To get an ROI on your content marketing strategy, you need to carve out a content niche.

1. HOW TO
find
your
brand's
content
niche

2. One persona for each audience segment
Use demographics & psychographics
01
Know your audience
CREATE MARKETING PERSONAS

3. Brand story, mission, values
Brand personality, voice, visual identity
Experiences & emotions your brand appeals to
02
Know your brand
CREATE A BRAND BIBLE

4. Choose target key performance indicators (KPIs)
Set up a system to collect data & measure
performance (use analytics software)
03
Define your goals
FOCUS ON YOUR BOTTOM LINE

5. Mind map content ideas for each persona
These should be about your audience's interests &
related to your brand, but not about your brand
04
Brainstorm ideas
THINK LIKE A PUBLISHER

6. Know your brand's voice
Know your audience
If relevant, include a call to action
05
Find your angle
IDENTIFY THE STORY'S CENTRAL IDEA

7. Consider your audience's media preferences
Choose formats for supplementary content
Translate the story into real-world experiences
06
Choose a format
DECIDE HOW TO TELL THE STORY

8. Find out how your audience has changed
Analyse your performance data
Make changes
07
Review
LET YOUR NICHE EVOLVE

9. Find out more:
READ THE BLOG POST
by Jess Stewart