2. CONTENT
01EUROPAGES 2013 • CONTENT
GET FOUND
p.02 1. Join a site with very high traffic
p.06 2. The perfect platform for your business
p.07 3. Translating your content multiplies your company’s
potential
CONVERT
p.08 1. Create a landing page to fit your image
p.10 2. Showcase your products
p.12 3. Your personal space: myEUROPAGES
ASSESS
p.14 1. Your detailed statistics
p.16 2. Accurate analysis tools
p.17 3. Certified statistics
OPTIMISE
p.18 1. Choose the best suited solution
p.20 2. Our complementary solutions: Banner & Skyscraper
p.22 3. Our complementary solutions: Sponsor & VIP
3. GET FOUND
www.europages.com02
Can you get by without the internet? With billions of people connected, the
internet offers immense potential to companies that decide to make the leap. The
EUROPAGES B2B marketing solutions offer you a gateway to a network of hundreds
of thousands of professionals and the guarantee that, at last, you will get found on
the internet.
JOIN A SITE
WITH VERY HIGH TRAFFIC
With 4 million unique visitors and 5,000 businesses signing up each month during 2012,
EUROPAGES is above all a B2B platform with a massive audience. These results have
been achieved despite the difficult economic conditions and there is a good reason why:
1.
with the EUROPAGES marketing solutions, thousands of professionals enjoy excellent
visibility to promote their business or website, making it easier for them to be spotted by
serious, motivated visitors, most of them potential buyers from their target market. These
visitor numbers are mostly due to the EUROPAGES website’s excellent ranking. The
EUROPAGES teams are experts in search engine optimisation, allowing every member
company to enjoy unprecedented visibility on the leading global search engines (Google,
Yahoo and Bing) as well as their regional counterparts, such as Yandex and Baidu.
EUROPAGES offers international visibility. Available in 26 different languages and
supported by an experienced translation team, the EUROPAGES website is visited by
professionals and businesses from around the world, attracted by a site that lets them
consult company profiles in their own language. The majority of visitors to the
EUROPAGES website come from Europe, making the site a very attractive proposition for
suppliers looking to grow their business in the world’s largest market.
78% Europe
Almost 8 out of every 10 visitors are from Europe. The
majority of visitors come from the largest economies
of the EU: Italy (17%), France (15%), Germany (7%),
Spain (6%), the United Kingdom (3%) and the
countries of eastern Europe (18%).
9% Russia et Asia
Visitors from Russia and China, two of the largest
economies in the BRICS grouping (Brazil, Russia,
India, China and South Africa), account for just 9%
of traffic, but these numbers are rising steeply: for
example, Russian visitor numbers were up 18%
in 2012.
5% South America
EUROPAGES, which is available in Spanish and Portuguese, offers its clients exposure
throughout South America. Brazil alone, the world’s 8th
largest economy, accounts
for 2% of all visitors to the EUROPAGES site.
4% North America
The United States and Canada represent a vast supply of potential visitors that
EUROPAGES is starting to actively target. In 2011, visits from the USA were up 20%,
with Canada up no less than 55%.
4% Africa
In overall terms, the African economies remain under-represented, but there are signs
of striking growth, especially with visitors from North Africa who are clearly looking for
European outlets (Tunisia +57%, Morocco +25% and Algeria +30%).
03
Source:comScoreDigitalAnalytix,2008-2012
EUROPAGES 2013 • GET FOUND
78%
5%
4%
4%
9%
MONTHLY SUBSCRIPTIONS
1,835 1,575 1,464
3,908
5,203
2008 2009 2010 2011 2012
ANNUAL VISITS
19.1
million
visitors
47.3
million
visitors
New website
launched
41.1
million
visitors
SEO:
search
engine
optimisation
57.0
million
visitors
EUROPAGES
exceeds
5-million
monthly visits
4 times
57.0
million
visitors
2008 2009 2010 2011 2012
4. www.europages.com04
VISITOR PROFILES:
SMEs FROM THE
INDUSTRIAL SECTOR
Although most users of solutions from EUROPAGES work in the industrial and
manufacturing sectors, service industries are increasingly represented, reflecting
the rise in import-export activities. Whatever the details, one thing is sure: B2B
visitors are drawn to EUROPAGES. Retailers account for just 4% of visitors.
