The opening credits of Elf are presented like pages of a book being turned, with each credit on its own page. The light blue and white colors, snowflakes, candy canes and Christmas music used establish a wintry, festive atmosphere and setting of the North Pole. The pacing of turning the book pages makes the audience feel like they are actually flipping through the book, drawing them in without revealing too much about the film's plot.

1. Art of the Title: Elf

2. Elf is a Christmas film made for all audiences.
It is about Buddy who accidentally ends up in
Santa’s work shop when he was a baby. He
grows up in the North Pole until he finally goes
on an adventure to find his real family.

3. The opening credits start half way through the opening
by showing who the film was by and also naming the
principle characters. The credits are presented like pages
of a book being turned, a different name on each page.
The opening then moves on to who did the casting also
the visual effects, music, costume design and editing.
This shows that the film is more focused on the looks
and presentation as they are shown before the producers
and other important roles. Whereas, the production
company(A Time Warner Company)is shown at the
beginning.

4. The colours that are used are mostly light blue and
white which represent the iciness of the North
Pole. It gives off a Christmas feel to the audience
as Christmas and snow are thought of as together.
The snow flakes and candy canes on the pages
also bring the mood of Christmas to life as it’s the
typical Christmas atmosphere. The time periods
between the pages getting turned makes the
audience feel as if they are really turning the pages
of the book as it allows them time to read what is
on the pages.

5. The music in the opening is like Christmas jingles
which also adds to the christmas atmosphere. The
music changes to Christmas bells and musical
whistling whilst the pages are turning. The whole
lay out of the opening draws in the audience as it
gives you the idea of the film but doesn't give too
much away making them want to watch all of it. It
also gives off a sense of comfort as Christmas is
time of year everyone loves.