1. Global Program on
“Innovation & Entrepreneurship
for Digital Economy”
Group Projects Summary
Oct. 10—Nov. 4, 2022
Tsinghua University, Beijing
2. GROUP MEMBER 6
Md Intekhab
Rahman Galib
Country: Bangladesh
Institution: Xi’an Jiaotong
University Education
Level: Master’s Degree
Major Field of Study:
Business Administration
LEADER
Country: Bangladesh
Institution: Chan’gan
University
Major Field of Study:
Business Management
(Tourism Economics &
Advertising)
Furkan Ali
Country: Bangladesh
Institution: Nanjing
University of
Information Science &
Technology
Major Field of Study:
International Trade &
Economy Focus
Md Shah Paran Kazi Tasnima
Akther Anika
Country: Bangladesh
Institution: Yangzhou
University Education
Level: Bachelor
Degree
Major Field of Study:
International Business
Focus
Duong Thi
Thao Uyen
Country: Vietnam
Institution: University
of Economics Ho Chi
Minh City
Major Field of Study:
Foreign Trade
Ho Thi Nhung Quynh
Country: Vietnam
Institution: FPT University
Major Field of Study: International Trade Focus
3. INTRODUCTION
Information Technology has actually been playing a vital role in the future development in all sectors but
specially of financial sectors which made the way of doing business in an emerging economy in India.
Increased use of smart mobile services and internet as a new distribution channel for business transactions
has been taken and international trading also requires more attention towards e-commerce security for
actually reducing the fraudulent activities even. The advancement of Information and Communication
technology has also brought a lot of changes in all spheres of daily life of human being. E-commerce has a
lot of benefits which also adds value to customer’s satisfaction in actual terms of customer convenience in
any place and also enables the company to gain more competitive advantage over the other competitors. This
study actually predicts some challenges in an emerging economy. Keywords: e-commerce, information
technology, customer satisfaction, business.
5. Challenges & Solution
to the E-Commerce:
Customers’ Exploding
Expectations
Agility Challenge
Being Consistent
Data Security
Technology Partnerships
Customer Retention
Relevant Leads
Cyber Security
Omni-channel experience
Voice Search
Global E-Commerce retail sales
to hit $4.9 trillion by 2021
Domestic shoppers go cross-
border shopping
6. *Characteristics of
emerging markets
Some common characteristics of
emerging markets are illustrated below:
-Market volatility
-Growth and investment potential
-High rates of economic growth
-Income per capita
*India's industrial
structure
-Changing industry in India
7. * IMPACT OF E-COMMERCE IN THE INDIAN ECONOMY
Advantage India
Market size
Investments
Government initiatives
E-commerce challenge in India
* E-COMMERCE CHALLENGE IN INDIA
Cash on delivery is the
preferred payment mode
Absence of Cyber Laws
Digital Illiteracy and
Consumer Psyche
Infrastructural
Problems
