforated panels
Staff t-shirts, cotton screen-printed
Retail reception
Melt into your transcendant
self in this indulgent and
sensual treatment based
on the ancient traditions of
the subcontinent.
Melt into your transcendant
self in this indulgent and
sensual treatment based
on the ancient traditions of
the subcontinent.
Melt into your transcendant
self in this indulgent and
sensual treatment based
on the ancient traditions of
the subcontinent.
Back-lit cabinet with printed fabric
Background photographs in example marketing materials on this page:
Image © USGS Bee Inventory and Monitoring Lab from Beltsville, Maryland, USA -
Agapostemon texanus.angelicus, gynandromorph, NM, Hidalgo co, side_2016-06-08-
14.13, Public Domain, https://commons.wikimedia.org/w/index.php?curid=49523614
Image © H. Zell - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.
php?curid=10710835
Image © Max Ronnersjö - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/
index.php?curid=18444331
Price guide
Original design / brand development $100 per hour
Design based on existing branding $80 per hour
Draft changes $80 per hour
Briefings / estimates $0
Hours guide
This table shows a general approximation of the amount of time particular jobs take. All times shown provide for three rounds of client changes. Actual times estimated may vary depending on
the nature of the work. Any work undertaken beyond the three rounds of client changes will incur an additional $80 per hour.
Type of job Approx. hours Approx. turnaround times
DL brochure (6-page) 12 hours, or 2 hours per page 1 week for design, client feedback and corrections
1 week for print*
Poster (A3 / A2) 8 hours 5 days for design, client feedback and corrections
1 week for print*
Large format displays / banners 12 hours 1 week for design, client feedback and corrections
1 week for print / manufacture*
Booklet (A5 / A4) 2 hours per page 12-page brochure – 2 weeks for design, client feedback and corrections; 1 week for print*
24-page brochure – 3 weeks for design, client feedback and corrections; 1 week for print*
Small collateral – digital ad / web graphics 1 hour per item 2 days for design, client feedback and corrections
* Print times may vary depending on printers’ schedule and production method (i.e. digital / offset printing / large format print and manufacture).
KIERAN
DELL
Design
and brand work
The following pages show some more examples of work I have
done in the areas of design, brand and visual ID development,
illustration and photography.
Strathmore Primary School
Magazines
1
FROM THE
PRINCIPAL’S DESKTo all members of the Strathmore Primary
School Community.
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Debbie Starpins, Principal
JUNIORSCHOOL
COUNCIL2015
BACK ROW Liam Sacco, Zain Yamak, Emma McKinnon, Luke Mapperson, Andre Colakovski
2ND
ROW Cooper Cuthbertson, Emily Ioannou, Christian Glendza, Jargen Aksakal, Zoe Novacek, Mitchell Egan
SEATED Eden Caruana, Laura Smith, Maya Koo, Rhiannon Stewart, Zoe Soumalias
HOUSE
CAPTAINS2015
BACK ROW Jackson Curcija, Thomas Sayers, Sebastian Gergis, Will Halley, Peter Babatsikos, Tyrese Perera
2ND
ROW
Josh Stakemire, Darcy Cooke, Lizge Erdemir, Felix Morrisey, Zachary Winczaruk, Kaan Gavas,
Aaron Suitela
SEATED Sienna Gauci, Ruby Atallah, Ivy Atallah, Ela Dogruyol, Renee Pocock, Bella Stakemire
46 47
The Buddies Project is a
new initiative at Strathmore
Primary School. This is a
program where grade prep
students along with their
grade five buddy worked
together to produce a large
outdoor installation for
permanent display around the
school grounds.
Working together on a large project
requires co-operation, turn taking,
problem solving, listening, working
with a partner, in small groups and
as a whole class and considering the
ideas of others to name just a few.
Grade five students in particular had
the opportunity to build on their
interpersonal skills by becoming great
role models for their buddy. They were
there to guide them, assist them and
give their buddy the direction needed in
order to complete the task. There were
some really fantastic displays of positive
leadership during these sessions.
This project also included the
Environment and Sustainability
component of the curriculum and
students had the opportunity to
research the appropriate plants to pot
in the tyres and have their say on what
plants they would like to have in the
playground. The Environmental team
will also take their green thumbs to the
plants and ensure they are watered and
cared for.
Fundraising was imperative at the
beginning of this project as we didn’t
have a budget to work with! Students
decided to have a ‘Crazy Hair’ day to
raise as much money as possible.
A total of $650 was raised by the school
community and this went towards
buying the paint and materials needed
to start the project. North End Tyres
in Tullamarine donated the tyres and
Bunnings Maribyrnong and Pascoe
Vale kindly donated most of the paint
we needed. We are so grateful to these
organisations for their support.
We hope the students are proud of
their finished product and hopefully
they have helped brighten the school
grounds for all of the Strathmore
Primary School community to enjoy.
BUDDIES
PROGRAM
PRIMARY
DAZE 2015
YEAR BOOKYEAR BOOK
United Arab Emirates
Arabic Reading, Writing and Spelling
English Reading, Writing and Spelling
Mathematics
Science
2010
Ministry of Education Dubai
National Assessment Program
Measures of Student Development visual ID development and brochure UAE National Assessment Program cover design
Measures of Student Development (MSD)
The MSD program is designed to
{ assist with placement into a year level
{ assess performance within a year level
{ investigate development of verbal and quantitative
skills over time
{ assist with subject choice in the senior secondary
years (11 and 12)
{ predict performance in year 12
MSD tests are skills rather than curriculum based. They
are designed to be used in conjunction with achievement
tests (such as class tests, PAT tests) to identify students
working at levels above or below their ability.
Program Overview
There are four MSD subtests with each assessing a range
of general reasoning skills appropriate to typical curricula
in primary and secondary schools. These are:
{ Verbal (V) and Quantitative (Q)
The V items use contexts found in humanities, arts
and the social sciences (HASS) while the Q items
use contexts found in mathematics and science (MS).
{ Abstract reasoning (A)
Items assess reasoning skills in a language free
environment.
{ Written Communication (W)
An essay-based writing task assessing student
creativity, spelling, language and content.
Schools have the flexibility to select any combination of
the above MSD subtests.
Note: Verbal (V) and Quantitative (Q) items are
contained in the one test booklet.
