2. CONTENTS
GET FOUND ON THE WEB
p.02........ Join a site with very high traffic
p.03........ Member company profiles
p.04........ The most researched sectors on EUROPAGES
p.05........ Your content translated and referenced in several languages to
............... maximise your potential
TRANSFORM YOUR VISITORS INTO BUYERS
p.06........ The E*Page: Create a landing page to match your image
p.07........ Open up your catalogue to the entire world
MEASURE THE RETURN ON YOUR INVESTMENT
p.08........ Your account in a nutshell: myEUROPAGES
OPTIMISE YOUR RESULTS
p.09........ Millions of pertinent visitors
p.09........ Paid membership vs. free listing
p.10........ Display solutions
p.11........ Address your target audience directly
OUR TAILOR-MADE MARKETING SOLUTIONS
01www.europages.com
3. 02 03
GET FOUND ON THE WEB
JOIN A SITE WITH VERY HIGH TRAFFIC
Increased visibility on the internet has become a fundamental requirement for today’s
businesses. With billions of people connected, the internet offers huge potential as a tool
for company growth. B2B marketing solutions from EUROPAGES offer you access to a
network of millions of professionals, and guarantee you a prominent web presence.
With millions of unique visitors and over 5,000 new businesses registering each month,
EUROPAGES is a B2B platform reaching a huge audience – a high-ranking site available in
26 languages and consulted the world over.
33million
visitors from ...
51%
PRODUCERS, MANUFACTURERS
25%
SERVICE
PROVIDERS
20%
WHOLESALERS,
DISTRIBUTORS
4%
RETAILERS
Directors and senior
management
Sales managers
and heads of
communication or
marketing
46%
35%
Administrative
managers 5%
Purchasing managers,
import-export managers
or logistics managers
7%
Industrial, technical,
production and services
management
7%
www.europages.com
source:ComscoreDigitalAnalytix,2013
source:EUROPAGESdatabase
40%
are very small enterprises
(VSEs)
50%
are small and medium
enterprises (SMEs)
10%
are middle-sector
companies
MEMBER COMPANY PROFILES
Over 2.6 million companies are listed on the EUROPAGES site, representing every business
sector, from food processing to construction and including metallurgy, energy, cosmetics,
chemicals and transport.
1.4
million
1.7
million
1.5
million
3.4
million
0.1
million
24.9
million
122million
pages visited
62million
searches
4. 0504
YOUR CONTENT TRANSLATED AND REFERENCED IN SEVERAL LANGUAGES TO
MAXIMISE YOUR POTENTIAL
Our core business is increasing SMEs’ visibility on the internet and expanding their
international contacts. Central to our success is our policy of translating your content into
multiple languages. There is no robot translation with EUROPAGES. To ensure quality results,
EUROPAGES has its own network of professional translators working in 15 languages.
OPEN TAXONOMY
EUROPAGES has set up a
high-performance system of
keywords: you can choose from
the broad selection of existing terms
in the EUROPAGES database or add
your own, personalised keywords, if
your business is highly specific.
MULTILINGUAL SEARCH
ENGINE
The EUROPAGES search
engine is consultable in
26 languages, enabling a
wide user audience to find
partners or distributors.
TRANSLATION NETWORK
EUROPAGES translates
your descriptive text
and keywords into
15 languages, giving
you a considerable edge:
your company will appeal to a
wider audience by addressing
customers in their native
language. This multilingual
referencing gives you
enhanced internet visibility.
INTERNATIONAL
DATABASE
With over 2.6 million
companies listed,
EUROPAGES has compiled
a rich and comprehensive
database of terms that
describe a variety of
industrial activities, many of
which are highly specific.
THE MOST RESEARCHED SECTORS ON EUROPAGES
62 million searches were carried out in 2013, from over 100 countries and covering 21
business sectors.
source:ComscoreDigitalAnalytix,2013
7,730,000
SEARCHES
TEXTILES AND
CLOTHING
4,630,000
SEARCHES
METALLURGY AND
METALWORKING
5,770,000
SEARCHES
MECHNICAL
ENGINEERING
AND INDUSTRY -
EQUIPMENT
6,430,000
SEARCHES
FOOD AND RELATED
PRODUCTS
5,740,000
SEARCHES
BUSINESS
SERVICES
www.europages.com
5. 06 07
OPEN UP YOUR CATALOGUE TO THE ENTIRE WORLD
Professional buyers are looking first and foremost for your products. A catalogue displayed
on a company’s E*Page guarantees a marked improvement in both the quantity and quality
of enquiries. What if you don’t have a catalogue? We can create one for you.
TRANSFORM YOUR VISITORS INTO BUYERS
THE E*PAGE: CREATE A LANDING PAGE TO MATCH YOUR IMAGE
Don’t just settle for visitors: convert them into buyers! When you register with EUROPAGES,
you can immediately create your company’s E*page. This is a virtual storefront, containing the
key details of your business. This custom-made page will be the vehicle for introducing your
company to potential partners.
