Checkout the highlights from HDAW Heavy Duty Aftermarket Week 2017!

1. Heavy Duty Aftermarket
Week
2017 Show Highlights
BY JOHN VINCENT

2. Welcome to the 12th annual
Heavy Duty Aftermarket Week
Show (HDAW'17)

4. About the show
• HDAW is a four-day, multi-faceted, executive business conference
specifically tailored for the independent HD Distributors and their
suppliers. HDAW uniquely incorporates several beneficial elements
for business development by combining expert presentations,
discussions, educational sessions, over 1,600 pre-arranged
supplier/distributor one-on-one meetings and a world-class product
expo, over 24 hours of open networking time during meals, breaks
and receptions, all roll in to one, power-packed program.
• Located atThe Mirage Hotel in LasVegas, NV

5. Onward to the show!

7. Trending
I
• #1 customer concern: correct part, right price and it’s
available now
II
• Whoever can deliver the goods wins
III
• Do more than sell parts: customer experience is key
IV
• Expect more industry changes

10. Highlights from Education
Session B

11. Change now before you are forced to, leverage technology,
strive for customer satisfaction and I’m not your enemy.
•David Seewark, FinditParts
Get into e-commerce to grow your business! Sell what your
customers want and what solves their problem at the
closest point of consumption. DO NOT spend massive
funds on a domain name…invest bulk of money into sales
and marketing. Balance your initiatives and find the sweet
spot.
•Dana Nevins,Web Shop Manager

12. Adopting e-commerce &
connectivity is key to growing
your business
FREETIPS andTRICKS

13. Good
website
• Create a digital catalog that is APP,WEB and mobile friendly
Portals
• Include the launch of a dealer/customer portal
More
APPs
• Don’t miss out: technicians have smartphones for viewing and purchasing parts
Gateway
products
• Expand your offering…If you sell “x”, then customers will ask “Do you also sell “y”?
Hands
Down!
• Millennials will choose you if you are on-line
E-commerce: Brands that get it right win using the following

14. 65% of
information
is consumed
on mobile
devices
e.g. work
orders and
parts
information

19. CONTACT ME:
JOHNROSSVINCENT@GMAIL.COM
WWW.LINKEDIN.COM/IN/JOHN-ROSS-VINCENT-76116627/
Click here – HDAW Video Overview