1. The Key To Employee Engagement:
“Gamification”
Joe Biglin (Class of ’84)
LearningPort Strategies, LLC

2.  Wikipedia- Gamification is the use of game-
thinking and game mechanics in non-game
contexts in order to engage users and solve
problems. Gamification is used in
applications and processes to improve user
engagement, ROI, data quality, timeliness,
and learning.

3.  Human Resources
 Learning and development
 Industries and government
 Charities
 Groups, Educational and Higher Ed

5. Marriot recently launched a Facebook game aimed at
recruiting to fill their 50k open positions around the
globe.
 MyMarriotHotel aims to entice candidates to
consider the hospitality industry for their career
choice. David Rodriguez, Marriott’s VP of global
human resources told Springwise, “This game
allows us to showcase the world of opportunities
and the growth potential attainable in hospitality
careers, especially in cultures where the service
industry might be less established or prestigious.”
Source -
http://www.springwise.com/tourism_
travel/marriottgame/

6. Gamification in education…
 is wide-ranging in higher education, from extra-credit awards and
in-class team competitions to complex multi-level schemes that
can pervade a course.
 has the potential to help build connections, drawing in shy
students, supporting collaboration, and engendering interest in
course content that students might not have otherwise explored.
 offers creative opportunities to enliven instruction with contests,
leader boards, or badges that give students opportunities for
recognition and a positive attitude toward their work.
 can spur students’ concentration and interest and lead to more
effective learning.
Source: EDUCAUSE - 7 Things You Should Know About Gamification
http://www.educause.edu/Resources/7ThingsYouShouldKnowAboutGamif/233416

7.  What is the Business purpose for gamification?
 Who is the target audience?
 How long does it take to develop?
 How much does it cost?
 Who can develop an application?
 How do I measure the results (ROI)
 Is my organization ready for gamification.

8. Diffusion of innovations
From Wikipedia, the free encyclopedia
(Redirected from Diffusion of Innovations)

10.  A.D.D.I.E. Model
 Scaffolding
 Logical progression

11. •Action
•Shooter
•Roleplaying
•Simulation
•Strategy
•Side scroller

12. Game Development Process
Scripted
Simulation
Project Project
Start Completion
Abstract

13. Game Development Process
Simulation
Project Project
Start Completion
MVP:
*Minimal
• Viable
•Playable
Abstract

14. Fidelity versus Complexity
Simple and Game is compelling, and
fun; not offers real-world
realistic problems and solutions.
Game is fun to play; does not
Players keep playing;
accurately model real world
learn, and retain
situations. Players have fun
knowledge
and don’t learn what they
need to know
Perfect model of real world;
game is slow, difficult to
play, and players quickly lose
interest
Extremely realistic,
complex simulation

15.  Chunks vs. Scaffolding
 Non – Linear
 “Just in time” vs. “Just in case”
 Who owns the Phone?
 Desktop, network, security, policy

16.  Chunks
 Non Linear
 “Just in time” vs “Just in case”
 Who owns the Phone?
 Desktop, network, security, policy

17. Serious Games Gamification Game Based
Learning
Serious Games are defined Gamification typically Game Based Learning or
as digital games and involves applying game GBL is a branch of serious
equipment with an agenda design thinking to non- games that deals with
of educational design and game applications to make applications that have
beyond entertainment them more fun and defined learning
engaging. It has been outcomes. GBL balances
called one of the most subject matter learning
important trends in and game play with the
technology by several objectives of retaining and
industry experts and can applying said subject
potentially be applied to matter in the real world
any industry and almost
anything to create fun and
engaging experiences.

18.  Expert Judges
 Form Group
 Give Task
 Three words for your group to pronounce
 Your group solves task
 Report back for judging
 Awarding “prize”
 Evaluation of task completing

19.  Tomato
 Zink
 Csikszentmihalyi

21.  Mihaly Csikszentmihalyi (pronounced
/ˈmiˈha ˈt iˈks
ɪ ʃ ɛntməˈha ɪ.iˈ/
 MEE-hy CHEEK-sent-mə-HY-ee; Hungarian

23. Table: Amy Jo Kim

24.  Intrinsic
 Extrinsic
 “Flow”

25. Average PC Game/Simulation: $100,000-$20 million+. Social
(Facebook) and casual games average $30,000-$300,000.
Console Game: $3-$5 million per platform, $10 million if just
for one platform (cost averages out on multiple platforms)
Virtual World: Varies greatly, because existing engines can
reduce cost; to create a virtual world from scratch would cost a
minimum of $500,000.
Handheld/Mobile Game: From less than $10,000 to as much as
$150,000 depending upon the complexity of the application.
Flash Game: Depending upon complexity, from as little as
$1,000 to $50,000 or more.

26. Price versus Scale
Development World of
Time XXX Warcraft: 3+
Mos. years; $100
million
Development
Time XX Mos.
Incident Commander:
2 years, $300,000 (est.)
Coldstone
Creamery
Development
Training
Time X Mos.
Game: 6 mos.,
$100,000 (est).
Cost $ Cost $$$ Cost $$$$$

27.  Time
 Talent
 Treasure

28.  Business Impact
 Do we need to change?
 Decision Makers
 Budgets

29.  Joe Biglin
 LearningPort Strategies, LLC
 jbiglin@learningps.com
 443-803-4221