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The New Role of Social Media in Home Healthcare Recruiting

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Social media is becoming a key resource for caregiver recruitment at home healthcare agencies.

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The New Role of Social Media in Home Healthcare Recruiting

  1. 1. The New Role of Social Media in Home Healthcare Recruiting P R E S E N T E D B Y
  2. 2. Social media is becoming a key resource for caregiver recruitment at home healthcare agencies.
  3. 3. Recruiters and job seekers alike are spending an ever-increasing amount of time on social media channels, either looking for the next best candidate or their next career move.
  4. 4. It’s no surprise more job seekers are turning to social media to research jobs. It’s already integrated into their daily activities.
  5. 5. Social media is one of the quickest ways to reach billions of people across demographics. It’s increasingly being used by recruiters to target job applicangs and is becoming especially popular in the home healthcare segment.
  6. 6. 2x In the past five years, the use of social media for job searching in the healthcare industry has nearly doubled.[2] 42% 42 percent of home healthcare job seekers engage in social media for job searching purposes.
  7. 7. If you’re not already leveraging a social recruiting strategy, now is the time to start. Your agency can quickly gain a competitive advantage in sourcing top talent by strategically using social media to reach a growing talent pool.
  8. 8. Unfilled jobs cost the U.S. economy $160 billion a year[3] – just think about how much they could be costing your agency.
  9. 9. 581,000 Personal Care Aids These are some of the industry’s highest demand positions, based on projections for new job openings in 2022: 527,000 Registered Nurses 424,000 Home Health Aides 312,000 Nursing Assistants 183,000 Licensed Practical & Licensed Vocational Nurses 163,000 Medical Assistants 74,000 Physical Therapists
  10. 10. Reach and secure top talent, and quickly fill your open positions with a qualified candidate by creating a social recruitment strategy. Here are some useful tips to get you started:
  11. 11. JOIN THE RIGHT CONVERSATIONS With so many social media users, targeting them based on social network is not enough. Make sure you’re recruiting potential candidates by: Using hashtags on Twitter, such as: Posting on online job boards, like: #hiring #recruiting #RNs Indeed HomeCareCareers.com Health Jobs Nationwide Career Vitals #LVNs / #LPNs #caregiverjobs #homecarejobs
  12. 12. Also, be sure to keep an active Twitter, Facebook and LinkedIn presence even when not actively recruiting, by: Posting and commenting on items in targeted LinkedIn groups Regularly sharing relevant content to company Twitter and Facebook accounts Asking conversation-starter questions and engaging with responses
  13. 13. Social media should not be used solely for posting job openings. Use it to also promote your company culture, and show candidates it’s a great place to work.
  14. 14. Post pictures of fun office events or outings Here are some ways you can promote your culture and employment brand: Recognize employees by posting to share their birthdays or exceptional work and awards Go “behind the scenes” and post pictures of your different work areas Highlight customer testimonials Share relevant content, pictures and quotes for popular hashtags like #motivationmonday
  15. 15. STAY ORGANIZED The key to a successful social recruiting strategy is staying organized. This can be difficult when you are trying to keep track of applicants across different social channels, as well as traditional recruiting avenues.
  16. 16. Investing in an Applicant Tracking System (ATS) can help you stay organized with hiring data. It will: Collect hiring data Interpret hiring data Measure which sources result in quality candidates
  17. 17. Sending pre-screen surveys to identify star candidates Automatically weeding out applicants who aren’t a fit Do you dread the tedious aspects of recruitment, like sorting through hundreds of initial applicant resumes? Your ATS can help with this too, by:
  18. 18. LEVERAGE ANALYTICS Your ATS will provide you valuable analytics to measure your hiring success rate across platforms. These analytics will help you: Understand which social and other recruitment channels provide you the best leads Dedicate more time and resources to high-producing channels
  19. 19. If social media is not involved in your recruitment strategy, your home healthcare agency risks missing on a significant piece of the talent pool. Securing top talent is a challenge in any industry – but even more so in home healthcare, where turnover rates and open positions both tend to be high.
  20. 20. To learn more about how to improve hiring at your home health agency, schedule a demo today. Schedule a Demo

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