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Honest-1 Auto Care
Franchise Opportunity
Auto Care Industry
2012 Estimated Total Sales (in billions)
$40
$15
$30
General
Specialty
Dealers
Source: ASA & NADA
Auto Care Industry
• 251 million registered
vehicles in the US
• Average age of cars on the
road is 11.4 years
• Industry trends all show
growth ahead
Honest-1 Auto Care®
Full Service Automotive
Repair & Maintenance
• Began franchising in 2003
• 35 Units open across US
• 15 Units in development to open by
end of 2014
• 16 Region Developers
Executive Team
Jack Keilt
President & CEO
Rissy Sutherland
Chief Operating Officer
Chip Baranowski, CFE
VP of Franchise Development
New Region Developer
Insert Picture
Points of Difference
• Unique Customer Centric & Honesty
as Key Approach
• Only Certified Eco-Friendly Auto
Care Chain
• The Dealership Alternative with Full
Service Facilities
• Proprietary Product Line featuring
ECO 360® Organic Oil Additive
Role of the Owner
• Flexible owner duties
• Managing Business Finances
• Staff Management
• Sales/ Marketing
• Reasonable business hours
• 5-6 skilled employees & low turnover
• Low inventory & receivables
Single Unit Franchise
• $169,750 to $398,750 Total
Investment
• Franchise Fee $35,000
• $450,000 net worth
• $100,000 liquid
• Business mgt experience with sales
& marketing, no automotive
experience required
Honest-1 Auto Care®
Who are we looking for?
Multi Store Developer
High level executive types
(Owners, CEOs, Presidents)
 Trailblazers/ Risk Takers: not
afraid to grow at a fast pace with an
emerging franchise model
 Team Builders
 Entrepreneurs
Unit Owner
Business Owners not
Operators
Management Experience
Actively involved in business
Strong type-A personalities
Manages processes and people
well
Why Honest-1 Auto Care?
Recession Resistant Opportunity
No Receivables
Limited Inventory
Skilled Labor Force
Eco-Friendly Business (only one in the industry)
Quality of Life Business
Great Repeat Business
Local Help (Region Developers)
Got Questions?
Jon Langbert
Region Developer - North Texas
H1franchise.com
JLangbert@Honest-1.com

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Honest 1 auto care franchise presentation

  • 2. Auto Care Industry 2012 Estimated Total Sales (in billions) $40 $15 $30 General Specialty Dealers Source: ASA & NADA
  • 3. Auto Care Industry • 251 million registered vehicles in the US • Average age of cars on the road is 11.4 years • Industry trends all show growth ahead
  • 4. Honest-1 Auto Care® Full Service Automotive Repair & Maintenance • Began franchising in 2003 • 35 Units open across US • 15 Units in development to open by end of 2014 • 16 Region Developers
  • 5. Executive Team Jack Keilt President & CEO Rissy Sutherland Chief Operating Officer Chip Baranowski, CFE VP of Franchise Development New Region Developer Insert Picture
  • 6. Points of Difference • Unique Customer Centric & Honesty as Key Approach • Only Certified Eco-Friendly Auto Care Chain • The Dealership Alternative with Full Service Facilities • Proprietary Product Line featuring ECO 360® Organic Oil Additive
  • 7. Role of the Owner • Flexible owner duties • Managing Business Finances • Staff Management • Sales/ Marketing • Reasonable business hours • 5-6 skilled employees & low turnover • Low inventory & receivables
  • 8. Single Unit Franchise • $169,750 to $398,750 Total Investment • Franchise Fee $35,000 • $450,000 net worth • $100,000 liquid • Business mgt experience with sales & marketing, no automotive experience required
  • 9. Honest-1 Auto Care® Who are we looking for? Multi Store Developer High level executive types (Owners, CEOs, Presidents)  Trailblazers/ Risk Takers: not afraid to grow at a fast pace with an emerging franchise model  Team Builders  Entrepreneurs Unit Owner Business Owners not Operators Management Experience Actively involved in business Strong type-A personalities Manages processes and people well
  • 10. Why Honest-1 Auto Care? Recession Resistant Opportunity No Receivables Limited Inventory Skilled Labor Force Eco-Friendly Business (only one in the industry) Quality of Life Business Great Repeat Business Local Help (Region Developers)
  • 11. Got Questions? Jon Langbert Region Developer - North Texas H1franchise.com JLangbert@Honest-1.com

Editor's Notes

  1. Industry highlights.
  2. Tell the Honest -1 Story and explain who you are.
  3. Share the experience of the team. Jack owner of the company 35 yrs in Franchising. Rissy grew up in the auto industry. Working in family show and grew into ownership. She also worked for Moran Industries a VP of Franchise Operation and Training. Chip, over 25 in franchise and business development. All of the Executives have owned and operated a business themselves.
  4. What makes us different.
  5. Looking for owners not operators. Explain why.