De presentatie die Mascha Driessen gaf tijdens Media Future Week 2013. Meer informatie www.mediafutureweek.nl

1. Time for changing Business models in Media
Media Future Week
Mascha Driessen
May 15th 2013

2. A bit about me
@mdriessen
@maschadriessen
+maschadriessen
@youtooglobal
www.youtooglobal.com
mascha@youtooglobal.com

3. Extended Media Consumption

4. !"#$%&
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Speed of Change

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Speed of Change

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Speed of Change

7. Extended Media Consumption

8. The Consumer ís in Control

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11. 90%
of traffic will be video

12. 13M
per month
2B
per quarter
1B
Per month

13. What the F@# is happening?

14. Twitter is the new RTL
YouTube is the new CNN

15. YouTube is the new TV
Facebook is the new YouTube

16. Google is the new AKQA
Nike is the new Endemol

17. Twitter is the new BBC
Google TV is the new Liberty Global

18. WPP/GroupM is the new Fox
Dreamworks is the new YouTube

19. The world is the new living room
Twitter is the new Spotify

20. Google is the new Financial Times
YouTube is the new Hulu

21. Nike is the new EndemolYouTube is the new CNN
YouTube is the new Talpa
Twitter is the new Spotify
Twitter is the new NBC
Google is the new AKQA
The world is the new
livingroom
The Media value chain is changing…

22. • How to increase scale and reach whilst being relevant
• How to deal with the blurred lines consumers are now facing
• What is the role of Social, and thus the audience itself, in TV
• Which choices do you have for distribution of your content
• How can we measure across screens
• How can we close the gap between technology and publishers
• What is ‘compelling content’
• How can we generate equal revenue from the mobile consumer
• How to make up for loss in the old business model
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23. Sneak peak in YouTube’s kitchen

25. Business model YouTube
Advertising: Audience sell Advertising: Content sell
YouTube Rentals Paid Subscriptions..?

26. Advertising: skippable ads?! Yes!

27. Advertising: Content syndication

28. Advertising: Content aggregation

29. Advertising: Your own channel

30. Advertising: Content Production

31. Advertising: Branded Content/live-stream

32. Live streaming

33. Content made for web

34. Content made for web: Jamal Edwards
Founder SBTV

35. Content made for web: Jamal Edwards

36. YouTube Rentals, why?

37. So watch the business models…

38. And let’s put that into perspective…

39. YouTube Rentals, that’s why!

40. Paid subscriptions! Hot news

41. 1. Create moments that matter, be relevant
2. Make better decisions, and faster
3. Create scale and speed
Rules for survival in this new world

42. The end….
or is it just the beginning?
Thank you
@mdriessen @youtooglobal www.youtooglobal.com

43. appendix
@mdriessen @youtooglobal www.youtooglobal.com

44. YouTube respects copyright and enables rights owners to take control
Rights, aargh!

45. 45
YouTube Confidential and Proprietary 3
Rights Holder YouTube User
Upload Reference File User Upload Video
6
1
5
3
4
7
Match?
Legacy
Lookup
If matched, content
claimed automatically
Review and manage claims
Generate
ID File
2
Generate
ID File
ID File
Database
Content ID scans over 100 years of video per day on behalf of rights owners