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BMGT 496 - Week 8 Citations
(Australia India Institute, 2015)
(Barhat, 2015)
(Beekun, Stedham, Yamamura, & Barghouti, 2003)
(Boeing's Not Alone In Companies That Government Agencies
Have Let Self-Regulate,
2019)
(Brusseau, 2012)
(Cassidy, 2019)
(Chapter 3.4: Global Business Ethics, 2012)
(Chari & Phelan, 2015)
(Cook & Connor, 2010)
(Dill, 2017)
(Doing Business in India Guide, 2015)
(Francis, 2019)
(Globalaw Limited, 2016)
(Horowitz, 2018)
(International Bar Association, 2018)
(Kenton, 2021)
(LEA Global, 2015)
(Leskin, 2018)
(McKay, 2012)
(McNamee, 2017)
(Obiyo, 2015)
(Orr, 2014)
(Overseas Business Risk - Russia, 2021)
(U.S. Department of Justice, 2004)
Bibliography
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for Doing Business with India.
Retrieved April 27, 2021, from Australia India Institute:
https://www.aii.unimelb.edu.au/blog/20-essential-tips-for-
doing-business-with-
india/
Barhat, V. (2015, August 26). How to do business in India.
Retrieved April 27, 2021, from
BBC: https://www.bbc.com/worklife/article/20150826-the-
challenges-of-setting-
up-shop-in-india
Beekun, R. I., Stedham, Y., Yamamura, J. H., & Barghouti, J.
A. (2003, December).
Comparing business ethics in Russia and the US. The
International Journal of
Human Resource Management, 14(8), 1333–1349.
doi:https://doi.org/10.1080/0958519032000145783
Boeing's Not Alone In Companies That Government Agencies
Have Let Self-Regulate.
(2019, April 2). Retrieved April 27, 2021, from NPR:
https://www.npr.org/transcripts/709203191
Brusseau, J. (2012). Chapter 14: The Green Office: Economics
and the Environment. In
The Business Ethics Workshop (pp. 627-664). Washington, DC:
Saylor Academy.
Retrieved April 26, 2021, from
https://learn.umgc.edu/d2l/le/content/566199/viewContent/2037
9490/View
Cassidy, J. (2019, March 18). How Did the F.A.A. Allow the
Boeing 737 Max to Fly?
Retrieved April 27, 2021, from The New Yorker:
https://www.newyorker.com/news/our-columnists/how-did-the-
faa-allow-the-
boeing-737-max-to-fly
Chapter 3.4: Global Business Ethics. (2012). In International
Business. Saylor Academy.
Retrieved April 27, 2021, from
https://saylordotorg.github.io/text_international-
business/s07-04-global-business-ethics.html
Chari, V. V., & Phelan, C. (2015, September 30). 'On the Ethics
of Redistribution'. Retrieved
April 27, 2021, from Economist View:
https://economistsview.typepad.com/economistsview/2015/09/o
n-the-ethics-of-
redistribution.html
Cook, C., & Connor, S. (2010, January). The Foreign Corrupt
Practices Act: An Overview.
Retrieved April 27, 2021, from Jones Day:
file:///C:/Users/Kyami.Clarke/iCloudDrive/Education/2020-
2021%20Classes/BMGT%20496/Week%208/FCPA%20Overvie
w.pdf
Dill, C. (2017, March 31). What are the top risks to doing
business in Latin America?
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https://www.weforum.org/agenda/2017/03/risks-business-latin-
america/
Doing Business in India Guide. (2015, November 10). Retrieved
April 27, 2021, from UK
India Business Council: https://www.ukibc.com/india-
guide/how-india/
Francis, K. (2019, January 25). Role of Government in Business
Ethics. Retrieved April 27,
2021, from Chron: https://smallbusiness.chron.com/moral-
obligation-legal-
contract-66668.html
Globalaw Limited. (2016, February). Doing Business in Latin
America Guide. Retrieved
April 27, 2021, from Globalaw: https://www.globalaw.net/wp-
content/uploads/2016/11/7579-Globalaw-Doing-Business-in-
Latin-America-
Guide-2016-LR.pdf
Horowitz, J. (2018, May 9). The compromises that companies
make to do business in
China. Retrieved April 27, 2021, from CNN:
https://money.cnn.com/2018/05/09/news/economy/foreign-
companies-china-
taiwan-compromise/index.html
International Bar Association. (2018, October). Doing Business
in Latin America: IBA Latin
American Regional Forum. Retrieved April 27, 2021, from
University of Maryland
Global Campus:
https://learn.umgc.edu/content/enforced/566199-001154-01-
2212-OL3-7383/0-Doing-business-in-Latin-America-handbook-
September-
2018.pdf?_&d2lSessionVal=i4liH0510LM1VULMQjclQtDKt
Kenton, W. (2021, March 26). Foreign Corrupt Practices Act
(FCPA). (R. C. Kelly, Editor)
Retrieved April 27, 2021, from Investopedia:
https://www.investopedia.com/terms/f/foreign-corrupt-
practices-
act.asp#:~:text=The%20Foreign%20Corrupt%20Practices%20Ac
t%20(FCPA)%2
0is%20a%20U.S.%20statute,responsible%20for%20enforcing%2
0the%20FCPA.
LEA Global. (2015, July 17). BUSINESS IN AFRICA: THE
RISKS, REWARDS AND
CHALLENGES. Retrieved April 27, 2021, from SK-WPG:
https://www.sk-
wpg.de/fileadmin/_migrated/content_uploads/LEA_AfricaWhite
paperFINAL.pdf
Leskin, P. (2018, December 30). The 21 scariest data breaches
of 2018. Retrieved April 27,
2021, from Business Insider:
https://www.businessinsider.com/data-hacks-
breaches-biggest-of-2018-2018-12
McKay, Z. (2012, March 6). The Ten Principles For Doing
Business In China. Retrieved
April 27, 2021, from Forbes:
forbes.com/sites/insead/2012/03/06/the-ten-
principles-for-doing-business-in-china/?sh=18952a521d82
McNamee, M. (2017, May 29). Navigating the Complexities of
Doing Business in Russia.
Retrieved April 27, 2021, from Harvard Business Review:
https://hbr.org/2017/05/navigating-the-complexities-of-doing-
business-in-russia
Obiyo, C. (2015, April 3). 16 Challenges Of Doing Business In
Africa… Oh Man! Retrieved
April 27, 2021, from My African Plan:
https://www.myafricanplan.com/2015/04/03/doing-business-in-
africa/
Orr, G. (2014, October 1). A pocket guide to doing business in
China. Retrieved April 27,
2021, from McKinsey & Company:
https://www.mckinsey.com/business-
functions/strategy-and-corporate-finance/our-insights/a-pocket-
guide-to-doing-
business-in-china
Overseas Business Risk - Russia. (2021, February 16).
Retrieved April 27, 2021, from UK
Government:
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risk-russia/overseas-business-risk-russia
U.S. Department of Justice. (2004, July 22). Anti-Bribery and
Books & Records Provisions
of The Foreign Corrupt Practices Act. UNITED STATES CODE,
1-16. Washington,
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fraud/legacy/2012/11/14/fcpa-english.pdf
4/23/2021 20 Essential Tips for Doing Business with India –
Australia India Institute
https://www.aii.unimelb.edu.au/blog/20-essential-tips-for-
doing-business-with-india/ 1/8
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by AII A U G 3 1 , 2 0 1 5
20 Essential Tips for Doing Business with India
Almost every enterprise in the West is looking at collaboration
and business links with India – but it is not easy, it requires
patience and a lot of understanding. Even a non-resident Indian
can find the landscape different. Here are some tips that
might help your, but keep in mind you will find many variations
and contradictions of these points in the very diverse and
exciting India market.
1. The language barrier is real
India has some 26 major languages, but your Indian counterpart
will almost certainly speak English, which itself is a problem
– it creates the illusion of communication and understanding.
Many of us speak English and think western – your Indian
partner speaks English and thinks Indian, so take care to build
real understanding. Also keep in mind there are “many
Indians” with many different languages and ways of thinking.
2. You are in a different culture
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Visitors to most of Asia and China are visually reminded that
they are in a vastly different culture. But often, especially in
offices, India can appear quite westernised and individuals also
give that impression. It’s better to open your mind and see
things and people more clearly, looking beyond the surface
level “westernisation”. Exploring cultural differences expands
your horizons.
3. Dealing with non-conformity
Indian culture provides masses of room for non-conformists.
Diversity of dress, styles of doing business and differing
reactions to personal contact are to be expected over there. Your
host might want to talk about diet or spirituality instead of
your product and it is wise (and fun) to go with the flow.
4. Avoid stereotyping
India might be the most diverse country on earth. Religions,
beliefs, languages and culture all immensely varied. Keeping an
open mind will help you avoid jumping to the wrong
conclusions. Your host could have spent many years in the USA
or the
UK, and have a global outlook – or never have left India and
have a regional view.
5. Prepare for the collective
Most westerners come from a culture of the individual, but
Indians are firmly placed in a collective culture. A visitor to an
Indian company will often find four or five Indians in the
meeting, and often it is not clear who is in charge. Many Indian
leaders will not speak up or even speak at all in these meetings
– in the collective someone else does the talking while they do
the evaluating.
6. You need patience
Modern India can be slow or fast and it is hard to know which
you will encounter. Sometimes delivery seems to take forever,
yet on other occasions it is faster than the west. This means to
succeed you need incredible patience, so don’t send your least
patient executive to India. Being able to respond positively
under both slow and fast delivery is the key.
7. You are just one of many
The world is knocking on India’s door. Even if you represent a
major company, you are not that important to Indians. The
rest of the world is chasing them too, so they have choices.
While most western executives are under head office pressure to
complete the deal, their Indian counterpart faces no such
demand and can walk away in most cases.
8. Be prepared for paradox
Visitors can be shocked and unprepared for the speed of modern
India. Businesses need to be prepared to deliver on a
product or service immediately and not just have some idea for
a future opportunity. Trade missions from around the world
arrive weekly, so they have plenty of choice. Fast and slow, east
and west – India is a living paradox.
9. Watch out for religious holidays
A simple point often overlooked – check the calendar for
holidays and although they are often fun and informing, it is a
hard
time to do business. A holiday listed for one day might run for
four, so check it out first.
10. Work harder for specific outcomes
Indians have an acceptance of change hardwired into their
psyche – they thrive on it. It also means they are less specific in
plans and contracts, which can be disturbing for newcomers.
Getting the specifics set down can take a long time – but be
careful about speaking too bluntly because this can be seen as
insulting in a culture of relativity and relationship. And once
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you have “finalised” the deal, expect a continuing run of re-
negotiation (in India things are rarely “set in concrete”) which
is
consistent with the Indian view of the world and life as
constantly changing and vastly unpredictable.
11. Be careful choosing where to base your India push
While Mumbai is the financial capital, it is a tough place and
most business people find they have to visit Delhi regularly
anyway. Delhi is more liveable, and is more than a political
capital – it is a powerful business city. Alternatively, you could
base yourself where the business opportunities are. Perhaps
your best market is in the south? In that case, Chennai becomes
a great choice. Regions have varying strengths, so research is
the key. Recent moves to allocate Smart Cities across India can
provide insights into alternative gateways for you.
12. Be prepared for many internal flights
Wherever you are based in India, expect to travel, because there
are at least 35 cities where you can do business, and that’s
just the beginning. Plus the importance of meeting face to face
is especially true in India.
13. Start and end the day late
Indian breakfast meetings can be set for 10am or even later –
they are late starters (even though PM Modi has instructed
Ministers to be at their desks by 9am). But your dinner meeting
at the end of the day might not start until 9pm or later.
Hours are long and weekends are for working because “work is
life” is the mantra.
14. Things will change at the last minute
Despite your expectation, India runs to its own rhythm. One
westerner tried to break convention by running an early
(6.30pm) dinner meeting, and his guests showed up at 9.30pm
anyway. Often you will be called minutes before a meeting to
change time or venue – going with the flow is an asset over
there.
15. Expect to be interrupted
Indians like to do several things at once, so expect your
presentations to be interrupted by other visitors, cell phones,
papers
to sign and other distractions. At formal conferences and
lunches, cell phones are rarely switched off and often answered
at
full voice. Western focus and single-mindedness is not an asset
in India. My experience is that although my Indian host
might seem constantly diverted and interrupted during my
presentation, not much has been missed as Indians thrive on
multiple tasks at the same time, contrasting with the western
single project orientation.
16. Be more formal
Addressing people by a title and their last name is a good policy
in a country where status and formality underpin good
manners. Australians, driven by egalitarianism, need to be
reminded to focus their attention on the most senior (often also
elderly) person in the room and avoid in-depth chatting to
junior staff. Casual forms of address can come later, but only
once
you have really got to know the Indian partner very well. On the
other hand, things are changing so fast in India…
17. Shaking hands with women
Conventional wisdom is no physical contact whatsoever in a
business context, but few people over there seem to really
worry.
A good policy is to wait and see if the woman extends her hand,
but if you hold your hand out first it is not such a big deal.
Indians are amazingly flexible in these matters, but it is wise to
show care.
18. Don’t read anything into the handshake
In the west we tend to read a lot into handshakes – too soft, too
firm, too long and so on. Most of your handshakes in India
will be pretty light by western standards, but it is not a sign of
lack of interest or indifference. It’s just how it is done over
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there, almost like a formality to get over and done with. You
might think about learning how to do the Namaste when
greeting Hindu colleagues.
19. Navigate through the spider web
While the west strives for simplicity and certainty, Indian
business leaders know that life is like trying to find your way
through a spider web – where does it begin, where does it lead,
who can tell? Consistent with this view, most Indian
corporations offer an incredibly diverse range of products and
services – whereas western business tends to focus on just one
area. In most cases Indian companies are willing to buy from
you but are also looking for the deal to include some
intellectual
property sharing arrangements – think about these before you
head over there.
20. Learn the art of flexibility and patience
Being patient and flexible is an asset, even if you come from a
country that likes to be blunt, direct and structured. Most
Indian communication is indirect so it can take some time to
work out what the real issues are. India is full of surprises and
you cope best through being flexible. Dropping any “one rule
for all” approach is a good start.
If you are thinking of going, India’s great thinker Rabindranath
Tagore can be your inspiration: “You can’t cross the sea
merely by standing and staring at the water.”
