1. By: Jen Conlon, Julia DiBenedetto, Erica Szczygiel,
Joseph Vincent, and Sandra Velaochaga
Feasibility Report
Increasing Transportation Accessibility to North Campus
2. Feasibility Report
Table of Contents
Abstract……………………………………………………………………………………………2
Introduction……………………………………………………………………………………. 2-4
Alternative Solutions……………………………………………………………………………4-5
Criteria…………………………………………………………………………………………….5
Research Methodology………………………………………………………………………….5-6
Analysis and Interpretation of Research………..……………………………………………...7-13
A. Analysis of Problem…………………………………………………………………….7-8
B. Analysis of Alternative Bus Route……………………………………………………...8-9
C. Analysis of Bike Share Program………………………………………………………9-10
D. Analysis of On-demand Student Car Service………………………………………...11-13
Report Conclusions……………………………………………………………………………....13
Recommendation……………………..………………………………………………………….14
Conclusion……………………………………………………………………………………….14
Appendices……………………………………………………………………………………..A-E
A. Student Survey Results……………………………………………………..….Appendix A
B. Interview Transcripts……………………………………………………….….Appendix B
C. Email to On Bike Share………………………………………………………..Appendix C
D. Syracuse University Travel Waiver…………………………………….……..Appendix D
E. Centro Bus Routes……………………………………………………………..Appendix E
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3. Feasibility Report
Abstract
Despite its gleaming reputation, the limited transportation options when traveling to North
Campus is a major source of concern and frustration for current students here at SU. In this
feasibility study, we researched and analyzed three potential solutions that would improve
Syracuse University’s transportation to North Campus in regards to convenience, accessibility,
and student satisfaction. The three solutions included an alternative bus route that runs from
South Campus to Waverly Avenue, expanding the current University bike share program, and a
free University on-demand student car service. This report involved conducting a student survey,
interviews with administrative offices at SU, and research of relevant articles to strengthen our
recommendations. After thoroughly researching and analyzing our proposed solutions, we
compared and interpreted the results in order to choose a solution that would alleviate any
tensions between the students and the University in regards to transportation.
Introduction
Syracuse University is a private institution with 21,492 students currently enrolled.1
The
students’ satisfaction with University services is critical to the overall experience and successful
relationship between students and the University. SU currently has 251,067 alumni on record,
representing all 50 states, the District of Columbia, and 173 countries and territories.2
The
University relies heavily on its alumni network to build its positive reputation, recruit
prospective students, and contribute to its endowment fund. An efficient and accessible
transportation system for all students and faculty is essential for a school such as Syracuse
University. In order to maintain its reputation as one of the top universities, SU needs to act on
issues regarding current students’ dissatisfaction. To further grow its endowment fund, its
positive reputation, and quality of prospective students, it is critical that SU maintains a positive
relationship with its current students. Student and faculty satisfaction strengthens the
University’s credibility as a desired place to study and reinforces Syracuse University’s
respectable reputation. Current students turn into alumni of SU. Therefore, keeping current
students satisfied will ensure the loyalty from them that the University’s future depends on.
The lack of adequate transportation to and from North Campus is inconvenient for those looking
to immerse themselves in the Syracuse experience. North Campus is home to four college
buildings, including the Martin J. Whitman School of Management, the School of Education,
Huntington Hall, the University’s health center, numerous bustling businesses, and a popular
nightlife scene. Based on our survey distributed to 75 upperclassmen of SU, we found that 78%
of respondents, who are soon-to-be alumni of this University, are either neutral or dissatisfied
with SU’s current transportation system to North Campus.3
More importantly, we found that 0%
of respondents were very satisfied with the transportation to North Campus.4
We found that
those who are more likely to use the SU transportation system on a daily basis were the least
satisfied with it. If the students who genuinely rely on these services aren’t fully satisfied when
1
Syracuse University, “Syracuse University FACTS 2014-15,” http://www.syr.edu/about/facts.html, accessed April
2015.
2
Ibid., “Current Alumni on Record.”
3
Jennifer Conlon, “Feasibility Student Survey,” April 10, 2015, https://syracuseuniversity.qualtrics.com/SE/?SID=
SV_ 3Q5L19Zxsk2nsXP.
4
Ibid.
2
4. Feasibility Report
they graduate, SU’s reputation, endowment fund, and ability to attract quality prospective
students will suffer.
This past year, Syracuse was tied for the snowiest city in the U.S., accumulating 119.7 inches of
snow.5
In these weather conditions, walking to North Campus can be extremely dangerous. With
temperatures dipping as low as negative thirty, the walk to North Campus is a safety hazard for
students.6
The limited transportation often causes students to suffer the brutal weather conditions
by walking to class, making students even more dissatisfied with SU’s transportation system. In
some cases, traveling through Syracuse’s sprawling campus can take as long as twenty minutes.
Many students feel they have no choice but to miss class over walking in subzero temperatures.
Based on our survey, 31% of students responded that they skip class at least once a month due to
lack of transportation to North Campus.7
If students continue to miss class due to the lack of
transportation to North Campus, overall academic achievement will start to diminish, leaving
more students dissatisfied.
SU’s current transportation system is both inconvenient and inefficient for the majority of SU’s
students. The University’s current bus system provides some transportation to parts of North
Campus. However, the routes in place do not adequately meet the needs of an overwhelming
majority of students and commuters, specifically those located on South Campus. The
University’s bike share program could offer some relief for students when traveling to North
Campus, yet, based on our student survey results, 89% of respondents were not even aware of its
existence.8
Additionally, the program’s obscure hours of operation and inaccessibility make the
program difficult to use for many students. Students are only allowed to borrow a bike from
Archbold Gymnasium between 11:00 a.m. and 2:00 p.m., Monday through Friday.9
This is one
of the busiest time frames for students that are normally in class during that narrow time slot.
