Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
@KlientBoost #ctaconf klientboost.com
The Only Goal of These Secrets…
…Is To Make You More Money
We Work With Companies,

Small and Big
@KlientBoost #ctaconf klientboost.com
@KlientBoost #ctaconf klientboost.com
The PPC Poop Emoji Scale
The PPC Poop Emoji Scale
@KlientBoost #ctaconf klientboost.com
Your PPC Campaigns Are Getting Traffic
Regular Ol’ Poop
The PPC Poop Emoji Scale
@KlientBoost #ctaconf klientboost.com
Your PPC Campaigns Are Converting
Gold Poop
The PPC Poop Emoji Scale
@KlientBoost #ctaconf klientboost.com
Your PPC Campaigns Are Making Money
Diamond Poop
The Iceberg Effect
PPC Secret #1
@KlientBoost #ctaconf klientboost.com
Keywords
Search Terms
Keywords
Granulate Everything You Can
To be as small as possible
✨ Turn Your Search Network Ad Groups
Into Single Keyword Ad Groups (SKAGs)
Granulate Everything You Can
To be as small as ...
Granulate Everything You Can
To be as small as possible
✨
Extract Your Search Terms✨
Turn Your Search Network Ad Groups
In...
Granulate Everything You Can
To be as small as possible
✨
Extract Your Search Terms✨
Extract Your Automatic Placements✨
Tu...
Granulate Everything You Can
To be as small as possible
✨
Extract Your Search Terms✨
Extract Your Automatic Placements✨
✨ ...
Where Are You On The Poop Emoji Scale?
There’s no real structure to the keywords
in your ad groups or campaigns
No Themes
Where Are You On The Poop Emoji Scale?
You’re grouping keywords, placements,
and audiences in similar ad groups and sets
T...
Where Are You On The Poop Emoji Scale?
You almost have no discrepancy from search
terms to keywords and you’re always extr...
PPC Secret #2
@KlientBoost #ctaconf klientboost.com
Types of Micro Conversions
Types of Micro Conversions
Time On Site
Types of Micro Conversions
Time On Site
Scroll Depth
Types of Micro Conversions
Time On Site
Scroll Depth
Form Field Completion
Types of Micro Conversions
Time On Site
Scroll Depth
Form Field Completion
Button ClickFREE TRIAL
Your Micro Conversion 

Path is Linear in Nature
Time on Site
Scroll Depth
Form Field Completion
Button Click
FREE TRIAL
Conversion
Where are your visitors dropping off?
?
Add In Google Analytics Data
Use Hotjar To Track
Where Are You On The Poop Emoji Scale?
You’re changing bids and testing ads, 

but not moving the needle
Getting More Clic...
Where Are You On The Poop Emoji Scale?
Your finding new ad winners and
lowering average CPCs
Getting Lower Costs
Where Are You On The Poop Emoji Scale?
You’re increasing conversions 

and lowering your cost per conversion
Getting Highe...
PPC Secret #3
@KlientBoost #ctaconf klientboost.com
Different Types of PPC Visitors
They don’t know you and they’re not
looking for what you offer.
Cold Visitors
They’re interested in what you offer, 

but not sure if you’re their solution.
Warm Visitors
They’re searching for your brand name
and want to do business with you.
Hot Visitors
When new PPC channels aren’t working,
it’s because you’re not matching your
call-to-action with their temperature.
Testing...
The fastest way to gain PPC traction, 

is by lowering “the ask” of what you want
the visitor to do.
By Lowering The “Thre...
Where Are You On The Poop Emoji Scale?
You’re using the same offer

for search, social, display, and video
Same CTA For Al...
Where Are You On The Poop Emoji Scale?
You’re testing new search offers, 

but not on-site funnels
You’re Experimenting Wi...
Where Are You On The Poop Emoji Scale?
New offers and new conversion funnels
are constantly being tweaked and tested
Multi...
@KlientBoost #ctaconf klientboost.com
PPC Secret #4
Which Keyword is Performing Best?
?
Keyword 1
Keyword 2
$5
$5
50%
25%
$10
$20
POP QUIZ COST/CLICK CONV/RATE COST/CONV
Keyword 1
Keyword 2
$5
$5
50%
25%
$10
$20
POP QUIZ COST/CLICK CONV/RATE COST/CONV
Which Keyword is Performing Best?
?
Which Keyword is Performing Best?
?
Keyword 1
Keyword 2
$5
$5
50% 10%
25% 50%
$10
$20
POP QUIZ COST/CLICK CONV/RATE SALE/R...
Which Keyword is Performing Best?
?
Keyword 1
Keyword 2
$5
$5
50% 10%
25% 50%
$10
$20
POP QUIZ COST/CLICK CONV/RATE SALE/R...
vs
Less Ad Spend, Same Sales
How do you track keyword level 

