• A webcast is a media presentation distributed
over the Internet using streaming media
technology to distribute a single content source
to many simultaneous listeners/viewers.*
• The first webcast was in 1995 by Apple and was
an audio event event.*
• Connecting Media was one of the first
companies to do live webcasting using a special
IFP Van (Internet Field Production) dedicated to
* Wikipedia -
• If webcasting is going to change we can look at how front end development has changed
• Web 2.0 & 3.0 trends
• HTML5, CSS3, BackBone/Angular
• Responsive Design
• Device agnostic (mobility)
• mobile vs web apps
• HLS/HLSe delivery
• Higher rates of media consumption via social/other
• reddit, twitter, Facebook, Google+, Tumblr, Youtube, LinkedIn, Instagram, Vine & Pinterest
• Second screen concepts
• Platform API
• Ability to work with any vendor
• What does Webcasting 2.0 look like to me?
• Platform delivery that is device agnostic
• Responsive in design with no plugins
• High speed delivery
• Social by design
• Community/Group driven on “my channel”
• Any signal acquisition (skype, bluejeans, GTM etc)
• You may need to completely rethink how you sell
• You may need to renegotiate with your vendors.
• You will have to accept that some customers will not
like the change.
• You will have to be more transparent/open on how
you do what you do (without giving it all away).
• You will need to build a community of like minded
customers, professionals, vendors & partners.