The likelihood of students being able to borrow a bike during these times is very small. The
program is also time consuming for students, as it requires paper work each time a student
borrows a bike. Filling out paper work every time a student wants to borrow a bike can be very
tedious, especially for the on-the-go college student. To make matters worse, there are only five
bikes in service for over 20,000 students.10
This lack of efficiency in the current transportation options to North Campus harms the
University, as current students are not satisfied. Students choose to come to Syracuse University
because of its outstanding reputation among its alumni. The “Orange Network” is a valuable
selling point for the University when trying to attract new students and build its endowment
fund. Addressing this area of discontent among its current students would ensure another
generation of loyal and enthusiastic alumni that are willing to donate to the University. To ensure
5
Golden Snow Globe, “Current Top 25 Snowiest Cities,” http://goldensnowglobe.com/current-top-10-snowiest-
cities/, accessed April 2015.
6
Julie McMahon, “Wind chills to plunge Central New York back into subzero temperatures,” Syracuse News,
February 22, 2015, http://www.syracuse.com/weather/index.ssf/2015/02/wind_chill_watch_central_new_
york_frigid_temperatures.html, accessed April 2015.
7
Conlon, “Feasibility Student Survey.”
8
Ibid.
9
Scot Vanderpool, interview by Jennifer Conlon, Syracuse, New York, April 16, 2015.
10
Ibid.
3
5. Feasibility Report
student satisfaction with transportation to North Campus, this feasibility report aimed to research
the following potential solutions:
(1) An alternative bus route that runs from South Campus to Waverly Ave
(2) Expanding the current bike share program at SU
(3) A student run on-demand car service
The main objective of this feasibility report was to research different methods that would
minimize student inconvenience and dissatisfaction, which simultaneously maintains Syracuse
University’s reputation.
Other objectives included:
• Ensuring students’ safety and satisfaction at SU
• Improving transportation services on campus
• Providing adequate accessibility to North Campus
• Maximizing students’ academic performance by minimizing class absences
Alternative Solutions
After examining the inefficiencies with the current transportation to North Campus, we identified
three possible alternative solutions.
The first solution involves creating an alternative bus route that runs from South Campus to
Waverly Avenue, stopping at college place before repeating the route. Although there are
existing SU shuttle routes that navigate the area surrounding North Campus, there are no routes
that are directly dedicated to transporting students from South Campus and the Manley parking
lots to North Campus. Instead, these students and commuters are forced to ride a shuttle to
University Place and walk a daunting distance to get to Marshall Street, which can be especially
excruciating during the winter months. The alternate route will drop off students, faculty, and
staff on the corner of Waverly Avenue and Marshall Street, continuing onto South Crouse
Avenue. The proposed route will finally turn onto University Place, so it can finish its route on
main campus. Providing a stop on Waverly Avenue will provide added convenience and a more
accessible option for those who work or have classes that meet in the area during evening hours.
The second solution is an expansion of the current bike share pilot program at SU. Widely used
on campuses and in major metropolitan cities, bike share systems have proven to be a convenient
and green alternative to standard public transportation. In terms of convenience, our current bike
share program at SU provides many obstacles for students trying to access a bike. The current
program has limited accessibility and is time consuming. Our solution will expand the actual
program by incorporating better quality bicycles and having systematic bike racks around
campus that will secure and protect the bicycles. Not only will the bike racks be secure with a
pre-assigned Personal Identification Number (PIN) to unlock the corresponding bikes, but
students and faculty will also be able to borrow a bike at any time during the day, as the racks
will be automated. Students will be able to move more efficiently throughout the SU campus, as
it is known to be difficult to find a parking spot or catch a bus on time. Additionally, a bike share
program has potential to grow. Starting with main campus, Syracuse University’s automate bike
4
6. Feasibility Report
share system can be adopted by SUNY ESF or even evolve into a city-wide program, standing as
another contribution by the University to the local community. Ultimately, a bike sharing
program will be an effective alternative to standard forms of transportation that will further
address student transportation needs, all while promoting a healthy and eco-friendly University
lifestyle. However, it is important to note that this solution would not solve the transportation
problem year round, as Syracuse receives over 100 inches of snowfall each winter.11
This was
taken into consideration throughout our analysis.
The third solution is a student-run on-demand car service. The service will be a new student
organization on campus, sponsored and launched by SU. In essence, the University would set up
a student-run organization in which students who own personal vehicles will volunteer to
transport others to their desired destinations. Similar to the process of becoming a Residential
Advisor on campus, students will apply and must be approved to become a driver for this
program. This will include providing a valid driver’s license, an up-to-date inspection of their
vehicle, and a history of their driving record (accidents, tickets, etc.). By implementing this
solution as a volunteer based student-run service, the University avoids all liability associated
with students driving other students on behalf of the University. Already explicitly stated in SU’s
Student Organization Travel Policy, the University is not liable in the case of injury or property
damage when personal vehicles are being used to transport students on behalf of University
business.12
A requirement for this service would include students and drivers signing a one-time
waiver acknowledging their own liability and assumption of risk.13
The on-demand feature of
this service would be implemented through the use of the smartphone application, DoubleMap.
DoubleMap is an application service that directly connects the passengers to the student drivers.
The application tracks your location through the already active GPS on smartphones.