or placement level sales?
?
How do you track keyword level 

or placement level sales?
?
Manual UTM Parameters or
Automatic ValueTrack Parameters
myla...
Use Hidden Fields
Where Are You On The Poop Emoji Scale?
You’re getting conversions, but not which sure which
keywords, placements, or audie...
Where Are You On The Poop Emoji Scale?
You know which keywords, placements, and
audiences are getting conversions
Conversi...
Where Are You On The Poop Emoji Scale?
You know which keywords, placements,
and audiences are getting sales
Sales Tracking
@KlientBoost #ctaconf klientboost.com
PPC Secret #5
PPC METRICS
F*** YOUR
CPC Relevance Score
QS
IS
CTR
Average Position
CPM CPE
CPV
Interaction Rate
PTR
CPP
Where Are You On The Poop Emoji Scale?
You’re worrying about CPCs, CTRs,
Quality Scores, and Relevance Scores
Bad Metrics
Where Are You On The Poop Emoji Scale?
You’re focusing about conversion rates,
conversion volume, and cost per conversion
...
Where Are You On The Poop Emoji Scale?
You care about cost per sale and sales volume,
and okay increasing cost per convers...
@KlientBoost #ctaconf klientboost.com
A Little Present For You :)
Thank You!
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
19 AdWords Bidding Strategies Your Competitors Don't Know
Next
Download to read offline and view in fullscreen.

19

Share

Download to read offline

5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend

Download to read offline

Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.

