This document outlines the learning outcomes and assessment criteria for Unit 8: Creative Media Industry Awareness. The unit aims to develop understanding of how the Creative Media sector is structured, the role of a specific team, and individual roles and responsibilities within a Creative Media life cycle. It describes 4 learning outcomes: 1) knowing how the Creative Media sector is structured, 2) understanding a specific Creative Media project life cycle, 3) understanding the role of a specific team within an organization, and 4) understanding individual team roles and responsibilities within a specific project life cycle. Each learning outcome has 2-4 associated assessment criteria for evaluating student learning.

1. Unit 8: Creative Media Industry Awareness
Unit code: K/600/8509
QCF level: 3
Credit value: 4
Guided learning hours: 25
N034136 – Specification – Edexcel Level 3 Diploma in Creative and Digital Media (QCF) –
Issue 4 – January 2013 © Pearson Education Limited 2013
49
Unit aim
The aim of this unit is for the learner to develop understanding of how the
Creative Media sector is structured; the role of a specific team; and
individual roles and responsibilities within a Creative Media life cycle.
Learning outcomes and assessment criteria
In order to pass this unit, the evidence that the learner presents for
assessment needs to demonstrate that they can meet all the learning
outcomes for the unit. The assessment criteria determine the standard
required to achieve the unit.
On completion of this unit a learner should:
Learning outcomes Assessment criteria
1 Know how the Creative
Media sector is structured
1.1 Describe the industries within the
Creative Media sector
1.2 Describe cross-industry
ownership in the Creative Media
sector
1.3 Explain the relevant relationships
between a range of industries
within the Creative Media sector
2 Understand a specific
Creative Media project life
cycle
2.1 Describe the stages of a specific
Creative Media project life cycle
2.2 Explain and justify resources
required for a specific project

2. Learning outcomes Assessment criteria
3 Understand the role of a
N034136 – Specification – Edexcel Level 3 Diploma in Creative and Digital Media (QCF) –
Issue 4 – January 2013 © Pearson Education Limited 2013
50
specific team within the
organisation of which it is
part
3.1 Describe the vision, mission and
values of a specific Creative
Media organisation
3.2 Describe how a specific Creative
Media organisation is funded,
governed and regulated
3.3 Explain the role of a specific team
within the organisation
3.4 Explain the relationship between
the specific team and others
within the organisation
4 Understand individual team
roles and responsibilities
within a specific project life
cycle
4.1 Explain the individual roles within
a specific team
4.2 Explain their responsibilities and
outputs within a specific project
life cycle
4.3 Describe examples of
interdependence between team
members