Criteria
To ensure that SU was presented the best alternatives to the problem of North Campus
transportation, we identified three major criteria that were used when analyzing potential
solutions. It was important for us to determine solutions that were problem oriented, viable, and
had a low negative impact on stakeholders. When determining if a solution would be problem
oriented, we assessed whether or not students would welcome the proposed solution, making
sure our solution targeted the specific problem. In addition, we sought to ensure that the
proposed solution would be sustainable in the long run. To determine if a solution would be
viable, we took into consideration SU’s access to adequate resources (both monetary and non-
monetary) to implement each solution in a timely manner. Lastly, stakeholders were of utmost
concern when devising potential solutions. Our proposed solutions consist of minimal negative
impact on stakeholders. Prior to our research, we believed that all three of our potential solutions
fit every aspect of our criteria. After our research, we concluded that one solution fit all criteria.
Research Methodology
11
City Top Lists, “Top 101 Cities with the Highest Average Snowfall in a Year,” http://www.city-
data.com/top2/c464.html, accessed April 2015.
12
Syracuse University, “Student Travel Policy,” http://supolicies.syr.edu/studs/travel.htm, accessed April 2015.
13
Ibid.
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7. Feasibility Report
In order to successfully conduct our feasibility report, it was critical for us to utilize primary and
secondary resources. The following resources were used in this feasibility study:
• Survey distributed to SU students
• Interview with Syracuse University Parking and Transportation Services
• Email to On Bike Share
• Centro annual reports
• Double Map smartphone application
• Relevant articles on:
o Similar bike share programs at New York University and Harvard University
o Similar student car services at Northwestern University and Texas A&M
University
• Syracuse University’s website to obtain information on:
o Liability
o Student organization funding
o Transportation system
o Pilot bike share program
Primary Resources:
To fully understand how satisfied students are about the current transportation system to North
Campus, we sent out a survey, created through Qualtrics, to 75 upperclassman students via SU
emails. We chose to target upperclassmen because their responses would be based off of
significant experience with the SU transportation system. We surveyed the students by asking
broad and specific questions to better understand the needs of our students and the feasibility of
our three possible solutions. The survey was anonymous to obtain honest answers from our
respondents.
In addition to a student survey, we conducted interviews with Syracuse University Parking and
Transportation Services and On Bike Share, a company that implements bike share programs at
various college and university campuses. These personal interviews allowed us to obtain specific
information that could not be found online, as well as attain any opinions and concerns of
employees regarding transportation to North Campus. We conducted two separate phone
interviews with Scot Vanderpool, Manager of Parking and Transportation Services at SU, as well
as an email sent to Patrick Smith, Customer Service Representative of On Bike Share.
Secondary Resources:
Secondary sources were very important in this feasibility report. By analyzing Centro’s annual
reports, similar bike share programs at other universities, Syracuse University insurance and
liability documents, and similar student car services at other universities, we were be able to
understand how each solution functions within the University. Looking at how successful other
programs similar to our proposed solutions have been allowed us to predict the results of each
solution before implementing it. After analyzing our secondary sources and comparing the
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8. Feasibility Report
information to our primary sources, it became apparent that the on-demand student car service is
the most feasible solution for SU to implement.
Analysis and Interpretation of Research Findings
Analysis of Problem:
The first question we asked students on our survey was how satisfied they are with SU's current
transportation system to North Campus, to gauge the extent of student satisfaction. Based on the
results, we concluded that 78% of students are either neutral or dissatisfied with North Campus
transportation, while only 22% of students are satisfied.14
It is important to note that zero
respondents said that they are very satisfied with the transportation to North Campus. The bar
graph below clearly depicts these results:
Additional questions asked to students to gauge demand for transportation:
How many classes do you have on North Campus (near Marshall Street & University Ave)?
Answers
0
1-2
3-4
5 or more
Results
24 %
32 %
27 %
17 %
Interpretation
Based on our results, we found that 76% of students have one or
more classes on North Campus. This showcases that North
Campus is a hub for academics. If students do not have access to
efficient transportation to this area of campus, their academic
performance may decline.
How often do you utilize the SU transportation system to North Campus?
Answers
Never
Less than Once a Month
Once a Month
Results
15%
7%
7%
Interpretation
Based on our results, students very much rely on the SU
transportation system to get around campus. 53% of students
utilize the SU transportation system at least 2-3 times a week. We
14
Conlon, “Feasibility Student Survey.”
How satisfied are you with SU’s current transportation
system to North Campus?
Source: Data excerpted from Conlon, “Feasibility Student Survey,” Question 3.
7
9. Feasibility Report
2-3 Times a Month
Once a Week
2-3 Times a Week
Daily
12%
7%
17%
36%
found that the students who used the transportation more often
were, in fact, the least satisfied. This demonstrates the problem at
hand and the need for Syracuse to improve it.
How often do you skip class due to a lack of transportation?
Answers
Never
Less than Once a Month
Once a Month
2-3 Times a Month
Once a Week
2-3 Times a Week
Daily
Results
53%
15%
13%
9%
5%
4%
0%
Interpretation
Based on our results, 57% of students have skipped class at least
once due to a lack of transportation. Skipping class will lead to
poor academic performance of students. Not only is this number
significant, but the 53% that stated they have never skipped class
due to a lack of transportation likely end up walking to class,
which can be unsafe for their health in the daunting winter
months of Syracuse, leaving students dissatisfied.
Analysis of Alternative Bus Route:
Based on the above results from our survey, we concluded that students are not satisfied with the
current transportation system to North Campus that SU has in place. As one alternative solution,
we identified an alternative bus route that runs from South Campus to Waverly Avenue as
pictured below:
This solution would be year round and increase convenience for students, since no route
currently stops directly on Waverly Ave. However, based on Centro’s 2013-2014 annual report
Source: Data excerpted from Joseph Vincent, Google Maps.
