rationale

2. I HAVE 3 IDEAS AT THE MOMENT
ONE IS A DAY TO DAY LIFE KIND OF ADVERT TO SHOW HOW
COLLEGE/SCHOOL CAN BE OVERWHELMING OR TIRESOME.
SECOND IS A GUY WHO IS STRUGGLING TO FIND IDEAS WITHIN HIS WORK
AND HES GETTING DOWN OVER IT WHICH WOULD REFLECT HIS MENTAL
HEALTH.
THIRD AND FINAL IDEA IS A GUY WHO KEEPS FAILING IN HIS COURSE AND IS
GETTING DOWN AND JUST HAS HAD ENOUGH WHEN ALL HE NEEDED WAS TO
TAKE A BREAK.
ALL THESE IDEAS LINKS TO THE IDEA OF…TAKING A BREAK

3. YES I CAN
ILLUSTRA
TE MY
IDEAS
THROUGH
STORYBOA
RSHOWIN
G CLEAR
EVIDENCE
OF WHAT
MY IDEA
HAS TO
OFFER

4.  I WANT TO KEEP IT SIMPLE HAVE TWO LOCATIONS FOR THE
MAIN SHOTS..COLLEGE AND HOUSE AND BREAK IT DOWN
FROM THERE HAVING DIFFERENT SETTINGS AND ROOMS.
IN TERMS OF MUSIC/SOUND IM KEEPING IN TERMS OF
MOSTLY NON DIGETIC SOUND BECAUSE I DON’T NEED MUCH
OF DIGETIC SOUND HAVING A CERTAIN SOUNDTRACK OR
PIECE OF MUSIC CAN HELP THE ADVERT A LOT MORE.
WHEN IT COMES TO EDITING THERE IS A LOT OF OPTIONS TO
CHOOSE FROM BUT I WANT TO USE MOSTLY CUTTING TOOLS
AND WARP EFFECT WHILE KEEPING THE CREDITS SIMPLE I
DON’T WANT TO GO OVERBOARD.
IN TERMS OF CINAMATOGRAPHY IM THINKING OF HAVING
DIFFERENT CLOSE UP SHOTS GOING IN AND OUT OF FOCUS
BUT ITS NOT SET IN STONE YET.

5.  I THINK IT WOULD BE A SUCCESSFUL CAMPAIGN BECAUSE OF ITS
GROUNDED DAY TO DAY LIFE SHOTS I THINK SEEING THE SHOTS OVER
AND OVER AGAIN BUT SPED UP CAN PUT INTO PERSPERCTIVE THE ADS
GOAL AND FINISHING IT OFF WITH A NICE MESSAGE BRINGS INTO THE
ADVERT STATUS. I WOULD SAY ITS UNIQIE SELLNG POINT IS ITS
LENGTH ITS GOING TO BE BETWEEN 1 TO 3 MINUTES LONG SHOWING
EVERY MAKING IT FEEL LIKE A SHORT FILM BENEFITS ITS MESSAGE OF
WHATS ITS TRYING TO SAY,

6.  THE CLIENT IS MIND (MENTAL HEALTH CHARITY) MIND IS A MENTAL
HEALTH CAMPAIGN THAT OFFERS MENTAL HEALTH SUPPORT
THROUGHTOUT DIFFERENT WAYS INCLUING ADVERTS DONATIONS
ETC.THERE NEEDS ARE PEOPLE SMILING MAKING PEOPLE SMILE IS
THE CAMPGAIGN PROMOTIING ADVERTS THAT MAKE PEOPLE FEEL
GOOD AND SMILING IS THE CENTER OF THAT. OUR GOAL IS TO MAKE AN
ADVERT THAT CAN BE CREATIVE,RELATABLE AND UNDERSTANDABLE.

7.  THIS WILL APPEAL THE RIGHT AUDIENCE BECAUSE IM AIMING AT THAT
DEMOGHRAPHIC I WILL ENSURE TO PROMOTE THE ADVERT ON SOCIAL
MEDIA BY DOING THIS WILL APPEAL TO MY TARGET AUDIENCE WHICH
IS 15 - 19 THE PERFECT AGE FOR THIS AD. THE TARGET AUDIENCE IN
HAND USES SOCIAL MEDIA ALMOST EVERY DAY AND THIS ADVERT IS
TOWARDS THEM FOR BOTH REASON.
 -MENTAL AND SOCIAL

8.  THE TARGET AUDIENCE FOR MY PRODUCTS IS TEENS TO MID ADULTS/ 15 – 19 THE
REASON THAT THIS IS MY TARGET AUDIIENCE BECAUSE OF THE RESEARCH I
HAVE LOOKED AT INTO THAT TEENS AND MID ADULTS MENTAL HEALTH IS
OVERLOOKED IN MOST CASES
 20% of adolescents may experience a mental health problem in any given year.1
 50% of mental health problems are established by age 14 and 75% by age 24.2
 10% of children and young people (aged 5-16 years) have a clinically diagnosable mental problem3, yet 70%of
children and adolescents who experience mental health problems have not had appropriate interventions at
a sufficiently early age.4
IN THESE FACTS IT SHOWS THAT TEENS AND MID ADULTS EXPERIENCE A LOT OF MENTAL HEALTH ISSUES AND THIS
SHOULD BE ADRESSED.
https://www.mentalhealth.org.uk/statistics/mental-health-statistics-children-and-young-people

9. THE RESEARCH I CAN PROVIDE IS 3 LINKS I HAVE RESEARCHED INTO FOR MORE
EVIDENCE INTO MY TARGET AUDIENCE.
LINK 1: talks about how young people and young adults are effected by mental health, providing
facts and statistics to show mental health on each age demographic.
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/57
5632/Mental_health_of_children_in_England.pdf
link 2: talks about mental health as a whole including eating disorders, suicide and risk behavior
habits. Talking about statistics in these occurring after the mental health issues start to become
apparent.
https://www.who.int/news-room/fact-sheets/detail/adolescent-mental-health
LINK 3: talks about how lockdown and the pandemic has affected young adults social lives and
overall mental health
https://www.who.int/news-room/fact-sheets/detail/adolescent-mental-health

10.  A podcast and tv advert is a fantastic idea for this campaign because it provides a visual
and audio option for the campaign having a podcast talking about something relatable and
important whilst also having an advert the main point of Mind. A podcasts a fantastic
choice because podcast are very modern these days. As for the tv advert it fits into
promoting mental health issues inside certain age demographics.

11.  For this specific advert I thinking of using high key lighting and low key lighting a
mixture of both this is important because it will create a sense of mood, and this
will help with emotions in scenes
 As for sound I want to keep it mostly non diegetic sound there is no real need for
diegetic sound a good soundtrack can benefit the advert a lot more then some real
life diegetic noises.
 When shooting these shots in terms of house and school I want to keep a moody
dark in the home however for the college I want to use bright lights to capture
scenes better I will use the opposite lights to create a contrast within the video.