250ok (www.250ok.com) presents How The Top 500 Internet Retailers Collect Email Sign-ups (2016). The review included how retailers promote their programs, leverage mobile optimization, use social sign-ups, capture personal data, and more.
View the complete blog report and infographic at 250ok.com: bit.ly/2beVLMV
2. We analyzed the top 500 Internet retailers’ email collection
practices and sending habits to show how retailers promote their
programs, leverage mobile optimization, use social sign-ups,
capture personal data, and more.
#EmailMarketing
4. 26.2% IN HEADER
83% IN FOOTER
32.4% POP-UP
2.4%
LOCATED
ELSEWHERE
5.2%
NOT FOUND
OPT-IN PLACEMENT
5. Nearly half of retailers (48.4%) used two or
more sign-up placements. We were unable to
locate the email sign-up in the first 30
seconds of reviewing 5.2% of sites.
OPT-IN PLACEMENT
15. SumoMe performed an analysis of
300 million pop-ups generated by their
customers that showed strong conversion
rates when compared to traditional email
sign-up positions.
OPT-IN PLACEMENT
40. Specific data to enable personalization was
requested by 21% of retailers (e.g., wedding date,
military service, weight, or hair color.)
PERSONALIZATION
48. When a subscriber signs up using a Facebook
account, retailers can request access to 40
different Facebook data points. Six subjects
were most commonly requested.
PERSONALIZATION
56. DOUBLE OPT-IN
A small percent of retailers required consumers to confirm their subscription via a follow-up email.
SUBSCRIPTION EMAILS
57. yes, subscribe me to this list
If you received this email by mistake,
simply delete it.
ASKED TO CONFIRM
SIGN-UP IN AN EMAIL
9%
SUBSCRIPTION EMAILS
60. About 250ok
250ok is a leading provider of email deliverability software
and services. Global email programs responsible for billions of dollars in
revenue depend on 250ok. Our products and integrations allow customers
to gather advanced insights into email deliverability, sender reputation, brand
protection, and consumer engagement.
Need help making sure your email program is on track?
Visit https:/250ok.com/ today!