Stephen Manallack is a Director of the EastWest Academy Pty
Ltd and compiled the secrets of Indian business success and
cross cultural issues while preparing his book for the Indian
market, Soft Skills for a Flat World (Tata McGraw -Hill). He
has led several trade missions to India and is a Cross-Cultural
Trainer.
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4/23/2021 How to do business in India - BBC Worklife
https://www.bbc.com/worklife/article/20150826-the-challenges-
of-setting-up-shop-in-india 1/5
How to do business in India
(Image credit: Getty Images)
By Vikram Barhat 26th August 2015
Not so long ago India was sold as a mystical land of ash-
smeared holy men, snake charmers
and other cultural exotica, all part of the nation’s collective
imagery.
But today’s India is a far cry from the stereotypes.
After the US and China, it’s becoming the world’s third-largest
economy. India’s meteoric rise
has been fuelled by a remarkable shift in its economic fortunes.
During a period when growth
remained anaemic across much of the industrialised world,
India’s gross domestic product grew
a staggering 7.2% in 2014 under Prime Minister Narendra
Modi's reform-focused
government.
Aside from recent stock market jitters, the World Bank pegs
India’s GDP growth at 7.5% for
2015. Much of India’s economy is driven by its so-called
“demographic dividend”: Nearly two-
thirds of India’s 1.2 billion population is under the age of 35,
creating one of the largest
consumer markets in the world. It’s no surprise it’s attracting
businesses the world over, keen to
access these new customers.
“India provides a good balance between a fast-growing economy
and one that happens to be
relatively open and transparent,” said Dhruv Ratra, San
Francisco-based CEO of Anglian
Omega Network, an umbrella group headquartered in Dubai,
UAE, whose business ventures in
India include everything from beauty product businesses to
commodities and manufacturing.
“With China slowing and providing multiple barriers to entry,
and Europe stagnating, there are
very few places in the world that provide the opportunities that
India does.”
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http://www.bbc.co.uk/news/business-34052368
http://www.forbes.com/sites/timworstall/2014/12/27/india-
becoming-third-largest-world-economy-is-a-sign-of-failure-not-
success/
http://articles.economictimes.indiatimes.com/2014-04-
30/news/49523310_1_capita-income-third-largest-economy-
world-gdp
http://indianexpress.com/article/india/india-others/indias-
economic-growth-to-beat-china-in-2015-16-imf/
http://www.bbc.co.uk/news/world-asia-india-32790929
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idINKCN0QU09O20150825
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28/news/61616013_1_gdp-growth-india-development-update-
credit-growth
4/23/2021 How to do business in India - BBC Worklife
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of-setting-up-shop-in-india 2/5
India's huge youth population are expected to drive forward the
economy over the next decade.
(Credit: Getty Images)
Behemoths like Amazon, Starbucks, Uber, Foxconn and even
the US presidential
candidate Donald Trump have expanded their businesses to
India, “thereby justifying our views
and decisions when we started operations in the country," Ratra
added.
There’s no doubt there are many rich investment opportunities
in India, but they’re scattered
over an obstacle course of opaque rules and regulations.
Business people who have found their way through say it takes
a lot more than deep reserves
of patience to navigate.
The greasing of palms
India has long struggled with endemic corruption and it’s still a
problem. Overt or implied
demands ranging from small kickbacks, called “baksheesh,” to
large corporate “donations” —
common ways to grease the wheels of business fortunes in India
— can quickly frustrate
foreigners. India still ranks 85 among 175 countries on
Transparency
International'sCorruption Perception Index.
Corruption or graft is a reality foreign entrepreneurs must
accept, but not give into, said
Melbourne, Australia-based Stephen Manallack, director at East
West Academy Pty Ltd, a
cross-border trade and investment advisory service that
specialises in doing business in India.
“The issue of corruption has been the elephant in the room for
too long and most people are
reluctant to discuss it,” said Manallack, author of Riding the
Elephant - Doing Business in India.
Dutch national Paul Schuttenbelt, who runs Youth Football
International, a football training
academy, and the Delhi Youth League, said people won’t ask
for pay-offs, but that means that
sometimes things just don’t move forwards. “Clearly a lot of
middle-men and grounds staff don’t
work if you don’t pay them, or give them something.”
A mountain of paperwork
Foreigners who want to set up businesses in India “must
remember that paperwork and
processing times are still a little tedious even for Indians
familiar with the system,” Ratra said.
It takes an average of 30 days just to get a business officially
registered, too slow for
entrepreneurs used to speedy processing in Canada (five days)
or Australia (2.5 days).
British expatriate Vikas Vij experienced this first-hand setting
up his event management
business, The Ideas Exchange, in Mumbai. “The process for
registering a business, becoming
service-tax registered, installing telecoms and internet systems
is not as simple as we take for
granted in the UK,” said Vij, in India since 2008.
http://www.trumptowermumbai.com/
https://www.transparency.org/cpi2014/results
4/23/2021 How to do business in India - BBC Worklife
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of-setting-up-shop-in-india 3/5
Vikas Vij, Managing Director at The Ideas Exchange, Mumbai.
(Credit: The Ideas Exchange)
The flow of foreign direct investment in India has long been
hindered by a complex system of
inscrutable regulations.
Canadian businessman Suneet Singh Tuli believes there is a lot
more that could be done and
wants the Modi government to deliver faster on its pro-business
promises. The government
should address anomalies of duties to boost manufacturing
activity, suggested Tuli, president
and CEO of Data Wind, a Canadian tech firm specialising in
low-cost digital devices such as
tablets and smartphones, which has operations in India.
“Greater transparency, good e-
governance and stringent graft [corruption] laws could lead to
quicker policy decision in
procurements.”
A patchwork of tax laws
Few things have dented India’s appeal for foreign business
people more than its arduous tax
laws.
Critics argue that in addition to being out of sync with the
global norm, they’re draconian and, in
some cases, amount to tax terrorism. India’s highly publicised
battles with local subsidiaries of
foreign businesses — Vodafone, Nokia, and more recently
Nestle, for instance — have drawn
media attention and global scrutiny.
“Anomalies in duty structure in relation to import of finished
products versus components is a
major drawback,” Tuli said, explaining that a patchwork of tax
laws across states can soon
overwhelm entrepreneurs used to a more uniform set of
regulations back home.
Building relationships
Cultural misunderstanding plays a role in almost every case of
cross-border business failure,
according to Manallack, who places it at the top of his list of
challenges.
“Many western business people are not curious about Indian
culture,” he said. “Because Indians
are so polite and courteous, the westerner thinks that the Indian
has adapted to them, but then
nothing happens and they wonder why.”
As a society, India is very relationship focused. To complicate
matters, it’s many countries within
a country.
“India is a collage of extremely diverse groups of people
identified by their history, language,
religion, caste, and education,” said Ratra. “This is a
complicated issue for most outsiders to
wrap their heads around.”
While setting up his football academy in India, Schuttenbelt
experienced cultural hurdles that
frequently foiled what seemed like the perfect setup for scoring
a deal. “I would reach
http://www.allgov.com/india/news/india-and-the-world/tax-
headaches-could-dent-foreign-investors-interest-in-india-
150415?news=856250
http://www.bbc.com/news/business-17746649
http://www.bbc.com/news/business-29532023
http://www.bbc.com/news/world-asia-india-33877136
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of-setting-up-shop-in-india 4/5
agreements with the top people of the company, after several
meetings, and would walk away
thinking I had the deal,” he said. “Eventually, they’d result in
nothing.”
Be prepared for transport problems
There has been a surge in bids to improve the country’s creaky
infrastructure. Most of the
recent infrastructural overhaul has been limited to a handful of
big cities — Mumbai, Delhi,
Chennai, Kolkata, Bengaluru and Hyderabad.
Compared to rival China, there’s plenty of room for
infrastructure growth in India, said Tuli who
operates businesses in both countries.
Dhruv Ratra, CEO of Anglian Omega Network, which has
business ventures in India (Credit:
©AntimaKhanna.com)
India has only 1,300 km of fast roads compared to 77,000 km in
the US, and 112,000 km in
China. India doesn’t have any high-speed trains, most averaging
under 100km/hour, whereas
China has the world’s largest high-speed rail network. Water
shortage and power outages are
common occurrences and many of the country’s ports still rely
on manual labour to move cargo.
Hiring smart
There is a huge gap in the market for skilled professionals.
While India has around 487 million
workers, more than two-thirds of Indian employers are
struggling to find employable workers.
“From my own experience, the fundamental challenge we all
face, contrary to popular
international opinion, is the difficulty in sourcing the right
talent and skill sets to run and scale up
a business,” said Vij. “Each year more jobs still go unfilled
because the quality of talent does not
match.”
The current shortage of employable workers in India is
attributed to the fact that only 2.3% of
the workforce in India has received formal skills training as
compared to 68% in the UK, 75% in
Germany, and 52% in the US.
Sticking it out
For most of the first five years of doing business in India, Vij
often thought of giving in and going
back to the UK, but decided to stick it out for the opportunity
and better work-life balance. The
decision paid off: “Our trade exhibition, Professional Beauty,
became the market leader in the
region despite many hurdles and battles,” he said. “This
reinforced my thoughts on the value of
perseverance in adversity to the extent that we now run that
event in four cities around India,
and next year will take it to Sri Lanka.”
The key to business survival in India, Vij added, has been a
strong streak of stubbornness, an
unwillingness to be beaten by anyone or any system. “India has
… given me the experience to
be successful anywhere in the world,” he said.
https://www.imf.org/external/np/speeches/2015/031615.htm
https://agenda.weforum.org/2014/11/seven-key-priorities-
indias-future/
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BBC Capital, head over to
Int. J. of Human Resource Management 14:8 December 2003
1333-1349 13 Routledge
g ^ Tiykn&ftancliCnHi
Comparing business ethics in Russia and
the US
Rafik I. Beekun, Yvonne Stedham, Jeanne H. Yamamura and
Jamal A. Barghouti
Abstract In this comparative survey of seventy-three Russians
and ninety-two US
managers, we explore differences and similarities in ethical
decision-making among
respondents from these two countries within a business context.
Using Reidenbach and
Robin's (1988) multi-criteria ethics instrument, we examined
whether business
people in Russia and the US differed in their judgement of the
ethical content of
business decisions. Russia and the US provide an interesting
comparison because of the
extreme differences in their cultural characteristics as well as in
their economies and
related business development. Our results indicate that, while
Americans, in general,
tended to assess certain actions as less ethical when applying
utilitarian or justice criteria,
the ethical judgements of the two groups differed by situation
and by criteria employed.
Keywords Russia; justice; business; ethics; national culture;
US; utilitarianism.
With over 150 million potential customers and a country
abounding in natural and human
resources, Russia has become a magnet for global market
activity from many countries,
especially the United States (Elenkov, 1997). Doing business in
Russia, however, is
fraught with difficulties and dangers. US businesses wishing to
enter the Russian market
need to consider that Russian managers view many practices
that are considered moral
and ethical in the US culture differently (Tongren et al., 1995).
In fact, a US Department
of Commerce report has noted that ethical issues, including
bribery, extortion, murder
and mafia penetration, present a major obstacle that American
businesses encounter
in Russia (International Trade Administration, 1992). As a
Western businessman
working in Russia noted recently, 'Business ethics in Russia? I
have never heard of it'
(Taylor et al., 1997). Conversely, as Russian firms do business
with the US, they are
finding that Americans practise their 'ethics' very differently,
especially with respect to
manager-employee salary differentials and job security (Puffer
and McCarthy, 1995).
Rafik I. Beekun, Professor of Management and Strategy,
University of Nevada, Reno, Managerial
Sciences Department 28, Reno, NV 89557-0206, USA (tel: -1-
775 784 6993 ext. 303; fax: H-775 784
1769; e-mail: [email protected]). Yvonne Stedham, Professor of
Management, University of
Nevada, Reno, Managerial Sciences Department 28, University
of Nevada, Reno, NV 89557-0206,
USA (tel:-1-775 784 6993 ext. 315; fax:-1-775 784 1769; e-
mail: [email protected]). Jeanne
H. Yamamura, Associate Professor of Accounting, University of
Nevada, Reno, Department of
Accounting and CIS 26, Reno, NV 89557-0205, USA (tel: -1-
775 784 4823; fax: +115 784 8044;
e-mail: [email protected]). Jamal A. Barghouti, Senior Staff
Engineer, Dubai Petroleum Company,
PO Box 2222, Dubai, United Arab Emirates (tel: +9714 301
2269; fax: -1-9714 301 2360; e-mail:
[email protected]).
The International Journal of Human Resource Management
ISSN 0958-5192 print/ISSN 1466-4399 online © 2003 Taylor &
Francis Ltd
http://www.tandf.co.uk/journals
DOI: 10.1080/0958519032000145783
1334 The International Journal of Human Resource Management
In discussing the ethical differences between Russia and the US,
many researchers
(Apressyan, 1997; Elenkov, 1997; Jackson et al., 2000;
Neimanis, 1997; Puffer and
McCarthy, 1995; Ralston et al., 1997) have noted the potential
impact of these countries'
national cultures on ethics, but none has investigated this issue
empirically. Yet, by
learning more about the process underlying ethics in both
countries, global managers and
employees could enhance ethical behaviour across national
borders (Pratt et al., 1993;
Husted, 2000). Further, as Schein (1997) points out, telling a
person in another culture
that an action is unethical potentially antagonizes that person.
As a result, managers put
up with rather than attempt to understand each other. Again,
deepening the understanding
of the process underlying ethics across national cultures can
help us decipher what is
going on and avoid offending others. Accordingly, in our study,
we explore the
relationship between business ethics and the national culture of
Russia and the US by
determining the level of similarity or dissimilarity in ethical
judgements between the two
cultural groups.
We shall rely on Hofstede's (1980: 260) definition of national
culture; he defines
culture as the 'collective programming of the mind which
distinguishes the members of
one group or category of people from another'. We shall also
use Hofstede's (1980)
dimensions of national culture to carry out a cross-cultural,
comparative survey.
Hofstede's dimensions of culture
Hofstede's dimensions of national culture will be used in our
study because he clearly
draws the connection between national values and economic
activity (Husted, 2000).
Hofstede (1980) proposed four dimensions of culture by which
nationals from different
countries could be commonly ranked. Since culture, in general,
represents man's
accumulated shared learning in the face of 'problems of external
adaptation and internal
integration', and since espoused values and assumptions, in
particular, form part of
his/her cognitive and affective make-up (Schein, 1997), they are
likely to be related to
decision-making processes (Adler, 2002; Messick and
Bazerman, 1996). Overall, the
determination of whether certain decisions or actions are ethical
is likely to be affected
by culture in general and dimensions of national culture
specifically.
