1. JOSEPH H. MOSCOWITZ
131 Popham Road Scarsdale, New York 10583 (914) 318-6536 joe5283183@aol.com
www.linkedin.com/in/jmoscowitz
DATABASE MARKETING PROFESSIONAL
Database Marketing Professional - Highlyanalytical and personable with extensive campaign
management experience. Skilled in building and managing effective teamsconsisting of campaign
architects and developersto design and implement businessand technical solutions. Adept at working
effectively with non-technical usersand developingsolutions that produce financial results. Expert in
design, construction, testingand implementation of complex, enterprise-wide systemswith multiple
platformsand technologies. Proficient at quickly acquiringnew businessknowledge, identifyingneeds
and developingcomplete solutions. Key skills:
Database Marketing
Campaign Management
Problem Solving
Systems Analysis
Project Management
TECHNICAL SUMMARY
Hardware IBM PC, Sun Client / Server
Languages and Software Unica Affinium Campaign, Oracle Discoverer, UNIX, CYGWIN,
PERL, SAS, SQL, MS Office Products, Lotus Notes
Database Management Oracle, SQL Server, Access
Operating Systems Solaris, Microsoft Windows
PROFESSIONAL EXPERIENCE
Charter Communications, Stamford, CT
Senior Manager, List Operations 2013 -Present
Manage four campaign managers in developing complex Unica campaigns for all direct, email
and OTM marketing at Charter. I am a consummate mentor to my team members working
shoulder to shoulder while sharing knowledge and understanding of the issues at hand. I leverage
my excellent customer relationships to accomplish team goals and tasks on time.
Took over Charter business with no database and by mapping in files and using
concatenated keys was able to upgrade their lists for greater profitability.
Manage competing priorities with the urgency they require. My team and I have managed
an on-time delivery ratio greater then 99%.
We successfully migrated to a new version of our Unica campaign management twice in
the same year. All campaign flows were re-written and with my help optimized to
streamline processes.
Through my internal relationships, planning and ability to depend on my team we
completed a companywide, very fluid and fast paced All Digital conversion project.
2. JOSEPH H MOSCOWITZ (914) 318-6536 Page 2
Reader’s Digest Association, White Plains, NY
Senior Analyst / Project Leader 1997 - 2012
Managed individual project campaigns and support the marketing senior project manager in
project planning, initiation, tracking and delivery activities and supporting other campaigns
where necessary.
Selected the most profitable customers for all single sale book and video direct mail and
email marketing campaign promotions
Designed, built and executed the most efficient Unica Affinium Campaigns
Ensured the availability of the Unica Affinium Campaign software by maintaining Unica
Administrative support in the UNIX environment
Facilitated easier maintenance of the Unica Affinium Campaign UNIX environment by
designing and implementing PERL scripts using a Linux-like environment for Windows
named CYGWIN
Maintained the production schedule and support List Director / Statistician in targeting
profitable customers for direct mail marketing campaigns using sophisticated software
tools and statistical analysis.
Eliminated costly lawsuits by creating and implementing a web based system used to
interview customers and store their replies
Joined the Direct Mail Selection Systems support team and was responsible for keeping
various sub-systems running smoothly
Applied my DB2 expertise to quickly learn the complex dendrogram-based (GUI)
selection software and fix any selections that became corrupt
Assumed responsibility of Sears and Credit Card Alliance coordination in the middle of
the testing period
Analyzed all the programs and systems involved and corrected any problems encountered
Prioritized all outstanding issues as well as designed and implemented with a team of
programmers solutions that gained Sears’ trust of our procedures
Represented IT and worked with the business community to ensure all premiums were
fulfilled correctly. Analyzed, designed, programmed, tested and implemented the “White
Sort Sheet Automation Project”. Used to control the timing of product fulfillment
ADDITIONAL RELEVENT EXPERIENCE
Senior consultant for several Fortune 500 firms focused on the application of
technology to business functions in the areas of marketing, sales,
manufacturing, logistics and accounting.
EDUCATION
B.S. Mathematics, Pratt Institute, Brooklyn, N. Y.
A.A.S Mechanical Technology, Farmingdale State College, Farmingdale, N. Y