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¿Cómo empezar una
estrategia !
SEO en Google?!
www.gdgmurcia.es	
   @gdgmurcia	
  @JoseRamonSaura	
  
¿Qué es SEO
(Search Engine
Optimization)?!
www.gdgmurcia.es	
   @gdgmurcia	
  @JoseRamonSaura	
  
Matt Cutts!
mattcutts.com!
!
mattcutts.com/blog/!
!
plus.google.com/+MattCutts!
!
twitter.com/mattcutts!
!
youtube.com/user/
GoogleWebmasterHelp!
!
Director del departamento contra el
spam en web de Google en SERPs
(Search Engine Results Pages)!
www.gdgmurcia.es	
   @gdgmurcia	
  @JoseRamonSaura	
  
1.Dominio	
  y	
  Keywords.	
  	
  
Google	
   Trends,	
   SERPs,	
   Web	
   Master	
   Tools	
   (Dominio	
   Preferido),	
   Google	
   Adwords,	
  
Enviar	
  contenido	
  a	
  Google	
  	
  
	
  
2.Op3mización	
  KW.	
  	
  
Meta	
   Tags	
   y	
   Encabezados,	
   Img	
   atributo	
   Alt/Título,	
   Sitemap.xml,	
  
Robots.txt(Disallow/Allow),	
  Rel=“canonical”	
  
	
  
3.Estrategia	
  Linkbuilding.	
  	
  
Anchor	
  text	
  del	
  enlace,	
  Backlinks,	
  Disavow	
  Tool,	
  PageRank,	
  KeywordStuffing	
  	
  
	
  
4.Google+.	
  	
  
	
  
Índice!
www.gdgmurcia.es	
   @gdgmurcia	
  @JoseRamonSaura	
  
<html>	
  
	
  <head>	
  
	
   	
  <3tle>Page	
  Title	
  66-­‐69	
  characters</3tle>	
  
	
   	
  <meta	
  name="language"	
  content="en-­‐us"	
  />	
  
	
   	
  <meta	
  hWp-­‐equiv="Content-­‐Type"	
  content="text/html;	
  charset=UTF-­‐8"	
  />	
  
	
   	
  <meta	
  name="descrip3on"	
  content="156	
  characters"	
  />	
  
	
   	
  <meta	
  name="keywords"	
  content=“separated	
  by	
  commas"	
  />	
  
	
   	
  <meta	
  name="classifica_on"	
  content=“product	
  classifica_ons,	
  company	
  type"	
  />	
  
	
   	
  <meta	
  name="distribu_on"	
  content=”Global"	
  />	
  (WebMasterTools,	
  Country)	
  
	
   	
  <meta	
  name="ra_ng"	
  content="General"	
  />	
  (Adultos/Niños)	
  
	
   	
  <meta	
  name="google-­‐site-­‐verifica_on"	
  content="iHDTV_cU7lMOOmooEH88r-­‐ 	
  
	
   	
  US72aUPfWYLwqgssuR8VE"	
  />	
  
	
   	
  <meta	
  name="robots"	
  content="index,	
  follow"	
  />	
  
	
   	
  <meta	
  name="revisit-­‐aier"	
  content="21	
  days"	
  />	
  
	
   	
  <meta	
  name="google"	
  content="notranslate"	
  />	
  
	
   	
  <meta	
  name="creator"	
  content="Name,Designer,Email	
  Address,	
  or	
  Company"	
  />	
  
	
   	
  <meta	
  name="publisher"	
  content="Designer,	
  Company	
  or	
  Website	
  Name"	
  />	
  
	
  </head>	
  
<body>	
  
</body>	
  
</html>	
  
Meta Tags!
www.gdgmurcia.es	
   @gdgmurcia	
  @JoseRamonSaura	
  
<html>	
  
	
  <head>	
  
	
   	
  <3tle>Page	
  Title	
  66-­‐69	
  characters</3tle>	
  
	
   	
  <meta	
  name="descrip3on"	
  content="156	
  characters"	
  />	
  
	
   	
  <meta	
  name="keywords"	
  content=“separated	
  by	
  commas"	
  />	
  
	
   	
  <meta	
  name="robots"	
  content="index,	
  follow"	
  />	
  
	
  </head>	
  
	
  <body>	
  
	
   	
  <h1>Headline</h1>	
  
	
   	
  <h2>Headline</h2>	
  
	
   	
  ….	
  