Hofstede's (1980, 2001) cultural dimensions are power distance,
uncertainty
avoidance, masculinity/femininity and
individualism/collectivism. Table 1 presents the
scores for Hofstede's cultural dimensions for Russia and the US.
The US differs from Russia on all four cultural dimensions, but
we chose to focus on
only two dimensions in this study. We focused on
individualism/collectivism and power
distance for two reasons. First, Elenkov's research (1997)
indicated that Americans
and Russians differed significantly on
individualism/collectivism and power distance.
As seen in Table 1, individualism and power distance are the
two dimensions where
the US and Russia exhibit the largest differences. Russia scored
low on individualism.
Table 1 Cultural dimensions
Dimensions of culture US Russia Difference
Power distance
Uncertainty avoidance
Individualism/collectivism
Masculinity/femininity
40
• 46
91
62
89
87
40
50
(49)
(41)
51
12
Sources: Elenkov (1997) and Hofstede (1980)
Beekun et al.: Comparing business ethics in Russia and the US
1335
and hence would be considered a collectivistic country; by
contrast, the US scored high
on individualism and would be considered an individualistic
country. Moreover,
Russians scored high on power distance as compared to
Americans. Second, Hofstede
(1980) noted an inverse relationship between
individualism/collectivism and power
distance, and suggested that both were related to economic
wealth. The extreme
differences in economic wealth between Russia and the US,
historically and in the
present, provide fertile ground for exploring national cultural
differences in these areas.
Further discussion of these dimensions follows.
The individualism/collectivism dimension is a bipolar
continuum ranging from
individualism to collectivism. Individualism describes the
inclination of individuals to
pursue their personal interests and those of their immediate
family (Hofstede, 1980).
Members of a highly individualistic country view themselves as
self-reliant, and stress
individual action. Value connotations related to work in
individualistic countries are that
ability is the most important career factor, employees are
responsible for themselves and
employees' involvement with their company is calculative rather
than moral in nature
(Hofstede, 2001). Furthermore, individualism implies that
societal norms such as value
standards should apply to all (universalism), that individuals
should be emotionally
independent of institutions and organizations and that identity is
based on the individual.
As indicated by Puffer and McCarthy (1995), Americans' belief
in individualism has
developed for over a century. This stems from the fact that early
immigrants to America
sought a society where personal ability rather than social status
or relationships
determined one's station in life. Puffer and McCarthy (1995)
also indicate that the US's
Judaeo-Christian heritage emphasizes hard work and the
accumulation of personal
wealth as being virtuous and desirable endeavours.
Collectivism, by comparison, describes a culture where
individuals are viewed as part
of a larger group (an in-group) in which the group members
look after one another.
Collectivistic cultures protect the interests of their members in
return for their loyalty.
In such cultures, morality is defined in terms of the benefits for
the in-group and implies
the maintenance of solidarity (Triandis and Bhawuk, 1997).
How are in-groups defined?
In-groups are individually centred; thus, they begin with the
individual and work their
way outwards. The family would provide the first in-group,
followed by friends,
employers and business partners. Depending on the individual
and various societal
factors such as the nature of the economy, in-groups may be
limited or broadly based.
For example, in an underdeveloped economy at the subsistence
level, the in-group may
be limited to family or family and neighbours. In a highly
industrialized society,
in-groups may include the workplace and the numerous business
relationships
encompassed therein. In all cases, in-groups, however defined,
will be the focus of
the individual's efforts.
Work-related value connotations for collectivistic countries are
that the company is
responsible for employees, knowing the right people is most
important for one's career
and employees are morally, rather than calculatively, involved
with their companies
(Hofstede, 2001). Collective rather than self-orientation,
differing value standards for
in-groups and out-groups (particularism) and emotional
dependence of individuals on
institutions and organizations are among the societal norms
associated with collectivism.
Unlike America's focus on individualism, Russia's culture has
been dominated
by ruling elites, including the tsars, landowners and the
Communist Party leaders
(Puffer and McCarthy, 1995). As a result, Russians have grown
accustomed
to the lack of individual freedom. For centuries, the Russian
Orthodox Church also
stressed the importance of subjugation to authority and the
subordination of personal
interests to the common good. This emphasis upon collectivist
values continued under
1336 The International Journal of Human Resource Management
Communist rule where collective rather than personal
achievements were rewarded. The
pursuit of individual rather than collective wealth and well-
being was not only
discouraged but viewed as selfish and implicitly unethical
(Puffer and McCarthy, 1995).
Only in the 1980s have private enterprises become legal in
Russia. Overall,
Russians have a long tradition of emphasizing collectivism as
part of their national
culture.
Power distance describes the degree to which the less powerful
accept an unequal
distribution of power. Hofstede (2001) describes key
differences between low and high
power distance societies. For instance, whereas low pow er
distance is associated with
decentralized decision structures, less concentration of authority
and flat organizational
pyramids, high power distance is associated with centralized
decision structures, much
concentration of authority and tall organizatio n pyramids.
Managers in low power
distance countries rely on personal experience and on
subordinates whereas managers in
high power distance countries rely on formal rules. Bollinger
(1994) ranked Russia as
one of the countries stressing high power distance. Again,
Russian culture with
its emphasis on authority figures, subjugation to the Communist
Party elite and
deference to the dictates of the Russian Orthodox Church has
bred a legacy of high power
distance in the populace and in Russian managers and workers
(Puffer and McCarthy,
1995). Hence, subordinates in Russian organizations are more
likely to tolerate an
uneven distribution of power in the organizational chain of
command. This perception is
important because it does affect behaviour (Elenkov, 1997) .
Competing ethical ttieories for business decisions
Ethics are the principles of human conduct regarding either an
individual or a group
(Shaw, 1999), and 'business ethics' refer to 'What is right and
wrong? Good or bad?' in
business transactions (Weiss, 1994). The ethical principles that
distinguish right from
wrong actions are covered by several longstanding normative
theories, e.g. justice,
relativism, utilitarianism and deontology. These theories can
provide potentially
conflicting interpretations of what is ethical or unethical,
because of the assumptions
they make about the processes underlying ethical behaviour.
Moreover, prior research
(Brady, 1990; Cohen etal., 1996; Hansen, 1992; Hunt and Vitell,
1986; Reidenbach and
Robin, 1988, 1990) suggests that individuals making ethical
decisions use a varying
combination of ethical philosophies or theories.
Ethical theories are either teleological or deontological. The
first category maintains
that it is not actions themselves but their outcomes or
consequences (e.g. profit/loss) that
determine whether they are ethical or not. Ethical philosophies
that focus on outcome
are also referred to as consequentialist (Shaw, 1999).
Consequentialist theories
differ depending on which stakeholders are of most concern in
evaluating the effect
or consequences of an action. Consequential judgements may be
based on the extent to
which an outcome is good for the majority of stakeholders
(utilitarianism) or in the
interest of the individual making the decision or those with
whom he or she identifies,
such as the company (egoism) (Jackson et al., 2000).
The second category, deontology, claims that 'the highest norm
of morality' lies in the
quality of man's actions themselves, their freedom, their
genuineness, and considers that
what is good for one man is good for all men. One who
subscribes to this approach to
ethics is called a non-consequentialist. Jackson et al. (2000:
446) describe non-
consequential judgements as 'based on prior considerations of
an explicit or implicit set
of rules or principles which guides conduct. Judgments are
based on these "universal"
moral principles which do not anticipate the results of a
decision'. Eor instance, ethical
Beekun et al.: Comparing business ethics in Russia and the US
1337
judgements may be based on general considerations of what is
believed to be 'fair' to all
concerned (justice).
In this study, we focus on the utilitarian and justice approaches
to ethics for .several
reasons. First, Hofstede's individualism/collectivism and power
distance dimensions
(the two cultural dimensions on which the countries under study
differ greatly) can be
clearly and easily related to utilitarianism by evaluating the
effect or consequences of a
decision. Who gains from an action: one person or the majority?
The ruling elite or the
general population? Second, focusing on justice enables an
examination of differing
definitions of justice and fairness, particularly when related to
individualism/collectivism
and power distance. For example, does justice for all mean that
a collective outcome is
fairer? Or does it simply lead to equal (but not necessarily fair)
treatment? Third, using
one ethical approach from each theoretical category
(deontological vs teleological)
allows for a much more parsimonious, yet balanced analysis.
We now provide an
additional description of the two ethical approaches employed
in this study.
Utilitarianism 'is the moral doctrine that we should always act
to produce the greatest
possible balance of good over bad for everyone affected by our
action' (Shaw, 1999: 49).
Although utilitarians also gauge an action in terms of its
consequences, an action is
ethical if it leads to the greatest benefit for the largest number
of people. Self-interest is
not appropriate since actions are evaluated by how they
contribute to the general good.
Utilitarianism focuses on social improvement. Actions are
ethical if they result in the
greatest human welfare.
The principle of justice revolves primarily around fairness and
equality. As Weiss
(1994) points out, 'the moral authority that decides what is right
and wrong concerns the
fair and equitable distribution of opportunity and hardship to
all'. Rawls (1971)
elaborates on the fairness aspect of justice by stating two
generally accepted principles.
First, fair treatment must be accorded to all individuals. Second,
positions and offices
must be open to all, and must allow equal access to society's
opportunities and
encumbrances. Nevertheless, he points out that access to
opportunity does not imply
uniform distribution of wealth. Additionally, the principle of
justice encompasses
punishment for misdeeds, especially when unwarranted harm is
done.
In this regard, one aspect of justice particularly pertinent to a
comparison of the
economic systems of the US and Russia is distributive justice.
To be considered ethical,
this approach suggests that decisions and actions should operate
according to three
primary principles to ensure a proper distribution of benefits
and burdens (Deutsch, 1985;
Shaw, 1999). Thus:
• To each an equal share. When a company distributes its yearly
bonuses, each eligible
party should receive a portion equal to every other eligible
party.
• To each according to individual need. Resources should be
allocated to individuals or
departments in terms of the level of need they experience.
According to Deutsch
(1985), need is stressed when the welfare of recipients is being
targeted, and thus this
rule tends to be rejected in the US.
• To each according to individual effort. Everything else being
equal, employees
should receive pay increases or pay cuts in direct proportion to
their level of effort.
Only merit matters and no other consideration should be taken
into account.
Giacobbe-Miller et at.'s (1998) research suggests that US
managers view payment
based on productivity as being fairer than payment based on
either need or equality.
Although Giacobbe-Miller et al. (1998) suggest that more than
one of these principles
of distributive justice may be in action simultaneously within an
individual, research
1338 The International Journal of Human Resource Management
done in the US shows that there is a strong preference for the
equity rule (Chen, 1995).
By contrast, Giacobbe-Miller et al. indicate that pay systems
based on performance,
i.e. piece rates, have not been successful in Russia. Further,
whereas individualistic
cultures such as the US do not embrace the equality rule in pay
systems, collectivistic
systems such as Russia favour the equality rule because it
builds harmony within the
group (Chen, 1995).
Hypotheses
Whether justice or utilitarian principles are employed, working
across national borders is
difficult because cultural misunderstandings are deemed not to
be discussable (Schein,
1997). Although the parameters of ethical behaviour are
generally well understood,
national and ethnic differences rise to the forefront when
organizations work with other
cultures.
According to Hendry (1999), these differences may stir three
types of conflicts. First,
the ethical values characterizing the two national cultures may
lead to opposite
conclusions about what is right or wrong. Second, decision
makers from one culture may
view something as having major moral implications whereas
their peers from another
culture view the same item as ethically trivial. Third, decision
makers may read a
common situation differently even when their national values
have some degree of
overlap.
We suggest that cultural differences are critical to
understanding ethical judgements in
different countries. Hofstede discusses the manifestations of
culture at different levels of
depth: 'values' are invisible and a 'core element of culture';
these invisible values
become evident in behaviour; decision making and the resulting
actions and behaviour
are manifestations of the predominant values in a culture (2001:
10).
Hofstede (2001: 5) defines a value as 'a broad tendency to
prefer certain states of
affairs over others'. Kluckhohn (1951, 1962) and Rokeach
(1972) provide more
comprehensive definitions of values. Kluckhohn and Strodtbeck
defines a value as
'a conception . . . of the desirable which infiuences the selection
from available
modes, means and ends of actions' (1961: 395). Rokeach
suggests that values describe
that 'a specific mode of conduct or end-state of existence is
personally and socially
preferable to alternative modes of conduct or end-states of
existence' (1972: 159-60).
Ethics is implicitly linked to values as ethics describe the
ultimate rules governing the
assessment of 'what constitutes right or wrong, or good or bad
human conduct in a
business context' (Shaw, 1999).
Considering these definitions, it becomes clear that a society's
core values (a broad
tendency to prefer certain states of affairs over others) and
ethics (rules governing the
assessment of what constitutes right or wrong) are interrelated.
In making a decision,
values are the foundation for the assessment of the situation and
alternative courses of
action. We suggest that they are also the foundation of the
assessment of whether a
course of action is right or wrong.
Hofstede identified cultural dimensions, 'each rooted in a basic
problem with which
all societies have to cope, but on which their answers vary'
(2001: 29). We suggest that
their answers vary because of differences in values and ethics.
We chose two culturally diverse countries to investigate the
level of similarity or
dissimilarity in ethical judgements between two cultural groups.
As discussed earlier,
persons from an individualistic culture emphasize their families'
and their own interests
whereas persons from a collectivistic culture focus on actions
that lead to the greatest
benefit for members of their group. Hence, Russians and
Americans attach different
Beekun et al.: Comparing business ethics in Russia and the US
1339
meanings to the concept of justice. Individuals from the US,
with its emphasis on
individualism and its de-emphasis on power distance, can be
expected to stand for justice
for the common man independent of his/her socio-economic
status. In spite of the
transient nature of the new Russia, the coilectivist core of its
culture would suggest
that justice for the referent's in-group(s) takes precedence over
justice for individuals
(Chen, 1995).
Further, Puffer (1994) points out that during the communist
regime initiative was not
only discouraged but often punished. According to the
egalitarian principles of
communism, 'no one was supposed to sink too low, nor was
anyone to rise too high.