8
10. Feasibility Report
of expenses, this could cost anywhere from $1 to $2 million to implement.15
According to Scot
Vanderpool, Manager of Syracuse University Parking and Transit Services, Syracuse outsources
transportation to multiple bus companies, including Centro.16
Based on contracts in place with
the bus companies, Syracuse reserves the right to change or adjusts routes at any time.17
While
this would not necessarily cost much for SU, Centro may need to add an additional bus for the
route, which would cost around $1 to $2 million.18
This past February, due to budget cuts,
Centro announced that the company will be cutting back on late-night, Sunday, and holiday
service throughout its four-county service area, so this solution would not be economically
feasible.19
In addition, South Campus is home to only 2,400 students.20
This solution vastly
limits the reach of students, as there are several thousand additional students that live in the
surrounding off-campus areas, not just South Campus. Therefore, we are not suggesting this
solution.
Analysis of Bike Share Program:
In our survey, the following questions were asked regarding the bike share program:
Are you aware of the bike share program at SU?
Answers
Yes
No
Results
11%
89%
Interpretation
Based on our results, a substantial 89% of students are not even
aware of the bike share program that SU has in place. We
concluded that SU has done a very poor job in marketing this
program to students and is clearly not a priority for the
University. For a university that prides themselves in encouraging
students to “go-green,” this does not look good for SU. Although
this number is very high, we followed up with the below question
to gauge whether or not students would utilize the program if
they were aware of it.
If you are aware of the bike share program, how often do you utilize it?
Answers
Never
Less than Once a Month
Once a Month
2-3 Times a Month
Once a Week
2-3 Times a Week
Daily
Results
88%
6%
0%
6%
0%
0%
0%
Interpretation
Based on our results, the majority of students that are aware of
the bike share program never utilize it. This raises the question,
“why not?” This may likely be due to the abundant restrictions
SU has on the program. For example, students are only able to
borrow a bike from 11:00 a.m. – 2:00 p.m. on weekdays. Many
students have class during this time and are unable to go to
Archbold Gymnasium to borrow a bike. The Syracuse winter
weather is also likely a reason for the lack of use.
15
Centro New York Regional Transportation Authority, “2013-2014 Annual Report,” http://www.centro.org/2012-
13%20Annual%20Report.pdf, accessed April 2015.
16
Scot Vanderpool, interview by Joseph Vincent, Syracuse, New York, April 16, 2015.
17
Ibid.
18
Ibid.
19
Teri Weaver, “Centro Budget Cuts: Public Hearing Set for March 11,” Syracuse News, February 13, 2015,
www.syracuse.com/news/index.ssf/2015/02/centro_budget_cuts_public_hearing_set_for_march_11.html,
accessed April 2015.
20
Syracuse University, “South Campus.”
9
11. Feasibility Report
What is the likelihood that you would utilize a bike share program on campus if you were aware of
it?
Answers
Very likely
Likely
Somewhat Likely
Undecided
Somewhat Unlikely
Unlikely
Very Unlikely
Results
11%
5%
21%
39%
4%
11%
9%
Interpretation
Based on our results, the majority of students are undecided or
somewhat likely to utilize a bike share program. We realized that
not a significant amount of students would be full-heartedly ready
to use a bike share program, which may be due to the Syracuse
weather. This could be an opportunity for SU to market the
benefits and eco-friendly aspect of this alternative. We believe if
we can successfully market the program and its advantages to
students, more would be willing to utilize it.
How concerned are you with finding Eco-friendly transportation?
Answers
Very concerned
Concerned
Somewhat concerned
Undecided
Not concerned
Results
8%
16%
35%
16%
25%
Interpretation
Based on our results, 59% of students are at least somewhat
concerned with finding Eco-friendly transportation. Although this
number is over half, the majority of students that are aware of the
bike share program (which is an eco-friendly alternative) do not
utilize it. Therefore, this statistic was difficult to assume that
students would be eager to use an eco-friendly solution.
Because the current bike share program at SU is so limited, we decided to consider expanding
the program as our second solution. Based on our research, we found that in order to implement
a quality system, there would need to be 10-16 stations for every square kilometer, providing an
average spacing of approximately 300 meters between stations and a convenient walking
distance from each station to any point in between.21
In addition, 20-30 bikes should be available
for every 1,000.22
According to On Bike Share, which is used by New York University and
Harvard University, each bike costs roughly $1,000, as it includes the bike, bike racks, and
locking system with software.23
With over 21,000 students currently enrolled, this means that SU
would need to buy at least 1,050 bikes, which would cost $1.05 million dollars. Parking and
Transportation Services at SU currently has a budget of $4 million.24
This expanded bike share
program would cost over one fourth of its total budget, which is significant, especially for a
system that would not be utilized as much during the winter months in Syracuse. Through our
research, we found that campus bike share programs at New York University and Harvard
University, which are also located in the North East, function year round.25
Even though their
programs function year round, we determined that the Syracuse weather conditions were more
extreme, making it more difficult to implement. Boston Massachusetts, home to Harvard
University, averages 43.8 inches of snowfall per year.26
New York City, home to NYU, averages
21
Llyod Alter, “Why Do Some Bike-share Systems Succeed and Others Fail?” Tree Hugger. December 5, 2013,
http://www.treehugger.com/bikes/why-do-some-bike-share-systems-succeed-and-others-fail-bike-sharing-
planning-guide-explains.html, accessed April 2015.
22
Ibid.
