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Up In Smoke??
- 1. Up In Smoke? THE CHANGES JUUL HAS MADE AFTER ALLEGATIONS OF MARKETING NICOTINE TO UNDERAGE KIDS
- 2. Overview •A brief overview of what JUUL is •The controversy surrounding this product • The dangers of the additive chemicals in this product •What JUUL is doing to clean up their image •A Call To Action to fellow college students
- 3. A JUUL is a chargeable vaporizer device that heats up cartridges or pods filled with flavored oil to create vapor.
- 4. More Dangerous that we thought The frequency of JUUL related health issues increases every day and the age of those affected by these issues ranges from 16-26
- 5. What causes the health issues related to JUUL Toxic Chemicals High Nicotine concentration
- 6. One of the first major changes...
- 7. Age Restrictions In 2017 J UUL restricted the online purchase of their products individuals 21+ and in 2018 announced their support for Tobacco 21 laws. ◦ Tobacco 21 legislation aims to raise the minimum age for youth to purchase tobacco products to 21. The Tobacco 21 movement is gaining traction across the country and has been enacted in 18 states and over 500 cities and counties.
- 8. Limiting social media By November of 2018, JUUL Labs shut down their Facebook and Instagram accounts and made their Twitter account for “non-promotional communications only.”
- 9. Discontinuing certain flavors By October of 2019, JUUL announced that they would discontinue certain flavors of oil cartridges, these flavors include: crème brulee, fruit, cucumber, and mango.
- 10. Introducing the JUUL C1 JUUL has introduced a tech-based solution to further restrict underage access of their products by designing a device with Bluetooth capabilities. This product was launched in select markets in 2019. This device regularly verifies users and has locking capabilities.
- 11. Why is this important? As a consumer it is important to know all that you can about the products that you are using, in this case JUUL was a new product that the consumer did not know very much about, it was marketed as an alternative to cigarettes but in turn found its way into the hands of non-smokers. Companies such as JUUL use flashy techniques to get their product into your hands but I urge you to remain skeptical and do as much research as you can before use any new product.
- 12. Thank you for watching!