Reporting MSD Scores
Frequency
Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Above Level 6
0
4
8
12
16
20
24
28
32
36
Overall reasoning score
ART Abstract items
MS Quarantine items
HASS Verbal items
170 or more160-169150-159140-149130-139120-129110-119100-10990-9980-8970-7960-6950-59less
than 50
Overall reasoning score
ART Abstract items
MS Quarantine items
HASS Verbal items mean 105.1
mean 102.7
mean 103.5
mean 103.8
School Report
Common scales for V, Q and A items have been generated
for the MSD program to allow
{ the monitoring of the performances of a particular
year level between sittings
{ comparing performances by different year levels
within one particular calendar year
{ recording individual student performances over time
All V, Q and A results are reported to the school as
{ raw scores for each ability
{ number of items not attempted
{ scale scores for each ability
{ an overall scale score
Results are reported both numerically and graphically
and sent to the school as spreadsheets. These allow
schools to add extra data and to sort results in any
manner required.
Individual Student Report
An additional service of the MSD program is the provision
of a custom printed Individual Student Report for parents.
Schools also receive an electronic copy.
The student report features the school crest and provides a
{ brief description of the nature of the V, Q and A
components in the test
{ series of descriptors detailing skill levels
{ legend explaining how to read the report
{ graphic display of an individual’s performance at a
particular sitting of V, Q and (if required) A results.
For both reports, an overall assessment of General
Reasoning across the curriculum (GR) is reported as well.
Assessment of Writing (W) is reported separately.
Measures of Student Development
Measures of Student Development
SampleStudentReport
Level6
Level5
Level4
Level3
Level2
Level1
HASSSummary:
TheHASSsection
addressesthe
following
overlapping
processes:
•comprehensionand
analysisoftext,
tablesandvisual
images
•assessmentof
evidenceand
evaluationof
arguments
•relating,synthesis
andapplicationof
concepts
150
130
110
90
70
50
Humanities,Artsand
SocialSciences
(HASS)
Mathematicsand
Science(MS)
AbstractReasoning
(Non-verbal)(ART)
GeneralReasoning
(GR)
MSSummary:
TheMSsection
addressesthe
following
overlapping
processes:
•comprehension,
classificationand
analysisofdata&
information
presentedin
variousmodes
(numeric,tabular,
graphic,text)
•useofinformation
andevidenceto
drawconclusions
andmake
generalisations
•transform,
reorganise
synthesiseand
applydata/tosolve
practicallogical
andquantitative
problems
ARTSummary:
TheARTsection
addressesthe
following
overlapping
processes:
•comprehensionand
analysisof
information
presentedin
nonverbalformats
•synthesisand
applicationof
nonverbal
information
GRSummary:
TheGRsection
addressesthe
following
overlapping
processes:
•comprehensionand
analysisof
information
presentedin
variousmodes
•evaluationofand
inferencefrom
informationand
evidence
•reorganisation,
transformation,
relating,synthesis
andapplicationof
informationand
concepts
FurtherinformationontheMSDprogramcanbefoundon
thewebsite
www.acer.edu.au/tests/msd
OrderingMSDTests
ToorderMSDtestsortodiscusstheprogram,pleasecontact
JohnMorath:
0392775624
morath@acer.edu.au
OR
MalcolmHunt:
0392775574
hunt@acer.edu.au
CEED and EPS –
How they connect in your
professional development
1
PROMOTION /
PROBATION
Education Performance
Standards Framework
PERFORMANCE
 Candidate
discusses with
supervisor
 Candidate
initiates  External to
candidate  In development –
not relevant for
2016 promotion
Evidence
LEARNING
AND
TEACHING
CRITERIA
Development
opportunities
Faculty
perspective
(ADE report)
External
assessor report
Peer assessment
of teaching

Performance
development plan

Faculty peer
partnership

Self-assessment
narrative




 




Recent work for
Monash University’s
Office of Learning
and Teaching
2
CEED themes and their
alignment with the EPS Learning
and Teaching Criteria
➊ Design and plan learning
➋ Teaching and supporting learning
➌ Assessment and feedback
➍ Effective learning environment
and support
➎ SOTL, and professional activities
➏ Teaching practice
EPS Criteria
Teaching and Assessment
➊ ➋ ➌ ➎ ➏Matching criteria
➍ ➏
Curriculum Design
Matching criteria ➌➊
Technology and Space
➌ ➏➋Matching criteria
Student Empowerment
➋ ➌ ➍ ➎ ➏Matching Criteria
Scholarship of Teaching and Learning
➋ ➎ ➏Matching criteria
Leadership, Mentoring and Recognition
➍ ➎ ➏Matching criteria ➊
Maximising Sessional Teaching Outcomes
➊ ➋ ➏Matching criteria
EPS and CEED are fully aligned and integrated to
support and reward educators at Monash. They
are part of the wider transformational agenda
of Better Teaching, Better Learning, which will
ensure we achieve the strategic objective of Focus
Monash 2015 – 2020, that our education will be
excellent, international, enterprising and inclusive.
As EPS and CEED work together you can start with one
element, for instance choosing a CEED module that will help
you with an aspect of your teaching. You will then be able to
apply what you have learnt from the module to the relevant
EPS criterion in your performance development, probation
and promotion processes, and demonstrate how you have
implemented change in your practice or approach as a result.
Or, you may start with the Learning and Teaching Criteria to
see where your strengths and professional interests lie. You
can then identify the relevant CEED theme or themes that will
help to define the performance development path you want
to pursue and which modules to undertake within a year, or
across a number of years.
The table below lists the six Learning and Teaching Criteria.
The table to the right shows how the CEED themes align with
those Criteria.
CEED Themes
2009 PISA Report – this is an example of a lengthier document, a 300+ page
report containing over 100 large and complex graphs.
Programme for International Student Assessment
The PISA 2009 assessment of
students’ reading, mathematical
and scientific literacy
Sue Thomson
Lisa De Bortoli
Marina Nicholas
Kylie Hillman
Sarah Buckley
Challenges
for Australian
Education:
Results from
PISA 2009
Challenges for Australian Education: Results from PISA 2009 51
The OECD average between the 5th
and 95th
percentile was 305 score points. However, the
difference in scores between the 5th
and 95th
percentile varied considerably within the different
countries. Among the OECD countries, the widest differences between the lowest and highest
performing students were found in Israel (366 score points), France (347 score points) and
Luxembourg (342 score points). There was 325 score points between the 5th
and 95th
percentile in
Australia. For partner countries, the widest differences were found in Bulgaria (368 score points)
and Dubai (UAE) with 350 score points.
The narrowest differences between the lowest and highest performing students were found in
the partner country, Macao – China, with 251 score points between the 5th
and 95th
percentile,
followed by Korea and Shanghai – China, both top performing countries with a difference of 258
and 262 score points respectively between the lowest and highest performing students.