23
Patrick Smith of On Bike Share, email by Jennifer Conlon, Syracuse, New York, April 16, 2015.
24
Scot Vanderpool, interview by Joseph Vincent, Syracuse, New York, April 16, 2015.
25
New York University, “About the NYU Bike Share,” http://www.nyu.edu/sustainability/campus.projects/
bike.share/about.php, accessed April 2015.
26
Golden Snow Globe, “Boston, MA.”
10
12. Feasibility Report
25.1 inches of snowfall per year.27
These numbers are minuscule compared to the 100+ inches of
snowfall that Syracuse receives every year. In addition, our campus proved to be less supportive
of a bike share program, which is surrounded by daunting hills, compared to the rather flat
landscape of Harvard and NYU. Furthermore, our survey results were too mixed to identify a
clear demand by students for a bike share program. Therefore, we are not suggesting this
solution.
Analysis of On-demand Student Car Service:
The following questions were asked pertaining to the on-demand car service solution:
Are you involved in any extracurricular activities at SU?
Answers
Yes
No
Results
79%
21%
Interpretation
Based on our results, we realized that the majority of students enjoy
getting involved in various clubs and organizations at SU. Since
students are eager to get involved, there should not be a problem
finding students to be drivers for our proposed car service solution.
Do you have a car on campus?
Answers
Yes
No
Results
43%
57%
Interpretation
Based on our results, this was almost a 50/50 split, with more
students not having a car on campus. This survey was distributed to
various upperclassmen students, but was not filtered based on those
who live in University housing and those that do not. Therefore,
this statistic may not be as accurate since students that live off-
campus do not need to register their vehicle unless they get a
student parking pass.
Would you utilize a student-run car service as a mode of transportation?
Answers
Definitely
Most likely
Maybe
Undecided
Probably not
Definitely not
Results
27%
16%
35%
4%
16%
3%
Interpretation
Based on our results, almost 50% of students would most likely
utilize a student-run car service. Only 3% of students were
definitely against using the service. We believe if we can inform
the students on the convenience and benefits of a student-run car
service, much more students would be likely to utilize it.
If you were paid, what is the likelihood that you would be a driver for a student-run car
service?
Answers
No Chance
Very Little Chance
Some Chance
Very Good Chance
Results
19%
21%
32%
28%
Interpretation
Based on our results, 60% of students said there is some chance that
they would be a driver for a student-run car service. We realized
these are likely the students that are eligible for a work-study, as
they are the students with the most need-based financial assistance.
Some other students that are not necessarily eligible for a work-
study would just like having the extra cash.
If you were NOT paid, but instead a volunteer for community service, what is the likelihood
that you would be a driver for a student-run car service?
Answers
No Chance
Results
52%
Interpretation
27
Golden Snow Globe, “New York, NY.”
11
13. Feasibility Report
Very Little Chance
Some Chance
Very Good Chance
25%
21%
1%
Based on our results, 77% of students said there is very little to no
chance that they would volunteer as a student driver. We
understand that students are very busy, but we are aware that some
degrees require students to conduct a certain amount of community
service as part of their degree requirement. To help interpret this,
we asked students the below question.
Does your degree require any community service?
Answers
Yes
No
Results
32%
68%
Interpretation
Based on our results, the majority of students we surveyed do not
require any community service to graduate. We did not filter our
survey to only students that require community service as part of
their degree requirement. We believe if we distributed this survey
to colleges at SU that rely heavily on community service, such as
the Martin J. Whitman School of Management, we would get many
more respondents willing to volunteer.
Based on our survey results, we concluded that this solution would be welcomed by students.
Before we began researching further, we understood that there was potentially a liability risk for
the University with student drivers. Based on Syracuse University’s insurance policy, we
discovered that creating a volunteer-based program rid the University of any liability issues.28
Students who volunteer to drive or ride in another student’s personal vehicle do so at their own
risk. However, if students are driving University owned vehicles and an accident occurs, the
students are covered under the current University insurance policy.29
When researching the best ways to implement this solution on campus, we turned to a similar
student car service at Northwestern University. Northwestern offers SafeRide, an on-demand
student car service. SafeRide has been at Northwestern for 20 years, with University provided
cars.30
Prospective student drivers must submit an application, which includes a history of the
student’s driving record and situational driving questions.31
Northwestern hires work-study and
non-work-study students, paying $10/hour on weekdays and $11/hour on weekends.32
Although
Northwestern pays their student drivers, other student-run car services are strictly volunteer.
Texas A&M University offers CARPOOL, a student-run non-profit car service organization that
has been in place for 18 years.33
CARPOOL has 370 student volunteers that have given 241,317
rides.34
To implement this service, these two universities use DoubleMap. DoubleMap is an app-
based service that integrates an entire transportation system into one application on a
smartphone.35
DoubleMap has the ability to integrate all of SU’s transportation systems. The
application not only connects students with student drivers, but also tracks and gives real time
updates on all other transportation options (bus times, delays, etc.). 36
A student opens the
28
Syracuse University, “Student Travel Policy.”
29
Ibid.
30
Northwestern University, “SafeRide,” http://www.northwestern.edu/saferide/about-us/history/index.html,
Accessed April 2015.
31
Northwestern University, “SafeRide Application 2014-2015.”
32
Northwestern University, “Work for SafeRide.”
33
Texas A&M University, “CARPOOL,” http://carpool.tamu.edu/, accessed April 2015.
34
Ibid.
35
DoubleMap, “Enhance the Transit Experience,” http://www.doublemap.com/, accessed April 2015.
36
Ibid.