People who strived to be better than others were seen as taking
away the rightful share of
others' (Puffer, 1994: 340). As indicated earlier, people from
coilectivist cultures tend to
prefer equal distributions whereas people from individualist
cultures prefer equitable
distributions (Chen, 1995). Hence, Russian people can be
expected to stress the equality
aspect of justice rather than the equity or fairness aspect.
Although a primary Communist
goal was the removal of status differences to afford more equal
access to opportunities to
all, it was the Communist Party elite that cornered all the
benefits for itself (Puffer and
McCarthy, 1995). This process is in stark contrast to the US
with its implementation of
the Equal Employment Opportunity Commission, affirmative
action policies. Project
START, etc. In contrast to the Russians, Americans have come
to expect both equality
and fairness in terms of justice.
Just as for the principle of justice, Americans and Russians
differ in their approach to
utilitarianism. According to De George (1969), part of the
legacy of Marxist-Leninism
and the communist approach to ethics is an emphasis on
utilitarianism; hence, '[what]
leads to communism is good, what hinders it is bad'. In Russia,
outcomes are what
matter, not the means used to get there. During the more recent
transition from socialism,
the path to desirable outcomes has become circuitous. The
business environment has
become quite volatile, with private entrepreneurship being both
encouraged and
discouraged at the same time (De George, 1999). What will
happen to private ownership
of property is as yet unclear since many former state structures
of distribution are still
very much in place. Although we would expect the Russians to
continue to emphasize a
utilitarian perspective, they are likely to show a concerted
disregard for the means to
achieve the desired outcomes and to continue to give
precedence to collective rather than
individual outcomes.
Americans, too, are utilitarians. As the American dictum goes,
in the end, 'the one
with the most toys wins'. However, with the constant attention
they give to due process
and the spirit of the law, they tend not to overlook the process
used to reach desirable
outcomes. Their low power distance leads them to question
many an edict (e.g. the
military service draft, tax laws, etc.) or to scrutinize an
unethical action or event, even if
such self-examination is ex post (e.g. the Enron failure, the
Clinton affairs, the Lockheed
bribery scandal). In the US, opportunity is never granted
without accountability. Indeed,
ethical behaviour in American businesses is governed by a
judicious code of laws that
stresses both opportunity and accountability (Puffer and
McCarthy, 1995).
Given the differences in their respective national cultures, we
expect Russians and
Americans to differ in their assessment of the ethical content of
business decisions. When
either justice or utilitarian criteria are used, we expect the
individualistic, low power
distance-oriented Americans to judge business decisions as less
ethical because of their
emphasis on both the equality and fairness aspects of justice
and on both process and
outcomes in their search for desirable ends.
1340 The International Journal of Human Resource Management
Accordingly, we propose the following hypotheses:
HI: The assessment of the ethical content of business decisions
is a function of
national culture.
Hla: When applying justice criteria to judge the ethical content
of an action or a
decision, respondents from the US will judge a decision or
action as more
unethical than respondents from Russia.
Hlb: When applying utilitarian criteria to judge the ethical
content of an action or a
decision, respondents from the US will judge an action or
decision as more
unethical than respondents from Russia.
To be consistent with prior ethics research (Reidenbach and
Robin, 1988), the above
hypotheses (Hla and Hlb) together suggest that Americans and
Russians rely on more
than one ethical criterion when assessing the ethical content of
an action or decision.
However, we are also suggesting that, when each specific
ethical criterion they refer to
is considered separately, people from different national cultures
will vary in their
assessment of the ethical content of a course of action or a
decision.
Methodology
Sample
Data were collected from a convenience sample of 165
respondents who were invited to
participate either as a result of enrolment in selected classes or
through contact with one
of the researchers working in Russia. Ninety-two respondents
were from the US while
seventy-three respondents were from Russia. The US
participants included Master of
Business Administration students at a regional university as
well as business
professionals. MBA students were included for two reasons.
First, MBA students are a
commonly used proxy for business people and have been found
in prior research to share
a high degree of congruence with business professionals
(Dubinsky and Rudelius, 1980).
Second, and more importantly, the MBA students at this
university were full-time
executives or business professionals who were attending an
evening programme.
Demographics indicate that forty-seven of the ninety-two US
respondents were
executives, mid-level managers or consultants or owners of
their own business. Only ten
of the ninety-two respondents were in the education field, while
only four considered
themselves as full-time students. The professionals were
primarily from electronics
and computers (7), health care (5), consulting (7), software (2),
food (2), general
merchandise (1), furniture (1), logistics (1) and aerospace (1).
Forty-seven of the
respondents identified themselves as coming from 'other
industries'. Geographically
the respondents came from all over the US: Nevada (18),
Illinois (7), Virginia
(8), California (6), Washington (5), Texas (4), DC (3), New
Mexico (3), New York
(2), Maryland (2) and Pennsylvania (2). Ten other states had a
single respondent. Table 2
provides additional demographic data in terms of the size of the
firms that our
US respondents worked in. Though small size firms tended to be
more frequent,
our respondents came from firms of a variety of sizes whether
size is measured in terms
of sales or number of employees.
The Russian sample included seventy-three managers,
supervisors and group leaders
working in private industry, government and academic
institutions in the cities of
Arkhangelsk, Naryan Mar, Saratov, Moscow and Ukhta. All
these cities are located in
Beekun et al.: Comparing business ethics in Russia and the US
1341
Table 2 Demographics for US sample: firm sales by firm's
number of employees
#
% total
Total
Sales
1
2
3
4
5
7
8
9
/
46
50.00
2
2.17
2
2.17
1
1.09
1
1.09
0
0.00
1
1.09
1
1.09
54
58.70
2
2
2.17
1
1.09
0
0.00
0
0.00
0
0.00
0
0.00
0
0.00
0
0.00
3
3.26
Employees
3
0
0.00
1
1.09
3
3.26
0
0.00
0
0.00
0
0.00
1
1.09
1
1.09
6
6.52
4
0
0.00
0
0.00
2
2.17
1
1.09
1
1.09
2
2.17
0
0.00
0
0.00
6
6.52
5
1
1.09
0
0.00
0
0.00
1
1.09
0
0.00
0
0.00
1
1.09
0
0.00
3
3.26
6
3
3.26
0
0.00
0
0.00
1
1.09
0
0.00
0
0.00
9
9.78
7
7.61
20
21.74
Total
52
56.52
4
4.35
7
7.61
4
4.35
2
2.17
2
2.17
12
13.04
9
9.78
92
100.00
Scate for sales
For firms with sales $5 million or less, then sales = I; $5 ± 10
million = 2; $10 ± 50 million = 3;
$50 ± 100 million = 4; $100 ± 150 million = 5; $150 ± 200
million = 6; $200 ± 250 million = 7;
$250 ± 500 million = 8; $500 ± I billion = 8; $1 billion+ = 9.
Scate for emptoyees
For firm.s with 100 or fewer employees, then employees = 1;
101-150 = 2; 151-250 = 3; 251-500 = 4;
501-1,000 = 5; 1,000+ = 6.
western Russia. Although certain work-related data were
requested of all subjects, most
refused to provide such information on the basis of security and
confidentiality.
Data collection
The instrument used was Reidenbach and Robin's (1988) multi -
philosophy, multi-item
survey incorporating several ethical perspectives. This multi-
philosophy approach
enables assessment of both justice and utilitarianism
simultaneously while demonstrating
improved reliability through the use of multiple items to assess
each ethical philosophy
(Kerlinger, 1986). Prior validation of the instrument has
provided evidence
of high reliability and limited convergent validity. In addition,
the scales have
demonstrated high correlation with a univariate measure of the
ethical content of
situations. As a result, high construct validity appears to be
present. The survey required
respondents to rate the action on a seven-point Likert scale in
each of three scenarios
using the items described in Table 3.
A respondent's reaction to and evaluation of a situation will
depend on the nature of
the decision or situation (Alexander and Becker, 1978). Thus,
the evaluation of the
ethical content in the scenarios will vary by situation. Three
scenarios developed and
validated by Reidenbach and Robin (1988, 1990) are adopted in
our survey instrument.
They are identified as Bankruptcy, Client Information and
Neighbourhood Store,
1342 The International Journal of Human Resource Management
Table 3 Ethics instrument scales
Ethical perspective Items (seven-point Likert scale — 1 to 7)*
Justice Just/unjust
Fair/unfair
Utilitarianism Produces greatest utility/produces the least utility
Maximizes benefits while minimizes harm/minimizes benefits
while
maximizes harm
Leads to the greatest good for the greatest number/leads to the
least
good for the greatest number
Note
'Generally speaking, in the above bipolar scales, 1 = fair orjust
(ethical) whereas 7 = unfair, unjust (unethical).
respectively. The Bankruptcy scenario addresses the sharing of
confidential information
between parties related by ongoing business transactions, an
auditor and his/her clients.
The Client Information scenario similarly addresses the sharing
of confidential
information but between two unrelated parties. The last
scenario. Neighbourhood Store,
involves an action by one party that impacts on a larger group
of unrelated parties.
Russia's historical emphasis on the use of confidential
information to control the
population provides interesting responses to the first two
scenarios. The differing
identification of the relevant 'in-groups' lays the groundwork for
potential differences in
responses to the third scenario. Table 4 presents these scenarios.
The survey was completed by Russian participants (in Russian)
by means of an on-site
administrator and via website access by US participants. The
selected scenarios were
pilot-tested for relevance with appropriate adjustments made.
The Russian instrument
was back-translated to ensure equivalence.
Table 4 Scenarios
Scenario I: Bankruptcy
Auditor N serves as the auditor for Widget & Co. Widget's
market share has declined drastically,
and N knows that Widget will soon he bankrupt. Another of N '
s audit clients is Solid Company.
While auditing Solid's accounts receivable, N finds Widget &
Co. owes Solid $200,000.
Action: Auditor N warns client. Solid Company, about Widget's
impending bankruptcy.
Scenario 2: Client Information
Auditor N is considering a merger with Auditor K. To facilitate
the negotiations, K requests access
to N's files of client work papers, income tax returns and
correspondence. K's clients are not aware
of the proposed merger.
Action: Auditor N grants K access to the files.
Scenario 3: Neighbourhood Store
A retail grocery chain operates several stores throughout the
local area including one in the city's
ghetto area. Independent studies have shown that the prices do
tend to be higher and there is less of
a selection of products in this particular store than in the other
locations.
Action: On the day welfare checks are received in this area of
the city, the retailer increases prices
on all of his merchandise.
Beekun et al.: Comparing business ethics in Rtissia and the US
1343
Table 5 Correlations between justice and utilitarianism by
scenario and by country'
Scenario type Ru.s.ua US Both countries
1 Bankruptcy
2 Client Information
3 Neighbourhood Store
All 3 scenarios together
Notci
***Signilicant a p < .001;
.5288***
.4272***
.4791***
.5163***
**significaiit at p < .01
.5301***
.7534***
.3102**
.6406**
.5801***
.6234***
.5965***
.6126***
Model
The model in our study was comprised of the following:
1 A dependent variable representing the degree to which the
decision contained in each
of three business scenarios was judged to be ethical based on
two ethics theories, i.e.
justice and utilitarianism.
2 An independent variable representing the nationality of the
respondent (US vs Russia).
3 A control variable representing scenario type as each of the
three different scenarios
used in our analysis described a different situation. Prior
research (Cohen et al., 1996;
Reidenbach and Robin, 1988) also indicates that judgements
may depend on the
setting in which they occur.
4 An interaction term between nationality and scenario type.
The motivation here is to
control for the possibility that the observed scenario effect
might be related to the
nationality of the respondents.'
Analysis
A repeated measures MANOVA analysis of the model was
conducted. The multivariate
F-test was considered more appropriate because the dependent
variables, justice and
utilitarianism, were highly correlated (US: .6406, p < .001;
Russia: .5163, p < .001).
Table 5 summarizes the correlations between justice and
utilitarianism by scenario type
for each country.
Univariate F-tests (ANOVAs) were used to compare the
responses of the participants
with respect to the two ethical orientations. Finally, mean
comparisons and /-tests were
used to compare the results for the two countries by ethical
orientation and scenario.
Results
The multivariate results of the MANOVA test of our overall
model indicated that the
model was highly significant. Specifically, the hypothesis of no
overall nation effect was
significantly rejected (Wilks' lambda ¥2.411 = 46.10, p < .001),
thus providing support
to hypothesis I. The assessment of the ethical content of
business decisions differed by
national culture. The results for scenario type indicated that its
inclusion as a control
variable was appropriate (Wilks' lambda F4954 = 19.4, p <
.001). The results for the
interaction of nation and scenario type indicated that the
observed scenario effect was
related to the national cultures under study (Wilks' lambda
F4,954 = 7.54, p < .001).
Tables 6a and 6b summarize the results of the univariate
ANOVAs. In the individual
F-tests, similar results were obtained for justice and
utilitarianism. Both the nation and
1344 The International Journal of Human Resource Management
Table 6(a) Univariate AN OVA for justice
Source
Overall model
Error
Nation
Scenario
Nation*scenario
DF
5
478
1
2
2
Sum of squares
213.0
1239.4
87.13
49.84
76.04
Mean square
42.6
2.592
87.13
"24.92
38.0
F value
16.4
33.6
9.6
14.7
P value
.0001
.0001
.0001
.001
Table 6(b) Univariate ANOVAfor utilitarianism
Source
Overall model
Error
Nation
Scenario
Nation*scenario
DF
5
478
1
2
2
Sum of squares
347.41
918.53
177.92
149.61
19.87
Mean square
69.5
1.921
177.92
74.81
9.94
F value
36.2
92.59
38.83
5.17
P value
.0001
.0001
.0001
.0001
scenario variables were significant for both ethical
philosophies. The interaction effect
between nation and scenario also proved to be similarly
significant.
When justice criteria are employed, significant differences are
found for two of the
three scenarios. When utilitarian criteria are employed,
significant differences are found
for all three scenarios. Table 7 summarizes the results of the T-
tests conducted for
each ethical dimension by scenario and by country. With respect
to our hypotheses,
hypothesis la was significantly {p < .01) supported by the
results for scenarios 1 and 3.
Further, hypothesis Ib was significantly supported with respect
to all three scenarios
ip<.0).
Discussion and conclusion
The US and Russia, two fundamentally different countries,
fierce enemies during
the Cold War, are facing the need to interact effectively in
today's global economy.