The reading literacy proficiency levels provide further detail about student performance by
describing the competencies students at each level have displayed. The proportion of students at
each reading literacy proficiency level, from Below Level 1b to Level 6, are presented by country
in Figure 3.1. Countries have been ordered by the percentage of students classified as below Level
2 (the OECD baseline), with the lowest proportions of students below Level 2 placed at the top of
the figure and countries with the highest proportion of students below Level 2 at the bottom.
As described in Chapter 2, those students at the higher end of the reading literacy proficiency scale
are more skilled readers. Students who scored between 626 and 698 score points were placed at
Level 5 and students who scored more than 699 score points were placed at Level 6.
At Level 6, students are able to make multiple inferences, comparisons and contrasts that are
detailed and are able to hypothesise about or critically evaluate a complex text on an unfamiliar
topic. These students are also capable of integrating information from more than one text and
can apply sophisticated understandings from beyond the text. On average, almost one per cent
(0.8%) of students across OECD countries performed at this level. New Zealand and Singapore
had more than twice as many students as the OECD average performing at Level 6, with three per
cent. Australia was one of six countries (along with the United States, Finland, Canada, Japan and
Shanghai – China) to have around two per cent of students at Level 6.
Students who were proficient at Level 5 were capable of locating and organising several pieces of
deeply embedded information and were able to critically evaluate or draw hypotheses by drawing
on specialised knowledge. Those students who had achieved Level 6 were also proficient at Level
5 tasks and students achieving at these levels are referred to as top performers. On average, the
proportion of students across OECD countries who achieved Level 5 or 6 was eight per cent. In
Shanghai – China, almost one-fifth (20%) of students achieved this level. Other countries who
were top performers, achieving high mean scores, also achieved the highest proportion of students
placed at Level 5 or 6. These countries were: Hong Kong – China (12%); Canada (13%); Australia
(13%); Korea (13%); Japan (13%); Finland (15%); Singapore (16%) and New Zealand (16%).
It is not only important to examine those students who are highly proficient readers, but also to
identify those students who are at the lower end of the reading literacy proficiency scale. These are
the students who have less developed reading literacy skills. As discussed in Chapter 2, students
who have not reached a proficiency of Level 2 are considered, according to the PISA definition,
to be at serious risk of not being able to participate adequately in the 21st
century work-force and
contribute as productive citizens.
On average, across OECD countries, almost one-fifth (19%) of students did not perform at Level 2
(between 408 and 480 score points). In some countries, the proportion of students who did not reach
Level 2 was twice that of the OECD average–Uruguay (42%), Bulgaria (41%) and Mexico (40%)
are such examples. Fourteen per cent of Australian students failed to reach Level 2, similar to the
proportions in New Zealand and Japan. Shanghai – China and Korea had the lowest percentages of
students who failed to achieve Level 2 with four and six per cent of students, respectively.
Students who perform at Level 1a are able to locate one or more independent pieces of explicitly
stated information, recognise the main theme or author’s purpose in a text about a familiar
topic, and make a simple connection between information in the text and common, everyday
knowledge. Thirteen per cent of students across all OECD countries performed at Level 1a, while
in Australia, only 10 per cent of students were classified at this level.
52 Australian students’ performance in reading literacy
In cases in which the proportion of students in a proficiency level is one per cent or less, the level still appears in the figure but the numeric label “1”, does not.
This convention has been used for all figures about proficiency levels in this chapter.
0 20 40 60 80 100100 80 60 40 20 0
Uruguay
Bulgaria
Mexico
Serbia
Dubai (UAE)
Chile
Austria
Russian Federation
Israel
Luxembourg
Turkey
Lithuania
Czech Republic
Croatia
Slovak Republic
Greece
Slovenia
Italy
France
Spain
OECD average
Germany
United Kingdom
Belgium
Portugal
United States
Latvia
Hungary
Sweden
Ireland
Iceland
Switzerland
Liechtenstein
Chinese Taipei
Denmark
Poland
Norway
Macao – China
New Zealand
Netherlands
Australia
Japan
Estonia
Singapore
Canada
Hong Kong – China
Finland
Korea
Shanghai – China
Below Level 1b Level 1a Level 2 Level 3 Level 4 Level 5 Level 6Level 1b
3 13 29 35 17 2
5 15 33 33 12
2 6 17 30 31 13 2
7 16 31 32 11
2 8 20 30 27 11 2
3 9 19 28 26 13 3
2 11 26 34 21 5
3 9 18 28 27 11 2
3 10 20 28 24 11 2
2 12 25 28 24 9
3 10 19 26 25 13 3
3 12 31 35 17 3
3 11 24 31 22 8
3 11 24 31 22 7
3 12 26 33 21 4
4 11 25 34 21 5
3 13 24 31 25 4
4 12 23 30 23 7
4 12 22 31 22 8
2 4 12 23 31 22 6
2 4 12 23 30 20 8
5 12 24 31 22 6
3 14 29 33 17 3
4 13 24 28 21 8 2
4 13 26 32 20 5
5 12 20 26 25 10
4 13 25 29 20 7
4 13 22 29 23 7
5 13 24 29 21 7
5 14 27 33 18 3
2 6 12 21 27 22 8
5 14 24 29 20 5
5 15 26 29 19 4
6 14 26 29 18 5
6 16 28 29 17 4
5 16 27 31 16 3
5 17 27 27 17 5
6 18 30 29 14 3
6 18 32 29 12 2
3 7 16 24 27 17 5
4 8 15 22 25 18 6
2 7 19 32 27 11 3
2 8 17 24 26 17 5
7 22 33 26 9
4 9 18 25 23 15 5
2 9 22 33 25 8
3 11 25 33 21 5
8 13 20 23 22 11 3
6 12 24 28 20 8 2
Figure 3.1 Reading literacy proficiency levels by country
Illustration work
Photography

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Kieran Dell design

  • 1. KIERAN DELL Design and brand work ƒƒ Graphic design ƒƒ Brand development ƒƒ Proofreading / copyediting ƒƒ Print project management 0415 168 423 kieran_dell@yahoo.com linkedin.com/in/kierandell
  • 2. Branding How I can help you to stand out Your brand is the story you tell customers about your company. It’s made up of easily recognisable visual elements, layout and text elements, and the style of language employed in your marketing material. The best brands accentuate the positive benefits of a product or service in an authentic way. This might seem like a fairly obvious point, but many companies spend countless marketing dollars trying to sell benefits that aren’t supported by their core business, in an attempt to widen their markets. This kind of marketing doesn’t generate repeat business, and is often perceived as fake, and ultimately devalues brand equity. My approach to developing brand identity is to focus on your business and its qualities. What makes you different from your competitors? What’s great about you? Every business – just like every person – is unique, and by authentically depicting the personality of your business, we can create a brand that is differentiated from your competitors in a meaningful way, and draw you out from the crowd. The process – an example of building a brand 1 the logo After the initial research and development of your brand’s ‘personality’, it’s time to translate those ideas into something concrete – a visual identity that communicates what your business is about. For this example I’m using a landscape design company. The briefing with the client and subsequent research has shown that the company is highly regarded, but has only a small clientele, limited to a few neighbourhoods. The operator only uses skilled and reliable sub-contractors, and has a reputation for getting the job done on budget and within time-frames. The work is professional, but not especially creative. The logo, or brandmark, developed, might look like this. Note that the emphasis has been put on strong, solid shapes, and the traditional staple of landscape design, the concentric circle. The overall effect is professional and prestigious. Alternatively, if the company had a reputation for being more creative in their approach, but less focused on construction, the brandmark might look more like this: The idea is not to simply create a logo and other brand elements that look ‘cool’, or attractive, although there’s nothing wrong with that. The idea is to communicate something true and meaningful about your business. 