1. {Fall} For TOMS!
LEXI SAMPLEY
ADVERTISING CAMPAIGN

2. Warren’s Shoe Store
 Store located in Fort Smith, Arkansas
 Central Mall Fort Smith

3. TOMS Brand
 Founded by Blake Myscokie in 2006
 “ There is no Tom is TOMS.”
 70 countries
 One for One
 Shoes
 Eyewear
 Safe births
 Safe drinking water

4. Objectives
 Increase brand awareness of TOMS through advertising
 Increase number of customers
 Increase average transactions
 Increase number of repurchases

5. Target Markets
 Male and female between ages of 19-24.
Males and females between ages of 12-18.
Target Markets
Ages 15-20 Ages 21-25 Ages 26-35 Ages 36-45 Ages 46-60+

6. Advertising Media

7. Advertising Media: Website
 48.7% of surveyors said they would use a website.
 Website includes:
 Layaway
 TOMS ads shown on website for the first
three months of December, June and July

8. Advertising Media: App
App will have categories to find the perfect
shoes.
 TOMS will be featured on the app every other
month.

9. Advertising Media: Facebook/Instagram
 20% off of purchase of one pair of TOMS if customers like
and share.
 TOMS featured every three months