Table 7 Summary oft-test results for hypotheses la and lb
Justice
1 Bankruptcy
2 Client Information
3 Neighbourhood Store
Utilitarianism
1 Bankruptcy
2 Client Information
3 Neighbourhood Store
A'
72
70
72
70
70
69
Russia
Mean
4.604
6.157
5.514
3.790
4.762
5.044
SD
2.12
1.38
1.54
1.22
1.34
1.23
N
92
92
92
92
92
92
US
Mean
6.136
5.875
6.794
5.214
5.399
6.634
SD
1.59
1.93
0.76
1.76
1.69
0.72
T-score
- 5 . 2 7
1.04
- 6 . 9 5
- 5 . 7 9
- 2 . 5 9
- 1 0 . 2 8
P<
.0001
.3012
.0001
.0001
.0105
.0001
Beekun et al.: Comparing business ethics in Russia and the US
1345
Vogel (1998) discusses globalization and business ethics and
suggests that an 'ethics
gap' exists between the US and the rest of the world. In
particular, the extent of interest in
business ethics in the US far exceeds that in any other capitalist
country. Russia,
a new capitalist country, is struggling with serious ethical
issues that have discouraged
business people from other countries from investing in Russia.
In this study, we explored
how Russian and US business people differ in evaluating the
ethics of business actions or
decisions. We proposed that national cultural differences might
be a major contributing
factor in the assessment of ethical content. This hypothesis was
significantly supported.
We also explored differences in the manner in which nationals
from these two countries
conducted their assessments and uncovered significant
differences when justice and
utilitarian criteria are used. Furthermore, we found that ethical
assessments were
situation specific since the type of scenario used in the analysis
was also a significant
contributing factor and there was a significant interaction
between scenario type and
national cultures.
Overall, as expected, Americans seem to have stricter
guidelines when assessing
ethics. For all but one scenario under one ethical orientation,
the decisions are seen as
clearly unethical by respondents from the US. The single
exception was found in
scenario 2 (the Client Information scenario). In that scenario,
using a justice approach,
the Russians judged the action to be more unethical (6.16) than
did the Americans (5.87).
However, this is the only result that was not significant.
Hypothesis la suggests that respondents from the US will judge
a decision as more
unethical than respondents from Russia when applying justice
criteria. The results for the
Client Information scenario do not support that expectation. In
contra.st, the Russian
respondents' scored this decision as more unethical than the US
respondents.
Furthermore, Russian respondents judged this scenario as the
most unethical across all
scenarios and ethical orientations, differing from the US
respondents who found scenario
3 (the Neighbourhood Store) to be the most unethical overall. In
scenario 2,
a person grants access to important, private information about
individuals to a third
party without the individuals' approval or knowledge. Russia's
history of government
intrusion in individuals' lives and the gathering of information
and intelligence about
the citizens with the purpose of using that information to
oppress citizens explains
to some degree the Russian respondents' reaction to this
decision. Having experienced
'big brother' watching may have sensitized Russians to
situations where access to
information about individuals is provided to a third party
without the approval or
knowledge of the affected individuals. The lack of a significant
difference between
the Russian and the US responses is therefore meaningful.
Using justice criteria, both
Russians and Americans consider the disclosure of confidential
information in scenario 2
to be unethical.
Examination of the correlations for the Bankruptcy and Client
Information scenarios
provides additional insights due to the existence of professional
standards governing
these areas. In the US, auditors are subject to professional
standards addressing both
areas. Rule 301 of the AICPA Code of Professional Conduct
(American Institute of
Certified Public Accountants, 2000) prohibits the disclosure of
confidential information
without the specific consent of the client. Although the
business-persons utilized in this
study were not necessarily auditors, it appears that some
knowledge of the prohibition is
present in the business community. As a result, it could be
argued that, because the
respondents knew it was considered unethical for the
profession, their judgements did not
vary regardless of the criteria employed (either justice or
utilitarian). The auditing
profession in Russia is at an infancy stage, like the still -
developing free-market economy.
Decisions made by the Russian respondents would not be based
on a similar prohibition.
1346 The International Journal of Human Resource Management
Results indicate that the individualistic, low power distance
Americans have a
perception of justice that differs from that of the Russians.
Americans have a broader
concept of justice that includes equity or fair treatment as well
as equality. Hence,
presented with a situation, both standards are used, whereas
Russians emphasize equality
only. However, Puffer (1994) explains that in Slavic cultures
two sets of ethical standards
have developed — one for impersonal or official relationships
and one for personal
relationships. She concludes that 'in Russia, while it would not
necessarily be considered
unethical to deceive someone in a business transaction to
achieve a worthy goal, it would
be considered unethical to deceive a friend or trusted coll eague'.
In the US, deception is
considered unethical in business and personal relationships.
This finding sheds further light on our results. The collectivistic
Russians judge
the scenarios differently based on this double standard. The
definition of in-group is
limited to personal relationships. Hence, decisions are seen as
just and outcomes are seen
as ethical as long as that in-group benefits. Further, the higher
level of power distance
in Russia contradicts the emphasis on equality in a communist
system. The fact that
our Russian respondents were more accepting of the decisions
in the scenarios reflects
the fear of authority and extent of passivity carried over from a
communist system.
Additional analyses of the results for each country by scenario
and by ethical
orientation provide additional insight as to the process
underlying the ethical assessments.
Respondents from both countries tend to judge all scenarios as
less ethical when applying
justice criteria. This result is interesting because it indicates
that the Russian and US
respondents were able to apply justice criteria in a similar
fashion to the scenarios despite
the differences in each country's view of justice.
On an individual scenario basis, the Russian respondents judged
the Client Information
scenario as the most ethically offensive and the Bankruptcy
scenario as least offensive. This
result is readily explained by considering the 'in-group' focus of
the Russian respondents.
In Russia, an individual is expected to support and protect the
group. The group of interest
would include an auditor and his clients. Thus, warning one
client about another client's
impending bankruptcy would protect a member of the group. In
the Client Information
scenario, confidential information about all of the group
members was to be revealed to a
third party. This would potentially expose the individual group
members to risk, since
disclosure of confidential information to a third party increases
each member's vulnerability.
For the US, respondents considered the Neighbourhood Store
scenario to be the most
offensive. The US focus on justice for all would condemn
raising the prices as an action
that benefited a few at the expense of many. Members of
individualistic cultures stress
the applicability of the same standards and rules at all times.
A deeper scrutiny of the results suggests additional insights.
The high and significant
correlations among the ethical orientations (justice and
utilitarianism) for both countries
support Reidenbach and Robin's (1988) contention that, in any
given situation, ethical
decision making is a fairly complex process. Thus, multiple
ethical criteria are used to
gauge the ethical content of a decision. Interestingly, in the
Client Information scenario,
the correlations are very high for the US (r = .7534, p < .001),
but less high for Russia
(r = .4272, p < .001). This may indicate that the ethical dilemma
in this situation is less
'clear-cut' for Americans and that both ethical criteria lead to
the same judgement.
Conversely, the fact that the correlation between justice and
utilitarianism for
Russia is the lowest in this scenario (of the three scenarios) may
indicate that they were
able to see the two ethical approaches as being more distinct in
comparison to their
American counterparts. Interestingly, the Client Information
scenario is the only one
where Russians perceived the action taken as less just and more
unethical in comparison
to Americans; however, this unexpected result was not
significant.
Beekun et al.: Comparing business ethics in Russia and the US
1347
The contrasting assessment of the ethical content of the
business decisions in this
study may also be attributed to the external validity of the
instrument for Russian
respondents. Given that Reidenbach and Robin (1988) validated
their scale in the US, the
items used to gauge the ethical stance of the respondents may be
culture-bound. Hence,
the instrument as a whole may be limited in its ability to
capture the ethical process
underlying Russian decisions or actions.
The above interpretation of the results of our study must take
into account several
limitations. First, Hofstede gathered data for his original study
in the late 1960s and the early
1970s. The data for Elenkov's Russian dimensions were
gathered in the 1990s. Although
Hofstede believed the national cultural dimensions to be
enduring, the potential exists for the
differences identified to include both time and nation
differences. Second, respondents chose
to participate in the study by completing the survey. To the
extent that such self-selection
biases the data we gathered, the results may be limited in
generalizing to the population of US
and Russian business professionals. Third, differences in data
collection and respondents'
unwillingness to contribute personal information did not allow
us to control for demographic
or work variables that potentially could have affected our study.
More specifically, almost all
our Russian respondents were unwilling to include their
biographical information for fear of
potential misuse. Other Russians declined to even participate in
such a survey for
nationalistic reasons on the grounds that the data might fall in
'the enemy's hands'. Fourth,
the US and Russia are both large countries containing a
multitude of subcultures. The
convenience nature of our sample restricts our ability to assume
that the sample accurately
reflects the 'average' Russian or American. As a result, our
ability to generalize the results of
our study to both populations is limited. Finally, as indicated
earlier, our ethics instrument
may be culture-bound and may suffer from a lack of face
validity for non-US respondents.
The fact that there was a significant interaction effect between
nation and scenario type
suggests the urgent need for developing instruments that not
only have external validity, but
are also non-idiosyncratic.
In spite of these limitations, several important theoretical and
practical conclusions can be
drawn from this study. From a theoretical viewpoint, our results
imply that national culture
factors need to be considered in the study of global ethics. It is
unlikely that ethical principles
are invariable across cultures and different contexts. Ethics
cannot be understood away
from their local cultural fabric. Undoubtedly, more research is
needed to determine the exact
processes governing the relationship between cultural
characteristics and investigate how
different cultural factors are related to ethical judgement. The
results of our study provide
evidence that such research would be worthwhile.
Practitioners benefit from the results of this study as both US
and Russian practitioners
may obtain a deeper understanding of business interactions
among managers from the two
countries. A Russian judges whether a proposed action may be
ethical or not based on the
outcomes of the action for the relevant in-group to which he/she
belongs. Americans need to
convince Russians that their in-group will benefit collectively.
Thus, overall, collective
outcomes that lean towards equality rather than equity may be
the key to mutually
satisfactory arrangements. Americans gauge the ethics of a
business decision or action ba.sed
on a set of rules and standards that are applied to all
stakeholders. Although utilitarian like the
Russians, Americans pay more attention to process as compared
to Russians. Russians need
to understand that Americans will seek to apply corporate
policy universally and equitably.
Such policies may not be appropriate or effective for the
Russian subsidiary. Indeed, the
Russian executives must then demonstrate to their American
counterparts that equity for all
the parties involved can be maintained if Russian-specific rules
are applied.
Americans must not be too hasty with their Russian
counterparts. At present, more
uncertainty exists about what constitutes ethical business
behaviour in Russia than in the US
1348 The International Journal of Human Resource Management
because of Russia's unique culture and tumultuous history and
its slow transition from
socialism (Puffer and McCarthy, 1995). The US stance towards
ethics is clear; it passed the
Foreign Corrupt Practices Act more than a decade ago, and the
US Department of Justice has
since been assiduously pursuing violators. Unfortunately, in
spite of efforts by dedicated
businessmen, e.g. the Round Table of Russian Business, to stem
the tide of corruption and
poor business practices since 1993, one of its leading founders,
Ki velidi, was assassinated in
the summer of 1995, and Russia remains less effective at
controlling corruption. The ethical
configuration of a non-communist Russia is still in the making.
Finally, the results of this study confirm Reidenbach and
Robin's (1988) finding that
ethical decision making is multidimensional in nature.
Individuals do not seem to use
only one ethical criterion when making ethical assessments.
Thus, unidimensional
models do not appropriately capture the complexity of ethical
decision making and their
use may lead to erroneous conclusions.
Notes
1 We wish to thank one of the anonymous reviewers of IJHRM
for this suggestion.