2 brand collateral Once the brandmark is approved, a brand style can be produced using the research and brandmark to inform layouts, typography, colour, and even tone of language. This brand style forms the basis of all your marketing communications – brochures, business cards, flyers, letterheads, print and digital advertising, website and digital apps. ‘gardens that are built to last’ Veri veliqui dunt officide earunto tatisin rehendita nus. Sum fugiat etur aut que volupta tempost repudit, nullamene corum nonseque laceaquas eatus eius dio il mo beri ut late voluptatur acea quid qui ipicati nonsecatibus re quiam endio. Nem doluptatur si volupie ndundi dolestio que resedis verum, tempore optatquate soluptat et et adipsante dem haria nos doluptatios eum dolenetus aut voluptis ea prorem facestibus, illam, nem dios esectotas dolore dolorum volesequi consecu ptatqui nullandanis issitat iatibusam, te omnis dolenimet que doluptur. utem sed quid exeria conseditaes que simod explibusdae simillatur modipitem quature henimagniet rent volum non et, ut eum simillor re millorunt as in rem nonsectur? Qui rae. Et aut lis int qui omni te aut facil et est explicius suntum nobit aborehent endamusdae pro quid exGenis ium ium fuga.Busaeri busdae occus, ut explati odi re consed ex evendig nienis ipsam non et odicia sam quo velende ligenda enis dolupietur reptas quae nonsed eatem ipsunt ex et libus et quibus re et ut derumet quasimi nvellac eptatquuntum re, sunt fugiae. Osanduci sum eossinu lloreped quias anis eribus repedis ea dunt odistibus consequi utatur? Quiam nest voluptiuntus acepe siti as repeliti tem que derrum ut ute vel idem voluptatet quo moluptae poremol uptatendi ametur apidellanda quas For a free quote, call (03) 9999 9999, or visit our website, at www.concentra.com Veri veliqui dunt officide earunto tatisin rehendita nus. Sum fugiat etur aut que volupta tempost repudit, nulla- mene corum nonseque laceaquas eatus eius dio il mo beri ut late voluptatur acea quid qui ipicati nonsecatibus re quiam endio. Nem doluptatur si volupie ndundi dolestio que resedis verum, tempore optatquate soluptat et et adipsante dem haria nos doluptatios eum dolenetus aut voluptis ea prorem facestibus, illam, nem dios esectotas dolore dolorum volesequi consecu ptatqui nullandanis issitat iatibusam, te omnis dolenimet que doluptur. utem sed quid exeria conseditaes que simod explibus- dae simillatur modipitem quature henimagniet rent volum non et, ut eum simillor re millorunt as in rem nonsectur? Qui rae. Et aut lis int qui omni te aut facil et est explicius suntum nobit aborehent endamusdae pro quid exGenis ium ium fuga. Busaeri busdae occus, ut explati odi re consed ex evendig nienis ipsam non et odicia sam quo velende ligenda enis dolupietur reptas quae nonsed eatem ipsunt ex et libus et quibus re et ut derumet quasimi nvellac eptatquuntum re, sunt fugiae. Osanduci sum eossinu lloreped quias anis eribus repedis ea dunt odistibus consequi utatur? Quiam nest voluptiuntus acepe siti as repeliti tem que derrum ut ute vel idem voluptatet quo moluptae poremol uptatendi ametur apidellan- da quas ‘gardens that are built to last’ Veri veliqui dunt officide earunto tatisin rehendita nus. Sum fugiat etur aut que volupta tempost repudit, nullamene corum nonseque laceaquas eatus eius dio il mo beri ut late voluptatur acea quid qui ipicati nonsecatibus re quiam endio. Nem doluptatur si volupie ndundi dolestio que resedis verum, tempore optatquate soluptat et et adipsante dem haria nos doluptatios eum dolenetus aut voluptis ea prorem facestibus, illam, nem dios esectotas dolore dolorum volesequi consecu ptatqui nullandanis issitat iatibusam, te omnis dolenimet que doluptur. utem sed quid exeria conseditaes que simod explibusdae simillatur modipitem quature henimagniet rent volum non et, ut eum simillor re millorunt as in rem nonsectur? Qui rae. Et aut lis int qui omni te aut facil et est explicius suntum nobit aborehent endamusdae pro quid exGenis ium ium fuga. Busaeri busdae occus, ut explati odi re consed ex evendig nienis ipsam non et odicia sam quo velende ligenda enis dolupietur reptas quae nonsed eatem ipsunt ex et libus et quibus re et ut derumet quasimi nvellac eptatquuntum re, sunt fugiae. Osanduci sum eossinu lloreped quias anis eribus repedis ea dunt odistibus consequi utatur? Quiam nest voluptiuntus acepe siti as repeliti tem que derrum ut ute vel idem voluptatet quo moluptae poremol uptatendi ametur apidellanda quas For a free quote, call (03) 9999 9999, or visit our website, at www.concentra.com Veri veliqui dunt officide earunto tatisin rehendita nus. Sum fugiat etur aut que volupta tempost repudit, nulla- mene corum nonseque laceaquas eatus eius dio il mo beri ut late voluptatur acea quid qui ipicati nonsecatibus re quiam endio. Nem doluptatur si volupie ndundi dolestio que resedis verum, tempore optatquate soluptat et et adipsante dem haria nos doluptatios eum dolenetus aut voluptis ea prorem facestibus, illam, nem dios esectotas dolore dolorum volesequi consecu ptatqui nullandanis issitat iatibusam, te omnis dolenimet que doluptur. utem sed quid exeria conseditaes que simod explibus- dae simillatur modipitem quature henimagniet rent volum non et, ut eum simillor re millorunt as in rem nonsectur? Qui rae. Et aut lis int qui omni te aut facil et est explicius suntum nobit aborehent endamusdae pro quid exGenis ium ium fuga. Busaeri busdae occus, ut explati odi re consed ex evendig nienis ipsam non et odicia sam quo velende ligenda enis dolupietur reptas quae nonsed eatem ipsunt ex et libus et quibus re et ut derumet quasimi nvellac eptatquuntum re, sunt fugiae. Osanduci sum eossinu lloreped quias anis eribus repedis ea dunt odistibus consequi utatur? Quiam nest voluptiuntus acepe siti as repeliti tem que derrum ut ute vel idem voluptatet quo moluptae poremol uptatendi ametur apidellan- da quas ‘gardens that are built to last’ Veri veliqui dunt officide earunto tatisin rehendita nus. Sum fugiat etur aut que volupta tempost repudit, nullamene corum nonseque laceaquas eatus eius dio il mo beri ut late voluptatur acea quid qui ipicati nonsecatibus re quiam endio. Nem doluptatur si volupie ndundi dolestio que resedis verum, tempore optatquate soluptat et et adipsante dem haria nos doluptatios eum dolenetus aut voluptis ea prorem