12
14. Feasibility Report
application and sends a request to be picked up. The message is sent to all student drivers. Based
on location, a driver chooses to accept this request. Once connected, the application responds
with an estimated time of arrival to the student waiting to be picked up. Demand for the service
would vary widely, based on many outside factors from campus events to weather, such as rain,
snow or if it is a weekend or not. During the 2012-13 academic year at Northwestern, the
average wait time for a SafeRide vehicle was 35 minutes.37
Northwestern has approximately
21,000 students enrolled, which is almost identical to SU, so we concluded that wait times, on
average, would be about the same.38
If implemented as a volunteer Student Organization, the only cost for this solution would be gas
for the students’ vehicles. As a recognized Student Organization, the proposed car service would
have access to funding already allocated to the Student Activity (SA) budget, much of which is
already funded through the Student Activity Fee, which is paid by students each academic year.39
Applications for funding from SA must be submitted to the SA Comptroller on the date and time
identified in the request for applications.40
If the application for funding is found to be complete,
the request will be heard by the full Finance Board. In addition to funding benefits, recognized
Student Organizations have access to campus facilities and resources, sponsorship and promotion
on campus, telephone access, listings in University publications, campus fund-raising, as well as
office and storage space.41
Following the University’s initial launch of the service, we believe the program will be fully
operational within the parameters of a Student Organization. This solution is economically
feasible, has little effect on stakeholders, and has potential to be sustainable in the long run. We
are therefore recommending the on-demand student car service as an alternative solution to the
North Campus transportation problem.
Report Conclusions
After researching and analyzing primary and secondary sources for our three alternative
solutions, we have concluded that the on-demand car service is the best solution for SU. While
the alternative bus route would be convenient for students, it would not be economically feasible
and limits the scope of solving the transportation problem to North Campus. In addition, even
though a bike share program would be an eco-friendly alternative solution, it is not economically
feasible and was not in high demand by current students at SU. We concluded that an on-demand
student car service would be the most feasible solution. Based on our survey, many students
were enthusiastic about using this solution. Syracuse University already funds Student
Organizations through the Student Association, therefore, this solution would be of little cost to
SU. Furthermore, 79% of our survey respondents said they were involved in extra-curricular
activities.42
SU Students are enthusiastic to get involved on campus. If the University initiates
the student car service as a Student Organization, we are confident there will be enough
37
Northwestern University, “SafeRide Wait Times.”
38
Northwestern University, “University Enrollment,” http://enrollment.northwestern.edu/, accessed April 2015.
39
Syracuse University, “Recognized Student Organizations.”
40
Syracuse University, “Funding Sources.”
41
Syracuse University, “Recognized Student Organization.”
42
Conlon, “Feasibility Student Survey.”
13
15. Feasibility Report
participants, especially after seeing the success of Texas A&M’s CARPOOL, which effectively
acquired 370 volunteers.
Recommendation
We recommend that SU initiates an on-demand student car service as a new Student
Organization to alleviate the North Campus limited transportation problem. The student-run car
service is a great way for students to get involved, at a very small cost to the University. It is
easy to implement, and a great unique selling tool for SU to present to incoming prospective
students. Initially, we recommend that SU launches this service as a non-profit Student
Organization. Several majors require community service as a degree requirement. As a non-
profit organization, students will be able to fulfill those requirements. Allowing students an
opportunity to take responsibility and improve campus transportation on their own will further
embellish their skills and experience post-graduation, consequently improving Syracuse’s image
as an experience driven university. In the future, if the University decides to be more actively
involved with this organization, SU might choose to purchase cars strictly for the organization’s
purpose and consider paying students as SU employees. For the purposes of this study, we chose
to implement a volunteer-based program, as it is equally efficient and would cost the University
significantly less.
Conclusion
Students at SU are what give the University an identity and keeping students satisfied is critical
to the future of Syracuse University and its alumni network. Therefore, implementing an on-
demand student car service will be the optimal option moving forward. A student car service will
not only address the problems of the current transportation system to North Campus, but it will
also give the students another opportunity to get involved and actively make a difference. With
similar characteristics to a taxi-service, this program will lead to more people being reachable in
more remote locations surrounding the University area. For the on-demand student car service to
become a reality, all that SU will need to do is set the program in motion and foster it in its
infancy stages until the program becomes stable enough to hand off to the students entirely.
Simple policy procedures and acquisition of enthusiastic students willing to participate are all
that are necessary to get the on-demand car service off on the road. An on-demand student car
service operating as a new Student Organization will offer the best opportunity to those looking
to serve the community as well as be involved at SU. This solution will ultimately attribute a
significant return on investment for SU and serve as a flexible and efficient alternative to
University-run transit services.
