2. CHAPTER 1: INTRODUCTION TO
BUSINESS RESEARCH
What is business research?
Differences between qualitative and quantitative research
Differences between basic business research and applied business research
Kinds of business research
Criteria for a good business research
Format of a business research
Other business research format
3. CAN A QUANTITATIVE AND
QUALITATIVE BUSINESS BE
COMBINED?
• Yes. The result of qualitative business research
can be used to validate the result of quantitative
business research. This process is called
TRIANGULATION.
• Example of TRIANGULATION: Use of survey to
respondents and interview to another group of
respondents within the same study.
• ****A researcher tries to evaluate the human
4. Difference between basic business
research and applied business
research
• BASIC BUSINESS RESEARCH
• APPLIED BUSINESS RESEARCH
BUSINESS
RESEARCH
APPLIED BUSINESS
RESEARCH
Dependent on the
problematic on the
situation identified by
the researcher and
the findings are
Dependent on the
problem that the
clients would want
to be solved and the
