EventTech Gamification Jenn Maffeo

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Jenn Maffeo

GAMIFICATION:
7 Ways To Gamify Social Media and Fuel Fan Engagement

Gamification:
7 Ways to Gamify Social Media and Fuel Fan Engagement
Session Hashtag: #GamifySM
Wednesday, November 5th
2:00 – 2:30 PM
@crowdster

@johnmurcott@crowdster
People Like To
Win

Gamification
Integrating game elements
into everyday activities to:
• Drive participation
• Increase engagement
• Strengthen relationships
@crowdster

@crowdster
Time to “Get in the Game”
A mega convergence of:
• Increased social media usage
• Global proliferation of mobile devices
• Expansion of digital and experiential
marketing – connecting with
consumers

@crowdster
7 Ways to Gamify Social Media and Fuel Fan Engagement
Gamification
Influences Behavior
• Increases social sharing by 22%
• Increases site actions by 29%
• Increases activity feed
engagement by 68%
(Gigya)

@crowdster
7
Ways to Gamify
Social Media
and Fuel Fan
Engagement

1
Tweet to
Compete
@crowdster
7 Ways to Gamify Social Media and Fuel Fan Engagement

@crowdster
2
Implement A System of
Social Good
Points & Rewards

@crowdster
3
Peer to Peer
Leaderboards
Get Your Head in the Game

@crowdster
MLB International
Total $1,575.00
Top Teams

@crowdster
4
Scavenger Hunts:
Eye-Spy Photo Challenge

@crowdster
5
Real-Time Pricing Stepping:
E-Commerce Gamified

6
Trending
Twitter
Vending Machines
@crowdster
7 Ways to Gamify Social Media and Fuel Fan Engagement

7
Customize
and Surprise
@crowdster
7 Ways to Gamify Social Media and Fuel Fan Engagement

@crowdster
Encourage creativity and style-
Let them post branded content in a style
that garnered their organic followers

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EventTech Gamification Jenn Maffeo

1. GAMIFICATION: 7 Ways To Gamify Social Media and Fuel Fan Engagement

2. Gamification: 7 Ways to Gamify Social Media and Fuel Fan Engagement Session Hashtag: #GamifySM Wednesday, November 5th 2:00 – 2:30 PM @crowdster

3. @johnmurcott@crowdster People Like To Win

4. Gamification Integrating game elements into everyday activities to: • Drive participation • Increase engagement • Strengthen relationships @crowdster

5. @crowdster Time to “Get in the Game” A mega convergence of: • Increased social media usage • Global proliferation of mobile devices • Expansion of digital and experiential marketing – connecting with consumers

6. @crowdster 7 Ways to Gamify Social Media and Fuel Fan Engagement Gamification Influences Behavior • Increases social sharing by 22% • Increases site actions by 29% • Increases activity feed engagement by 68% (Gigya)

7. @crowdster 7 Ways to Gamify Social Media and Fuel Fan Engagement

8. 1 Tweet to Compete @crowdster 7 Ways to Gamify Social Media and Fuel Fan Engagement

9. @crowdster

10. @crowdster 2 Implement A System of Social Good Points & Rewards

11. @crowdster Zero Poverty 2030

12. @crowdster 3 Peer to Peer Leaderboards Get Your Head in the Game

13. @crowdster MLB International Total $1,575.00 Top Teams

14. @crowdster 4 Scavenger Hunts: Eye-Spy Photo Challenge

15. @crowdster

16. @crowdster 5 Real-Time Pricing Stepping: E-Commerce Gamified

17. @crowdster

18. 6 Trending Twitter Vending Machines @crowdster 7 Ways to Gamify Social Media and Fuel Fan Engagement

19. @crowdster

20. 7 Customize and Surprise @crowdster 7 Ways to Gamify Social Media and Fuel Fan Engagement

21. @crowdster Encourage creativity and style- Let them post branded content in a style that garnered their organic followers

22. @crowdster 7 Ways to Gamify Social Media and Fuel Fan Engagement Takeaways: Influential Benefits of Gamification • Increase exposure and WOMM • Strengthen relationships with fans • Increase participation and engagement • Deepen emotional investment with your brand • Collect your own “big data” from consumer behavior • Generate new revenue streams 70%of the world’s largest companies are expectedto deployat least one gamified application by year end 2014. (Forbes)

EventTech Gamification Jenn Maffeo

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