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IGNITING
ENGAGEMENT
HEALTH PLAN CLIENT PROFILE
IN WELLNESS➜
with over 250,000 members and
340+ employer groups set in
motion an innovative approach
to wellness services, and needed
t...
UNIQUE
This health plan’s
commitment to wellness is
It embeds wellness solutions into all of its fully
insured products as...
UNIQUE
This health plan’s
commitment to wellness is
It embeds wellness solutions into all of its fully
insured products as...
HEALTHFITNESS BEGAN A PARTNERSHIP
WITH THIS HEALTH PLAN TO:
IN 2012
expand
programming
integrate
member experience
drive
e...
THE
ENGAGEMENT
CHALLENGE
Prior to the HealthFitness partnership, the
health plan used multiple vendors for its
wellness pl...
that brought operational consistency,
higher quality and member satisfaction
both within the health plan service area
as w...
Today, HealthFitness serves as a
single-source provider of the people,
processes and technology needed for
this health pla...
designated team
HEALTHFITNESS
SOLUTIONS
platform
health
assessment
health
coaching
health
advising
screenings
seminars
We hired a network of 263
on-call biometric screeners
and 36 health educators to
provide services in the health
plan servi...
The platform serves as the hub
for the member experience and it
can be configured for each
employer client.
PLATFORM
e.g.,...
HEALTH
ASSESSMENT
The health assessment is delivered online,
on-site via an iPad and paper, and available in
both English ...
We use custom-designed operations and
tablet technology to shorten on-site
screening times, improve data quality
and enric...
HEALTH
COACHING
2014 MEMBER
SNAPSHOT
New enrollments in
health coaching:
Members with lower wellness scores from
the healt...
HEALTH
ADVISING
We use a unique engagement
process to explain health
assessment and biometric
screening results, gauge
rea...
SEMINARS
Our educational seminars
provide practical, science-based
information to help raise
awareness of healthy choices
...
THE RIGHT
PARTNERSHIP
VALUE OF
Today, 3 key factors differentiate this health plan’s program
from wellness services offered ...
THE RIGHT
PARTNERSHIP
VALUE OF
Today, 3 key factors differentiate this health plan’s program
from wellness services offered ...
THE RIGHT
PARTNERSHIP
VALUE OF
Today, 3 key factors differentiate this health plan’s program
from wellness services offered ...
&
➜ ➜ ➜ ➜ ➜ HealthFitness’ ability to
effectively deliver on
these success factors has
paved the way for this
health plan t...
HealthFitness, a Trustmark company, is an award-winning, URAC- and
NCQA accredited provider of health management, corporat...
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Leading health plan ignites wellness program engagement

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Learn how a leading health plan partnered with HealthFitness to expand its wellness programming, drive engagement, integrate member experience and deliver better data and reporting to employers.

Published in: Health & Medicine
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Leading health plan ignites wellness program engagement