We ensure
optimal
referencing of
your company
profile,
keywords and
products.
www.europages.com
Your contact information,
promotional documents
and location are
immediately accessible.
Internet users will
immediately know what
type of products or services
you offer. You will therefore
receive more targeted and
relevant enquiries.
Your products
are automatically
identified by
specialist software,
which collects
the images
and product
descriptions. We
then optimise
each product title
to enhance its
referencing.
Videos, slide shows
Photos, documents, PDFs,
web links
6. MEASURE THE RETURN ON YOUR INVESTMENT
YOUR ACCOUNT IN A NUTSHELL: MYEUROPAGES
When you create your E*Page, you get immediate access to your own, secure space. You
can subsequently manage your E*Page and assess the return on your investment.
08 09
OPTIMISE YOUR RESULTS
MILLIONS OF PERTINENT VISITORS
EUROPAGES supports you throughout the sales process, helping you to convert your
visitors into genuine prospective customers.
PAID MEMBERSHIP VS FREE LISTING
Whilst signing up for EUROPAGES is free, only paid packages allow you to put in place a
fully effective strategy. This is because the higher your general visibility, the greater your
probability of generating pertinent clicks to your site. Give yourself every chance of success!
www.europages.com
Modify your
description,
change your
keywords and
add videos, slide
shows, photos
and documents to
refine your content
and strengthen the
relevance of your
E*Page.
Attract international visitors
Multilingual referencing on the search engines
E*Card views
1,025,000,000
Win visitors over with your E*Page
Optimal content, catalogues, videos, documents
E*Page views
63,000,000
Generate visits to your site
Each visitor is a potential customer
Clicks
22,000,000
72X
increase in overall
visibility
29X
increase in targeted
displays
93X
increase in website
visits
source:ComscoreDigitalAnalytix,2013
*Each month, the Office de Justification de la Diffusion (OJD) certifies and validates the usage statistics declared
by EUROPAGES.
You have full
access to your
business analytics,
and can monitor
clicks, emails
received and the
country of origin
of the visitors to
your EUROPAGES
E*Page.
7. 10 11www.europages.com
ADDRESS YOUR TARGET AUDIENCE DIRECTLY
Launching a new product? A trade show? Our emailing solutions enable you to communicate
with a relevant B2B audience. EUROPAGES gives you access to the most effective
e-marketing strategies.
DISPLAY SOLUTIONS
Take advantage of our display solutions to enhance your reputation and increase traffic
towards your site. The average click-through rate (CTR) for these spaces on EUROPAGES
is particularly high, because you can choose your target sector and the length of your
campaign.
Leaderboard
(728x90pixels) &
Banners:
(468x60pixels) are
more targeted,
and appear on
the results pages
in your chosen
business sectors.
Optimised for
mobile use.
Skyscrapers:
(120x600pixels or
160x600pixels).
Sponsors:
(300x250 pixels)
are first-rate in
terms of overall
visibility, and
appear on the
site home page,
in a choice of 26
available language
versions.
Our monthly
newsletter is
circulated to
EUROPAGES’
900,000 members
in many different
countries, in each
addressee’s own
language for
optimum impact.
You can also draft
your own messages
by selecting opt-
in emails from
4,500 business
categories.
It is sent to the
decision-makers
of the business
world (managers
of SMEs, buyers,
import/export
managers) and
provides high-
impact support for
your brand.
Hello,
Discover your visibility statistics for December
Your E*Card views ... 457
Your E*Page visits ... 28
Would you like more visits ?
Optimise your E*Page >
1. France 2. Spain 3. Italy
Translate your E*Page!
Contact us >
Companies on EUROPAGES: 4583
Heading:
Search in your sector >
Tip: Multiply prospects
93: On average, EUROPAGES client companies
receive 93x more visits on their website than
free members. Get a quote >
More information
Contact us
EUROPAGES, B2B marketing solutions in Europe
Your statistics for the month
Your visitor’s origin - Top 3
Number of companies in your sector
CASSI LORENZO 12/2013
[Blog] paying or free
member?
all your need to know
to understand
A QUESTION?
Contact us
(free call)
8. 12
OUR TAILOR-MADE MARKETING SOLUTIONS
CONTACT US!
MEMBERS
COMPANY PAGE
Publish a description of your
company and offer your potential
customers rich and appealing
content to grab their attention.
Multiply communication channels
by giving prominence to images,
videos or presentations.
CATALOGUE
Promote your products and
services on specific pages, with
optimised headings for effective
referencing; add images and
technical documentation to
demonstrate your expertise.
DISPLAY
Conduct advertising campaigns
with a high return on investment
by targeting specific sectors in the
languages of your choice.
NEWSLETTER
Enhance the visibility of your
brand, highlight your promotions
or generate hot leads by
purchasing advertising space in
our monthly newsletter.
9. EUROPAGES S.A.
127 avenue Charles de Gaulle 92200 Neuilly-sur-Seine - FRANCE
Tel: +33 (0)1 41 16 49 00
info@europages.com
www.europages.com
