Building your External Agency Brand to Appeal to Distracted Buyers

1. Building your external Agency Brand to appeal to Distracted
buyers
(In unprecedented times)
Colin Donnery
cdonnery@frsrecruitment.com
@cdonnery

2. • Understanding the environment (PESTLE)
• Why Scenario Plan
• The FRS business development story
• Your Value Proposition
• Your product is everything
What am I going to talk about ?

9. Are these
unprecedented
challenges ?
Or just history repeating itself ?

13. • 50% of Recruiters left the sector
• Recruitment industry perm turnover fell 60%
• Huge increase in Bad debt
• One third of agencies closed
Collapse of the Irish Recruitment Market
2009-2012

15. The FRS Organisation in 2009

16. • De-Leverage
• Pay Freeze
• Reduced working week
• Identified quickly what our people needed in a
recession
• & Supported our high performers
Surviving the shock

17. But you can’t cut
your way to growth
………

18. • Scenario Plan
• Purpose, Mission, Vision & Values
• Diversify with focus and care
Before you start to sell ?

19. Diversifying in aligned markets

21. • Segmentation
• People
• Operational Excellence
• Innovation
• Brand
FRS Recruitment Strategy 2018

23. Our Mission ;
To help the world Work
better

25. Are you feeling a little
unloved by your clients
?

26. • AI – Machine Learning TA tech
• Employer Brand
• Employee Engagement
• Wellness & wellbeing
• Retention & Skills
• In house recruiters / sourcers
What your clients are
investing in ?
TOWARDS 2030: “FUTURE AGENCY”

27. Talent Acquisition Tech
Talent Tech Labs : Talent Acquisition Technology
Ecosystem (2018)

28. Agency Tech
TOWARDS 2030: “FUTURE AGENCY”

29. Source: LinkedIn 2019
+7%
Growth of Agency
Recruiters (Ireland)
Total : 7,897
+19%
Growth of In-house
Recruiters (Ireland)
Total : 2,026

30. • Are you a transactional or Consultative Agency ?
• Become a Marketing company
• Use tech for business development
• Your best people need to be on BD not dealing with
problems
Building Your Value proposition when
your client doesn’t want your service

31. But a value proposition is useless
without
a great product…

33. Colin Donnery
Email:
cdonnery@frsrecruitment.com
Twitter: @cdonnery
Happy Hunting 
www.frsrecruitment.com www.turasnua.ie