JUUL Presentation

1. JUUL
John Nowland (jnowl)

2. Problem:
~1 billion adults worldwide smoke cigarettes
Cigarettes have a significant impact on health
Cigarettes are highly addictive and tough to quit

4. Improve the lives of the
world's one billion adult
smokers.
MISSION AND VISION

5. JUUL Products
JUUL JUUL PODS JUUL CHARGER

6. Business Model
Buy JUUL Starter Kit
Recharge JUUL
Buy JUUL Pods

7. Financials
2017 Revenue: $245 Million
2018 Revenue: $1.1 Billion
Valuation: $15 Billion

8. JUUL History
2017 2017-2018 2018-2020
Epidemic of Underage
Usage
MISSION AND VISION
Improve the lives of the
world's one billion adult
smokers.
MISSION AND VISION
$30 Million Campaign
against underage smoking
MISSION AND VISION

9. Keys To Success
Friendly Flavors
Hook and Subscribe
5% Nicotine Content

10. Competitors
SUORIN BLU ECIGS TRADITIONAL VAPES

12. Will JUUL
Continue to
Succeed?

13. References
https://www.bostonglobe.com/metro/2017/11/15/where-teenagers-are-high-school-
bathrooms-vaping/IJ6xYWWlOTKqsUGTTlw4UO/story.html
https://www.checkupnewsroom.com/juuling-new-vaping-method-exposes-teens-to-a-
pack-a-day-of-cigarettes/
https://www.juul.com/mission-values
https://www.cnbc.com/2018/07/02/juul-e-cigarette-sales-have-surged-over-the-past-
year.html
https://www.cancer.org/latest-news/juul-e-cigarettes-and-youth-what-you-need-to-
know.html
https://www.ft.com/content/ec3c8b8c-845f-11e8-96dd-fa565ec55929
https://www.cnbc.com/2018/09/11/how-juul-became-a-15-billion-vaping-giant.html