Industry 55%
Over half of all users are from industry, with three sectors that stand out: construction and
civil engineering, mechanical engineering and metallurgy and metal working.
Services 22%
More and more visitors to the EUROPAGES website come from the services sector, which
accounts for one-fifth of the site’s visitors. The services sector is the single most-searched
sector on EUROPAGES.
Wholesale, distributors, sub-contractors, agents and representatives 19%
Professional buyers, purchasing centres and distributors turn to EUROPAGES because
it saves them time when they are looking for suppliers and manufacturers of finished
products.
Retailers 4%
The retail category, mostly B2C, is not very well represented on EUROPAGES. Some
retailers, however, choose to deal directly with manufacturers and they use EUROPAGES
to locate them.
05EUROPAGES 2013 • GET FOUND
Source:comScoreDigitalAnalytix,2008-2012
TWO OUT OF THREE USERS ARE
DECISION-MAKERS OR PART
OF THE DECISION-MAKING
PROCESS
It often takes over a month in B2B for
a purchasing decision to be taken. This
timeframe is shortened in cases where
decision-makers are involved in the
buying cycle from the start. The majority
of users on EUROPAGES are authorised to
take decisions about purchasing.
AN AUDIENCE OF SMEs
Most visitors to EUROPAGES are drawn
from the ranks of small businesses;
almost 40% of them from very small
companies (less than 20 employees),
the rest from small and medium-sized
businesses (50%). 10% of users come
from companies that employ in excess
of 250 staff.
DYNAMIC SMEs
One-in-two very small businesses on
EUROPAGES have a turnover in excess
of €2 million, a figure higher than the
average for firms of this size. One-in-four
small- and medium-sized businesses
have a turnover in excess of €50 million,
also higher than the average for
companies of this size.
45%
Top management
30%
Middle management
25%
Operational
15%
19%
15%
13%
15%
24%
22%
14%
10% 10%
37%
7%
<10 11-50 51-100 101-200 201-500 >500
<1M 1-2,5M 2,5-5M 5-10M 10-50M >50M
NUMBER OF EMPLOYEES
TURNOVER, euro millions
5. 06
2.
07EUROPAGES 2013 • GET FOUND
3.
TRANSLATING YOUR CONTENT
MULTIPLIES YOUR COMPANY’S POTENTIAL
Of all possible B2B services, content translation is the secret weapon that enables
EUROPAGES to unlock its clients’ hidden potential, helping them to create a fully-fledged
international strategy. EUROPAGES translates its clients’ text descriptions and keywords
into 15 languages*.
No matter what their size or field of activity, translation is a powerful tool for our clients.
It enables them to speak to their customers and sales leads directly in their own language.
This approach massively increases a company’s audience, making it far easier to search
for sales leads and customers abroad and in identified target markets, at the same time as
improving search engine rankings.
EUROPAGES doesn’t use robots or software to create its translations. In order to
guarantee a very high quality result, EUROPAGES has set up its own network of around
100 professional freelance translators based in Europe and around the world. All
translation projects are managed with the aid of a computer-assisted translation (CAT)
tool, which automatically stores all previous projects. Each time a new translation project
is created, the translation memory tool searches all previous translations and makes a
suggestion if a translation is available.
* English, French, Italian, Spanish, German, Dutch, Danish, Swedish, Finnish, Portuguese, Greek, Russian, Simplified
Chinese, Polish and Turkish.
THE PERFECT PLATFORM
FOR YOUR BUSINESS
Using the EUROPAGES B2B marketing solutions is more than simply joining a community
of professionals; above all, EUROPAGES offers the perfect platform for your business. To
ensure that every business finds the trade visitors it wants, EUROPAGES has created an
open-ended semantic-based system grouping business sectors and keywords.
Every company that registers with EUROPAGES chooses keywords to ensure that his
business is accurately positioned, side-by-side with other genuinely similar professionals.
If the exact term is not available, the company is free to add a new, fully personalised
keyword that will then be used to further enhance the EUROPAGES classification system.
With over 2 million registered businesses, EUROPAGES has compiled a very wide-ranging
and exhaustive database of terms, including descriptions of many highly specialised
manufacturing activities. Even if a company uses very specific expertise, the business
sectors, which are translated into 26 different languages, have been carefully designed
to enable it to find its place alongside other professionals that uses similar techniques or
offer similar services.
