Programming Solutions is owned and operated by it’s chief proprietor Dennis Stovall.

1. Prepared for The Kaplan University
School of Business and Management
BY Dennis Stovall
Programming Solutions /335 Van Ness Avenue
San Francisco CA.94109

2. Vision To provide company’s the world over with versatile and effective
business solutions.
a. Strategic Intent
 Programming Solutions intends to serve business’s with a concise
array of analytical solutions that will help insure optimum
efficiency for most types of organizational activities.
b. Desired Company and Job
 Programming Solutions is owned and operated by it’s chief
proprietor Dennis Stovall.

3. Marketing Summary
SWOT Analysis
Strengths: A desire to succeed in being the very best business solutions provider in
the city. Business Analysis and Computer programming savant.
Weaknesses: Limited experience in the industry. Limited start-up capital.
Opportunities: Increasing number of SMB’s entering the job market needing
business solution programs.
Threats: A wide range of software developers whose services are made available
through cloud platforms.

4. Marketing Summary (continued)
Competition
 Moving foreword on the premise that Programming Solution’s major competitors will rely
heavily on a strategy that comprises elements of the 4P's. Therefore it is in the firms best
interest at this time to identify the four most significant elements with regards to this adverse
completive advantage.
 Product: The competitions foremost products that will pose a threat to the firms optimum
penetration of the market will be -’highly mobile’- software solutions.
 Price: The more well established software solutions providers will be able to exercise price
penetration strategies that will invariably offset Programming Solutions service price indexes.
 Place: One of the more formidable marketing positions that a competitor will have a gainful
advantage over is any securely positioned optimized cloud service platform
 Promotion: A major promotional concern will be the advantage that the competition has in its
favor with regards to leveraging marketing effectiveness by way of having access to abundant
resources.

5. Marketing Summary (continued)
Core Competency
 The core competency that I plan to develop for use in driving the success of my
business and which I believe will help me to establish my long-term success in the
industry is my ability to logically analyze critical aspects of a business’s operating
strategies. This capability will enable me to assist the client business to determine
which procedures are adverse to the desired goals of the firms established mission and
to prescribe solutions that will optimize those deficits. Another core competency that I
plan to develop further is my programming –software development-skills. This asset
will help me to stay in step with the adaptations to this efficient business tool as it
permeates its usefulness throughout the business environment.

6. Target Markets
• Industry: SMB’s involved in basically all forms of business activities
 Demographic :Any and all individuals, from all walk’s of life who are involved in the
activates of conducting business
 Culture: conservative and progressive,sustanability oriented, average and slightly
above average business cultures
 Three example of firms or organizations
1. Small to medium manufacturing companies
2. Small to medium customer service companies
3. Small to medium retail stores
 Three reasons why I consider these segments to be attractive target markets.
1. They are large enough to sustain adequate financial growth.
2. They are not to large to manage solutions for with regards to Programming
Solutions resources and abilities.
3. They are large enough to implement more elaborate(and expensive) optimization
strategies through Programming Solutions list of recommendations, if necessary

7. Positioning Statement
• It is the intention of Programming Solutions to provide its clients with the most prudent
methods available in which in to address their businesss needs. This will be achieved through
the development and application of an array of diagnostic solutions developed to interact
specifically within the dynamics of the clients operations.
 Diagnostic Analysis
 Structured Solutions
 Innovative Programmer
 Committed to Results

8. Product
 Professional Attitude-(able to work on various organizational levels)
 Well Organized-(work schedules are undertaken efficiently)
 Skilled Programming- (accuracy of program development is first rate)
 Analytically Capable-(astute analytical insights and solution measures)
 Results Oriented-(committed to start to finish quality satisfaction)
 MBA Certified-(well educated and skillfully accomplished Kaplan University
Graduate)

9. Price
Software Solutions Business/Management Analyst average salary is $55,000,
median salary is $55,000 with a salary range from $55,000 to $55,000.
Software Solutions Business/Management Analyst salaries are collected from
government agencies and companies. Each salary is associated with a real job
position. Software Solutions Business/Management Analyst salary statistics
is not exclusive and is for reference only. They are presented "as is" and
updated regularly.
Software Solutions Business/Management Analyst Salary
 Low 50,000
 Average 55,000
 Median 55,000
 High 59,000
Source: SalaryList.com (2002-2014). Referenced from
http://www.salarylist.com/company/Software-Solutions/Business-
Management-Analyst-Salary. htm

10. Place
 Geographical
Programming Solutions will solicit its business specialization
throughout the greater Bay Area surrounding San Francisco.
 Distribution channels
Direct channels :
Programming Solutions can be located for use of its
services through Yahoo Localworks-small business
network & Yellowbook-The local Yellow Pages Directory
Indirect channels:
Local News sources & Avant guard advertising

11. Promotion
5 promotional techniques
 Trade shows: Computer program and software development Trade shows will
enable Programming Solutions to exhibit an array of programs that diagnose
business systems problems and analyze formulas for repair.
 Free Trials: programming Solutions will offer a one/half business day systems
diagnostic check and solutions evaluation to any potential full service client.
 Price Packages: Programmable Solutions service bundle-which includes program
tune-ups and network upgrades will be offered to clients at a generous discount
 Patronage Rewards: Will be offered to clients who agree to use Programming
Solutions as their main Business Solutions service provider
 Service Warranties: guaranteed results on all solution programs used to improving
the clients systems or else a full refund on all work done

12. IMPLEMENTATION
 Next Steps in Next Quarter :To acquire 25 more clients from
inside the city
 Next Steps in Next 6 Months: To acquire 25 more clients from
the surrounding bay area
 Next Steps in 1 Year : To increase service fees by no less than
15%
 Next Steps in 5 Years: To train and hire an assistant staff of 10
employees and increase the dimensions of the servicing area to
include a reasonable portion of Southern California

13. Kotler, P., & Keller, K.L. (2012). Marketing management (14th ed.).
Upper Saddle River, NJ: Pearson Prentice Hall.
SalaryList.com (2002-2014). Retrieved from
http://www.salarylist.com/company/Software-
Solutions/Business-Management-Analyst- Salary.htm