Social media gives medical experts the opportunity to be a quick, easy, informative and engaging source for current and potential patients. Being a resource means they’ll look to you when they’re ready to move forward.

1. Patient-Centered Social Media
Why sites like Facebook are the new “bedside manner”

2. Social Media explained
Beyond marketing:
Social media gives medical
experts the opportunity to
be a quick, easy,
informative and engaging
source for current and
potential patients. Being a
resource means they’ll look
to you when they’re ready
to move forward.

3. Results
On April 1, 2014, this photo reached more
than 7.9k facebook users within 24 hours,
and was clicked 2,737 times in its first 30
hours of going live.
One of the most beneficial and valuable aspects of social
media for the medical profession is the ability for patients to
share their recommendation and words of praise about their
medical provider to their friends. This often creates a viral
effect, far more powerful than traditional “word of mouth”.
Those recommendations and ravings translate into friends of
friends, and more friends of friends (you get the point) who
now have a positive referral to that clinic or health
professional.
Click to the next slide to see the
live version on Facebook
Doctors at Panhandle OBGYN, Amarillo, TX

4. Patient Ravings

5. The effect
Here are just a few examples from the 81
comments received:

6. How long does it take?
The Panhandle OBGYN Facebook page used as an example was built and
designed by Expio January, 2013. 14 months later, they have more than 800
likes, and a weekly reach of more than 15k users on Facebook.

7. Beyond Facebook
Another Expio client, the
Amarillo Diagnostic Clinic, P.A.
has been very successful with
monthly video blogs Produced
and Directed by our content
team.
Here’s an unreleased YouTube
video from one of ADC’s
Neurologists on Migraine
Headache, as an example.

8. Being a resource isn’t boring
Think your medical expertise is too boring? Too scientific? Well, you’re
wrong. The next slide proves that a topic as boring as how to give a
vitamin b injection can be a wild success online. This happened for
ADC. Their video has accumulated more than 40k views on YouTube.

10. Summary
Social media transcends marketing. It’s an ongoing
process of creating great content on a regular basis to a
group of top followers that includes helpful, informative
and engaging posts from experts and professionals in
their field, including the medical world.