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
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BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20
BMGT 496 - Week 8 Citations (Australia India Institute, 20

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BMGT 496 - Week 8 Citations (Australia India Institute, 20

  • 1. BMGT 496 - Week 8 Citations (Australia India Institute, 2015) (Barhat, 2015) (Beekun, Stedham, Yamamura, & Barghouti, 2003) (Boeing's Not Alone In Companies That Government Agencies Have Let Self-Regulate, 2019) (Brusseau, 2012) (Cassidy, 2019) (Chapter 3.4: Global Business Ethics, 2012) (Chari & Phelan, 2015) (Cook & Connor, 2010) (Dill, 2017) (Doing Business in India Guide, 2015) (Francis, 2019) (Globalaw Limited, 2016) (Horowitz, 2018)
  • 2. (International Bar Association, 2018) (Kenton, 2021) (LEA Global, 2015) (Leskin, 2018) (McKay, 2012) (McNamee, 2017) (Obiyo, 2015) (Orr, 2014) (Overseas Business Risk - Russia, 2021) (U.S. Department of Justice, 2004) Bibliography Australia India Institute. (2015, August 31). 20 Essential Tips for Doing Business with India. Retrieved April 27, 2021, from Australia India Institute: https://www.aii.unimelb.edu.au/blog/20-essential-tips-for- doing-business-with- india/ Barhat, V. (2015, August 26). How to do business in India. Retrieved April 27, 2021, from BBC: https://www.bbc.com/worklife/article/20150826-the- challenges-of-setting- up-shop-in-india
  • 3. Beekun, R. I., Stedham, Y., Yamamura, J. H., & Barghouti, J. A. (2003, December). Comparing business ethics in Russia and the US. The International Journal of Human Resource Management, 14(8), 1333–1349. doi:https://doi.org/10.1080/0958519032000145783 Boeing's Not Alone In Companies That Government Agencies Have Let Self-Regulate. (2019, April 2). Retrieved April 27, 2021, from NPR: https://www.npr.org/transcripts/709203191 Brusseau, J. (2012). Chapter 14: The Green Office: Economics and the Environment. In The Business Ethics Workshop (pp. 627-664). Washington, DC: Saylor Academy. Retrieved April 26, 2021, from https://learn.umgc.edu/d2l/le/content/566199/viewContent/2037 9490/View Cassidy, J. (2019, March 18). How Did the F.A.A. Allow the Boeing 737 Max to Fly? Retrieved April 27, 2021, from The New Yorker: https://www.newyorker.com/news/our-columnists/how-did-the- faa-allow-the- boeing-737-max-to-fly Chapter 3.4: Global Business Ethics. (2012). In International Business. Saylor Academy. Retrieved April 27, 2021, from https://saylordotorg.github.io/text_international- business/s07-04-global-business-ethics.html Chari, V. V., & Phelan, C. (2015, September 30). 'On the Ethics of Redistribution'. Retrieved
  • 4. April 27, 2021, from Economist View: https://economistsview.typepad.com/economistsview/2015/09/o n-the-ethics-of- redistribution.html Cook, C., & Connor, S. (2010, January). The Foreign Corrupt Practices Act: An Overview. Retrieved April 27, 2021, from Jones Day: file:///C:/Users/Kyami.Clarke/iCloudDrive/Education/2020- 2021%20Classes/BMGT%20496/Week%208/FCPA%20Overvie w.pdf Dill, C. (2017, March 31). What are the top risks to doing business in Latin America? Retrieved April 27, 2021, from World Economic Forum: https://www.weforum.org/agenda/2017/03/risks-business-latin- america/ Doing Business in India Guide. (2015, November 10). Retrieved April 27, 2021, from UK India Business Council: https://www.ukibc.com/india- guide/how-india/ Francis, K. (2019, January 25). Role of Government in Business Ethics. Retrieved April 27, 2021, from Chron: https://smallbusiness.chron.com/moral- obligation-legal- contract-66668.html Globalaw Limited. (2016, February). Doing Business in Latin America Guide. Retrieved April 27, 2021, from Globalaw: https://www.globalaw.net/wp- content/uploads/2016/11/7579-Globalaw-Doing-Business-in- Latin-America-
  • 5. Guide-2016-LR.pdf Horowitz, J. (2018, May 9). The compromises that companies make to do business in China. Retrieved April 27, 2021, from CNN: https://money.cnn.com/2018/05/09/news/economy/foreign- companies-china- taiwan-compromise/index.html International Bar Association. (2018, October). Doing Business in Latin America: IBA Latin American Regional Forum. Retrieved April 27, 2021, from University of Maryland Global Campus: https://learn.umgc.edu/content/enforced/566199-001154-01- 2212-OL3-7383/0-Doing-business-in-Latin-America-handbook- September- 2018.pdf?_&d2lSessionVal=i4liH0510LM1VULMQjclQtDKt Kenton, W. (2021, March 26). Foreign Corrupt Practices Act (FCPA). (R. C. Kelly, Editor) Retrieved April 27, 2021, from Investopedia: https://www.investopedia.com/terms/f/foreign-corrupt- practices- act.asp#:~:text=The%20Foreign%20Corrupt%20Practices%20Ac t%20(FCPA)%2 0is%20a%20U.S.%20statute,responsible%20for%20enforcing%2 0the%20FCPA. LEA Global. (2015, July 17). BUSINESS IN AFRICA: THE RISKS, REWARDS AND CHALLENGES. Retrieved April 27, 2021, from SK-WPG: https://www.sk- wpg.de/fileadmin/_migrated/content_uploads/LEA_AfricaWhite paperFINAL.pdf
  • 6. Leskin, P. (2018, December 30). The 21 scariest data breaches of 2018. Retrieved April 27, 2021, from Business Insider: https://www.businessinsider.com/data-hacks- breaches-biggest-of-2018-2018-12 McKay, Z. (2012, March 6). The Ten Principles For Doing Business In China. Retrieved April 27, 2021, from Forbes: forbes.com/sites/insead/2012/03/06/the-ten- principles-for-doing-business-in-china/?sh=18952a521d82 McNamee, M. (2017, May 29). Navigating the Complexities of Doing Business in Russia. Retrieved April 27, 2021, from Harvard Business Review: https://hbr.org/2017/05/navigating-the-complexities-of-doing- business-in-russia Obiyo, C. (2015, April 3). 16 Challenges Of Doing Business In Africa… Oh Man! Retrieved April 27, 2021, from My African Plan: https://www.myafricanplan.com/2015/04/03/doing-business-in- africa/ Orr, G. (2014, October 1). A pocket guide to doing business in China. Retrieved April 27, 2021, from McKinsey & Company: https://www.mckinsey.com/business- functions/strategy-and-corporate-finance/our-insights/a-pocket- guide-to-doing- business-in-china Overseas Business Risk - Russia. (2021, February 16). Retrieved April 27, 2021, from UK
  • 7. Government: https://www.gov.uk/government/publications/overseas-business- risk-russia/overseas-business-risk-russia U.S. Department of Justice. (2004, July 22). Anti-Bribery and Books & Records Provisions of The Foreign Corrupt Practices Act. UNITED STATES CODE, 1-16. Washington, DC. Retrieved April 27, 2021, from https://www.justice.gov/sites/default/files/criminal- fraud/legacy/2012/11/14/fcpa-english.pdf 4/23/2021 20 Essential Tips for Doing Business with India – Australia India Institute https://www.aii.unimelb.edu.au/blog/20-essential-tips-for- doing-business-with-india/ 1/8 (https://www.facebook.com/AIinstitute/) (https://twitter.com/aiinstitute) (https://www.linkedin.com/company/aiinstitute/) (https://www.instagram.com/aiinstitute/) (mailto:[email protected]) by AII A U G 3 1 , 2 0 1 5 20 Essential Tips for Doing Business with India Almost every enterprise in the West is looking at collaboration and business links with India – but it is not easy, it requires
  • 8. patience and a lot of understanding. Even a non-resident Indian can find the landscape different. Here are some tips that might help your, but keep in mind you will find many variations and contradictions of these points in the very diverse and exciting India market. 1. The language barrier is real India has some 26 major languages, but your Indian counterpart will almost certainly speak English, which itself is a problem – it creates the illusion of communication and understanding. Many of us speak English and think western – your Indian partner speaks English and thinks Indian, so take care to build real understanding. Also keep in mind there are “many Indians” with many different languages and ways of thinking. 2. You are in a different culture Sign up to our newsletter Email Subscribe ▼ https://www.facebook.com/AIinstitute/ https://twitter.com/aiinstitute https://www.linkedin.com/company/aiinstitute/ https://www.instagram.com/aiinstitute/ mailto:[email protected] https://www.aii.unimelb.edu.au/
  • 9. https://www.aii.unimelb.edu.au/author/australia-india-institute/ https://www.aii.unimelb.edu.au/author/australia-india-institute/ 4/23/2021 20 Essential Tips for Doing Business with India – Australia India Institute https://www.aii.unimelb.edu.au/blog/20-essential-tips-for- doing-business-with-india/ 2/8 Visitors to most of Asia and China are visually reminded that they are in a vastly different culture. But often, especially in offices, India can appear quite westernised and individuals also give that impression. It’s better to open your mind and see things and people more clearly, looking beyond the surface level “westernisation”. Exploring cultural differences expands your horizons. 3. Dealing with non-conformity Indian culture provides masses of room for non-conformists. Diversity of dress, styles of doing business and differing reactions to personal contact are to be expected over there. Your host might want to talk about diet or spirituality instead of your product and it is wise (and fun) to go with the flow. 4. Avoid stereotyping India might be the most diverse country on earth. Religions, beliefs, languages and culture all immensely varied. Keeping an
  • 10. open mind will help you avoid jumping to the wrong conclusions. Your host could have spent many years in the USA or the UK, and have a global outlook – or never have left India and have a regional view. 5. Prepare for the collective Most westerners come from a culture of the individual, but Indians are firmly placed in a collective culture. A visitor to an Indian company will often find four or five Indians in the meeting, and often it is not clear who is in charge. Many Indian leaders will not speak up or even speak at all in these meetings – in the collective someone else does the talking while they do the evaluating. 6. You need patience Modern India can be slow or fast and it is hard to know which you will encounter. Sometimes delivery seems to take forever, yet on other occasions it is faster than the west. This means to succeed you need incredible patience, so don’t send your least patient executive to India. Being able to respond positively under both slow and fast delivery is the key. 7. You are just one of many The world is knocking on India’s door. Even if you represent a major company, you are not that important to Indians. The
  • 11. rest of the world is chasing them too, so they have choices. While most western executives are under head office pressure to complete the deal, their Indian counterpart faces no such demand and can walk away in most cases. 8. Be prepared for paradox Visitors can be shocked and unprepared for the speed of modern India. Businesses need to be prepared to deliver on a product or service immediately and not just have some idea for a future opportunity. Trade missions from around the world arrive weekly, so they have plenty of choice. Fast and slow, east and west – India is a living paradox. 9. Watch out for religious holidays A simple point often overlooked – check the calendar for holidays and although they are often fun and informing, it is a hard time to do business. A holiday listed for one day might run for four, so check it out first. 10. Work harder for specific outcomes Indians have an acceptance of change hardwired into their psyche – they thrive on it. It also means they are less specific in plans and contracts, which can be disturbing for newcomers. Getting the specifics set down can take a long time – but be careful about speaking too bluntly because this can be seen as insulting in a culture of relativity and relationship. And once
  • 12. Sign up to our newsletter Email Subscribe ▼ 4/23/2021 20 Essential Tips for Doing Business with India – Australia India Institute https://www.aii.unimelb.edu.au/blog/20-essential-tips-for- doing-business-with-india/ 3/8 you have “finalised” the deal, expect a continuing run of re- negotiation (in India things are rarely “set in concrete”) which is consistent with the Indian view of the world and life as constantly changing and vastly unpredictable. 11. Be careful choosing where to base your India push While Mumbai is the financial capital, it is a tough place and most business people find they have to visit Delhi regularly anyway. Delhi is more liveable, and is more than a political capital – it is a powerful business city. Alternatively, you could base yourself where the business opportunities are. Perhaps your best market is in the south? In that case, Chennai becomes a great choice. Regions have varying strengths, so research is the key. Recent moves to allocate Smart Cities across India can
  • 13. provide insights into alternative gateways for you. 12. Be prepared for many internal flights Wherever you are based in India, expect to travel, because there are at least 35 cities where you can do business, and that’s just the beginning. Plus the importance of meeting face to face is especially true in India. 13. Start and end the day late Indian breakfast meetings can be set for 10am or even later – they are late starters (even though PM Modi has instructed Ministers to be at their desks by 9am). But your dinner meeting at the end of the day might not start until 9pm or later. Hours are long and weekends are for working because “work is life” is the mantra. 14. Things will change at the last minute Despite your expectation, India runs to its own rhythm. One westerner tried to break convention by running an early (6.30pm) dinner meeting, and his guests showed up at 9.30pm anyway. Often you will be called minutes before a meeting to change time or venue – going with the flow is an asset over there. 15. Expect to be interrupted Indians like to do several things at once, so expect your presentations to be interrupted by other visitors, cell phones,
  • 14. papers to sign and other distractions. At formal conferences and lunches, cell phones are rarely switched off and often answered at full voice. Western focus and single-mindedness is not an asset in India. My experience is that although my Indian host might seem constantly diverted and interrupted during my presentation, not much has been missed as Indians thrive on multiple tasks at the same time, contrasting with the western single project orientation. 16. Be more formal Addressing people by a title and their last name is a good policy in a country where status and formality underpin good manners. Australians, driven by egalitarianism, need to be reminded to focus their attention on the most senior (often also elderly) person in the room and avoid in-depth chatting to junior staff. Casual forms of address can come later, but only once you have really got to know the Indian partner very well. On the other hand, things are changing so fast in India… 17. Shaking hands with women Conventional wisdom is no physical contact whatsoever in a business context, but few people over there seem to really worry.
