Slides from Kate O'Neill's presentation at the GIANT UX Conference in Charleston, SC in June 2015. From the session description:
"Marketing ain’t what it used to be. (Thank goodness.)
Gone are the days when merely being slick and pushy would result in long-term profitability. The era of data-validated customer insights is giving preference to marketers who understand how to create a meaningful and relevant connection with customers, giving user experience an advantage in effectiveness.
In this session, meaningful marketing expert Kate O’Neill will explore the overlap between meaningful experiences and effective marketing, and offer an approach to an integrated framework that places the customer first, emphasizes knowledge gathering, and, over time, results in greater profitability."