facestibus, illam, nem dios esectotas dolore dolorum volesequi consecu ptatqui nullandanis issitat iatibusam, te omnis dolenimet que doluptur. utem sed quid exeria conseditaes que simod explibusdae simillatur modipitem quature henimagniet rent volum non et, ut eum simillor re millorunt as in rem nonsectur? Qui rae. Et aut lis int qui omni te aut facil et est explicius suntum nobit aborehent endamusdae pro quid exGenis ium ium fuga.Busaeri busdae occus, ut explati odi re consed ex evendig nienis ipsam non et odicia sam quo velende ligenda enis dolupietur reptas quae nonsed eatem ipsunt ex et libus et quibus re et ut derumet quasimi nvellac eptatquuntum re, sunt fugiae. Osanduci sum eossinu lloreped quias anis eribus repedis ea dunt odistibus consequi utatur? Quiam nest voluptiuntus acepe siti as repeliti tem que derrum ut ute vel idem voluptatet quo moluptae poremol uptatendi ametur apidellanda quas For a free quote, call (03) 9999 9999, or visit our website, at www.concentra.com Veri veliqui dunt officide earunto tatisin rehendita nus. Sum fugiat etur aut que volupta tempost repudit, nulla- mene corum nonseque laceaquas eatus eius dio il mo beri ut late voluptatur acea quid qui ipicati nonsecatibus re quiam endio. Nem doluptatur si volupie ndundi dolestio que resedis verum, tempore optatquate soluptat et et adipsante dem haria nos doluptatios eum dolenetus aut voluptis ea prorem facestibus, illam, nem dios esectotas dolore dolorum volesequi consecu ptatqui nullandanis issitat iatibusam, te omnis dolenimet que doluptur. utem sed quid exeria conseditaes que simod explibus- dae simillatur modipitem quature henimagniet rent volum non et, ut eum simillor re millorunt as in rem nonsectur? Qui rae. Et aut lis int qui omni te aut facil et est explicius suntum nobit aborehent endamusdae pro quid exGenis ium ium fuga. Busaeri busdae occus, ut explati odi re consed ex evendig nienis ipsam non et odicia sam quo velende ligenda enis dolupietur reptas quae nonsed eatem ipsunt ex et libus et quibus re et ut derumet quasimi nvellac eptatquuntum re, sunt fugiae. Osanduci sum eossinu lloreped quias anis eribus repedis ea dunt odistibus consequi utatur? Quiam nest voluptiuntus acepe siti as repeliti tem que derrum ut ute vel idem voluptatet quo moluptae poremol uptatendi ametur apidellan- da quas John Johnson Managing Director Tel. (03) 999 9999 Mob. 0909 090 909 Web: www.concentra.com Background photographs in example marketing materials on this page: Image © Diego Delso, CC BY-SA 3.0, https://commons.wikimedia.org/w/index. php?curid=20769068; Image © Vengolis (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by- sa/4.0)], via Wikimedia Commons ‘gardens that are built to last’ For a free quote, call (03) 9999 9999, or visit our website, at www.concentra.com
  • 3. 2 Shop collateral The permanent elements of the in-store signage represent the ‘core’ of the brand – the brandmark, orange colour and tagline. Other elements of the signage – the beauty treatments that are updated quarterly – can be promoted through temporary means, such as pull-up or conference banners, back-lit frames for printed fabric or film, or adhesive vinyl displays. These are easily changed as the offerings change. Production How you can make the most of your brand Through the consistent use of production techniques and materials, you can extend the value of your brand, and deepen the impression you want to create. Rather than simply spending vast amounts of money in the hope of getting your message out there, a smartly planned brand rollout makes use of the groundwork that’s been done in developing your brand personality to inform the way your marketing collateral is produced. Everything, from the kind of paper you choose to print on, to varnishes and laminates, to special processes like foil-stamping and embossing, helps to reinforce the unique style of your company. This extends to the retail environment, where there is an extraordinary range of products and materials available for store fit-out, visual merchandising and point-of-sale. Having worked in design and production management for over twenty years, I have worked with every kind of print and manufacturing business, and can advise you of the best fit in terms of your own brand style. The process – an example of production For this example, I’m using a retail beauty therapy company. The client wants their company to have a strong visual presence without being overstated (i.e. not gaudy, or ‘try-hard’). They are planning a quarterly rotation of their beauty treatments, and see each of these treatments as a ‘flag-ship’ offering. 1 Brochure The brochure is printed on a warm-white, satin-coated card- stock, giving a refined look and feel. This stock complements the warm colours of the brand. The panels are perforated, so each treatment promotion can work as a separate DL flyer. Natural treatments designed to deepen your beauty. Natural treatments designed to deepen your beauty. Stand-alone flyers, taken from the brochure DL brochure, with perforated panels Staff t-shirts, cotton screen-printed Retail reception Melt into your transcendant self in this indulgent and sensual treatment based on the ancient traditions of the subcontinent. Melt into your transcendant self in this indulgent and sensual treatment based on the ancient traditions of the subcontinent. Melt into your transcendant self in this indulgent and sensual treatment based on the ancient traditions of the subcontinent. Back-lit cabinet with printed fabric Background photographs in example marketing materials on this page: Image © USGS Bee Inventory and Monitoring Lab from Beltsville, Maryland, USA - Agapostemon texanus.angelicus, gynandromorph, NM, Hidalgo co, side_2016-06-08- 14.13, Public Domain, https://commons.wikimedia.org/w/index.php?curid=49523614 Image © H. Zell - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index. php?curid=10710835 Image © Max Ronnersjö - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/ index.php?curid=18444331
  • 4. Price guide Original design / brand development $100 per hour Design based on existing branding $80 per hour Draft changes $80 per hour Briefings / estimates $0 Hours guide This table shows a general approximation of the amount of time particular jobs take. All times shown provide for three rounds of client changes. Actual times estimated may vary depending on the nature of the work. Any work undertaken beyond the three rounds of client changes will incur an additional $80 per hour. Type of job Approx. hours Approx. turnaround times DL brochure (6-page) 12 hours, or 2 hours per page 1 week for design, client feedback and corrections 1 week for print* Poster (A3 / A2) 8 hours 5 days for design, client feedback and corrections 1 week for print* Large format displays / banners 12 hours 1 week for design, client feedback and corrections 1 week for print / manufacture* Booklet (A5 / A4) 2 hours per page 12-page brochure – 2 weeks for design, client feedback and corrections; 1 week for print* 24-page brochure – 3 weeks for design, client feedback and corrections; 1 week for print* Small collateral – digital ad / web graphics 1 hour per item 2 days for design, client feedback and corrections * Print times may vary depending on printers’ schedule and production method (i.e. digital / offset printing / large format print and manufacture).
