AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER<br />
Social Media Marketing Manager<br /><ul><li> Execute Marketing Goals and Objectives through Social Media
 Internal Social Media Advocacy and Awareness</li></ul>Social Media at Autodesk<br /><ul><li> Product Support: Lower Cost ...
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MassTLC Social Media Autodesk presentation

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MassTLC social media event "In the trenches with 4 B2B marketeres" 091113, Autodesk presentation

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  • AEC Title
  • MassTLC Social Media Autodesk presentation

    1. 1. AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER<br />
    2. 2.
    3. 3. Social Media Marketing Manager<br /><ul><li> Execute Marketing Goals and Objectives through Social Media
    4. 4. Internal Social Media Advocacy and Awareness</li></ul>Social Media at Autodesk<br /><ul><li> Product Support: Lower Cost per Support Case
    5. 5. Product Design: Explain ‘Why’ & Invite Feedback
    6. 6. Customers: Self Support</li></ul>Vision: Social Media are the premier tools in the Autodesk marketing mix<br />Strategy: Develop programs that extend marketing objectives and position Autodesk AEC within modern channels of customer influence <br />Objectives: <br /><ul><li> Building Information Modeling Awareness
    7. 7. Cross Sell our Portfolio of Products
    8. 8. Global Consistency of Message
    9. 9. Develop Customer Advocates</li></li></ul><li>Blogger Day<br /><ul><li> 12 Most Influential Non-Autodesk Bloggers
    10. 10. Advanced Overview of Upcoming Release
    11. 11. Exclusive access to Product Team
    12. 12. Invited to Blog Immediately</li></ul>The Opportunity<br /><ul><li> Develop Customer Advocates
    13. 13. Detect Confusions Prior to Launch
    14. 14. Present a Balanced View of Release
    15. 15. Raise Release Awareness
    16. 16. Incent Blogger Activity</li></ul>Details<br /><ul><li> Influential = Subscribers * Posts Per Week
    17. 17. Medium: Adobe Connect
    18. 18. Timing: 3 Days Prior to Launch
    19. 19. Non-Disclosure: FULL Disclosure
    20. 20. Metrics: Number of Downloads, Web Sentiment, Blogger Activity, Feedback</li>

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