Meal Qi Business Proposal. Call for Marketring

1. MealQi
Business Plan Proposal

2. Current SEO Profile
● Above is the data which measures a website’s online presence value.
● With our services you’ll see a boost in your online presence value and with that you will get more and more
customers.

3. Image Alt Attribute
With Alt Attribute 5.1%
Without Alt Attribute 94.9%
● Webpage contains 121 image(s) and
out of which 115 don't have alt
attribute.
● Search engines check the ALT
attributes of every image and its gets
counted as good points for websites.

4. HTML Headings and Tags
● Primary Keywords should be in H1.
● Proper use of keywords in H1, H2, H3, H4 and H5 is essential for better ranking
Results.
● In the below graph we can see that currently most of the keywords are getting
embedded into H4, which will negatively affect our website.

5. • Title - MealQi- Online Food Ordering System - Store
• Description - Missing
• Keywords - Missing
• Robot.txt - Missing
• Sitemap.xml - Missing
Meta Attributes
● Meta Attributes is one of the many Google Ranking factors. It requires some CODE Editing which will boost
the crawling rate of your website and as a result it will boost the ranking on Google search.
● As per Google Ranking factors, Meta Title, Meta Description, and Meta Keywords are very important things for a better
rank in SERP. Robot.txt and Sitemap.xml both play a very vital role in crawling the website.

6. On Page Optimization
● Strategies Which will help you to get rank in local keywords with the help of webpage content on
potential keywords.
● Will use proven ranking strategies to rank the website in top listing of Google.
Cost: 1000Rs/Per Page

7. ● Current Keyword
performance
● Keyword performance
after optimisation

8. Search Engine Optimization (SEO)
● Meta Tags Optimization which help google presence.
● Content Optimization with focus keywords
● Robots.txt
● Sitemap.xml to increase crawling rate of website.
● Building high DR backlinks
Cost: 2000Rs/Keyword

9. Facebook Likes and Engagements
● Swiggy has more than 6 lakhs likes in Facebook
● Will Spend on monthly basis to increase our Facebook
likes.
● Our Monthly target must be around 1 lakh likes.
● Will post good quality content on Social Media, which will
which create “Brand - user” engagement.
Cost : 1.5Rs/ Like , it may be more lower as per budget

10. Google My Business
● Will Help you to create multiple business name
with Store name and location.
● It will increase visibility of Our Business.
● Increasing order number.
● Our selected keywords can be used to up the
GMB pages and it will count as a good visibility
factor.
Cost : 250Rs / Maps

11. Mini Websites for Store
● We will create a mini website for our store owner.
● It will help them to make presence on Google.
● Advantages for us that all order is going through us.

12. Ads on Popular Youtube Channel
● We will run 6 sec ( Bumper ads ) on Popular videos to gain more branding and visibility.
● Will contact every popular youtube channel and will use their quality user engagement to get
traffic and brand value by displaying our ads.
Cost: 60Rs - 200Rs/1000 impressions

13. Google Adwords
● We will run ads only on Potential keywords
which help us to get more orders.
● Will research and create keywords related
data.
● With that data, we will target every keyword
and make sure to run ads on those.
Cost: 20 to 40Rs/Click

14. Display Remarketing
● Visited Customer will see our ad again and again
on every platform.
● Appealing design of the ads which are being
displayed on different platforms will attract
customers.
● When customers sees your ads everywhere, then
they will trust the brand more than anyone else.
● This trust will eventually convert into sales.
Cost: 200 - 300Rs/ Day

15. SMS Marketing
● Will Shoot message with new pitching line.
● SMS marketing targets customers on a large
scale.
● Will create an attractive message with
offers, which will attract customers.
● Will add website link in that message and
with the customers will visit the website.
Cost: 8p -10p/SMS

16. Email Marketing
● We Will help you to make presence on
different emails through creative template.
● Continuous shooting of emails will engage
customers more.
● Will track and analyse the Email data which will
provide a clear picture of what strategy to use
for which type of customer.
Cost: 7000Rs/ 1lakh

17. Apps Installation
Cost per installation will be 6 to 8 Rs per installation.
Region : Delhi, Gurgaon, Faridabad, Noida, Greater Noida

18. Competitor Analysis
We will breakdown competitor strategies so that we can
make our strategies more stronger.