  • 5. KIERAN DELL Design and brand work The following pages show some more examples of work I have done in the areas of design, brand and visual ID development, illustration and photography.
  • 6. Strathmore Primary School Magazines 1 FROM THE PRINCIPAL’S DESKTo all members of the Strathmore Primary School Community. Rum vel modi seque venim ra aliquisquam evenien digenih illatem ad et quid quas doluptat a et quae nihicip santinctum idi optat. Um laboreptamus event exerum fugitio offic totas doluptat optia dempernatem atur alitaesed mi, comnimagnat enimaiost, omnis cuptusa mendem lant omnis seditatente re nus idem repudae volum sit quiae. Et desse nobit fugitibus eveliae voles mi, qui rendici aspidit enti nobitenda sanis eniscii squatis enis raturi quis aligentiate peruptaectae aut optat. Um reperfe rnatur aligene sandene cullaut mint et harchil int illam etum et volorist am et officil essit perem etur, occabor isquam et es vellesciet venimus vollori asiniende molorro reseque lacessendae nim aut esectas sus el et fuga. Est ea ad modition rerunto quatur magnia plitate sequide nitium nem. Magniatemque pe omnimporibus adit inctiur am quod qui andel ipsam volora doluptaquis as ea vellecto inctur, omnia doluptat re ped ullibus dolupic iandaerero velicidis mo mint, quame idelecuptur, sus consequae sitia conempo rporitia dit que exero quo cusam hil mod moluptatem quodi oditin pere pro blabo. Bea velessunt, cones most, que omni nossi iduciatur, vel eum, quodit ad quam que venim rem qui odi consequ idernat es re quiae de quo dolores sitiae. Nosaest, exerum quiae il eati vid min remodit qui si dolore qui dolorepudi atiae et ut harit ute aut quam faciatendit dolorporere consequundi con re reius, nestia dolendicae prorepra accae aut et labo. Evendit, aspiene nis dolorrum quam, velenda aliquae stibus, sum quam, sequi nusanis voloratur sequi blaboribus nos dest optat modia nobis estium re que volupta voluptatur, cus, explabo recerum quiam, secum facerer estioss imporrovid magnime prepratio eaquisquati santia perchitatia a cuptate velendia doluptatatem nem. Itatisit explias quis et quam consect enimporehent el mos dernam si sum quas re con pre percimil is es et pro bearum volore enda sint dolupie nihicim quas nullici debis quo doluptas qui illandam, sunt hiciet antores voluptus ene eremqui nisciendit volorio. Nequae eati culparum es eaqui cuptius modit omnihil icimagnis entibus rem reritio maionsequis a sentiae parchil luptat dolorepta sant. Liquias imoluptatius exero occullatus eum fugiand iciatem. Udam, vel et provitam quat faccate eatet ea cuptiaspid que sed eum necae sitatur ad etur? Olore volore maiosa cus, audam quis a voluptatessi vel moluptur, cone quam que pa explit autesse cturion nis dolorio vel minia cullam qui totae si dolo et velecus magnit enihil maxim audipsam litia voloreperit modit, omnihit ipit plabo. Ceati unt provid quodi none destrum enit omnis este incimax imenit apite sequia illupta tibeaquae cupicimpos arum harum ius, ventius is et, ut et fuga. Nem ab ilit pe dem quia erovit experro mosam, quae sim reptam, consequ asimaximpos deliam enis eveliquo eostescipsa ex et ullo mo coris ducitec uptatiu sanditature lit Debbie Starpins, Principal JUNIORSCHOOL COUNCIL2015 BACK ROW Liam Sacco, Zain Yamak, Emma McKinnon, Luke Mapperson, Andre Colakovski 2ND ROW Cooper Cuthbertson, Emily Ioannou, Christian Glendza, Jargen Aksakal, Zoe Novacek, Mitchell Egan SEATED Eden Caruana, Laura Smith, Maya Koo, Rhiannon Stewart, Zoe Soumalias HOUSE CAPTAINS2015 BACK ROW Jackson Curcija, Thomas Sayers, Sebastian Gergis, Will Halley, Peter Babatsikos, Tyrese Perera 2ND ROW Josh Stakemire, Darcy Cooke, Lizge Erdemir, Felix Morrisey, Zachary Winczaruk, Kaan Gavas, Aaron Suitela SEATED Sienna Gauci, Ruby Atallah, Ivy Atallah, Ela Dogruyol, Renee Pocock, Bella Stakemire 46 47 The Buddies Project is a new initiative at Strathmore Primary School. This is a program where grade prep students along with their grade five buddy worked together to produce a large outdoor installation for permanent display around the school grounds. Working together on a large project requires co-operation, turn taking, problem solving, listening, working with a partner, in small groups and as a whole class and considering the ideas of others to name just a few. Grade five students in particular had the opportunity to build on their interpersonal skills by becoming great role models for their buddy. They were there to guide them, assist them and give their buddy the direction needed in order to complete the task. There were some really fantastic displays of positive leadership during these sessions. This project also included the Environment and Sustainability component of the curriculum and students had the opportunity to research the appropriate plants to pot in the tyres and have their say on what plants they would like to have in the playground. The Environmental team will also take their green thumbs to the plants and ensure they are watered and cared for. Fundraising was imperative at the beginning of this project as we didn’t have a budget to work with! Students decided to have a ‘Crazy Hair’ day to raise as much money as possible. A total of $650 was raised by the school community and this went towards buying the paint and materials needed to start the project. North End Tyres in Tullamarine donated the tyres and Bunnings Maribyrnong and Pascoe Vale kindly donated most of the paint we needed. We are so grateful to these organisations for their support. We hope the students are proud of their finished product and hopefully they have helped brighten the school grounds for all of the Strathmore Primary School community to enjoy. BUDDIES PROGRAM PRIMARY DAZE 2015 YEAR BOOKYEAR BOOK
  • 7. United Arab Emirates Arabic Reading, Writing and Spelling English Reading, Writing and Spelling Mathematics Science 2010 Ministry of Education Dubai National Assessment Program Measures of Student Development visual ID development and brochure UAE National Assessment Program cover design Measures of Student Development (MSD) The MSD program is designed to { assist with placement into a year level { assess performance within a year level { investigate development of verbal and quantitative skills over time { assist with subject choice in the senior secondary years (11 and 12) { predict performance in year 12 MSD tests are skills rather than curriculum based. They are designed to be used in conjunction with achievement tests (such as class tests, PAT tests) to identify students working at levels above or below their ability. Program Overview There are four MSD subtests with each assessing a range of general reasoning skills appropriate to typical curricula in primary and secondary schools. These are: { Verbal (V) and Quantitative (Q) The V items use contexts found in humanities, arts and the social sciences (HASS) while the Q items use contexts found in mathematics and science (MS). { Abstract reasoning (A) Items assess reasoning skills in a language free environment. { Written Communication (W) An essay-based writing task assessing student creativity, spelling, language and content. Schools have the flexibility to select any combination of the above MSD subtests. Note: Verbal (V) and Quantitative (Q) items are contained in the one test booklet. Reporting MSD Scores Frequency Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Above Level 6 0 4 8 12 16 20 24 28 32 36 Overall reasoning score ART Abstract items MS Quarantine items HASS Verbal items 170 or more160-169150-159140-149130-139120-129110-119100-10990-9980-8970-7960-6950-59less than 50 Overall reasoning score ART Abstract items MS Quarantine items HASS Verbal items mean 105.1 mean 102.7 mean 103.5 mean 103.8 School Report Common scales for V, Q and A items have been generated for the MSD program to allow { the monitoring of the performances of a particular year level between sittings { comparing performances by different year levels within one particular calendar year { recording individual student performances over time All V, Q and A results are reported to the school as { raw scores for each ability { number of items not attempted { scale scores for each ability { an overall scale score Results are reported both numerically and graphically and sent to the school as spreadsheets. These allow schools to add extra data and to sort results in any manner required. Individual Student Report An additional service of the MSD program is the provision of a custom printed Individual Student Report for parents. Schools also receive an electronic copy. The student report features the school crest and provides a { brief description of the nature of the V, Q and A components in the test { series of descriptors detailing skill levels { legend explaining how to read the report { graphic display of an individual’s performance at a particular sitting of V, Q and (if required) A results. For both reports, an overall assessment of General Reasoning across the curriculum (GR) is reported as well. Assessment of Writing (W) is reported separately. Measures of Student Development Measures of Student Development SampleStudentReport Level6 Level5 Level4 Level3 Level2 Level1 HASSSummary: TheHASSsection addressesthe following overlapping processes: •comprehensionand analysisoftext, tablesandvisual images •assessmentof evidenceand evaluationof arguments •relating,synthesis andapplicationof concepts 150 130 110 90 70 50 Humanities,Artsand SocialSciences (HASS) Mathematicsand Science(MS) AbstractReasoning (Non-verbal)(ART) GeneralReasoning (GR) MSSummary: TheMSsection addressesthe following overlapping processes: •comprehension, classificationand analysisofdata& information presentedin variousmodes (numeric,tabular, graphic,text) •useofinformation andevidenceto drawconclusions andmake generalisations •transform, reorganise synthesiseand applydata/tosolve practicallogical andquantitative problems ARTSummary: TheARTsection addressesthe following overlapping processes: •comprehensionand analysisof information presentedin nonverbalformats •synthesisand applicationof nonverbal information GRSummary: TheGRsection addressesthe following overlapping processes: •comprehensionand analysisof information presentedin variousmodes •evaluationofand inferencefrom informationand evidence •reorganisation, transformation, relating,synthesis andapplicationof informationand concepts FurtherinformationontheMSDprogramcanbefoundon thewebsite www.acer.edu.au/tests/msd OrderingMSDTests ToorderMSDtestsortodiscusstheprogram,pleasecontact JohnMorath: 0392775624 morath@acer.edu.au OR MalcolmHunt: 0392775574 hunt@acer.edu.au
  • 8. CEED and EPS – How they connect in your professional development 1 PROMOTION / PROBATION Education Performance Standards Framework PERFORMANCE  Candidate discusses with supervisor  Candidate initiates  External to candidate  In development – not relevant for 2016 promotion Evidence LEARNING AND TEACHING CRITERIA Development opportunities Faculty perspective (ADE report) External assessor report Peer assessment of teaching  Performance development plan  Faculty peer partnership  Self-assessment narrative           Recent work for Monash University’s Office of Learning and Teaching 2 CEED themes and their alignment with the EPS Learning and Teaching Criteria ➊ Design and plan learning ➋ Teaching and supporting learning ➌ Assessment and feedback ➍ Effective learning environment and support ➎ SOTL, and professional activities ➏ Teaching practice EPS Criteria Teaching and Assessment ➊ ➋ ➌ ➎ ➏Matching criteria ➍ ➏ Curriculum Design Matching criteria ➌➊ Technology and Space ➌ ➏➋Matching criteria Student Empowerment ➋ ➌ ➍ ➎ ➏Matching Criteria Scholarship of Teaching and Learning ➋ ➎ ➏Matching criteria Leadership, Mentoring and Recognition ➍ ➎ ➏Matching criteria ➊ Maximising Sessional Teaching Outcomes ➊ ➋ ➏Matching criteria EPS and CEED are fully aligned and integrated to support and reward educators at Monash. They are part of the wider transformational agenda of Better Teaching, Better Learning, which will ensure we achieve the strategic objective of Focus Monash 2015 – 2020, that our education will be excellent, international, enterprising and inclusive. As EPS and CEED work together you can start with one element, for instance choosing a CEED module that will help you with an aspect of your teaching. You will then be able to apply what you have learnt from the module to the relevant EPS criterion in your performance development, probation and promotion processes, and demonstrate how you have implemented change in your practice or approach as a result. Or, you may start with the Learning and Teaching Criteria to see where your strengths and professional interests lie. You can then identify the relevant CEED theme or themes that will help to define the performance development path you want to pursue and which modules to undertake within a year, or across a number of years. The table below lists the six Learning and Teaching Criteria. The table to the right shows how the CEED themes align with those Criteria. CEED Themes