  • 15. A good policy is to wait and see if the woman extends her hand, but if you hold your hand out first it is not such a big deal. Indians are amazingly flexible in these matters, but it is wise to show care. 18. Don’t read anything into the handshake In the west we tend to read a lot into handshakes – too soft, too firm, too long and so on. Most of your handshakes in India will be pretty light by western standards, but it is not a sign of lack of interest or indifference. It’s just how it is done over Sign up to our newsletter Email Subscribe ▼ 4/23/2021 20 Essential Tips for Doing Business with India – Australia India Institute https://www.aii.unimelb.edu.au/blog/20-essential-tips-for- doing-business-with-india/ 4/8 there, almost like a formality to get over and done with. You might think about learning how to do the Namaste when greeting Hindu colleagues. 19. Navigate through the spider web While the west strives for simplicity and certainty, Indian
  • 16. business leaders know that life is like trying to find your way through a spider web – where does it begin, where does it lead, who can tell? Consistent with this view, most Indian corporations offer an incredibly diverse range of products and services – whereas western business tends to focus on just one area. In most cases Indian companies are willing to buy from you but are also looking for the deal to include some intellectual property sharing arrangements – think about these before you head over there. 20. Learn the art of flexibility and patience Being patient and flexible is an asset, even if you come from a country that likes to be blunt, direct and structured. Most Indian communication is indirect so it can take some time to work out what the real issues are. India is full of surprises and you cope best through being flexible. Dropping any “one rule for all” approach is a good start. If you are thinking of going, India’s great thinker Rabindranath Tagore can be your inspiration: “You can’t cross the sea merely by standing and staring at the water.” Stephen Manallack is a Director of the EastWest Academy Pty Ltd and compiled the secrets of Indian business success and cross cultural issues while preparing his book for the Indian market, Soft Skills for a Flat World (Tata McGraw -Hill). He
  • 17. has led several trade missions to India and is a Cross-Cultural Trainer. Blog Delhi internship opens more doors in Melbourne for Krishna Tripathi Sign up to our newsletter Email Subscribe ▼ https://www.aii.unimelb.edu.au/category/blog/ 4/23/2021 20 Essential Tips for Doing Business with India – Australia India Institute https://www.aii.unimelb.edu.au/blog/20-essential-tips-for- doing-business-with-india/ 5/8 Watch: Indian President Ram Nath Kovind deliver a lecture at the University of Melbourne Sign up to our newsletter Email Subscribe ▼ https://www.aii.unimelb.edu.au/news/delhi-internship-opens- more-doors-in-melbourne-for-krishna-tripathi/ https://www.youtube.com/watch?time_continue=5&v=vBd9oZN _tOQ
  • 18. 4/23/2021 20 Essential Tips for Doing Business with India – Australia India Institute https://www.aii.unimelb.edu.au/blog/20-essential-tips-for- doing-business-with-india/ 6/8 We're inviting business women and female entrepreneurs of Indian heritage to apply for the @women_tie Global Pitch Competition 2021. The mission of TiE Women is to embrace, engage and empower women entrepreneurs across the globe. docs.google.com/forms/d/e/1FAI… Australia India Institute @AIinstitute Funded by Sign up to our newsletter Email Subscribe ▼ https://twitter.com/women_tie https://t.co/wVnlI6aCTx https://twitter.com/AIinstitute https://twitter.com/AIinstitute
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  • 20. Disclaimer (https://www.facebook.com/AIinstitute/) (https://twitter.com/aiinstitute) (https://www.linkedin.com/company/aiinstitute/) (https://www.instagram.com/aiinstitute/) (mailto:[email protected]) Sign up to our newsletter Email Subscribe ▼ https://www.aii.unimelb.edu.au/disclaimer/ https://www.facebook.com/AIinstitute/ https://twitter.com/aiinstitute https://www.linkedin.com/company/aiinstitute/ https://www.instagram.com/aiinstitute/ mailto:[email protected] 4/23/2021 How to do business in India - BBC Worklife https://www.bbc.com/worklife/article/20150826-the-challenges- of-setting-up-shop-in-india 1/5 How to do business in India (Image credit: Getty Images) By Vikram Barhat 26th August 2015 Not so long ago India was sold as a mystical land of ash-
  • 21. smeared holy men, snake charmers and other cultural exotica, all part of the nation’s collective imagery. But today’s India is a far cry from the stereotypes. After the US and China, it’s becoming the world’s third-largest economy. India’s meteoric rise has been fuelled by a remarkable shift in its economic fortunes. During a period when growth remained anaemic across much of the industrialised world, India’s gross domestic product grew a staggering 7.2% in 2014 under Prime Minister Narendra Modi's reform-focused government. Aside from recent stock market jitters, the World Bank pegs India’s GDP growth at 7.5% for 2015. Much of India’s economy is driven by its so-called “demographic dividend”: Nearly two- thirds of India’s 1.2 billion population is under the age of 35, creating one of the largest consumer markets in the world. It’s no surprise it’s attracting businesses the world over, keen to access these new customers. “India provides a good balance between a fast-growing economy and one that happens to be relatively open and transparent,” said Dhruv Ratra, San Francisco-based CEO of Anglian Omega Network, an umbrella group headquartered in Dubai, UAE, whose business ventures in India include everything from beauty product businesses to commodities and manufacturing. “With China slowing and providing multiple barriers to entry,
  • 22. and Europe stagnating, there are very few places in the world that provide the opportunities that India does.” mailto:?subject=Shared%20from%20BBC:How%20to%20do%20 business%20in%20India&body=https%3A%2F%2Fwww.bbc.co m%2Fworklife%2Farticle%2F20150826-the-challenges-of- setting-up-shop-in-india%3Focid%3Dww.social.link.email https://twitter.com/intent/tweet?text=How%20to%20do%20busi ness%20in%20India&url=https%3A%2F%2Fwww.bbc.com%2F worklife%2Farticle%2F20150826-the-challenges-of-setting-up- shop-in- india%3Focid%3Dww.social.link.twitter&via=BBC_ Worklife https://www.facebook.com/sharer/sharer.php?u=https%3A%2F% 2Fwww.bbc.com%2Fworklife%2Farticle%2F20150826-the- challenges-of-setting-up-shop-in- india%3Focid%3Dww.social.link.facebook&t=How%20to%20do %20business%20in%20India https://www.linkedin.com/shareArticle?mini=true&url=https%3 A%2F%2Fwww.bbc.com%2Fworklife%2Farticle%2F20150826- the-challenges-of-setting-up-shop-in- india%3Focid%3Dww.social.link.linkedin&title=How%20to%20 do%20business%20in%20India http://www.bbc.co.uk/news/business-34052368 http://www.forbes.com/sites/timworstall/2014/12/27/india- becoming-third-largest-world-economy-is-a-sign-of-failure-not- success/ http://articles.economictimes.indiatimes.com/2014-04- 30/news/49523310_1_capita-income-third-largest-economy- world-gdp http://indianexpress.com/article/india/india-others/indias- economic-growth-to-beat-china-in-2015-16-imf/ http://www.bbc.co.uk/news/world-asia-india-32790929 http://in.reuters.com/article/2015/08/25/markets-india-stocks- idINKCN0QU09O20150825 http://articles.economictimes.india times.com/2015-04-
  • 23. 28/news/61616013_1_gdp-growth-india-development-update- credit-growth 4/23/2021 How to do business in India - BBC Worklife https://www.bbc.com/worklife/article/20150826-the-challenges- of-setting-up-shop-in-india 2/5 India's huge youth population are expected to drive forward the economy over the next decade. (Credit: Getty Images) Behemoths like Amazon, Starbucks, Uber, Foxconn and even the US presidential candidate Donald Trump have expanded their businesses to India, “thereby justifying our views and decisions when we started operations in the country," Ratra added. There’s no doubt there are many rich investment opportunities in India, but they’re scattered over an obstacle course of opaque rules and regulations. Business people who have found their way through say it takes a lot more than deep reserves of patience to navigate. The greasing of palms India has long struggled with endemic corruption and it’s still a problem. Overt or implied demands ranging from small kickbacks, called “baksheesh,” to large corporate “donations” — common ways to grease the wheels of business fortunes in India — can quickly frustrate
  • 24. foreigners. India still ranks 85 among 175 countries on Transparency International'sCorruption Perception Index. Corruption or graft is a reality foreign entrepreneurs must accept, but not give into, said Melbourne, Australia-based Stephen Manallack, director at East West Academy Pty Ltd, a cross-border trade and investment advisory service that specialises in doing business in India. “The issue of corruption has been the elephant in the room for too long and most people are reluctant to discuss it,” said Manallack, author of Riding the Elephant - Doing Business in India. Dutch national Paul Schuttenbelt, who runs Youth Football International, a football training academy, and the Delhi Youth League, said people won’t ask for pay-offs, but that means that sometimes things just don’t move forwards. “Clearly a lot of middle-men and grounds staff don’t work if you don’t pay them, or give them something.” A mountain of paperwork Foreigners who want to set up businesses in India “must remember that paperwork and processing times are still a little tedious even for Indians familiar with the system,” Ratra said. It takes an average of 30 days just to get a business officially registered, too slow for entrepreneurs used to speedy processing in Canada (five days) or Australia (2.5 days).
  • 25. British expatriate Vikas Vij experienced this first-hand setting up his event management business, The Ideas Exchange, in Mumbai. “The process for registering a business, becoming service-tax registered, installing telecoms and internet systems is not as simple as we take for granted in the UK,” said Vij, in India since 2008. http://www.trumptowermumbai.com/ https://www.transparency.org/cpi2014/results 4/23/2021 How to do business in India - BBC Worklife https://www.bbc.com/worklife/article/20150826-the-challenges- of-setting-up-shop-in-india 3/5 Vikas Vij, Managing Director at The Ideas Exchange, Mumbai. (Credit: The Ideas Exchange) The flow of foreign direct investment in India has long been hindered by a complex system of inscrutable regulations. Canadian businessman Suneet Singh Tuli believes there is a lot more that could be done and wants the Modi government to deliver faster on its pro-business promises. The government should address anomalies of duties to boost manufacturing activity, suggested Tuli, president and CEO of Data Wind, a Canadian tech firm specialising in low-cost digital devices such as tablets and smartphones, which has operations in India. “Greater transparency, good e- governance and stringent graft [corruption] laws could lead to
  • 26. quicker policy decision in procurements.” A patchwork of tax laws Few things have dented India’s appeal for foreign business people more than its arduous tax laws. Critics argue that in addition to being out of sync with the global norm, they’re draconian and, in some cases, amount to tax terrorism. India’s highly publicised battles with local subsidiaries of foreign businesses — Vodafone, Nokia, and more recently Nestle, for instance — have drawn media attention and global scrutiny. “Anomalies in duty structure in relation to import of finished products versus components is a major drawback,” Tuli said, explaining that a patchwork of tax laws across states can soon overwhelm entrepreneurs used to a more uniform set of regulations back home. Building relationships Cultural misunderstanding plays a role in almost every case of cross-border business failure, according to Manallack, who places it at the top of his list of challenges. “Many western business people are not curious about Indian culture,” he said. “Because Indians are so polite and courteous, the westerner thinks that the Indian has adapted to them, but then nothing happens and they wonder why.”
  • 27. As a society, India is very relationship focused. To complicate matters, it’s many countries within a country. “India is a collage of extremely diverse groups of people identified by their history, language, religion, caste, and education,” said Ratra. “This is a complicated issue for most outsiders to wrap their heads around.” While setting up his football academy in India, Schuttenbelt experienced cultural hurdles that frequently foiled what seemed like the perfect setup for scoring a deal. “I would reach http://www.allgov.com/india/news/india-and-the-world/tax- headaches-could-dent-foreign-investors-interest-in-india- 150415?news=856250 http://www.bbc.com/news/business-17746649 http://www.bbc.com/news/business-29532023 http://www.bbc.com/news/world-asia-india-33877136 4/23/2021 How to do business in India - BBC Worklife https://www.bbc.com/worklife/article/20150826-the-challenges- of-setting-up-shop-in-india 4/5 agreements with the top people of the company, after several meetings, and would walk away thinking I had the deal,” he said. “Eventually, they’d result in nothing.” Be prepared for transport problems There has been a surge in bids to improve the country’s creaky
  • 28. infrastructure. Most of the recent infrastructural overhaul has been limited to a handful of big cities — Mumbai, Delhi, Chennai, Kolkata, Bengaluru and Hyderabad. Compared to rival China, there’s plenty of room for infrastructure growth in India, said Tuli who operates businesses in both countries. Dhruv Ratra, CEO of Anglian Omega Network, which has business ventures in India (Credit: ©AntimaKhanna.com) India has only 1,300 km of fast roads compared to 77,000 km in the US, and 112,000 km in China. India doesn’t have any high-speed trains, most averaging under 100km/hour, whereas China has the world’s largest high-speed rail network. Water shortage and power outages are common occurrences and many of the country’s ports still rely on manual labour to move cargo. Hiring smart There is a huge gap in the market for skilled professionals. While India has around 487 million workers, more than two-thirds of Indian employers are struggling to find employable workers. “From my own experience, the fundamental challenge we all face, contrary to popular international opinion, is the difficulty in sourcing the right talent and skill sets to run and scale up a business,” said Vij. “Each year more jobs still go unfilled because the quality of talent does not match.”
  • 29. The current shortage of employable workers in India is attributed to the fact that only 2.3% of the workforce in India has received formal skills training as compared to 68% in the UK, 75% in Germany, and 52% in the US. Sticking it out For most of the first five years of doing business in India, Vij often thought of giving in and going back to the UK, but decided to stick it out for the opportunity and better work-life balance. The decision paid off: “Our trade exhibition, Professional Beauty, became the market leader in the region despite many hurdles and battles,” he said. “This reinforced my thoughts on the value of perseverance in adversity to the extent that we now run that event in four cities around India, and next year will take it to Sri Lanka.” The key to business survival in India, Vij added, has been a strong streak of stubbornness, an unwillingness to be beaten by anyone or any system. “India has … given me the experience to be successful anywhere in the world,” he said. https://www.imf.org/external/np/speeches/2015/031615.htm https://agenda.weforum.org/2014/11/seven-key-priorities- indias-future/ http://www.bbc.com/news/world-asia-india-33550853 4/23/2021 How to do business in India - BBC Worklife https://www.bbc.com/worklife/article/20150826-the-challenges-
  • 30. of-setting-up-shop-in-india 5/5 To comment on this story or anything else you have seen on BBC Capital, head over to Int. J. of Human Resource Management 14:8 December 2003 1333-1349 13 Routledge g ^ Tiykn&ftancliCnHi Comparing business ethics in Russia and the US Rafik I. Beekun, Yvonne Stedham, Jeanne H. Yamamura and Jamal A. Barghouti Abstract In this comparative survey of seventy-three Russians and ninety-two US managers, we explore differences and similarities in ethical decision-making among respondents from these two countries within a business context. Using Reidenbach and Robin's (1988) multi-criteria ethics instrument, we examined whether business people in Russia and the US differed in their judgement of the ethical content of business decisions. Russia and the US provide an interesting comparison because of the extreme differences in their cultural characteristics as well as in their economies and related business development. Our results indicate that, while Americans, in general, tended to assess certain actions as less ethical when applying utilitarian or justice criteria, the ethical judgements of the two groups differed by situation
  • 31. and by criteria employed. Keywords Russia; justice; business; ethics; national culture; US; utilitarianism. With over 150 million potential customers and a country abounding in natural and human resources, Russia has become a magnet for global market activity from many countries, especially the United States (Elenkov, 1997). Doing business in Russia, however, is fraught with difficulties and dangers. US businesses wishing to enter the Russian market need to consider that Russian managers view many practices that are considered moral and ethical in the US culture differently (Tongren et al., 1995). In fact, a US Department of Commerce report has noted that ethical issues, including bribery, extortion, murder and mafia penetration, present a major obstacle that American businesses encounter in Russia (International Trade Administration, 1992). As a Western businessman working in Russia noted recently, 'Business ethics in Russia? I have never heard of it' (Taylor et al., 1997). Conversely, as Russian firms do business with the US, they are finding that Americans practise their 'ethics' very differently, especially with respect to manager-employee salary differentials and job security (Puffer and McCarthy, 1995). Rafik I. Beekun, Professor of Management and Strategy, University of Nevada, Reno, Managerial Sciences Department 28, Reno, NV 89557-0206, USA (tel: -1- 775 784 6993 ext. 303; fax: H-775 784
  • 32. 1769; e-mail: [email protected]). Yvonne Stedham, Professor of Management, University of Nevada, Reno, Managerial Sciences Department 28, University of Nevada, Reno, NV 89557-0206, USA (tel:-1-775 784 6993 ext. 315; fax:-1-775 784 1769; e- mail: [email protected]). Jeanne H. Yamamura, Associate Professor of Accounting, University of Nevada, Reno, Department of Accounting and CIS 26, Reno, NV 89557-0205, USA (tel: -1- 775 784 4823; fax: +115 784 8044; e-mail: [email protected]). Jamal A. Barghouti, Senior Staff Engineer, Dubai Petroleum Company, PO Box 2222, Dubai, United Arab Emirates (tel: +9714 301 2269; fax: -1-9714 301 2360; e-mail: [email protected]). The International Journal of Human Resource Management ISSN 0958-5192 print/ISSN 1466-4399 online © 2003 Taylor & Francis Ltd http://www.tandf.co.uk/journals DOI: 10.1080/0958519032000145783 1334 The International Journal of Human Resource Management In discussing the ethical differences between Russia and the US, many researchers (Apressyan, 1997; Elenkov, 1997; Jackson et al., 2000; Neimanis, 1997; Puffer and McCarthy, 1995; Ralston et al., 1997) have noted the potential impact of these countries' national cultures on ethics, but none has investigated this issue
  • 33. empirically. Yet, by learning more about the process underlying ethics in both countries, global managers and employees could enhance ethical behaviour across national borders (Pratt et al., 1993; Husted, 2000). Further, as Schein (1997) points out, telling a person in another culture that an action is unethical potentially antagonizes that person. As a result, managers put up with rather than attempt to understand each other. Again, deepening the understanding of the process underlying ethics across national cultures can help us decipher what is going on and avoid offending others. Accordingly, in our study, we explore the relationship between business ethics and the national culture of Russia and the US by determining the level of similarity or dissimilarity in ethical judgements between the two cultural groups. We shall rely on Hofstede's (1980: 260) definition of national culture; he defines culture as the 'collective programming of the mind which distinguishes the members of one group or category of people from another'. We shall also use Hofstede's (1980) dimensions of national culture to carry out a cross-cultural, comparative survey. Hofstede's dimensions of culture Hofstede's dimensions of national culture will be used in our study because he clearly draws the connection between national values and economic activity (Husted, 2000).
