2020 hikvision store & car advertising

1. Hikvision Showroom/Store Program 2020
South Africa Marcom

2. - Hikvision Showroom Design and Layout
- Design Rendering and Working Drawings
- Storefront Design and Marketing Materials
- Hikvision Support Policy
海康威视 门店设计

3. Hikvision Showroom Design (12 ㎡)

4. Hikvision Showroom Layout (12 ㎡)

5. Hikvision Showroom Design (20 ㎡)

6. Hikvision Showroom Layout (20 ㎡)

7. Hikvision Showroom Design (30 ㎡)

8. Hikvision Showroom Design (30 ㎡)

9. Hikvision Showroom Design (30 ㎡)

10. Hikvision Showroom Layout (30 ㎡)

11. Hikvision Showroom Design (60 ㎡)

12. Hikvision Showroom Design (60 ㎡)

13. Hikvision Showroom Design (60 ㎡)

14. Hikvision Showroom Layout (60 ㎡)
Table
Table

15. Way of Display in Multi-Brand Stores (9 ㎡)
01 Storefront Signage
03 Light-Box Signage
05 Cardboard Poster
07 Counter Poster
04 Shelf with Logo
06 Roll-Up Banner
02 Hanging Flags
To standardize the way Hikvision’s brand and products are displayed in multi-
brand stores, which not only sell Hikvision’s products, here is the design for
reference. The design includes channel marketing materials, as numbered in
the figure below, to expand the Hikvision brand exposure with detail.

16. 海康威视 门店设计
- Hikvision Showroom Design and Layout
- Design Rendering and Working Drawings
- Storefront Design and Marketing Materials
- Hikvision Support Policy

17. Design Rendering and Working Drawings – Low Cabinet
Front View Side View
Top View

18. Design Rendering and Working Drawings – Showcase
Front View
Top View
Side View

19. Product Display Boards (New)
Board ElementsAdjustable with product information
and store design

20. Contrast Rendering – Showcases & Display Boards
Red and White (brand colors) Converted from a posterRed (brand color)

21. Design Rendering and Working Drawings – Glass Cabinet
Front View Side View
Top View
Back View

22. Design Rendering and Working Drawings – Shelves
Front View
Top View
Side View
Design A Design B

23. Working Drawings – Cashier Desk & Background Wall
Back View
Front View
Top View
Side ViewFront View
Top View
Side View
Cashier Desk Background Wall

24. 海康威视 门店设计
- Hikvision Showroom Design and Layout
- Design Rendering and Working Drawings
- Storefront Design and Marketing Materials
- Hikvision Support Policy

25. Version 1 – Technologies for a Safer World
Storefront Signage Note: Hikvision logo can be designed as luminous letters or 3D acrylic letters.
Only authorized distributor of Hikvision can use the wording of distributor. If
not, please do consult Hikvision team first.

26. Version 2 – NO.1 Worldwide Security Solution Provider
Storefront Signage Note: Hikvision logo can be designed as luminous letters or 3D acrylic letters.
Only authorized distributor of Hikvision can use the wording of distributor. If not,
please do consult Hikvision team first.

27. Demo Set-up
Shopfront
Reference Pics

28. Posters
Marketing
Material
Reference Pics

29. Note:
 Various posters available. Choose and then printing
files can be shared.
 Effective way to promote the new product and
nice for interior or exterior shop decoration.
Channel Marketing Materials

30. Channel Marketing Materials

31. Channel Marketing Materials
Sticker sets
One set for warranty,
instalments, and new products
and two sets for promotion
3D wall stickersLogo tapes x 3
A horizontal one with logos,
A horizontal one with logos
and product icons,
A vertical one with logos
and product icons
Monitor frames
design file provided only
Car decals
design file
provided only

32. 海康威视 门店设计
- Hikvision Showroom Design and Layout
- Design Rendering and Working Drawings
- Storefront Design and Marketing Materials
- Hikvision Support Policy

33. Evaluation
Evaluation within Hikvision
Execution
Design and execute
Claim support
Needful supporting material
provided and evaluation
within Hikvision to define the
final support
Submit the request
Basic client information and
the proposed shop decoration
plan with estimated cost
How does it work

34. Item Descriptions Cost
Demo Stands Clients find local supplier to
produce the demo stands
• In most cases, Hikvision supports maximum
50% of the total cost. Needs to be evaluated
and determined by Hikvision.Shopfront and Interior
Decoration
Clients find local supplier to
produce and execute
Marketing Material Hikvision will offer marketing
material to the clients as support
• Hikvision provides the marketing material to
clients by free
• Clients should manage the shipment/courier
arrangement themselves
Support Policy

35. All design and visual effects have to follow Hikvision visual identity. Especially the Hikvision logo must be
right in all the designs.
Wrong ExamplesChanged with random colors, tilt or stretched, add
random element, add special effect like shadows are all
not allowed.
Special Notes

36. If the customer logistics vehicles use HIKVISION car advertising sticker on its truck. Hikvision can
support 50% of the branding cost and R5,000 maximum per car.
Requirement:
The car sticker design needs to be approved by Hikvision
Car Advertising

37. Thanks