Logo design for MOGIC, an Chinese consumer audio company. Client was presented with three different designs, each one reflecting a different aspect of their identity. The first design was a mix of both a volume indicator and a wireless symbol since the majority of their products are bluetooth wireless audio products. The second was geared more to resemble audio waves, in the shape of an "M." And the last, on their request, was a design based on a dolphin.

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JULIAN
TAYLOR
DESIGN.COM

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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DOCUMENT NOTES. .
DESIGN PROJECT:
MOGIC® Logo Design
DOCUMENT TITLE:
Logo Design Mock-up
DOCUMENT DESCRIPTION:
Mock-up of three (3) chosen logo designs. Each design layout
includes a logo variants page (except for Design [G]), a font
variants page, one or two splash pages, and a few sample
products featuring the specificied logo.
ADDITIONAL NOTES:
While each logo design is largely in its refined state, once a final
logo is chosen, changes may be requested to logo image, font
selection, size, etc.
CONTENTS
DOCUMENT NOTES . . . . . . . . . . . . 2
DESIGN [A] . . . . . . . . . . . . . . . . . 3
LOGO VARIANTS . . . . . . . . . . . . . . . . . 4
FONT VARIANTS . . . . . . . . . . . . . . . . . 5
SPLASH . 1 . . . . . . . . . . . . . . . . . . . . . 6
SPLASH . 2 . . . . . . . . . . . . . . . . . . . . 7
PRODUCT SAMPLE . 1 . . . . . . . . . . . . . . 8
PRODUCT SAMPLE . 2 . . . . . . . . . . . . . . 9
PRODUCT SAMPLE . 3 . . . . . . . . . . . . . .10
PRODUCT SAMPLE . 4 . . . . . . . . . . . . . . 11
DESIGN [G] . . . . . . . . . . . . . . . . 12
FONT VARIANTS . . . . . . . . . . . . . . . . .13
FONT VARIANTS WITH LOGO . . . . . . . . . 14
SPLASH . 1 . . . . . . . . . . . . . . . . . . . . .15
PRODUCT SAMPLE . 1 . . . . . . . . . . . . . .16
PRODUCT SAMPLE . 2 . . . . . . . . . . . . . .17
PRODUCT SAMPLE . 3 . . . . . . . . . . . . . .18
DESIGN [H] . . . . . . . . . . . . . . . . 19
FONT VARIANTS . . . . . . . . . . . . . . . . 20
LOGO VARIANTS . . . . . . . . . . . . . . . . .21
SPLASH . 1 . . . . . . . . . . . . . . . . . . . . 22
PRODUCT SAMPLE . 1 . . . . . . . . . . . . . 23
PRODUCT SAMPLE . 2 . . . . . . . . . . . . . 24
PRODUCT SAMPLE . 3 . . . . . . . . . . . . . 25

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DESIGN[A]

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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [A]. . back to top. LOGO VARIANTS
PRIMARY LOGO IMAGE

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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [A]. . back to top.
m o g i c
M O G I C
FONT VARIANTS
CUSTOM FONT:
CIRCULA / MEDIUM:
GRAVITY / LIGHT:

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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [A]. . back to top. SPLASH . 1
CIRCULA/MEDIUM

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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [A]. . back to top. SPLASH . 2
GRAVITY/LIGHT

8. back to top.
8
MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [A]. .. .
CUSTOMFONT
PRODUCT SAMPLE . 1

9. back to top.
9
MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [A]. . PRODUCT SAMPLE . 2

10. back to top.
10
MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [A]. . PRODUCT SAMPLE . 3

11. back to top.
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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [A]. . PRODUCT SAMPLE . 4
CUSTOMFONT

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DESIGN[G]

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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [G]. . back to top.
M O G I C
M O G I C
M O G I C
FONT VARIANTS
FUTURA / CONDENSED BOLD:
JUICE LIGHT:
TALL DARK AND HANDSOME:

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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [G]. . back to top.
M O G I C
M O G I C
M O G I C
FONT VARIANTS WITH LOGO
FUTURA/CONDENSEDBOLD:JUICELIGHT:
TALLDARKANDHANDSOME:

15. back to top.
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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [G]. . SPLASH . 1
TALLDARKANDHANDSOME

16. back to top.
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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [G]. . PRODUCT SAMPLE . 1
TALLDARKANDHANDSOME

17. back to top.
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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [G]. . PRODUCT SAMPLE . 2

18. back to top.
18
MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [G]. .
TALLDARKANDHANDSOME
PRODUCT SAMPLE . 3

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DESIGN[H]

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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [H]. . back to top.
M O G I C
M O G I C
FONT VARIANTS
INGRATA REGULAR:
TALISMANICA REGULAR:
CHINGOLO PRO:

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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [H]. . back to top. LOGO VARIANTS

22. back to top.
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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [H]. .
CHINGOLOPRO
SPLASH . 1

23. back to top.
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MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [H]. .
CHINGOLOPRO
PRODUCT SAMPLE . 1

24. back to top.
24
MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [H]. . PRODUCT SAMPLE . 2

25. back to top.
25
MOGIC® LOGO DESIGN LOGO DESIGN MOCK-UP DESIGN [H]. . PRODUCT SAMPLE . 3
TALISMANICAREGULAR