Related Books

Free with a 30 day trial from Scribd

See all

5 Best Kept PPC Secrets I've Discovered Through Millions of Ad Spend

  1. 1. @KlientBoost #ctaconf klientboost.com
  2. 2. The Only Goal of These Secrets…
  3. 3. …Is To Make You More Money
  4. 4. We Work With Companies,
 Small and Big @KlientBoost #ctaconf klientboost.com
  5. 5. @KlientBoost #ctaconf klientboost.com The PPC Poop Emoji Scale
  6. 6. The PPC Poop Emoji Scale @KlientBoost #ctaconf klientboost.com Your PPC Campaigns Are Getting Traffic Regular Ol’ Poop
  7. 7. The PPC Poop Emoji Scale @KlientBoost #ctaconf klientboost.com Your PPC Campaigns Are Converting Gold Poop
  8. 8. The PPC Poop Emoji Scale @KlientBoost #ctaconf klientboost.com Your PPC Campaigns Are Making Money Diamond Poop
  9. 9. The Iceberg Effect PPC Secret #1 @KlientBoost #ctaconf klientboost.com
  10. 10. Keywords
  11. 11. Search Terms Keywords
  12. 12. Granulate Everything You Can To be as small as possible
  13. 13. ✨ Turn Your Search Network Ad Groups Into Single Keyword Ad Groups (SKAGs) Granulate Everything You Can To be as small as possible
  14. 14. Granulate Everything You Can To be as small as possible ✨ Extract Your Search Terms✨ Turn Your Search Network Ad Groups Into Single Keyword Ad Groups (SKAGs)
  15. 15. Granulate Everything You Can To be as small as possible ✨ Extract Your Search Terms✨ Extract Your Automatic Placements✨ Turn Your Search Network Ad Groups Into Single Keyword Ad Groups (SKAGs)
  16. 16. Granulate Everything You Can To be as small as possible ✨ Extract Your Search Terms✨ Extract Your Automatic Placements✨ ✨ Extract Your Audience and Interest Groups Into Smaller Targets Turn Your Search Network Ad Groups Into Single Keyword Ad Groups (SKAGs)
  17. 17. Where Are You On The Poop Emoji Scale? There’s no real structure to the keywords in your ad groups or campaigns No Themes
  18. 18. Where Are You On The Poop Emoji Scale? You’re grouping keywords, placements, and audiences in similar ad groups and sets Themed Ad Groups
  19. 19. Where Are You On The Poop Emoji Scale? You almost have no discrepancy from search terms to keywords and you’re always extracting 1:1 Ratio
  20. 20. PPC Secret #2 @KlientBoost #ctaconf klientboost.com
  21. 21. Types of Micro Conversions
  22. 22. Types of Micro Conversions Time On Site
  23. 23. Types of Micro Conversions Time On Site Scroll Depth
  24. 24. Types of Micro Conversions Time On Site Scroll Depth Form Field Completion
  25. 25. Types of Micro Conversions Time On Site Scroll Depth Form Field Completion Button ClickFREE TRIAL
  26. 26. Your Micro Conversion 
 Path is Linear in Nature Time on Site
  27. 27. Scroll Depth
  28. 28. Form Field Completion
  29. 29. Button Click FREE TRIAL
  30. 30. Conversion
  31. 31. Where are your visitors dropping off? ?
  32. 32. Add In Google Analytics Data
  33. 33. Use Hotjar To Track
  34. 34. Where Are You On The Poop Emoji Scale? You’re changing bids and testing ads, 
 but not moving the needle Getting More Clicks
  35. 35. Where Are You On The Poop Emoji Scale? Your finding new ad winners and lowering average CPCs Getting Lower Costs
  36. 36. Where Are You On The Poop Emoji Scale? You’re increasing conversions 
 and lowering your cost per conversion Getting Higher Profits
  37. 37. PPC Secret #3 @KlientBoost #ctaconf klientboost.com
  38. 38. Different Types of PPC Visitors
  39. 39. They don’t know you and they’re not looking for what you offer. Cold Visitors
  40. 40. They’re interested in what you offer, 
 but not sure if you’re their solution. Warm Visitors
  41. 41. They’re searching for your brand name and want to do business with you. Hot Visitors
  42. 42. When new PPC channels aren’t working, it’s because you’re not matching your call-to-action with their temperature. Testing New Offers…
  43. 43. The fastest way to gain PPC traction, 
 is by lowering “the ask” of what you want the visitor to do. By Lowering The “Threat” “Does your car qualify for uber?”
  44. 44. Where Are You On The Poop Emoji Scale? You’re using the same offer
 for search, social, display, and video Same CTA For All Channels
  45. 45. Where Are You On The Poop Emoji Scale? You’re testing new search offers, 
 but not on-site funnels You’re Experimenting With CTAs
  46. 46. Where Are You On The Poop Emoji Scale? New offers and new conversion funnels are constantly being tweaked and tested Multiple CTA Funnels
  47. 47. @KlientBoost #ctaconf klientboost.com PPC Secret #4
  48. 48. Which Keyword is Performing Best? ? Keyword 1 Keyword 2 $5 $5 50% 25% $10 $20 POP QUIZ COST/CLICK CONV/RATE COST/CONV
  49. 49. Keyword 1 Keyword 2 $5 $5 50% 25% $10 $20 POP QUIZ COST/CLICK CONV/RATE COST/CONV Which Keyword is Performing Best? ?
  50. 50. Which Keyword is Performing Best? ? Keyword 1 Keyword 2 $5 $5 50% 10% 25% 50% $10 $20 POP QUIZ COST/CLICK CONV/RATE SALE/RATECOST/CONV $100 $40 COST/SALE
  51. 51. Which Keyword is Performing Best? ? Keyword 1 Keyword 2 $5 $5 50% 10% 25% 50% $10 $20 POP QUIZ COST/CLICK CONV/RATE SALE/RATECOST/CONV $100 $40 COST/SALE
  52. 52. vs Less Ad Spend, Same Sales
  53. 53. How do you track keyword level 
 or placement level sales? ?
  54. 54. How do you track keyword level 
 or placement level sales? ? Manual UTM Parameters or Automatic ValueTrack Parameters mylandingpage.com/?GA_network={network}&GA_device={device}&GA_campaign={campaignid}&GA_adgroup={adgroupid}&GA_target={target}&GA_placement={placement} …
  55. 55. Use Hidden Fields
  56. 56. Where Are You On The Poop Emoji Scale? You’re getting conversions, but not which sure which keywords, placements, or audiences are responsible No Conversion Tracking
  57. 57. Where Are You On The Poop Emoji Scale? You know which keywords, placements, and audiences are getting conversions Conversion Tracking
  58. 58. Where Are You On The Poop Emoji Scale? You know which keywords, placements, and audiences are getting sales Sales Tracking
  59. 59. @KlientBoost #ctaconf klientboost.com PPC Secret #5 PPC METRICS F*** YOUR
  60. 60. CPC Relevance Score QS IS CTR Average Position CPM CPE CPV Interaction Rate PTR CPP
  61. 61. Where Are You On The Poop Emoji Scale? You’re worrying about CPCs, CTRs, Quality Scores, and Relevance Scores Bad Metrics
  62. 62. Where Are You On The Poop Emoji Scale? You’re focusing about conversion rates, conversion volume, and cost per conversion Better Metrics
  63. 63. Where Are You On The Poop Emoji Scale? You care about cost per sale and sales volume, and okay increasing cost per conversion Best Metrics
  64. 64. @KlientBoost #ctaconf klientboost.com A Little Present For You :)
  65. 65. Thank You!
  • SoCold1989

    Dec. 25, 2020
  • HrvojeKrstic1

    Feb. 3, 2020
  • RichardMartin41

    Nov. 29, 2016
  • RicardoGrego

    Sep. 14, 2016
  • alaKaradere

    Aug. 15, 2016
  • WebsiteDoctor

    Jul. 28, 2016
  • joannabuszi

    Jul. 26, 2016
  • dcox001

    Jul. 19, 2016
  • blainomd

    Jul. 16, 2016
  • RemusCorcaci

    Jul. 13, 2016
  • olimits7

    Jul. 12, 2016
  • justinbrooke1

    Jul. 12, 2016
  • steventhomassin

    Jul. 11, 2016
  • MetodiChukovski

    Jul. 11, 2016
  • mattiasoragni

    Jul. 11, 2016
  • erenmckay

    Jul. 10, 2016
  • SebastianPinzon1

    Jul. 10, 2016
  • leminhhai

    Jul. 9, 2016
  • KlientBoost

    Jul. 6, 2016

Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.

Views

Total views

17,865

On Slideshare

0

From embeds

0

Number of embeds

14,574

Actions

Downloads

118

Shares

0

Comments

0

Likes

19

×