  • 9. 2009 PISA Report – this is an example of a lengthier document, a 300+ page report containing over 100 large and complex graphs. Programme for International Student Assessment The PISA 2009 assessment of students’ reading, mathematical and scientific literacy Sue Thomson Lisa De Bortoli Marina Nicholas Kylie Hillman Sarah Buckley Challenges for Australian Education: Results from PISA 2009 Challenges for Australian Education: Results from PISA 2009 51 The OECD average between the 5th and 95th percentile was 305 score points. However, the difference in scores between the 5th and 95th percentile varied considerably within the different countries. Among the OECD countries, the widest differences between the lowest and highest performing students were found in Israel (366 score points), France (347 score points) and Luxembourg (342 score points). There was 325 score points between the 5th and 95th percentile in Australia. For partner countries, the widest differences were found in Bulgaria (368 score points) and Dubai (UAE) with 350 score points. The narrowest differences between the lowest and highest performing students were found in the partner country, Macao – China, with 251 score points between the 5th and 95th percentile, followed by Korea and Shanghai – China, both top performing countries with a difference of 258 and 262 score points respectively between the lowest and highest performing students. The reading literacy proficiency levels provide further detail about student performance by describing the competencies students at each level have displayed. The proportion of students at each reading literacy proficiency level, from Below Level 1b to Level 6, are presented by country in Figure 3.1. Countries have been ordered by the percentage of students classified as below Level 2 (the OECD baseline), with the lowest proportions of students below Level 2 placed at the top of the figure and countries with the highest proportion of students below Level 2 at the bottom. As described in Chapter 2, those students at the higher end of the reading literacy proficiency scale are more skilled readers. Students who scored between 626 and 698 score points were placed at Level 5 and students who scored more than 699 score points were placed at Level 6. At Level 6, students are able to make multiple inferences, comparisons and contrasts that are detailed and are able to hypothesise about or critically evaluate a complex text on an unfamiliar topic. These students are also capable of integrating information from more than one text and can apply sophisticated understandings from beyond the text. On average, almost one per cent (0.8%) of students across OECD countries performed at this level. New Zealand and Singapore had more than twice as many students as the OECD average performing at Level 6, with three per cent. Australia was one of six countries (along with the United States, Finland, Canada, Japan and Shanghai – China) to have around two per cent of students at Level 6. Students who were proficient at Level 5 were capable of locating and organising several pieces of deeply embedded information and were able to critically evaluate or draw hypotheses by drawing on specialised knowledge. Those students who had achieved Level 6 were also proficient at Level 5 tasks and students achieving at these levels are referred to as top performers. On average, the proportion of students across OECD countries who achieved Level 5 or 6 was eight per cent. In Shanghai – China, almost one-fifth (20%) of students achieved this level. Other countries who were top performers, achieving high mean scores, also achieved the highest proportion of students placed at Level 5 or 6. These countries were: Hong Kong – China (12%); Canada (13%); Australia (13%); Korea (13%); Japan (13%); Finland (15%); Singapore (16%) and New Zealand (16%). It is not only important to examine those students who are highly proficient readers, but also to identify those students who are at the lower end of the reading literacy proficiency scale. These are the students who have less developed reading literacy skills. As discussed in Chapter 2, students who have not reached a proficiency of Level 2 are considered, according to the PISA definition, to be at serious risk of not being able to participate adequately in the 21st century work-force and contribute as productive citizens. On average, across OECD countries, almost one-fifth (19%) of students did not perform at Level 2 (between 408 and 480 score points). In some countries, the proportion of students who did not reach Level 2 was twice that of the OECD average–Uruguay (42%), Bulgaria (41%) and Mexico (40%) are such examples. Fourteen per cent of Australian students failed to reach Level 2, similar to the proportions in New Zealand and Japan. Shanghai – China and Korea had the lowest percentages of students who failed to achieve Level 2 with four and six per cent of students, respectively. Students who perform at Level 1a are able to locate one or more independent pieces of explicitly stated information, recognise the main theme or author’s purpose in a text about a familiar topic, and make a simple connection between information in the text and common, everyday knowledge. Thirteen per cent of students across all OECD countries performed at Level 1a, while in Australia, only 10 per cent of students were classified at this level. 52 Australian students’ performance in reading literacy In cases in which the proportion of students in a proficiency level is one per cent or less, the level still appears in the figure but the numeric label “1”, does not. This convention has been used for all figures about proficiency levels in this chapter. 0 20 40 60 80 100100 80 60 40 20 0 Uruguay Bulgaria Mexico Serbia Dubai (UAE) Chile Austria Russian Federation Israel Luxembourg Turkey Lithuania Czech Republic Croatia Slovak Republic Greece Slovenia Italy France Spain OECD average Germany United Kingdom Belgium Portugal United States Latvia Hungary Sweden Ireland Iceland Switzerland Liechtenstein Chinese Taipei Denmark Poland Norway Macao – China New Zealand Netherlands Australia Japan Estonia Singapore Canada Hong Kong – China Finland Korea Shanghai – China Below Level 1b Level 1a Level 2 Level 3 Level 4 Level 5 Level 6Level 1b 3 13 29 35 17 2 5 15 33 33 12 2 6 17 30 31 13 2 7 16 31 32 11 2 8 20 30 27 11 2 3 9 19 28 26 13 3 2 11 26 34 21 5 3 9 18 28 27 11 2 3 10 20 28 24 11 2 2 12 25 28 24 9 3 10 19 26 25 13 3 3 12 31 35 17 3 3 11 24 31 22 8 3 11 24 31 22 7 3 12 26 33 21 4 4 11 25 34 21 5 3 13 24 31 25 4 4 12 23 30 23 7 4 12 22 31 22 8 2 4 12 23 31 22 6 2 4 12 23 30 20 8 5 12 24 31 22 6 3 14 29 33 17 3 4 13 24 28 21 8 2 4 13 26 32 20 5 5 12 20 26 25 10 4 13 25 29 20 7 4 13 22 29 23 7 5 13 24 29 21 7 5 14 27 33 18 3 2 6 12 21 27 22 8 5 14 24 29 20 5 5 15 26 29 19 4 6 14 26 29 18 5 6 16 28 29 17 4 5 16 27 31 16 3 5 17 27 27 17 5 6 18 30 29 14 3 6 18 32 29 12 2 3 7 16 24 27 17 5 4 8 15 22 25 18 6 2 7 19 32 27 11 3 2 8 17 24 26 17 5 7 22 33 26 9 4 9 18 25 23 15 5 2 9 22 33 25 8 3 11 25 33 21 5 8 13 20 23 22 11 3 6 12 24 28 20 8 2 Figure 3.1 Reading literacy proficiency levels by country