14
16. Feasibility Report
Qualtrics Survey Report: Last Modified: 04/15/2015
1. How many classes do you have on North Campus (near Marshall Street & University Ave)?
# Answer Response %
1 0 18 24%
2 1-2 24 32%
3 3-4 20 27%
4 5 or more 13 17%
Total 75 100%
2. How often do you travel to North Campus (including night life)?
# Answer Response %
1 Never 2 3%
2
Less than Once a
Month
2 3%
3 Once a Month 1 1%
4
2-3 Times a
Month
3 4%
5 Once a Week 4 5%
6
2-3 Times a
Week
25 33%
7 Daily 38 51%
Total 75 100%
3. How satisfied are you with SU's current transportation system to North Campus?
# Answer Response %
1 Very Dissatisfied 7 8%
2 Dissatisfied 13 18%
3 Somewhat Dissatisfied 16 22%
4 Neutral 22 30%
5 Somewhat Satisfied 8 11%
6 Satisfied 9 11%
7 Very Satisfied 0 0%
Total 75 100%
4. How often do you utilize the SU transportation system to North Campus?
# Answer Response %
1 Never 11 15%
2
Less than Once
a Month
5 7%
3 Once a Month 5 7%
4
2-3 Times a
Month
9 12%
5 Once a Week 5 7%
6
2-3 Times a
Week
13 17%
7 Daily 27 36%
Total 75 100%
Appendix A
17. Feasibility Report
5. How often do you skip class due to a lack of transportation?
# Answer Response %
1 Never 40 53%
2 Less than Once a Month 11 15%
3 Once a Month 10 13%
4 2-3 Times a Month 7 9%
5 Once a Week 4 5%
6 2-3 Times a Week 3 4%
7 Daily 0 0%
Total 75 100%
6. How effective do you think the current SU transportation system is?
# Answer Response %
1 Very Ineffective 5 7%
2 Ineffective 11 15%
3 Somewhat Ineffective 16 21%
4
Neither Effective nor
Ineffective
8 11%
5 Somewhat Effective 20 27%
6 Effective 14 19%
7 Very Effective 1 1%
Total 75 100%
7. Are you aware of the bike share program at SU?
# Answer Response %
1 Yes 8 11%
2 No 67 89%
Total 75 100%
8. What is the likelihood that you would utilize a bike share program on campus if you were aware of it?
# Answer Response %
1 Very likely 8 11%
2 Likely 4 5%
3 Somewhat Likely 16 21%
12 Undecided 29 39%
13 Somewhat Unlikely 3 4%
14 Unlikely 8 11%
15 Very Unlikely 7 9%
Total 75 100%
9. Are you involved in any extracurricular activities at SU?
# Answer Response %
1 Yes 59 79%
2 No 16 21%
Total 75 100%
Appendix A
18. Feasibility Report
10. If you are aware of the bike share program, how often do you utilize it?
# Answer Response %
1 Never 14 88%
2 Less than Once a Month 1 6%
3 Once a Month 0 0%
4 2-3 Times a Month 1 6%
5 Once a Week 0 0%
6 2-3 Times a Week 0 0%
7 Daily 0 0%
Total 16 100%
11. Do you have a car on campus?
# Answer Response %
1 Yes 32 43%
2 No 43 57%
Total 75 100%
12. How concerned are you with finding Eco-friendly transportation?
# Answer Response %
1 Very concerned 6 8%
2 Concerned 12 16%
3
Somewhat
concerned
26 35%
4 Undecided 12 16%
5 Not concerned 19 25%
Total 75 100%
13. Would you utilize a student-run car service as a mode of transportation?
# Answer Response %
1 Definitely 20 27%
2 Most likely 12 16%
3 Maybe 26 35%
4 Undecided 3 4%
5 Probably not 12 16%
6 Definitely not 2 3%
Total 75 100%
14. If you were paid, what is the likelihood that you would be a driver for a student-run car service?
# Answer Response %
1 No Chance 14 19%
2
Very Little
Chance
16 21%
3 Some Chance 24 32%
4
Very Good
Chance
21 28%
Total 75 100%
Appendix A
19. Feasibility Report
15. If you were NOT paid, but instead a volunteer for community service, what is the likelihood that you
would be a driver for a student-run car service?
# Answer Response %
1 No chance 39 52%
2
Very Little
Chance
19 25%
3 Some Chance 16 21%
4
Very Good
Chance
1 1%
Total 75 100%
16. Does your degree require any community service?
# Answer Response %
1 Yes 24 32%
2 No 51 68%
Total 75 100%
Appendix A
20. Feasibility Report
Interviewer: Jennifer Conlon, Student
Interviewee: Scot Vanderpool, Manager of SU Parking and Transit Services
Interview Setting: Interview was conducted over the phone in a Whitman team room. The
interview was conducted at 11:00 a.m. on April 16, 2015.
(Start of Interview)
Jennifer: My name is Jennifer Conlon, a senior at Syracuse University. I am conducting a
feasibility report for one of my classes and I had some questions regarding Syracuse University's
bike share program. Would I be able to ask you a few questions about the program? It would be
greatly appreciated.
Scot: Yes, of course.
Jennifer: Thank you. Do students need to fill paper work out each time they rent a bike? If so,
why?
Scot: The only questions to answer on any of the forms is the check-off list that assures the bike
is in good shape before you take it out. That’s essential, imperative to us from a safety
standpoint.
Jennifer: How many bikes are there currently?
Scot: 5 are in service and there are many more bikes in storage that will be used as replacements.
Jennifer: Are the bikes new or used and how much do they cost?
Scot: They are used and at no cost to us, since they were either donated or not claimed from
spring semester last year.
Jennifer: Why are students limited to borrowing a bike from 11:00-2:00 p.m. on weekdays
instead of regular hours (i.e. 9:00 a.m. - 5:00 p.m.)?
Scot: The limit is only the timeframe that they can claim the bike for 24 hours, since it allows us
to cut down on staffing charges. They are allowed to keep the bike for 24 hours or if they sign
up between 11:00 and 2:00 on Friday, they get to take the bike out all weekend.
Jennifer: Would it be feasible to have automated bike racks around campus (i.e. on Euclid Ave)
that students can borrow and drop off bikes?
Appendix B
21. Feasibility Report
Scot: The problem is cost. We’d have to staff each location since we have to have students sign
a waiver.
Jennifer: Would students be able to sign a waiver through an app to avoid staffing each location
or would that not be possible?
Scot: I think this is a great idea for the future. Part of the experience is gathering ideas to make
bike share a better experience for everyone.