  1. 1. IGNITING ENGAGEMENT HEALTH PLAN CLIENT PROFILE IN WELLNESS➜
  2. 2. with over 250,000 members and 340+ employer groups set in motion an innovative approach to wellness services, and needed the right wellness partner to move it to the next level of engagement and integration. HEALTH PLAN members 340+employer groups 250,000 Innovative approach to wellness services A LEADING
  3. 3. UNIQUE This health plan’s commitment to wellness is It embeds wellness solutions into all of its fully insured products as well as offers wellness options to self-funded employers.
  4. 4. UNIQUE This health plan’s commitment to wellness is It embeds wellness solutions into all of its fully insured products as well as offers wellness options to self-funded employers. It has an infrastructure in place to support wellness with 12 employer-facing wellness consultants, who work directly with clients to consult, plan and promote a portfolio of wellness services.
  5. 5. HEALTHFITNESS BEGAN A PARTNERSHIP WITH THIS HEALTH PLAN TO: IN 2012 expand programming integrate member experience drive engagement deliver better data & reporting to employers
  6. 6. THE ENGAGEMENT CHALLENGE Prior to the HealthFitness partnership, the health plan used multiple vendors for its wellness platform, biometric screenings, lifestyle management coaching, incentives, and health education seminars. platform screenings coaching incentives seminars
  7. 7. that brought operational consistency, higher quality and member satisfaction both within the health plan service area as well as nationally. THE HEALTH PLAN ALSO WANTED A PROVEN PARTNER
  8. 8. Today, HealthFitness serves as a single-source provider of the people, processes and technology needed for this health plan, engaging more members in ongoing healthy actions. SOLUTIONS THAT WORK ➜ ➜ ➜ ➜ ➜
  9. 9. designated team HEALTHFITNESS SOLUTIONS platform health assessment health coaching health advising screenings seminars
  10. 10. We hired a network of 263 on-call biometric screeners and 36 health educators to provide services in the health plan service area. The team also includes strategic account managers and customer service. A DESIGNATED TEAM biometric screeners Designated Teamhealth educators account managers customer service
  11. 11. The platform serves as the hub for the member experience and it can be configured for each employer client. PLATFORM e.g., local programming, on-site screening scheduling and incentives.
  12. 12. HEALTH ASSESSMENT The health assessment is delivered online, on-site via an iPad and paper, and available in both English and Spanish. Overall annual utilization of the health assessment is 34%, which is industry-leading participation for a health plan across a large population. 2014 MEMBER SNAPSHOT Completed the health assessment: On-site Paper 30,950 76,603 45,338 Online Total: ONLINE ON-SITE AVAILABLE IN ENGLISH & SPANISH iPad & paper ENG/SPN 315
  13. 13. We use custom-designed operations and tablet technology to shorten on-site screening times, improve data quality and enrich the participant experience. 2014 MEMBER SNAPSHOT Screening events 1051 Participants 76,397 Participants who completed the health assessment at the worksite: 70.4% SCREENINGS
  14. 14. HEALTH COACHING 2014 MEMBER SNAPSHOT New enrollments in health coaching: Members with lower wellness scores from the health assessment are eligible for health coaching, which uses Persona™, a proprietary behavior change model, to personalize the experience to each participant’s motivation level and risks. 6,586
  15. 15. HEALTH ADVISING We use a unique engagement process to explain health assessment and biometric screening results, gauge readiness to change and connect members with appropriate resources to take the next healthy action, which may include our health coaching program. 2014 MEMBER SNAPSHOT Enrolled in coaching based on health advisor conversation 65,620 10% Received health advising 30%of the population Advised
  16. 16. SEMINARS Our educational seminars provide practical, science-based information to help raise awareness of healthy choices and reduce health risks. We added 36 health educators to deliver seminars on-site, via webinar and on-demand; seminars are available in one-hour or in 4-week to 8+ week series. 2014 MEMBER SNAPSHOT On-site seminars delivered: 100 538 Series classes delivered: Total number of seminar participants: 265 Webinars delivered: 12,158
  17. 17. THE RIGHT PARTNERSHIP VALUE OF Today, 3 key factors differentiate this health plan’s program from wellness services offered by other health plans: Industry leading levels of engagement. 1
  18. 18. THE RIGHT PARTNERSHIP VALUE OF Today, 3 key factors differentiate this health plan’s program from wellness services offered by other health plans: Industry leading levels of engagement. Comprehensive scope of wellness services. 1 2
  19. 19. THE RIGHT PARTNERSHIP VALUE OF Today, 3 key factors differentiate this health plan’s program from wellness services offered by other health plans: Industry leading levels of engagement. Comprehensive scope of wellness services. Strong on-site presence with wellness consultants, health educators and biometric screeners. 1 2 3
  20. 20. & ➜ ➜ ➜ ➜ ➜ HealthFitness’ ability to effectively deliver on these success factors has paved the way for this health plan to continue to lead the industry with its innovative prevention and wellness program.
  21. 21. HealthFitness, a Trustmark company, is an award-winning, URAC- and NCQA accredited provider of health management, corporate fitness and condition management solutions. And we are experts at engaging more people in ongoing healthy actions. Connect with us today to start a conversation about how we can help you ignite engagement with your wellness solution. Persona is a trademark of Healh Fitness Corporation. © 2015 Health Fitness Corporation 800.639.7913 | www.healthfitness.com ABOUT HEALTHFITNESS ➜

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