The document provides 10 tips for increasing enrollment in summer camps: 1) Communicate the camp's purpose and basic itinerary to ease parents' and kids' concerns. 2) Commit to a marketing plan with a direct goal of attracting campers. 3) Embrace social media by posting pictures and videos of camp activities. 4) Maintain a meaningful blog about topics relevant to campers and parents. 5) Work with local schools to promote specialty camps. 6) Distribute flyers locally to introduce the camp. 7) Collect email addresses to facilitate ongoing communication. 8) Build a simple, searchable website with camp information. 9) Host community events for parents to learn about the camp. 10) Offer discounts to returning

1. 10 TIPS ON HOW TO
INCREASE
ENROLLMENT IN
YOUR SUMMER
CAMP

2. COMMUNICATE
A CLEAR PURPOSE
Parents and kids that are new
to the summer camp experience
will take comfort in knowing
the camp’s basic itinerary
before they arrive.
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3. COMMIT TO A
SUMMER CAMP
MARKETING PLAN
A summer camp marketing plan isn’t
something you can make up as you go
along. It needs to follow a strategy that
has a direct goal of bringing campers to
you.
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4. EMBRACE SOCIAL
MEDIA
Open camp accounts on Facebook,
Twitter, Pinterest, and even video
accounts on YouTube. Posting pictures
and videos of kids interacting at
camp will make it more appealing,
and let new prospects who find you
via the Internet know who you are.
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5. HAVE A MEANINGFUL
BLOG
Blogs are a great way to draw in
people who share the values of
your camp, or who need valuable
information on topics, such as
safe sun practices or something
else directed toward the niche of
your camp
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6. WORK WITH
THE SCHOOLS
Schools are filled with potential
campers. Find a way to make
working with the school to
introduce your camp to kids a
win-win situation. Offer to host a
field day, or talk to a music or
science class to promote a
specialty camp.
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7. HIT THE
PAVEMENT
Things like paper flyers hand
delivered to local businesses
may seem “old school”, but
that can be appealing as well.
Taking the time to introduce
your camp to local businesses
individually is good for the
integrity of your camp and can
help you sustain a positive
reputation.
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8. ASK FOR EMAIL
ADDRESSES
Email can be a very effective
marketing tool. Whenever possible,
leave a space on permission forms
or sign up sheets for email
addresses, so you can always
communicate with campers and
their parent or guardians.
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9. BUILD A CAMP
WEBSITE
A simple website that can be
found through a search is another
way to give new campers and
parents information, and provide
regular campers with a frame of
reference to easily refer friends
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10. ORGANIZE
COMMUNITY EVENTS
Summer camps are an
investment, and parents like to
know what they are getting.
Hosting low key events, such as
pizza parties or car washes give
parents an opportunity to ask
questions about your camp.
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11. OFFER REFERRAL
DISCOUNTS
Let returning campers get a
discount off the summer camp
fee if they bring along a friend
who is new to the camping
experience.
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