Do you need to get more people on your mailing list? Let's talk about landing pages. This presentation discusses the main elements of a lead generating landing page.

1. Need to Get More
People on Your
List?

2. Splash Page
Squeeze Page
Opt-In Page
They are all Landing Pages.

3. A landing page is a
page that's uniquely
created for two
purposes.

4. One is for people to
land on, get more
information and click
through.

5. Two, generate leads.

6. On the second purpose, a landing
page is where you send traffic to for
people to get your lead magnet, give
their email address and then you're
going to give them the information
they want, or that can help solve their
problem.

7. Lead-generating
Landing Pages must
be short, sharp and to
the point!

8. 6 Must haves on your
Landing Page
•Headline
•Benefit
•Image
•Opt- in form
•Privacy policy
•Call to Action

9. Make sure the headline on your
Landing Page matches the headline
from the Ad your visitor clicks on.
ad landing page
Are they the same?

10. Focus on promoting the benefits for
your potential student when they
opt in for your Lead Magnet.

11. A picture paints a thousand words!
Be sure the image on your Landing
Page clearly compliments what
you’re offering.

12. Less is more! Only ask for
information you need in the Opt-in
form.
You’ll see higher conversions on
your Landing Page if you only ask
for an email address.

13. You must have a Privacy Policy link
on your Landing Page
(so people know
you’re not giving
their info away to
schmucks).

14. Personalise the Call to Action on your
Landing Page.
Instead of ‘Get your checklist now” try,
Get my checklist now”.

15. At least 50% of the
traffic to your
website will be
from a mobile
device so make
sure it is mobile-
friendly!

16. Would you like to have more
people on your list, too?
Go to
https://goldilocksacademy.com/fbfunnelflowchart
to get your FREE Facebook Channel Flowchart.