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Webcasting 2.0
Innovating current webcasting standards.
Agenda
• The beginning of webcasting
• Current State of webcasting
• Future State of webcasting
• Questions?
The Beginning
• A webcast is a media presentation distributed
over the Internet using streaming media
technology to distribute a single ...
Current State
The offerings
• CDNs
• Platforms
• Commonality
CDNs
• There is a lot of choice
• How much does this add to customer value?
• Cost, Network Performance, Overages,
Outages...
Webcast platforms
ON24 solution
Webcast platforms
TalkPoint solution
Webcast platforms
World Television (UK) solution
Webcast platforms
TR/NASDAQ solution
Webcast platforms
VioCorp solution
Webcast platforms
KnowledgeVision solution
Webcast platforms
Intercall solution
Commonality?
• Video/Audio Stream
with bitrate choice
• Speaker
information/bios
• Slides & thumbnails
• Q&A modules
• Dow...
Future State
• If webcasting is going to change we can look at how front end development has changed
• Web 2.0 & 3.0 trends
• HTML5, CS...
• What does Webcasting 2.0 look like to me?
• Platform delivery that is device agnostic
• Responsive in design with no plu...
Innovation = Risk
• You may need to completely rethink how you sell
webcasting.
• You may need to renegotiate with your vendors.
• You will ...
Questions?
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Webcasting 2.0

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A look at the current state of webcasting platforms and the opportunities to do it better.

Published in: Technology
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Webcasting 2.0

  1. 1. Webcasting 2.0 Innovating current webcasting standards.
  2. 2. Agenda • The beginning of webcasting • Current State of webcasting • Future State of webcasting • Questions?
  3. 3. The Beginning
  4. 4. • A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.* • The first webcast was in 1995 by Apple and was an audio event event.* • Connecting Media was one of the first companies to do live webcasting using a special IFP Van (Internet Field Production) dedicated to webcasting.* * Wikipedia - http://en.wikipedia.org/wiki/Webcast
  5. 5. Current State
  6. 6. The offerings • CDNs • Platforms • Commonality
  7. 7. CDNs • There is a lot of choice • How much does this add to customer value? • Cost, Network Performance, Overages, Outages, Supported delivery
  8. 8. Webcast platforms ON24 solution
  9. 9. Webcast platforms TalkPoint solution
  10. 10. Webcast platforms World Television (UK) solution
  11. 11. Webcast platforms TR/NASDAQ solution
  12. 12. Webcast platforms VioCorp solution
  13. 13. Webcast platforms KnowledgeVision solution
  14. 14. Webcast platforms Intercall solution
  15. 15. Commonality? • Video/Audio Stream with bitrate choice • Speaker information/bios • Slides & thumbnails • Q&A modules • Downloadable content • Flash interface • Registration • Basic Security • Transcription? • Some social/live Tweets?
  16. 16. Future State
  17. 17. • If webcasting is going to change we can look at how front end development has changed • Web 2.0 & 3.0 trends • HTML5, CSS3, BackBone/Angular • Responsive Design • Device agnostic (mobility) • mobile vs web apps • HLS/HLSe delivery • Higher rates of media consumption via social/other • reddit, twitter, Facebook, Google+, Tumblr, Youtube, LinkedIn, Instagram, Vine & Pinterest • Second screen concepts • Platform API • Ability to work with any vendor
  18. 18. • What does Webcasting 2.0 look like to me? • Platform delivery that is device agnostic • Responsive in design with no plugins • High speed delivery • Social by design • Community/Group driven on “my channel” • Any signal acquisition (skype, bluejeans, GTM etc)
  19. 19. Innovation = Risk
  20. 20. • You may need to completely rethink how you sell webcasting. • You may need to renegotiate with your vendors. • You will have to accept that some customers will not like the change. • You will have to be more transparent/open on how you do what you do (without giving it all away). • You will need to build a community of like minded customers, professionals, vendors & partners.
  21. 21. Questions?

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