2. • Established in 1917 by the Schottenstein Family
as a retailer of designer shoes
• Currently has approximately 180 stores in 32
states
• Unique upscale, consumer-friendly shopping
environment
• Current styles of quality designer and famous
name-brand shoes sold everyday at up to 50% off
regular department store prices
3. Strengths and Weaknesses
Strengths Weaknesses
- Wide variety of designer
shoe products
- More focused on females
than males
- Consumer friendly shopping - Some brands are not sold
there
- Good value for their products - Mainly concentrated in only
the shoe market
- Up to date with the designer
current styles
- Rewards loyal customers
4. Big Idea
• Increase sales and awareness through the
inbound and digital marketing.
• Facebook, YouTube, Instagram, Tumblr, and
Blogger
• Build a more personal connection with
customers and get their feedback through the
digital mediums