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PM TRAINING WEEK KOREA 2022 H1
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Product Builders vs. Product Architects
Product Managers vs. Product Leaders
Evolving from APM to CPO
• CPO: Chief Product Officer
• VP: Vice President of Product
• Sr. Director
• Director
• GPM: Group Product Manager
• Sr. PM: Senior Product Manager
• PM: Product Manager
• APM: Associate Product Manager
Product Manager Archetypes : The Project Manager
Product Manager Archetypes : The People Manager
Product Manager Archetypes : The Growth Hacker
Product Manager Archetypes : The Product Innovator
Putting the Competencies into Practice: !"#$ %&'(
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• Ravi Mehta, <How To Become a Peak Product Manager>, 2020.04.11
• Ravi Mehta, <What’s Your Shape? A Product Manager’s Guide to Growing
Yourself and Your Team>, 2020.04.19

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PM TRAINING WEEK KOREA 2022 H1_JihyeOK.pdf

  • 1. PM TRAINING WEEK KOREA 2022 H1
  • 2.
  • 3. !"#$ %&'( )* +,- ./012 : Ravi Mehta !"#$ %&' () *+,- ./0"
  • 4. [ ☕ = " ] !" #$ %&'( )*+ ,-. • 2013! : "#$ %&' + "#$( )*+, -( ./ • 0 "#$12 34567 89 :; 4<= -6> • 2015! : 0 "#$ à ?@A "#$ • ?@A "#$12 B&$ CD EFG HIJK> • 2018! : ?@A "#$ à LMNO P5Q • LMNO P5Q12 R=S "T GBUVG HIJK> • 2020! : LMNO P5Q à LMNO WX • LMNO WX12 YZ/[ ]^_M =` a -6> • LMNO P5QJ b" c) de LMfg= ha
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  • 7. !"#$ %&'() * +,-. /&0? • !"# $%&' ()*+ , -.+ /0 • 12 345 $%&' ()*+ 67/82 9:;5 $%&' ()*+ <)0 • => -.? @AB CDE5 $%&' ()*+ +F -.? GHI0 • JK2 3L $%&' ()*5 /0 • MN $%&' ()*5 6OP 0Q FRB +=" S0 • T;9 UVWP2 XY Z[] ^_` E5 abI cYd0 ! 3# FRB ef => 67/8I -.% E5 $%&' ()*+ gh
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  • 9. ! !" #$ • Zoom Chat ! "#$ %&' ()*+ ,-. /0'1 23 456 • 78 9':; <=>'?8 @AB. #CD*E FGHI JKL=/ • C MNO/ PP' QRS T56. U*,V 9':; <=> MBTI WX6? • Needs Focus TY Z6 > On Track [] ^K > OutPerform _`a
  • 10. What’s Your shape Worksheet
  • 11. Product Execution: !"# $% &'( • Feature Specification: )* +, • -./0 12, )* 34, &' 5*% )* 67 89: ,; 1 <= • Product Delivery: .>? @A: B) 7% CD( • E? FGBH IJK LMNOP )*/!"# .>BQ 89 RST 1 <= • Product Quality Assurance: "U VW • XYZ [] ^_ )), `5 aWK /bcd [BQ ef: ghBK )i/)*//G VjdX4 klm7: n3T 1 <=
  • 12. Customer Insight: !"#$ %&'( )*+ • Fluency with Data: ,-. /" 0+ • ,-.1 -"2 3!-41 56'7 3!-4 à 89: ;< à 8=: ;<1 >?:@A BC'D EFG B HI • Voice of Customer: !"#JK %&'( 0+ • ILM NOP !"# QRST -"2 !"#U EVT WXK -"'(Y -2'7 EVP P!Z8[8J :"G B HI • User Experience Design: !"# ] ^? • ;<1 _9'` a2 bcM d:P UX ceT 8PG B H@f g? !h1 ij'D :kl :"G B HI
  • 13. Product Strategy: !"# $%&' () *+, -. • Business Outcome Ownership: -/, %012 345 • 67/82 !"# 9:&. ;2<) =0# >? @ AB, -/ !"1 'C&D 67/'EF >?' (: GH)B • Product Vision & Roadmapping: 67 I*0 JKL @M • N 67/'E9 -/1O PQ (R# ST&DT# 9:U @ AB • VWX(Y Z[ 67/'E1 ]) ^_F JKL`J 6aU @ AB • Strategic impact • bc !"# 9:&. *d&C e%f ghY ij =0kF l @ Amn ;mU @ AB
  • 14. Influencing People: !" #$ %& • Stakeholder Management: '(#)* #$ • +,- ./ (012 +,3 34' 56789 :1; '(< = >? • Team Leadership: @ $AB • @ CDE FGHIJ *K3 L</ =M1N O$P QRS TF< = >UV 'W = >? • Managing up: XY 3Z[]*-3 ^_ %& • XY 3Z[]*3 `abY- EcS '(1N '9 de fgS =M1N h67 i` jk/ ^_1; [lm/ nkP o = >?
  • 15. ! !" #$% &' ()*
  • 16. Product Builders vs. Product Architects
  • 17. Product Managers vs. Product Leaders
  • 18. Evolving from APM to CPO • CPO: Chief Product Officer • VP: Vice President of Product • Sr. Director • Director • GPM: Group Product Manager • Sr. PM: Senior Product Manager • PM: Product Manager • APM: Associate Product Manager
  • 19.
  • 20. Product Manager Archetypes : The Project Manager
  • 21. Product Manager Archetypes : The People Manager
  • 22. Product Manager Archetypes : The Growth Hacker
  • 23. Product Manager Archetypes : The Product Innovator
  • 24. Putting the Competencies into Practice: !"#$ %&'( • SuperchargeYour 1-on-1 : )*)+ ,-.'( • //$0 12.3 45678 978 5: 12; (<.'( • Build More Balanced Teams : =>$? @+ AB'( • CDE FG+ HI JK L M0N OP; QRK L MS( • T$E UG+ VWK L MX YS; Z[K L MS( • Hire Better PMs : ]^ _$`a bcd; e- .'( • fg h fgi jk7 lE: &m+ n3 opq; 12K L MS( • @7 rDsX tu+ Vv: wVD; e-.'(
  • 25. !"#$% • !"#$ ‘% &'$’( )* +*( ,- $. • /0* 123 4567 8 9( !" :;: <=> ?@AB C> !6DB • #help_kr_pm_training • ! LINE NEXT EFG HI J
  • 26. !"#$ • Ravi Mehta, <How To Become a Peak Product Manager>, 2020.04.11 • Ravi Mehta, <What’s Your Shape? A Product Manager’s Guide to Growing Yourself and Your Team>, 2020.04.19