2. › Overview
› SWOT
› Problem Statements
› Organizational Objectives
› Alternatives
› Implementation Plan
› Budget
Agenda

3. Who Are The Party Rental Company?
› Founded in 2006 by Don and
Lisa Malek
› Located in Windsor, Ontario
› Business runs mostly on a
referral system
› Currently has a 1,500 customer
database

4. Strengths
• New warehouse in Windsor area
• Sales have steadily increased over time
• Diverse management team
• Strong online presence
• Loyal customer base
• Lower prices then the competitors
Weaknesses
• Poor time management
• Seasonal business
• Only one location in Windsor
Opportunities
• Holiday items (Fireworks, Easter, Christmas)
• Apple app store $20 Billion sales, develop a
app for there company
Threats
• Low disposable income in the next couple
years
• Party city moving into Windsor
• Growing consumer use of Ad blocking
programs make their online Ads less
effective
SWOT ANALYSIS

5. Problem Statements
Primary Problem
How to increase sales
Secondary Problem
How to attract new customers base

6. Objective One:
To increase 2016 sales by $50,000 from
January 1st 2017 to December 31st 2017
Objective Two:
To increase customer base by 500 from
January 1st 2017 to December 31st 2017
Organizational Objectives

7. OBJECTIVES: WEIGHT ALT A: Introduce
Holiday
decorations packs
(Christmas, New
Years Eve)
ALT B: Catering for
parties, cakes, food
and drinks
ALT C: Introduce
Mascots to perform
at parties
OBJ 1: To increase 2016 sales
by $50,000 from January 1st
2017 to December 31st 2017
3 5*3 = 15 5*3 = 15 1*3 = 3
OBJ 2: To increase customer
base by 500 from January 1st
2017 to December 31st 2017
2 5*2 = 10 5*2 = 10 1*2 = 2
TOTAL RATING 25 25 5

8. Alternatives Pros Cons
Alternative A
Introduce Holiday decorations packs
(Christmas, New Years Eve)
• Increase seasonal sales
• Increases product variety
• More space required in warehouse
• Strict laws regrading storage and
sales of fireworks
Alternative B
Cratering for parties, cakes, food and
drinks
• New market, can operate on it’s
own
• Brings awareness to other
products
• Potential allergies, risk of lawsuits
• Food going to waste, rodents
Alternative C
Introduce Mascots to perform at
parties
• Kid’s love them (may be a good
influencer)
• More employees on hand, can do
more tasks
• Mascots may not be friendly to
kids
• Targets only an younger
demographic

9. Introduce Holiday decorations packs
(Christmas, New Years Eve)
› Scored 25 on the evaluation matrix
› Adds sales during slower months with holiday’s
in them
› Brings in new customers, some don’t celebrate
birthdays but do celebrate holidays
Chosen Alternative

10. › Kids aged 0-13
› Urban/Suburban families
› $60,000 to $80,000 household
income
Target Market

11. Marketing Mix
Product
• Fireworks
• Holiday props
• Costumes
Place
• Only one location in Windsor Ontario
• One warehouse
Price
• $250 - $500 for holiday pack parties (Easter,
new year eve)
• $50 for additional products
Promotion
• Social Media (Facebook, Twitter, Instagram,
YouTube)
• Pre-order (month before, discount)
• Sponsor a local school prom
• Flyers
• Warehouse party (events for youth, other
holidays)

15. Budget

16. › Review: Bad Grandpa. (2013, October 24). Retrieved April
07, 2016, from http://www.joblo.com/movie-news/review-
bad-grandpa
› The Party Rental Company. (n.d.). Retrieved April 07, 2016,
from http://www.thepartyrentalcompany.com/
References