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Social media in the health industry

Using a social media strategy in the health care industry

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Social media in the health industry

  1. 1. BeyondDigitalStrategy.com Heidi Allen Social media and marketing your practice
  2. 2. BeyondDigitalStrategy.com Changing Web New Environment New Tools
  3. 3. BeyondDigitalStrategy.com Static webpages
  4. 4. BeyondDigitalStrategy.com Dynamic shareable content Web 2.0 (3.0…) Active ConversationPrism.com
  5. 5. BeyondDigitalStrategy.com Business is becoming interactive and social. This is important for… Google Juice
  6. 6. BeyondDigitalStrategy.com Google Juice being found online and social media go hand in hand it helps with SEO = search engine optimisation
  7. 7. BeyondDigitalStrategy.com
  8. 8. BeyondDigitalStrategy.com
  9. 9. BeyondDigitalStrategy.com 1 Take control of your online professional identity 2 Then set up your company identity online
  10. 10. BeyondDigitalStrategy.com You can’t avoid having an online identity, just Google your name and you’ll find it So how do you game the system?
  11. 11. BeyondDigitalStrategy.com Set up a LinkedIn profile. Within 48 hours your profile will be the number one result when you Google your name.
  12. 12. BeyondDigitalStrategy.com You can also consider these sites
  13. 13. BeyondDigitalStrategy.com
  14. 14. BeyondDigitalStrategy.com Consider setting up your company on these sites
  15. 15. BeyondDigitalStrategy.com Invest in adwords to be found for specific terms and expertise Google Adwords
  16. 16. BeyondDigitalStrategy.com Summary 1 Make the decision to take control of your online professional identity. You can’t avoid having one so you should ensure it is positive.
  17. 17. BeyondDigitalStrategy.com Summary 1 Make the decision to take control of your online professional identity. You can’t avoid having one so you should ensure it is positive. 1 Next, set up a personal profile on Facebook. Set the privacy settings for friends and family only.
  18. 18. BeyondDigitalStrategy.com 3 Then set up a Fan page on Facebook which will be your professional profile that anyone can access. You can use this profile to respond to friend requests from patients. Summary
  19. 19. BeyondDigitalStrategy.com 3 Then set up a Fan page on Facebook which will be your professional profile that anyone can access. You can use this profile to respond to unwanted friend requests from patients. 4 Then consider setting up a YouTube account, Twitter and Google+ Summary
  20. 20. BeyondDigitalStrategy.com Keep your personal and company profiles separate – if you sell your business or move elsewhere you will want to take your professional digital identity with you.
  21. 21. BeyondDigitalStrategy.com Make sure you have one! Include guidelines on your website and social media sites Let your staff know your expectations Make them easy to understand Social media policies
  22. 22. BeyondDigitalStrategy.com Social media triage David Armano Edelman edelmandigital.com http://bit.ly/10d8Leg
  23. 23. BeyondDigitalStrategy.com Getting started. What is your strategy? • Keep it simple • Be consistent • Have fun!
  24. 24. BeyondDigitalStrategy.com Heidi Allen Thank you

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  • thinglis

    Nov. 17, 2014

Using a social media strategy in the health care industry

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