This finely calibrated positioning means that companies using B2B marketing solutions
from EUROPAGES receive only serious enquiries, enabling them to maximise their sales
opportunities.
www.europages.com
CAT tools
Analysis
100,000 keywords
to describe your activity
Translator
network
4,500
headings
Translation memoryCustomer choices – order
E*Page update
6. CONVERT
www.europages.com08
It’s good to be seen, but making a sale is better. This is what EUROPAGES tools do,
they convert your audience. Don’t be satisfied with visitors, turn them into buyers.
CREATE A LANDING PAGE
TO FIT YOUR IMAGE
The E*Page is at the heart of EUROPAGES B2B marketing solutions. An E*Page is a
true Home Page for businesses to present key information such as their expertise, their
products and their trading zone. Because EUROPAGES is an expert in search engine
optimisation, the E*Page is the first thing that potential partners see when searching the
internet for businesses. It is also the first point of call for visitors using the search engine
on the EUROPAGES website.
E*Pages are fully customisable, they act as a virtual shop window displaying a business’
key details: the company name as well as all other data needed by potential customers,
such as the address, the geographical region served by the company and the languages
spoken. It is strongly advised to include some contact information, such as an email
address, phone or fax number. E*Pages are also a great way to promote your own
website, which might be an e-commerce site or a more comprehensive corporate website.
Lastly, an E*Page is a multimedia space where each company can post photos,
videos, and documents about its products and services. From a logo to a photo of
its installations, a video showing how its products are created to a complete product
catalogue, a well-designed E*Page quickly becomes a key sales tool.
09EUROPAGES 2013 • CONVERT
Source:comScoreDigitalAnalytix,2012
E*PAGE VIEWS IN 2012 79,870,132
Multimedia
space
E*Page
positioning space
Contact space
1.
Nonbindingpicture
7. www.europages.com10
SHOWCASE YOUR PRODUCTS
Display all your products or services on your E*Page
No matter if it is on the internet in general or on the EUROPAGES website in particular,
products are what professional buyers really want to see. A company that displays its
catalogue on its E*Page increases its chances of being selected. Better still, an optimised
page is created for each of its products, boosting its natural referencing and increasing its
chances of being spotted.
Every page produced has its own URL with the product name and all content is indexed.
Your products retrieved automatically (web crawler)
The EUROPAGES B2B marketing solutions provide clients with a simple tool for retrieving
catalogues that are already online: you just have to provide the relevant URL and decide
how many products to show on the E*Page. EUROPAGES will then send a programme
to retrieve the product photos and descriptions before they are published on the E*Page.
What happens when you update your catalogues? The programme will spot the change
and automatically update your catalogue. For Flash websites or PDF documents a manual
product publication method is necessary.
Manual file retrieval (XML and Excel)
As well as the online crawler solution, EUROPAGES can publish product pages on an
E*Page from a file provided by the client (in XML or Excel formats). Clients may update
their catalogue by simply sending a new file.
Creating product pages (by an operator)
If the client’s website does not feature a catalogue, EUROPAGES can create product
pages from any other document format or media.
11EUROPAGES 2013 • CONVERT
PRODUCT PAGE
Quote request
space
2.
Nonbindingpicture
8. www.europages.com12
YOUR PERSONAL SPACE:
myEUROPAGES
EUROPAGES provides all its clients with a wide range of complementary tools, including
E*Pages, multimedia content and keywords. The real strength of these tools lies, however,
in their adaptability. Members are able to manage each tool directly via their personal
space: myEUROPAGES.
Every element on the E*Page multimedia landing page can be modified and edited at will.
From the moment an E*Page goes online, the company it belongs to is issued with an
access code for its myEUROPAGES account. Using this code, the company can logon at
any time and is able to alter all the elements of its E*Page. Whether it is simply updating
company details (address, contacts, email, website, etc.), adding new elements (text,
photos, videos, documents), or using keywords to describe its activities more accurately,
everything is easily accessible and extremely simple to update.
