The document discusses how to use Facebook to grow a business. It recommends getting set up with the right Facebook profile or page for a business, getting content found through using the right posting methods and content types like carousels and live videos, and getting connected to potential customers by linking the Facebook page to a business website and using retargeting ads. It also promotes an upcoming Facebook marketing training event on June 7, 2017.
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How to use facebook to grow your business
1. Johnson Lai
Optisage Technology Sdn Bhd
Online Marketing Academy
MBA (IS), BSc (Hons) Comp
Digital Marketing Certified Trainer
PSMB Certified Trainer
1
28. Discover type of content, audiences and metrics business should be utilizing at each stage of the marketing funnel.
Facebook Ads Marketing
OnlineMarketing-Academy.com 28
29. OnlineMarketing-Academy.com
Discover each stage of the buyer's journey and helps describe your advertising needs.
Facebook Ads Funnel
Drive interest about the
brand to new, relevant,
targeted audiences
Reassure and prove to
users that your brand,
service or products are
credible & trustworthy.
Give the exclusive,
specific value that they
need to pull the trigger
on that purchase
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