Creative portfolio of Jon Pryor, 20 years PR and integrated campaign comms experience, across FMCG (P&G brands), Consumer, Tech and most recently Sport and Sport Sponsorship for clients including Adidas, Sport England, McDonalds and The Football Associations of England, Wales and Scotland. My primary pillars of expertise centre on media relations, content creation, events and integrated campaign strategy. For perm and fixed project work pls get in touch jonpryorjp@gmail.com, 07572152114

1. JON PRYOR
Partnerships, Events, Content, Media

2. HIGHLIGHT’S
‘REEL’
• Consumer and Sports marketing communications professional
with extensive experience across big budget/big brands to small
projects or challenger brands
• Sports sponsorship activation of the UK’s largest grassroots
football programme – McDonald’s partnership with the UK
football associations
• Won for the Adidas PR account (Middle East), retained for 5yrs
• Led a wining pitch for This Girl Can PR account (Sport England)
• Full P&L responsibility of $2million USD client revenue.
• Grew P&G business by 90% over 4 years
• Managed an overseas office of 15+ multinational talent
• PR Week Award 2020 winner, PRCA 2020 Finalist and BT Sport
Industry shortlisted for Join The Movement, Sport England. 72
celebrities backed the campaign, 500+ articles, 6 x TV pieces

3. CLIENT EXPERIENCE

4. WORK

5. FOOTBALL FOCUS
I have a solid working knowledge of the
professional and grassroots football
environment, working with the UK’s Football
Associations whilst running the McDonald’s
community football PR programme

6. PARTNERSHIPS – worked with celebrities, sports athletes and social influencers on talent
partnerships that connected my client’s brands to their audience passion points

7. EVENTS – expertise covers small press events to large
multi-day experiences for media, social influencers, brand
ambassadors, celebrity talent and other brand stakeholders.

8. CONTENT
CREATION
developed
entertaining,
informative video
content, driving
consumer action,
through social
sharing, paid
support and placed
within media
interviews

9. Placed stores in national, lifestyle,
sport, trade & regional media
Media interviews with campaign
ambassadors, case studies and
executives
PA Newswire re-production (avg.
60+ articles), picture distribution
and video partnerships
Commentary secured on
national & regional BBC radio,
plus commercial stations
Integration of social
channels and scheduled
story telling
Media strategies – that delivers awareness and action
Worked with TV forward planners
and producers for in studio, live
outside broadcast and pre-records

10. CV

11. Red Consultancy, Associate Director, London clients: McDonalds, Sport England, Activision May 15 – May 21
Freelance, Associate Director, Hill & Knowlton and Ketchum, London Sept 14 – May 15
• Leading Pan-European launch events and toolkit creation for Adidas (ULTRABOOST launch in NYC), Ariel (Future Fashion in Berlin) and
Bombay Sapphire (Worlds Most Imaginative Bartender - Spain & London).
• Full P&L responsibility for sustaining & growing high six figure client revenue and managing a team of 12
• Led and won the pitch for Sport England, This Girl Can and Join The Movement (PR Week Award 2020 winner, PRCA 2020 Finalist and BT
Sport Industry shortlisted)
• Successfully expanded the PR strategy and content focus of McDonalds Fun Football programme over 5 year period
Porter Novelli, Director, Dubai UAE clients: P&G portfolio, adidas, Mercedes Benz, BP Castrol May 07– June 14
• Responsible for the profitability and development of the Dubai office of Porter Novelli
• Led and won the pitch for the Adidas account, retained for 5+ years
• Full P&L responsibility of $2million USD client revenue.
• Grew P&G business by 90% over 4 years
• Managed an office of 20+ multinational talent
Global and boutique PR agencies, AM – SAD, Birmingham & London 1997 - 2007
• Firefly Communications, Cohn & Wolfe, Edelman, Wyatt International (Birmingham) & Johnson King PR
Education 1986 – 1997
• 1993 – 1997: University of Lincolnshire & Humberside, 2:1 BA (Hons) Business Studies & Marketing Communications
• 1986 - 1992: Bishop Walsh Secondary School, Birmingham, 3 x A-Levels, 9 x GCSE

12. JON PRYOR
Tel: 0757 215 2114
E: jonpryorjp@gmail.com
Me: Cyclist, swimmer, runner, live music & football