Jennifer: Great, thank you for your time. Enjoy your day.
Scot: You’re welcome. Thank you, you too.
(End of Interview)
Interviewer: Joseph Vincent, Student
Interviewee: Scot Vanderpool, Manager of SU Parking and Transit Services
Interview Setting: Interview was conducted over the phone in Bird Library at Syracuse
University. The interview was conducted at 2:00 p.m. on April 16, 2015.
(Start of Interview)
Joseph: My name is Joseph Vincent and I am a student at Syracuse University. I spoke with
Karen from transit services and she recommended that I contact you. I am conducting a project
for one of my classes and I had some questions regarding Syracuse University's transit and
shuttle services. It would be greatly appreciated if you took the time to answer a few questions.
Interviewee: Yes, of course.
Joseph: Thank you. What is the estimated budget for SU’s transportation services?
Scott: Syracuse University’s transportation budget is close to $4 million dollars annually.
Joseph: How many bus drivers are currently employed?
Scot: Syracuse University does not employ any bus drivers. Instead, we have contracts with
several transit properties, Centro, Ultimate Transit, Birnie Bus, etc.
Joseph: What is the average cost to run a shuttle at SU annually?
Appendix B
22. Feasibility Report
Scot: It would be hard to calculate that information since we do not own the buses.
Joseph: Is there a minimum or maximum shuttle route length for SU buses?
Scot: If you are talking about distance, no. The Connective Corridor, Nob Hill, James Street,
Destiny route all transport off campus.
Joseph: Does SU own its shuttles outright? Or is Centro in charge of the SU Shuttles and
employees? Also, how much control does the university have if Centro is in charge?
Scot: Centro and Ultimate Transit are in charge. We are the customer and have the right to
change anything to meet our needs.
Joseph: Would a new bus route cost students anything in the form of tuition? In other words, do
students pay anything for the shuttles already in place?
Scot: As far as I know, there is no transportation fee for students. Currently, there is no cost to
students.
Joseph: If a new route were to be implemented, would that mean hiring a new employee?
Scot: No. It could mean a new employee for Centro or Ultimate Transit.
Joseph: If a new route were introduced, would a brand new bus be necessary?
Scot: For a larger company like Centro, it may not mean a new bus would be necessary.
However, for a smaller property like Ultimate Transit, it would be very possible that another bus
would be required.
Joseph: Great, thank you very much. Enjoy the rest of your day.
Scot: You’re welcome. Thank you, you too.
(End of Interview)
Appendix B
24. Feasibility Report
OFF-CAMPUS TRAVEL WAIVER AND ASSUMPTION OF RISK
Student Name: __________________________________
Class Year: ________________
Off-Campus Activity: _____________________________________
Dates of Off-Campus Activity: ______________________________
Syracuse University believes that organized off-campus activities by its students are an important
part of the students’ overall learning experience. Off-campus activities do, however, involve
significant risks, both to students participating in them and also to the University based upon the
manner in which students conduct themselves while off campus.
By signing this form, the above-named student agrees as follows:
1. To observe standards of conduct set forth in the Syracuse University Code of Student
Conduct and all University policies and procedures (including without limitation the
Syracuse University Student Travel Policy) applicable to the student while participating
in the off-campus activity referenced above (the “Activity”), understanding that such
compliance is important to the success of the Activity and to the University’s willingness
to permit future similar activities.
2. To conform his or her conduct to the standards surrounding the Activity and assume
responsibility for his or her own actions, understanding that the circumstances of an off-
campus activity may require a standard of decorum which may differ from that applicable
on campus.
3. That the student does not act as an agent or representative of Syracuse University and,
accordingly, shall not have or hold himself or herself out as having the power or authority
to bind or create liability for the University by virtue of his or her negligent or intentional
acts or omissions.
4. To assume full financial responsibility for all costs and expenses incurred by the student
in connection with the Activity, including without limitation financial responsibility for
damage or destruction to property of third parties.
Appendix D
25. Feasibility Report
5. To obtain and maintain such health, accident, disability, hospitalization and travel
insurance as he or she may deem necessary for the Activity, and to be responsible for the
costs of such insurance and for any expenses not covered by insurance.
6. To immediately disclose to the University any physical or emotional conditions or
problems that might impair his or her ability to complete the Activity, and that he or she
hereby releases the University and its trustees, officers, employees, agents and
representatives from any and all claims, demands, injuries, damages, losses, actions,
causes of action, or expenses whatsoever arising out of his or her failure to disclose such
conditions or problems.
7. That participation in the Activity is entirely voluntary, and that he or she is fully aware,
having sought and obtained such information and advice as he or she feels are necessary
and appropriate, that such participation involves risk of injury and property damage,
including possibly short-term and long-term disability, and even death. These risks can
come from causes which are many and varied, may not even be presently foreseeable,
and may include negligent or intentional acts or omissions of others. He or she
acknowledges, accepts, and assumes all such risks, whether or not presently foreseeable
and whether or not caused by the negligent or intentional acts or omissions of others, and
elects voluntarily to participate in the Activity. He or she releases the University and its
trustees, officers, employees, agents and representatives from any and all claims he or she
may have in the future, waives all such claims, and agrees not to sue the University or its
trustees, officers, employees, agents and representatives for any such claims, arising out
of his or her participation in the Activity, including but not limited to claims arising out
of the negligent or intentional acts or omissions of others.
8. That this Agreement is to be as broad and inclusive as is permitted by the laws of the
State of New York, and that if any portion of this Agreement is held invalid, the
remaining terms shall continue in full force and effect.
Signature: ______________________________
Date: __________________________________
Appendix D