Each client company is free to tailor its strategy by adding or deleting free or structured
keywords, by choosing one of our complementary solutions and by suggesting additional
translations. All of this can be achieved effortlessly, without the need for any action by a
third-party: e-marketing has never been more flexible!
13EUROPAGES 2013 • CONVERT
myEUROPAGES
3.
Content creation
space
Space for assessing
effectiveness
Nonbindingpicture
9. ASSESS
www.europages.com14
Choosing solutions from EUROPAGES is not a matter of signing a blank cheque.
You are able to check your page views and click numbers at any time and you have
all the tools you need to track and identify your audience.
YOUR DETAILED STATISTICS
EUROPAGES solutions are based on a simple idea, the obligation to achieve results.
Thereby every client is capable of assessing the return on investment for himself, based
on reliable indicators available for consultation at all times. EUROPAGES has built a
comprehensive and regularly updated information system based on its statistical data, a
system that enables it to offer all its clients a powerful assessment tool: mySTAT.
With mySTAT, every member with a paid subscription enjoys exclusive, secure access
to all of their statistics. Working within this private area, clients are able to consult traffic
on their E*Page at any time of the day or night. This function provides clients with a fully
transparent way to check the effectiveness of the EUROPAGES tools.
1.
15EUROPAGES 2013 • ASSESS
mystats
Space for
tracking clicks
Space for
tracking emails
received
Nonbindingpictures
10. www.europages.com16
accurate analysis tools
EUROPAGES doesn’t just provide all of its clients with statistics: it also makes certain that
they can be understood and easily exploited. Every month, 4 million visitors search, view
and click on the E*Pages belonging to the two million companies listed on the site. These
interactions represent tens of millions of pieces of information stored on the EUROPAGES
servers. Every year we process and pass on a total of 5 teraoctets of information to our
member companies in a fully transparent manner, (equivalent to 7,500 sets of a 15-volume
encyclopaedia). This is data that our member companies use to calculate their visibility
(E*Card Views and E*Page Views), count their website click throughs (Clicks), and add up
contacts and requests for quotations received (Emails) so that they are able to properly
assess their return on investment.
This process gives users of EUROPAGES solutions access to highly accurate information.
They can check how many times an E*Page has been consulted, the number of click
throughs to the website(s) promoted on the E*Page and the number of emails received.
EUROPAGES also indicates the geographical origins of visitors and potential partners for
every item of information recorded.
EUROPAGES offers its clients the ability to request more far-reaching studies, enabling
them to find answers to critical questions: who’s looking for what, who’s looking for
who, which keywords are used for a particular business, where are users based, which
companies have been viewed, what were the searches for and in which country did they
originate? This information is vital for businesses using the EUROPAGES solutions and
who want to elaborate and fine-tune their own e-marketing strategies.
2.
17EUROPAGES 2013 • ASSESS
CERTIFIED STATISTICS
As statistics lie at the core of the marketing tools offered by EUROPAGES, we make sure
that they are certified by an outside body: l’Office de la Justification de la Diffusion. The
OJD, which is a member of the International Federation of Audit Bureaux of Circulations,
checks every month that the statistics declared by EUROPAGES are a true indication of
the number of visitors to its website. In essence, this means that the OJD authorises the
use of a limited number of tools to count visits to the EUROPAGES websites. These tools
include comScore Digital Analytix, used by EUROPAGES.
The OJD does more than simply authorise tools: it also audits the tag maps created by
the websites it certifies. These tags are the digital markers that identify and track visits to
websites. The OJD checks their placement and that they function correctly, guaranteeing
that visitor number counts will be distortion-free.
Encompassing both the tools and the way they are used, OJD certification ensures the
complete transparency of all data used by EUROPAGES.
3.
ETL : Extrait,
Transforme
& Load
Logs
Client Database
Ad Server
Datawarehouse Datamart
ROI modelling,
Scoring prospects,
Optimisation e-marketing
Client and
internal reporting
ROI statistics mySTATS clicksEmails received
11. OPTIMISE
www.europages.com18
Marketing solutions from EUROPAGES are totally adaptable. You adjust your
content whenever it suits you, and accurately assess the impact of your decisions
so you can constantly improve your visibility and, crucially, multiply your commercial
opportunities.
