Honest-1 Auto Care is a growing, upscale, women and family-friendly auto repair chain. Now expanding into Texas and seeking entrepreneurial franchisees throughout the Dallas/Ft. Worth Metroplex.
2. Auto Care Industry
2012 Estimated Total Sales (in billions)
$40
$15
$30
General
Specialty
Dealers
Source: ASA & NADA
3. Auto Care Industry
• 251 million registered
vehicles in the US
• Average age of cars on the
road is 11.4 years
• Industry trends all show
growth ahead
4. Honest-1 Auto Care®
Full Service Automotive
Repair & Maintenance
• Began franchising in 2003
• 35 Units open across US
• 15 Units in development to open by
end of 2014
• 16 Region Developers
5. Executive Team
Jack Keilt
President & CEO
Rissy Sutherland
Chief Operating Officer
Chip Baranowski, CFE
VP of Franchise Development
New Region Developer
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6. Points of Difference
• Unique Customer Centric & Honesty
as Key Approach
• Only Certified Eco-Friendly Auto
Care Chain
• The Dealership Alternative with Full
Service Facilities
• Proprietary Product Line featuring
ECO 360® Organic Oil Additive
7. Role of the Owner
• Flexible owner duties
• Managing Business Finances
• Staff Management
• Sales/ Marketing
• Reasonable business hours
• 5-6 skilled employees & low turnover
• Low inventory & receivables
8. Single Unit Franchise
• $169,750 to $398,750 Total
Investment
• Franchise Fee $35,000
• $450,000 net worth
• $100,000 liquid
• Business mgt experience with sales
& marketing, no automotive
experience required
9. Honest-1 Auto Care®
Who are we looking for?
Multi Store Developer
High level executive types
(Owners, CEOs, Presidents)
Trailblazers/ Risk Takers: not
afraid to grow at a fast pace with an
emerging franchise model
Team Builders
Entrepreneurs
Unit Owner
Business Owners not
Operators
Management Experience
Actively involved in business
Strong type-A personalities
Manages processes and people
well
10. Why Honest-1 Auto Care?
Recession Resistant Opportunity
No Receivables
Limited Inventory
Skilled Labor Force
Eco-Friendly Business (only one in the industry)
Quality of Life Business
Great Repeat Business
Local Help (Region Developers)
Share the experience of the team. Jack owner of the company 35 yrs in Franchising. Rissy grew up in the auto industry. Working in family show and grew into ownership. She also worked for Moran Industries a VP of Franchise Operation and Training. Chip, over 25 in franchise and business development. All of the Executives have owned and operated a business themselves.