Rules given in this book are there to help you use the logo, colors, typography and other parts of the AlsterCloud visual identity.

1. 1
Brand book

3. Content
1. Intro / page 4
2. Sign / page 6
2.1 Sign and Logo usage / page 8
2.2 Unalowed use / page 10
2.3 Sign variations / page 11
3.Fonts / page 12
3.1 Serif / page 12
3.2 Sans serif / page 13
4. Grid / page 14
5. Color / page 16
5.1 Main color / page 16
5.2 Color palet / page 17
6. VIsual graphics / page 18
7. Mock ups / page 19

4. 4 AlsterCloud brand book
Clarity
truth
Esteem
Transparancy
Responsibility
AlsterCloud may be an IT company, but
everything we do is deeply rooted in our
life and company philosophy.
Creating Future – Living Dreams
Creating Future -
Living Dreams

5. 5
The path to this goal is paved with Alster-
Cloud most charished values.
The one we hold in the highest regard is the
appreciation and love for human beings - our
team, partners, customers, all of our friends
and families and beyond.
Second is the truth that gives us and our
customers peace, confidence and strength.
Though it lies within us, it lives between us.
If we succeed to communicate it clearly we
have the foundation to look for solution.
Final choice may be customer’s responsibility,
but it is ours to find the right solution, show
all the paths to reach it and suggest the right
one to take, even if it’s less traveled.
Here, the key is in clarity of our words as a
reflection of our thoughts.
Once we understand one another, the solu-
tion is at arm’s reach and transparency will
empower us to obatin it together.
Proffessional / Fun / inovative / modern / Happy / Young / creative / safe / reliable / honest
Rules given in this book are there to help
you use the logo, colors, typography
and other parts of the AlsterCloud visual
identity.

6. 6 AlsterCloud brand book
Cloud Water waves
The main idea came from the company
name; AlsterCloud.
The design illustrates the main words that
define us: clarity, truth, esteem, trans-
parency, responsability and fun. It is our
main representative.
Sign
Alster, a river in Hamburg Germany, gave us the waves
reference. A wave is unstoppable, a force of nature that
sweeps over everything in its path, it indicates strength
and inevitability.
With that it symbolizes the only constant in life - change.
We are aiming to be that change.
Cloud is a symbol of eternal possibilities and ideas and is
frequently associated with higher thought. Storm clouds
may symbolize the lightning flash of inspiration, or the
thunderclap of an unavoidable realization.

7. 7
Cloud and waves are a symbols of
imagination, new fresh ideas and fun.
Made to serve us good, logo must be
honored and respected. Here you can
find a few rules to help you to do so.

8. 8 AlsterCloud brand book
Designed to be simple, you can use it for
the web and for the print media without
any changes or problems.
Sign and logo color should always be the
main identity color, white and black in
black and white print.
Sign and LOGO Usage
The size of it must be proportionaly
shrinked or enlarged if needed. It can be
used as it is shown on this page.
The frame around the sign must always
be respected. These are the measurments
of that frame.
The space between the main sign and the
logo should always be in these numbers.
It can change proportionaly with the logo
and the sign if needed.
W: 26px
H: 28px
W: 9.172mm
H: 9.878mm
2.982mm / 8.452px

9. 9
Color: negative Positive: black and white
Color: negative
Positive: black and white
Negative: black and white
Negative: black and white

10. 10 AlsterCloud brand book
Unalowed use
Please don’t torture our cloud.

11. 11
Sign Variations
Power Crazy vibes
Great vibrations
Design team Work
Management teamThe Boss
Developers team
These are the variations of the main sign.

12. 12 AlsterCloud brand book
Fonts
Serif:
Bold Cond
Regular
Bold Cond Italic
Italic
Medium
Bold
Medium Italic
Bold Italic
Minion Pro
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
0123456789
!@#$%^&*()_+<>?:;”{}.,[]
Ut wisi enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat. Duis autem vel eum iriure
dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis
at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi. Nam liber tempor cum
soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum.
Minion Pro / It should be used
for texts made for long reading.
More for print.

13. 13
Sans serif:
Sans serif: BEBAS NEUE
Gotham Narrow
Thin
Extra Light
Thin Italic
Extra Light Italic
Light
Book
Medium
Bold
Light Italic
Book Italic
Medium Italic
Bold Italic
ABCDEFGHIJKLMNOPRSTUVWXYZ
abcdefghijklmnoprstuvwxyz
0123456789
!@#$%^&*()_+<>?:;”{}.,[]
Ut wisi enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto
odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facili-
si. Nam liber tempor cum soluta nobis eleifend
option congue nihil imperdiet doming id quod
mazim placerat facer possim assum.
Black
Ultra
Black Italic
Ultra Italic
Gotham Narrow / It should be used for
short text passages, titles. Black are
allowed only on memorandums or other
kind of black and white print. For other
design uses only the official identity
colors. This is applicable for any type of
text.
Bebas neue / For big titles only.

14. 14 AlsterCloud brand book
Grid
Grid must be honored always, it is there
to facilitate current and any design in the
future.
Columns give you endless possibilities
and freedom to arrange text and photo-
graphs depending on your need.
All text must be aligned inside the grid
with the exception: the photos and other
identity elements could go outside that
grid if needed.
The grid has been done by the golden
ratio.
Golden ratio

15. 15
A4 format
A3 format

16. 16 AlsterCloud brand book
color
R:117 G:197 B:148
C:54.72 M:0 Y:54.78 K:0
R:93 G:93 B:93
C:61.98 M:53.84 Y:52.96 K:25.66
Main color
Text color
Main color and main text color can be
used for any print or web made material.

17. 17
This is official color pallet, please use it
for any print or web made material. Black
is allowed only on memorandums or
other kind of black and white print.
R:146 G:205 B:207
C:41.72 M:3.37 Y:19.06 K:0
R:0 G:169 B:142
C:79.07 M:7.86 Y:56.16 K:0.11
R:161 G:236 B:221
C:32.94 M:0 Y:18.99 K:0
R:217 G:185 B:235
C:14.27 M:28.63 Y:0 K:0
R:175 G:177 B:180
C:32.22 M:24.96 Y:23.84 K:0
R:211 G:204 B:195
C:16.83 M:15.97 Y:20.57 K:0
R:179 G:198 B:213
C:29.39 M:14.41 Y:9.96 K:0
R:136 G:138 B:140
C:49.25 M:39.86 Y:38.95 K:3.81
R:153 G:153 B:148
C:39.94 M:35.39 Y:38.9 K:1.24
R:255 G:255 B:255
C:0 M:0 Y:0 K:0

18. 18 AlsterCloud brand book
visual graphics
Waves
Straight
lines
Sign
variations
Visual graphics are made from simple
elements in order to fulfill AlsterCloud
visual identity.
It shoud never block and make other
elements like text or photos unclear.

19. 19
Mock ups
These are the application examples of the
AlsterCloud visual identity.
Bussiness cards
Memorandum
and folder

20. 20 AlsterCloud brand book
Envelope
Notebook
Ball pen

21. 21
Usb drive
Cup coaster
Wallpapers /
iphone and ipad
mini

22. 22 AlsterCloud brand book
Wallpaper /
MacBook Pro

23. Property of AlsterCloud
www.alstercloud.de
+38111345678
+38111345678
Španskih boraca 24v
11000 Beograd
Creating Future - Living Dreams

24. 24 AlsterCloud brand book
Version: 1.0
15. Februar 2014.