LECTURE SUBJECT FOR WEEK ONE OF COM 497 PURDUE UNIVERSITY

1. video production for social media
COM 497 - PROFESSOR JER SKLAR – JSKLAR@PURDUE.EDU

2. ”Stay hungry. Stay
foolish.”
-- STEVE JOBS

3. introductions
jer sklar – writer – director – musician - actor
What’s MY Story?
 JER SKLAR, Born in Chicago, Illinois, always wanting to
make movies!
 Chaotic 20s as an ACTOR, MUSICIAN… eventually
SCREENWRITER
 Sold Horror and Sci-Fi screenplays to various Production
Companies in LA
 Worked for four years in Hollywood as Development
Executive (hated it.)
 Hired to write FREERUNNER, a 5M action-comedy, later
hired as Ghost Director -- WANNA SEE THE (AWFUL)
TRAILER? --
https://www.youtube.com/watch?v=jJrJySlqWXQ&t=2s
 NY as a Segment Producer for Chris Rock’s “Totally
Biased” on FX.
 Unhappy with career, went back to Chi-town for film
grad school to become more of the DIY FILMMAKER I
always dreamed of being.
 In post-production on my first Feature Film TOM OF
YOUR LIFE. Want to see the AWESOME trailer? Too
bad, here it is: https://vimeo.com/257817810
 Raised over $20K on Indiegogo using methods you’re
about to find out about in this class.
 Hired by Purdue, and here I am… A proud Boilermaker,
boring you already.

4. INTRODUCTIONS… BORING, RIGHT?
WRONG. YOUR STORY IS THIS CLASS!
Sure, your name, year in school, major… But this is a storytelling class…
what’s your STORY? Have fun here: GIVE US THE MOVIE OF YOUR LIFE SO FAR!
-- Don’t be afraid to use your humor – snarky, sarcastic, self-deprecating,
it’s all good here!
-- Give your story a beginning, middle and end.
-- In the middle, give us one of your biggest challenges you faced in
your life and how you faced it, resolved it…. Success? Humbled but better for it?
-- Give us how that brought you’re here, and end to this story
THAT PROMISES MORE TO COME…

5. VEIN OF GOLD
EXERCISE

6. TO HAVE ALL OF YOU WALK OUT WITH:
1. A CLEARER SENSE OF HOW TO SUCCESFULLY LAUNCH CONTENT ON SOCIAL MEDIA
2. AN UNDERSTANDING OF THE VIDEO PRODUCTION PROCESS NO MATTER WHAT
CONTENT YOU ARE PRODUCING, OR WHERE YOU PLAN TO SHOWCASE IT
WHAT ARE YOUR TWO PRIMARY GOALS FOR THIS CLASS?
GOOOOOOOOALS!

8. DOLLAR SHAVE CLUB VIDEO
ONE OF THE MOST SUCCESSFUL
VIRAL VIDEOS OF ALL-TIME!
AFTER YOU WATCH, GIVE ME ONE
WORD ADJECTIVES TO DESCRIBE IT.

9. DOLLAR SHAVE CLUB VIDEO
ONE OF THE MOST SUCCESSFUL
VIRAL VIDEOS OF ALL-TIME!
AFTER YOU WATCH, GIVE ME ONE
WORD ADJECTIVES TO DESCRIBE IT.
- HUMOROUS
- PERSONALABLE
- PROFESSIONAL
- SURPRISING
- SWEET
- FUN AND FOOLISH

10. COM 497 - WEEK 1:
CLASS B
 TYPES OF SOCIAL MEDIA CONTENT: PART 1
 THE PRODUCTION CYCLE

11. IMAGE BASED CONTENT ON SOCIAL MEDIA
Videos - 2:20 max
- Vlogs
- Comic Sketch
- Social Political Commentary
- Narrative
- short doc
- Person In The Street Interviews
- Live Event
- Advertising
Pics
Photo Collages
Memes
Word Photos
GIFs
Infographics
Animation or Cartoons
User-Generated Images/Videos

12. IMAGES AND VIDEOS ON SOCIAL MEDIA
Videos - 2:20 max
- Vlogs
- Comic Sketch
- Social Political Commentary
- Narrative
- short doc
- Person In The Street Interviews
- Live Event
- Advertising
Pics
Photo Collages
Memes
Word Photos
GIFs
Infographics
Animation or Cartoons
User-Generated Images/Videos
Our Focus Today

13. IMAGES AND VIDEOS ON SOCIAL MEDIA
Videos - 2:20 max
- Vlogs
- Comic Sketch
- Social Political Commentary
- Narrative
- short doc
- Person In The Street Interviews
- Live Event
- Advertising
Pics
Photo Collages
Memes
Word Photos
GIFs
Infographics
Animation or Cartoons
User-Generated Images/Videos
Our Focus Today
We’ll get to these bad boys
later in the semester.

14. FOUR PARTS TO THE
PRODUCTION
CYCLE:
1. ?????

15. FOUR PARTS TO THE PRODUCTION CYCLE:
 IDEA DEVELOPMENT
 ????

16. FOUR PARTS TO THE PRODUCTION CYCLE:
 STORY DEVELOPMENT
 PRE-PRODUCTION
 ?????
 ?????

17. FOUR PARTS TO THE PRODUCTION CYCLE:
 STORY DEVELOPMENT
 PRE-PRODUCTION
 PRODUCTION
 POST PRODUCTION

18. 15 PRE-PRO
STEPS WORKSHEET
”I LOVE IT WHEN A PLAN COMES TOGETHER.”
- Hannibal Smith

19. 15 PRE-PRODUCTION STEPS
1. LOCK THE SCRIPT
2. FINALIZE BUDGET
3. START YOUR LLC. (NOT APPLICABLE HERE)
4. HIRE KEY PRODUCTION HEADS
5. BREAKDOWN THE SCRIPT
6. CREATE THE STORYBOARDS
7. SCOUT & SECURE LOCATIONS
8. CAST YOUR TALENT
9. REV UP THE ART DEPARTMENT
10.PERMITS & INSURANCE
11.SCHEDULE YOUR SHOOT
12.CREW UP
13.CREATE A SHOT LIST
14.TECH SCOUT
15.GEAR UP

20. PRODUCTION IS A GO!
1. SAFETY
2. PROVIDE MEAL & BEV.
3. DESIGNATE DIT PERSON
4. WEAR COMFY SHOES
5. STICK TO PRE-PRO PLAN
And most importantly…
6. BALANCE STICKING TO THE
PLAN WITH BEING FLEXIBLE
TO WHAT REALITY GIVES YOU.
JUST ASK STEVEN SPIELBERG…

21. ZEN AND THE ART OF MAKING A FILMhttps://www.youtube.com/watch?v=VMpiXvcqKl0

22. ASSIGNMENTS DUE FOR WEEK 2: CLASS B
- MAKE A ONE SHOT, NO DIALOGUE, NO MUSIC, NO EDIT, COMIC VIDEO
- YOU CAN WORK TOGETHER, BUT EVERYONE MUST MAKE THEIR OWN VIDEO
- USE ONLY YOUR SMARTPHONE VIDEO CAMERA
- NO MORE THAN 30 SEC
- NO MORE THAN 2 PEOPLE AS ACTORS, CAN BE SELF
1. THE ONE SHOT FILM/NO EDIT VIDEO
2. CREATE A VIMEO PAGE SPECIFICALLY FOR THIS CLASS
- UPLOAD THE VIDEO TO YOUR NEW VIMEO PAGE
- DON’T SHARE IT… YET.
3. READ CHAPTER 1 FROM ”VISUAL” ON
BLACKBOARD