11. Benefits of CRM
Improve customer services.
Increased personalized service or one to one service.
Responsive to customer’s needs.
Customer Segmentation Improve customization of marketing.
Multichannel Integration
Time saving
Improve customer knowledge
12. So now let’s watch a video that can allow you, to
understand better this topic.
13.
14. Conclusion
CRM: Three small letters, with three core concepts:
Customer – The heart of your company;
Relationship - The key to growing your company;
Management - The power of your company to maintain these customer
relationships.
The sum of these concepts equates success.
Ultimately, a CRM system helps you attract and retain customers. Think about how
you’re doing this today, and think about how technology can support you in
improving your company’s processes now and over time.
Editor's Notes
Operating a business has his challenges. Everyday you have to make a decision that affects your employees. Whether you decide what kind of coffee you need to buy for your office, how much you spend for recruiting or which software is best for managing your sale’s pipeline?
So we get it, you were a lot of hat. But ensure on top of all of that, managing your customer relationship is your major priority.
So for ensure that we are going to manage very well a customer relationship, we have to use a CRM.
So if you don’t know the exact definition of CRM. It doesn’t matter you are not the only person.
In general, Using a CRM system will dramatically improve your business and boost your profit.
It’s general concept but the real question is what’s CRM actually mean for a business?
Why it’s a necessary to have customer system in place ?
CRM in his simplest form is a way to manage Leads : people who are interesting to your business, and your existing customers in a most efficient way possible to extract the most value. By value i mean money.
Most speciffically, it refers to the system that company uses to analyse customer interaction and major data throughout the customer Lifecycle.
The role of CRM is to improve relationship with customers to retention and acquisition.
And when you are able to effectivelly manage your lead and your customers, at the end
Leads will become your customers.
Customers will become your loyal advocates and customer have a better experience with your company.
Whether you are a small business looking for a place to store information and have a accessibility accross multiple devices.
Or you are a large business that want to manage customer interaction and improve customer satisfaction. You definitively need a CRM. Many company usually try to solve his issue using spreadsheet, email before realizing that it’s never to late to use CRM system because it simply make everything much easier.