CHOOSE THE best suited
solution
EUROPAGES’ thousands of clients receive millions of visits every month. There are three
main indicators used to assess their return on investment: E*Card Views (overall visibility),
E*Page Views (targeted visibility) and Clicks (click-throughs to their website).
EUROPAGES invites trade users to register and join the 2 million businesses already listed
1.
on its website. But although free registration is a good way to start building visibility and
discover the advantages of the EUROPAGES website, a paid subscription is the best way
to really boost visibility and internet visitor numbers. The visibility enjoyed by members
with a paid subscription is on average 78 times greater than free members, with 22 times
more targeted views and up to 120 times more click throughs to their
own websites.
The type of subscription purchased is a decisive factor in increasing our clients’ return on
investment: the greater the visibility, the higher the return on investment.
The EUROPAGES range of offers ensures there is a solution to suit every client.
The different E*Pages offers incremental visibility and prices, allowing clients to adjust
their investment and achieve optimal efficiency.
19
Source:comScoreDigitalAnalytix,2012
EUROPAGES 2013 • OPTIMISE
Entr
y
5,000
4,000
3,000
2,000
1,000
20,000
bubblesize:websiteclickthroughs
40,000 60,000 80,000 100,000 120,000
Pre
m
ium
4,026
2,545
M
e
d
ium
1,677
Econo
m
ic
1,212
902
Acce
ss
642
Starte
r
E*Card Views - Overall visibility
E*PageViews-Targetedvisibility
E*Card Views E*Page Views Clicks
401 33
Free
membership
x22
x120
x78
31,082 737 725
6
Paid
membership
Free
membership
Free
membership
Paid
membership
Paid
membership
12. www.europages.com20
OUR COMPLEMENTARY
SOLUTIONS
Banner & Skyscraper
Two further advertising options are available on the EUROPAGES website as a way
of increasing companies’ visibility: the Banner and the Skyscraper. The Banner* is a
horizontal rectangular advertisement and the Skyscraper** is a vertical rectangular
advertisement. These are designed as targeted advertising tools. Thereby, clients who
purchase a Banner or Skyscraper choose from the 4,500 business sector headings on the
EUROPAGES website and the advertisements only appear within these categories. This
type of contextual display enjoys a far higher click rate than similar advertisements usually
seen on the internet.
These tools adapt to seasonal variations. The advertisement display periods can be
configured to suit the fact that companies do not necessarily follow the same calendars.
Springtime? After summer is over? One, two or three times a year? For one, two or six
months? EUROPAGES displays what clients choose.
* Leaderboard (728x90) or Full Banner (468x60). Jpeg, Png, Gif or Flash. 20kB maximum.
** Wide Skyscraper (160x600) or Classic Skyscraper (120x600). Jpeg, Png, Gif or Flash. 20kB maximum.
2.
21EUROPAGES 2013 • OPTIMISE
Source:Neodata2012
BANNER & SKYSCRAPER DISPLAYS IN 2012
Skyscrapers
Banners
213,757,963
Nonbindingpicture
13. www.europages.com22
OUR COMPLEMENTARY
SOLUTIONS
Sponsor & VIP
A Sponsor* is a large rectangular advertisement, a VIP** is a small rectangular
advertisement. They both appear on home pages and are permanent rather than
contextual displays. These are the ideal EUROPAGES formats for companies keen to
showcase their brand to the largest possible B2B audience.
For a Sponsor or VIP display, EUROPAGES is able to meet specific demands in terms
of the advertising period, which can be for one or more months’ display. The space
reserved for Sponsor displays is sufficient for up to 4 client displays to be run alternately.
An exclusive option is also available for clients that wish to book the entire space: they will
be the only company display for the entire duration of the chosen period. The VIP space is
sufficient for up to 8 companies, displayed alternately across 4 spaces. It is also possible
to choose which language version of EUROPAGES will host the Sponsor and VIP displays.
* Sponsor (300x250). Jpeg, Png, Gif or Flash. 30kB maximum.
** VIP (120x60). Jpeg, Png, Gif or Flash. 30kB maximum
23EUROPAGES 2013 • OPTIMISE
Source:Neodata2012
VIP
SPONSOR DISPLAYS IN 2012 5,033,204
VIP DISPLAYS IN 2012 8,046,116
3.
Sponsors
Nonbindingpicture
