This presentation covers mobile trends in the UK and worldwide, why it's important for businesses to be mobile now. Affordable mobile tech available to SMEs eg mobile, web apps and adaptive websites are mentioned, as well as app analytics and generating a return on your mobile marketing investment.

1. Mobile marketing made easy
Sell More with Mobile Technology
Joyce Ong
City Business Library
March 2018

3. S
Overall 78% of
local mobile
searches result
in offline
purchases
Source: HubSpot
(Nov 2017)

5. What We’re Covering
• Differences between websites and mobile apps
(from a marketing perspective)
• How will a mobile app help your business?
• App Marketing + Campaign Analytics

6. Websites versus Mobile Apps
Customer Acquisition - Customer Retention
• Power of the smartphone
• Location based Marketing
• Mobile payments

7. GPS - turn by turn
directions to your
business or event venue
GPS - users collect loyalty
coupons / reward stamps
when they visit
Messaging / timer - push
notifications
Camera / Recording
function

8. Websites versus Mobile Apps
Customer Acquisition - Customer Retention
• Power of the smartphone
• Location based Marketing
• Mobile payments

9. Push Notifications
Send out FREE and UNLIMITED push notifications to your customer’s mobile device
with deals, offers and timely reminders
Advanced Features:
Geo-targeted push messages
Geo-fenced push messages

10. Examples of Push Notifications

11. Websites versus Mobile Apps
Customer Acquisition - Customer Retention
• Power of the smartphone
• Location based Marketing
• Mobile payments

14. Websites
Customer
acquisition
PWA
Best of both
worlds
Mobile apps
Customer
retention
Ref: examples of PWA adopted by brands

15. Super fast loading -
Google to rank fast
loading websites
Adheres to Google
best practice
Secure - Google
Chrome July 2018
update
Dynamic website
personalisation
Check it Out

17. Millennials (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-
X and Baby Boomers. Source: Salesforce

18. How will an App help my
Business?
• Location specific – store, office, pop up shop
• Events – mobile bookings, no commissions
• Multimedia sales tool
Mobile savvy customers/followers
Instant Google / Facebook reviews via the app

20. Examples
Paradise Pets & Homes
- retail, shopping cart
Peepul Enterprise
- charity, fitness class bookings
TEDx Kingston
- member’s login for ticket holders

21. What We’re Covering
• Differences between websites and mobile apps
(from a marketing perspective)
• How will a mobile app help your business?
• App Marketing + Campaign Analytics

23. Promoting Downloads
Staff training - app ambassadors
App sharing
Push notifications
App store badges, QR Codes
Website, Social Media, emails, signatures, pdfs, invoices
Print advertising - flyers, tent cards, posters
Incorporate app in all marketing campaigns and events

24. Regular Communication
• Run promotions, offer deals, contests, events to
engage, invite users to check their app and share with
like minded users - use push notifications regularly
• Monthly emails to your customers and prospects
• Social media followers
Marketing plan & Content strategy
Don’t forget to refresh your app content !

25. Tracking App Analytics
15th Jan: 2159 sessions. Rewards: 555 visits, 369 email addresses, 32 feedback forms

26. Tracking App Analytics
Other data: specific user data, user transactions, loyalty / reward redemptions, user
locations around the world

27. ROI Calculator
Target no of downloads = 100
Subscription cost = £95 / month
Campaigns / month = 2
Ave read rate = 90%
Ave response = 5%
Ave spend = £20 / customer
______________________________
Push message readers = 180
Push message responders = 9
Total monthly revenue = £180
Monthly estimated ROI = £85 (189%)
Try the Calculator

28. Apps generate results for the
small business because
• increase follower/customer engagement (eg GPS coupons,
push notifications) – more frequent purchases
• enable eCommerce – easier for customers to buy from you
while on the go
• they increase visits to your shop / office / pop up store
Together with adaptive websites, they are affordable &
make your business truly mobile

29. What We’ve Covered
• Differences between websites and mobile apps
(from a marketing perspective)
• How will a mobile app help your business?
• App Marketing + Campaign Analytics

30. Is your business mobile ready?
Get a complimentary 30-minute
marketing audit if you respond today
http://www.marketingtech.london/assessment/
Find us on Instagram, Facebook @MarketingTechLDN
LinkedIn: Joyce Ong Marketing Tech
Twitter: @MarketingTechUK
Email: joyce@eazi-apps.co.uk
What’s Next