google glass

1. Google glass

2. Content
• Introduction
• Research and development
• Function
• User
• Impact
• Criticism
• References

3. Introduction
• Google glass is a high-tech hand-free display designed as
eyeglasses, there are many high-end technology used, like 4G
technology and android technology, making Google glass to be
more likely as hand-free smartphone.
• Developer : Google (Google X)
• Manufacturer : Foxconn
• Price : US$1500 (around HK$10500)
• Weight : 36 g
• Honor : The best invention in 2012 from the TIME magazine

4. Research and development
• Released date and process : The earliest users of the product
is appeared in early 2013. Google published a move to a
"more open beta" on May 13, 2014. In February 2015, The
New York Times reported that Google Glass was being
redesigned by former Apple executive Tony Fadell.
• New edition :
Google Glass 2 ("Enterprise Edition")
Cheaper
Improved Intel processor and battery life

5. Function
• Turn-by-turn direction
• Hands-free camera
• Touchpad
• Voice command
• Music
• Game

8. Gender
• According to the survey we do, only 2 of 30 interviewees have used
google glass and they are female.
• According to the news titled Google Glass’ Women Problems
posted Mar 3, 2013 by Taylor Buley
Wharton business ethics professor Andrea Matwyshyn, who writes to
TechCrunch:
That is a missed commercial opportunity. Women make a large portion of
household consumer purchasing decisions in the United States, and they tend to
spend equal or greater numbers of hours using technology as do men according to
some studies.
In other words, a marketing strategy that positions Google Glass as a “man gadget”
potentially alienates half of the consumer base who might have been keenly
interested in purchasing the product in the future.

9. Base on these information, we can deduce that the developer target for
consumer in the proportion of male more than female as male usually spend
much more times using technology.

10. Age group
• According to the survey we do, only two interviewees are
the user of google glass, they both belong to the age
group of 31-50
• According to the survey titled Old age is the killer app for
Google Glass posted April 26, 2013 By Tom Foremski,
noticing that ”The possibilities for Google Glass are huge
in this older market. Why do companies chase the 19 to
25 year old demographic? Those kids have little money
and the entire generation has lousy job prospects.”. This
reveal that the age group of the user of google glass is in
the high proportion of older group-over 25 years old

11. Impact
• Long-term
 The progression of IT world
 Universal? Not really. According to the survey we do, the
majority of interviewees are not the user of google glass.
 Helpful for disabled or handicapped person due to its hand-free function
• Short-term
 Global trend for fashion lovers
93%
7%
Do you have google glass?
No
Yes

12. Criticism
• Health care concern
side effects(eye-pain)
• Security
 Privacy (e.g. hands-free camera)
-become spy gadgets.
 Safety (e.g. car accident)
-distractions

13. References
• Office site of google glass:
https://developers.google.com/glass/
• Google Glass’ Women Problems posted Mar 3, 2013 by Taylor Buley:
https://techcrunch.com/2013/03/03/google-glass-women-problems/
• Old age is the killer app for Google Glass posted April 26, 2013 By Tom Foremski:
http://www.zdnet.com/article/old-age-is-the-killer-app-for-google-glass/
• Wikipedia:
https://en.wikipedia.org/wiki/Google_Glass
• Google Glass 2: Everything you need to know By Kevin Oliver November 27, 2015
http://www.techradar.com/news/wearables/google-glass-2-release-date-price-features-1300484
• Top 10 Features of Google Glass posted March 26, 2013 by Lisa Eadicicco, LAPTOP Staff Writer
http://www.laptopmag.com/articles/top-10-features-of-google-glass