by Franchesca Maligaso

2. CODES
MEDIA AND INFORMATION LITERACY

3. CODES
Codes - are systems of signs that when put together create
meaning .
•TECHNICAL CODES
•VISUAL OR SYMBOLIC CODES
•WRITTEN CODES

4. TECHNICAL CODES
Technical codes are codes that are specific to a media form
and do not live outside of them. For instance, our
understanding of different camera shots and their
connotations make sense when we look and films and
photographs, but mean nothing to us outside of those forms.
Technical codes in media
include Camerawork, Editing, Audio and Lighting.

5. TECHNICAL CODES
CAMERA SHOT
SHOT ANGLES
CAMERA MOVEMENTS
LIGHTING AND EXPOSURE
VISUAL EFFECTS
ANIMATION AND/OR TRANSITION
BACKGROUND MUSIC

6. TECHNICAL CODES: CAMERA SHOTS

7. SHOT ANGLES

8. CAMERA MOVEMENTS
•PAN - LEFT TO RIGHT

9. CAMERA MOVEMENTS
o TRACK UPWARD

10. VISUAL EFFECTS
Color has
highly cultural
and strong
connotations.

11. ANIMATION-BACKWARD SCENES
Editing
is the process of
choosing, manipulating
and arranging images
and sound.

12. BACKGROUND MUSIC
Background music refers to the
various styles of music or
soundscapes primarily intended to
be passively listened to. It is not
meant to be the main focus of an
audience, but rather to supplement
that which is meant to be focused
upon.

13. VISUAL OR SYMBOLIC CODES
SETTINGS
CLOTHING
OBJECT
COLOR
Mise en scene is a French term that means everything within the
frame. In media terms it has become to mean the description of
all the objects within a frame of the media product and how they
have been arranged.

14. SETTINGSSettings is the time and place of
the narrative.

15. CLOTHING

16. WRITTEN CODEWritten codes include printed language which
is text you can see within the frame and how it
is presented, and also spoken language, which
includes dialogue and song lyrics.

17. THANKS!