Business Public Relations
Public Relations• Practice of managing flow of information• History confined to 20th century• Samuel Gompers ,Margaret Rob...
Publics Of Business• Internal  Employees  Shareholders• External   Customers   Prospective Customers   Suppliers
Publics Of Business (cont.)•   Opinion leaders•   Trade unions•   Competitors•   Govt.•   Environmental authorities•   Inv...
Tools Of Business PR• Media coverage• Partnership & sponsorship• Employee Relations  – Trips  – Contests  – Incentives  – ...
Tools Of Business PR (cont.)– Concerts– Dinners– Prizes– Award ceremonies– Allowances
Tools Of Business PR (cont.)•   Community Relations•   Advertorials•   Customer Relations•   Creating Newsletter•   Brochu...
Tools Of Business PR (cont.)•   Joining Professional Organizations & Clubs•   Participating In Community Activities•   Spe...
Tools Of Business PR (cont.)•   Company Backgrounder•   Byline Articles•   Op Ed Pieces/Letters to the Editor•   Blogging/...
Scope of PR for industry & business•   For corporate image and identity•   To regain corporate trust•   PR versus four neg...
Scope of PR for industry & business                  (cont.)•   To improve and handle financial relations•   PR to boost t...
What Effective Public Relations Can            Accomplish• Attention to company and raise its visibility• Generate interes...
Changing Negative Attitudes• Hostility --------------- Sympathy• Prejudice -------------- Acceptance• Apathy -------------...
Public Relations & Publicity• The introduction of new product or service• An executives promotion or retirement• The openi...
Public Relations & Publicity• Demonstrations of new, complex products• Free services  – seniors, children, veterans or any...
Reputation & Why it Matters• Quality of products or services• Earnings and business performance• Stability and fairness as...
Restoring Trust• Using integrity and fairness as criteria for all  business decisions• Maintaining an emphasis on quality ...
PR in Marketing Consumer Brand• Fulfilling Two way Communication purpose• Relationships with Communities• Targeting beyond...
PR in Crises Management•   Product Recall•   Accident•   Take over Bid•   Strikes•   Law suits•   Bankruptcy•   Death Of CEO
THANK YOUFor Keeping Patience      
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Businss public relations!!! ffffffffffffffffffff

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Businss public relations!!! ffffffffffffffffffff

  1. 1. Business Public Relations
  2. 2. Public Relations• Practice of managing flow of information• History confined to 20th century• Samuel Gompers ,Margaret Robins ,Ivy L. Lee and Henry Ford
  3. 3. Publics Of Business• Internal Employees Shareholders• External Customers Prospective Customers Suppliers
  4. 4. Publics Of Business (cont.)• Opinion leaders• Trade unions• Competitors• Govt.• Environmental authorities• Investors• Community in which its operating• MEDIA
  5. 5. Tools Of Business PR• Media coverage• Partnership & sponsorship• Employee Relations – Trips – Contests – Incentives – Holiday Tickets
  6. 6. Tools Of Business PR (cont.)– Concerts– Dinners– Prizes– Award ceremonies– Allowances
  7. 7. Tools Of Business PR (cont.)• Community Relations• Advertorials• Customer Relations• Creating Newsletter• Brochure Or Catalogue• Social Media• Blogs & Website
  8. 8. Tools Of Business PR (cont.)• Joining Professional Organizations & Clubs• Participating In Community Activities• Speaking Engagements• Create Awareness• Personal Contacts• Photo Captions• Calendar Listings
  9. 9. Tools Of Business PR (cont.)• Company Backgrounder• Byline Articles• Op Ed Pieces/Letters to the Editor• Blogging/Vlogging• Trend pitches• Events• Taking great care of environment
  10. 10. Scope of PR for industry & business• For corporate image and identity• To regain corporate trust• PR versus four negative situations• PR as tool for marketing• For customer relationships• PR to cope with crises or to averts crises• Keeping publics motivated and satisfied
  11. 11. Scope of PR for industry & business (cont.)• To improve and handle financial relations• PR to boost the exports up• Community relationships• PR to influence political relations• To improve image• To change negative attitudes into positive ones
  12. 12. What Effective Public Relations Can Accomplish• Attention to company and raise its visibility• Generate interest in & enthusiasm for companys goods• Create "buzz" when company introduces new products• Enhance the credibility of a company• Polishing Image• Defuse a crisis if and when it occurs
  13. 13. Changing Negative Attitudes• Hostility --------------- Sympathy• Prejudice -------------- Acceptance• Apathy ---------------- Interest• Ignorance ----------- Information
  14. 14. Public Relations & Publicity• The introduction of new product or service• An executives promotion or retirement• The opening or closing of a manufacturing plant or retail outlet• The acquisition or sale of subsidiaries or new firms• Company-sponsorship – entirely or partially – of a charity event or fund raiser• Funding college or university scholarships
  15. 15. Public Relations & Publicity• Demonstrations of new, complex products• Free services – seniors, children, veterans or any special group• Contests related to a specific business• Special events tied to a specific business – a book store may host a public reading
  16. 16. Reputation & Why it Matters• Quality of products or services• Earnings and business performance• Stability and fairness as an employer• Level of integrity in business practices• Degree of honesty and openness• Involvement in local communities
  17. 17. Restoring Trust• Using integrity and fairness as criteria for all business decisions• Maintaining an emphasis on quality of products• Openly sharing truthful information with all publics• Actively seeking input from publics and being responsive to concerns• Renewing a commitment to local communities• Creating forums to encourage dialogue with constituencies
  18. 18. PR in Marketing Consumer Brand• Fulfilling Two way Communication purpose• Relationships with Communities• Targeting beyond media Reach• Momentum for new ad campaign• Reinforcing in consumers mind
  19. 19. PR in Crises Management• Product Recall• Accident• Take over Bid• Strikes• Law suits• Bankruptcy• Death Of CEO
  20. 20. THANK YOUFor Keeping Patience 

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