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A new methodology
by Richard Medic.
@happeningo @soonfeed
Growth Hacking
aka “Lean Marketing”
Test, fail, learn and grow.
And do it quickly.
Live “happenings” online
Moments that gather people
around a story, in realtime.
This is a happening online.
These are happenings, too.
No Pants
Subway Ride
(social stream)
EU community
launch (live chat)
Any scheduled moment can
be a happening online.
A diamond
sale begins
A blog post
is published
10 HACKS TO
GROW WITH
HAPPENINGS
…whether it’s live content,
or a scheduled moment.
1 Anything can be a
happening online.
A 5a Strategy will help you
grow quickly.
2
Aim goal, message
Audience target groups, friends
Audit channels, content, communities
Action tasking, testing, tracking
Adjust fail, learn, evolve
3
Use
Trello!
Get things
done.
You can double your social
media traffic “aftertime”…
Kissmetrics
…but you can triple it by
starting beforetime.
4
Beforetime Marketing: start
early, grow early
5
Why market “beforetime”?
.Start the story early
.Expand its lifespan
.Reach more people
.Triple social traffic
.Drive social signals, SEO
.Test, fail & learn early
.Good planning habits
Set up a landing page
beforetime. Do it today.
6
It can be an event page, blog
post, hashtag search feed…
1. Headline and URL
2. Tags for SEO
3. Info, media, embeds
This is a blog “pre-post”, or
beforetime landing page.
Timing is everything.7
Buffer
Use the right tags at the
right time.
Bottlenose Sonar
Try Live Community Building8
Stay around and engage for 60 mins
after posting on social media.
“Live” need not be so live.9
Prepare well beforetime to turn a
risky live chat into live theatre.
Add the happening to your
soonfeed…
10
…to gather and engage your
community in realtime.
Richard Medic
Chief of Happenings
@happeningo
@soonfeed

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Realtime Growth Hacking

Editor's Notes

  1. 2012 Felix Baumgartner’s “space jump” was watched by 8 million people globally (YouTube/Live). - We all like to be there when it happens - Limbic resonance
  2. Back on Earth…
  3. Coined 3 years ago Everything before realtime is beforetime…
  4. Living = ongoing development of content.
  5. Just change the publishing time to the happening date after!
  6. https://buffer.com/experimental/optimal_scheduling Best times to post Best times to engage live
  7. https://buffer.com/experimental/optimal_scheduling Best times to post Best times to engage live
  8. Live community building - First 60 mins: http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay - “PowerHour by Cute Girls’ Hairstyles: http://www.forbes.com/sites/kenkrogue/2015/03/12/youtube-secrets-and-ideas-from-mindy-mcknight-of-cutegirlshairstyles-mom-of-brooklyn-and-bailey/3/ - We generated 2000 new Twitter followers via a 60m live chat with EURES Spain: http://happeningo.com/how-to-create-happenings-on-twitter/
  9. http://happeningo.com/host-live-chat-thats-not-really-live/