	
   	
  <h6>Headline</h6>	
  
	
  </body>	
  
</html>	
  
	
  
E3queta	
  Rel=“canonical”	
  
<link	
  rel=”canonical”	
  href=”pagename/directory/url…etc	
  ”	
  />	
  
	
  
Img	
  
<img	
  src=”t-­‐shirt-­‐23.jpg”	
  alt=”yellow	
  t-­‐shirt”	
  _tle=”athle_c	
  women	
  wearing	
  a	
  yellow	
  tee	
  shirt”/>	
  
	
  
Anchor	
  Text 	
   	
  	
  
<a	
  href="hWp://www.pagename.com">Palabra	
  Clave	
  ...</a>	
  
	
  
Meta Tags!
www.gdgmurcia.es	
  www.gdgmurcia.es	
   @gdgmurcia	
  @JoseRamonSaura	
  
www.gdgmurcia.es	
  
Google Trends!
www.google.es/trends/!
!
Enviar contenido a Google!
www.google.com/webmasters/tools/submit-url!
!
Google Adwords (Ideas de Palabras Clave)!
www.google.es/AdWords‎!
!
Disavow Links Tool!
www.google.com/webmasters/tools/disavow-links-main!
!
chrome.google.com!
Open SEO Stats!
!
@gdgmurcia	
  @JoseRamonSaura	
  
Enlaces!
www.gdgmurcia.es	
   @gdgmurcia	
  @JoseRamonSaura	
  
Gracias.!

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Charla SEO en CEEIM Murcia

  • 1. ¿Cómo empezar una estrategia ! SEO en Google?! www.gdgmurcia.es   @gdgmurcia  @JoseRamonSaura  
  • 2. ¿Qué es SEO (Search Engine Optimization)?! www.gdgmurcia.es   @gdgmurcia  @JoseRamonSaura  
  • 3. Matt Cutts! mattcutts.com! ! mattcutts.com/blog/! ! plus.google.com/+MattCutts! ! twitter.com/mattcutts! ! youtube.com/user/ GoogleWebmasterHelp! ! Director del departamento contra el spam en web de Google en SERPs (Search Engine Results Pages)! www.gdgmurcia.es   @gdgmurcia  @JoseRamonSaura  
  • 4. 1.Dominio  y  Keywords.     Google   Trends,   SERPs,   Web   Master   Tools   (Dominio   Preferido),   Google   Adwords,   Enviar  contenido  a  Google       2.Op3mización  KW.     Meta   Tags   y   Encabezados,   Img   atributo   Alt/Título,   Sitemap.xml,   Robots.txt(Disallow/Allow),  Rel=“canonical”     3.Estrategia  Linkbuilding.     Anchor  text  del  enlace,  Backlinks,  Disavow  Tool,  PageRank,  KeywordStuffing       4.Google+.       Índice! www.gdgmurcia.es   @gdgmurcia  @JoseRamonSaura  
  • 5. <html>    <head>      <3tle>Page  Title  66-­‐69  characters</3tle>      <meta  name="language"  content="en-­‐us"  />      <meta  hWp-­‐equiv="Content-­‐Type"  content="text/html;  charset=UTF-­‐8"  />      <meta  name="descrip3on"  content="156  characters"  />      <meta  name="keywords"  content=“separated  by  commas"  />      <meta  name="classifica_on"  content=“product  classifica_ons,  company  type"  />      <meta  name="distribu_on"  content=”Global"  />  (WebMasterTools,  Country)      <meta  name="ra_ng"  content="General"  />  (Adultos/Niños)      <meta  name="google-­‐site-­‐verifica_on"  content="iHDTV_cU7lMOOmooEH88r-­‐      US72aUPfWYLwqgssuR8VE"  />      <meta  name="robots"  content="index,  follow"  />      <meta  name="revisit-­‐aier"  content="21  days"  />      <meta  name="google"  content="notranslate"  />      <meta  name="creator"  content="Name,Designer,Email  Address,  or  Company"  />      <meta  name="publisher"  content="Designer,  Company  or  Website  Name"  />    </head>   <body>   </body>   </html>   Meta Tags! www.gdgmurcia.es   @gdgmurcia  @JoseRamonSaura  
  • 6. <html>    <head>      <3tle>Page  Title  66-­‐69  characters</3tle>      <meta  name="descrip3on"  content="156  characters"  />      <meta  name="keywords"  content=“separated  by  commas"  />      <meta  name="robots"  content="index,  follow"  />    </head>    <body>      <h1>Headline</h1>      <h2>Headline</h2>      ….      <h6>Headline</h6>    </body>   </html>     E3queta  Rel=“canonical”   <link  rel=”canonical”  href=”pagename/directory/url…etc  ”  />     Img   <img  src=”t-­‐shirt-­‐23.jpg”  alt=”yellow  t-­‐shirt”  _tle=”athle_c  women  wearing  a  yellow  tee  shirt”/>     Anchor  Text       <a  href="hWp://www.pagename.com">Palabra  Clave  ...</a>     Meta Tags! www.gdgmurcia.es  www.gdgmurcia.es   @gdgmurcia  @JoseRamonSaura  
  • 7. www.gdgmurcia.es   Google Trends! www.google.es/trends/! ! Enviar contenido a Google! www.google.com/webmasters/tools/submit-url! ! Google Adwords (Ideas de Palabras Clave)! www.google.es/AdWords‎! ! Disavow Links Tool! www.google.com/webmasters/tools/disavow-links-main! ! chrome.google.com! Open SEO Stats! ! @gdgmurcia  @JoseRamonSaura   Enlaces!
  • 8. www.gdgmurcia.es   @gdgmurcia  @JoseRamonSaura   Gracias.!