  • 34. Hofstede (1980) proposed four dimensions of culture by which nationals from different countries could be commonly ranked. Since culture, in general, represents man's accumulated shared learning in the face of 'problems of external adaptation and internal integration', and since espoused values and assumptions, in particular, form part of his/her cognitive and affective make-up (Schein, 1997), they are likely to be related to decision-making processes (Adler, 2002; Messick and Bazerman, 1996). Overall, the determination of whether certain decisions or actions are ethical is likely to be affected by culture in general and dimensions of national culture specifically. Hofstede's (1980, 2001) cultural dimensions are power distance, uncertainty avoidance, masculinity/femininity and individualism/collectivism. Table 1 presents the scores for Hofstede's cultural dimensions for Russia and the US. The US differs from Russia on all four cultural dimensions, but we chose to focus on only two dimensions in this study. We focused on individualism/collectivism and power distance for two reasons. First, Elenkov's research (1997) indicated that Americans and Russians differed significantly on individualism/collectivism and power distance. As seen in Table 1, individualism and power distance are the two dimensions where the US and Russia exhibit the largest differences. Russia scored low on individualism.
  • 35. Table 1 Cultural dimensions Dimensions of culture US Russia Difference Power distance Uncertainty avoidance Individualism/collectivism Masculinity/femininity 40 • 46 91 62 89 87 40 50 (49) (41) 51 12 Sources: Elenkov (1997) and Hofstede (1980) Beekun et al.: Comparing business ethics in Russia and the US 1335 and hence would be considered a collectivistic country; by contrast, the US scored high on individualism and would be considered an individualistic country. Moreover,
  • 36. Russians scored high on power distance as compared to Americans. Second, Hofstede (1980) noted an inverse relationship between individualism/collectivism and power distance, and suggested that both were related to economic wealth. The extreme differences in economic wealth between Russia and the US, historically and in the present, provide fertile ground for exploring national cultural differences in these areas. Further discussion of these dimensions follows. The individualism/collectivism dimension is a bipolar continuum ranging from individualism to collectivism. Individualism describes the inclination of individuals to pursue their personal interests and those of their immediate family (Hofstede, 1980). Members of a highly individualistic country view themselves as self-reliant, and stress individual action. Value connotations related to work in individualistic countries are that ability is the most important career factor, employees are responsible for themselves and employees' involvement with their company is calculative rather than moral in nature (Hofstede, 2001). Furthermore, individualism implies that societal norms such as value standards should apply to all (universalism), that individuals should be emotionally independent of institutions and organizations and that identity is based on the individual. As indicated by Puffer and McCarthy (1995), Americans' belief in individualism has developed for over a century. This stems from the fact that early
  • 37. immigrants to America sought a society where personal ability rather than social status or relationships determined one's station in life. Puffer and McCarthy (1995) also indicate that the US's Judaeo-Christian heritage emphasizes hard work and the accumulation of personal wealth as being virtuous and desirable endeavours. Collectivism, by comparison, describes a culture where individuals are viewed as part of a larger group (an in-group) in which the group members look after one another. Collectivistic cultures protect the interests of their members in return for their loyalty. In such cultures, morality is defined in terms of the benefits for the in-group and implies the maintenance of solidarity (Triandis and Bhawuk, 1997). How are in-groups defined? In-groups are individually centred; thus, they begin with the individual and work their way outwards. The family would provide the first in-group, followed by friends, employers and business partners. Depending on the individual and various societal factors such as the nature of the economy, in-groups may be limited or broadly based. For example, in an underdeveloped economy at the subsistence level, the in-group may be limited to family or family and neighbours. In a highly industrialized society, in-groups may include the workplace and the numerous business relationships encompassed therein. In all cases, in-groups, however defined, will be the focus of the individual's efforts.
  • 38. Work-related value connotations for collectivistic countries are that the company is responsible for employees, knowing the right people is most important for one's career and employees are morally, rather than calculatively, involved with their companies (Hofstede, 2001). Collective rather than self-orientation, differing value standards for in-groups and out-groups (particularism) and emotional dependence of individuals on institutions and organizations are among the societal norms associated with collectivism. Unlike America's focus on individualism, Russia's culture has been dominated by ruling elites, including the tsars, landowners and the Communist Party leaders (Puffer and McCarthy, 1995). As a result, Russians have grown accustomed to the lack of individual freedom. For centuries, the Russian Orthodox Church also stressed the importance of subjugation to authority and the subordination of personal interests to the common good. This emphasis upon collectivist values continued under 1336 The International Journal of Human Resource Management Communist rule where collective rather than personal achievements were rewarded. The pursuit of individual rather than collective wealth and well- being was not only discouraged but viewed as selfish and implicitly unethical
  • 39. (Puffer and McCarthy, 1995). Only in the 1980s have private enterprises become legal in Russia. Overall, Russians have a long tradition of emphasizing collectivism as part of their national culture. Power distance describes the degree to which the less powerful accept an unequal distribution of power. Hofstede (2001) describes key differences between low and high power distance societies. For instance, whereas low pow er distance is associated with decentralized decision structures, less concentration of authority and flat organizational pyramids, high power distance is associated with centralized decision structures, much concentration of authority and tall organizatio n pyramids. Managers in low power distance countries rely on personal experience and on subordinates whereas managers in high power distance countries rely on formal rules. Bollinger (1994) ranked Russia as one of the countries stressing high power distance. Again, Russian culture with its emphasis on authority figures, subjugation to the Communist Party elite and deference to the dictates of the Russian Orthodox Church has bred a legacy of high power distance in the populace and in Russian managers and workers (Puffer and McCarthy, 1995). Hence, subordinates in Russian organizations are more likely to tolerate an uneven distribution of power in the organizational chain of command. This perception is important because it does affect behaviour (Elenkov, 1997) .
  • 40. Competing ethical ttieories for business decisions Ethics are the principles of human conduct regarding either an individual or a group (Shaw, 1999), and 'business ethics' refer to 'What is right and wrong? Good or bad?' in business transactions (Weiss, 1994). The ethical principles that distinguish right from wrong actions are covered by several longstanding normative theories, e.g. justice, relativism, utilitarianism and deontology. These theories can provide potentially conflicting interpretations of what is ethical or unethical, because of the assumptions they make about the processes underlying ethical behaviour. Moreover, prior research (Brady, 1990; Cohen etal., 1996; Hansen, 1992; Hunt and Vitell, 1986; Reidenbach and Robin, 1988, 1990) suggests that individuals making ethical decisions use a varying combination of ethical philosophies or theories. Ethical theories are either teleological or deontological. The first category maintains that it is not actions themselves but their outcomes or consequences (e.g. profit/loss) that determine whether they are ethical or not. Ethical philosophies that focus on outcome are also referred to as consequentialist (Shaw, 1999). Consequentialist theories differ depending on which stakeholders are of most concern in evaluating the effect or consequences of an action. Consequential judgements may be based on the extent to which an outcome is good for the majority of stakeholders
  • 41. (utilitarianism) or in the interest of the individual making the decision or those with whom he or she identifies, such as the company (egoism) (Jackson et al., 2000). The second category, deontology, claims that 'the highest norm of morality' lies in the quality of man's actions themselves, their freedom, their genuineness, and considers that what is good for one man is good for all men. One who subscribes to this approach to ethics is called a non-consequentialist. Jackson et al. (2000: 446) describe non- consequential judgements as 'based on prior considerations of an explicit or implicit set of rules or principles which guides conduct. Judgments are based on these "universal" moral principles which do not anticipate the results of a decision'. Eor instance, ethical Beekun et al.: Comparing business ethics in Russia and the US 1337 judgements may be based on general considerations of what is believed to be 'fair' to all concerned (justice). In this study, we focus on the utilitarian and justice approaches to ethics for .several reasons. First, Hofstede's individualism/collectivism and power distance dimensions (the two cultural dimensions on which the countries under study differ greatly) can be clearly and easily related to utilitarianism by evaluating the
  • 42. effect or consequences of a decision. Who gains from an action: one person or the majority? The ruling elite or the general population? Second, focusing on justice enables an examination of differing definitions of justice and fairness, particularly when related to individualism/collectivism and power distance. For example, does justice for all mean that a collective outcome is fairer? Or does it simply lead to equal (but not necessarily fair) treatment? Third, using one ethical approach from each theoretical category (deontological vs teleological) allows for a much more parsimonious, yet balanced analysis. We now provide an additional description of the two ethical approaches employed in this study. Utilitarianism 'is the moral doctrine that we should always act to produce the greatest possible balance of good over bad for everyone affected by our action' (Shaw, 1999: 49). Although utilitarians also gauge an action in terms of its consequences, an action is ethical if it leads to the greatest benefit for the largest number of people. Self-interest is not appropriate since actions are evaluated by how they contribute to the general good. Utilitarianism focuses on social improvement. Actions are ethical if they result in the greatest human welfare. The principle of justice revolves primarily around fairness and equality. As Weiss (1994) points out, 'the moral authority that decides what is right and wrong concerns the
  • 43. fair and equitable distribution of opportunity and hardship to all'. Rawls (1971) elaborates on the fairness aspect of justice by stating two generally accepted principles. First, fair treatment must be accorded to all individuals. Second, positions and offices must be open to all, and must allow equal access to society's opportunities and encumbrances. Nevertheless, he points out that access to opportunity does not imply uniform distribution of wealth. Additionally, the principle of justice encompasses punishment for misdeeds, especially when unwarranted harm is done. In this regard, one aspect of justice particularly pertinent to a comparison of the economic systems of the US and Russia is distributive justice. To be considered ethical, this approach suggests that decisions and actions should operate according to three primary principles to ensure a proper distribution of benefits and burdens (Deutsch, 1985; Shaw, 1999). Thus: • To each an equal share. When a company distributes its yearly bonuses, each eligible party should receive a portion equal to every other eligible party. • To each according to individual need. Resources should be allocated to individuals or departments in terms of the level of need they experience. According to Deutsch (1985), need is stressed when the welfare of recipients is being targeted, and thus this
  • 44. rule tends to be rejected in the US. • To each according to individual effort. Everything else being equal, employees should receive pay increases or pay cuts in direct proportion to their level of effort. Only merit matters and no other consideration should be taken into account. Giacobbe-Miller et at.'s (1998) research suggests that US managers view payment based on productivity as being fairer than payment based on either need or equality. Although Giacobbe-Miller et al. (1998) suggest that more than one of these principles of distributive justice may be in action simultaneously within an individual, research 1338 The International Journal of Human Resource Management done in the US shows that there is a strong preference for the equity rule (Chen, 1995). By contrast, Giacobbe-Miller et al. indicate that pay systems based on performance, i.e. piece rates, have not been successful in Russia. Further, whereas individualistic cultures such as the US do not embrace the equality rule in pay systems, collectivistic systems such as Russia favour the equality rule because it builds harmony within the group (Chen, 1995). Hypotheses
  • 45. Whether justice or utilitarian principles are employed, working across national borders is difficult because cultural misunderstandings are deemed not to be discussable (Schein, 1997). Although the parameters of ethical behaviour are generally well understood, national and ethnic differences rise to the forefront when organizations work with other cultures. According to Hendry (1999), these differences may stir three types of conflicts. First, the ethical values characterizing the two national cultures may lead to opposite conclusions about what is right or wrong. Second, decision makers from one culture may view something as having major moral implications whereas their peers from another culture view the same item as ethically trivial. Third, decision makers may read a common situation differently even when their national values have some degree of overlap. We suggest that cultural differences are critical to understanding ethical judgements in different countries. Hofstede discusses the manifestations of culture at different levels of depth: 'values' are invisible and a 'core element of culture'; these invisible values become evident in behaviour; decision making and the resulting actions and behaviour are manifestations of the predominant values in a culture (2001: 10). Hofstede (2001: 5) defines a value as 'a broad tendency to
  • 46. prefer certain states of affairs over others'. Kluckhohn (1951, 1962) and Rokeach (1972) provide more comprehensive definitions of values. Kluckhohn and Strodtbeck defines a value as 'a conception . . . of the desirable which infiuences the selection from available modes, means and ends of actions' (1961: 395). Rokeach suggests that values describe that 'a specific mode of conduct or end-state of existence is personally and socially preferable to alternative modes of conduct or end-states of existence' (1972: 159-60). Ethics is implicitly linked to values as ethics describe the ultimate rules governing the assessment of 'what constitutes right or wrong, or good or bad human conduct in a business context' (Shaw, 1999). Considering these definitions, it becomes clear that a society's core values (a broad tendency to prefer certain states of affairs over others) and ethics (rules governing the assessment of what constitutes right or wrong) are interrelated. In making a decision, values are the foundation for the assessment of the situation and alternative courses of action. We suggest that they are also the foundation of the assessment of whether a course of action is right or wrong. Hofstede identified cultural dimensions, 'each rooted in a basic problem with which all societies have to cope, but on which their answers vary' (2001: 29). We suggest that
  • 47. their answers vary because of differences in values and ethics. We chose two culturally diverse countries to investigate the level of similarity or dissimilarity in ethical judgements between two cultural groups. As discussed earlier, persons from an individualistic culture emphasize their families' and their own interests whereas persons from a collectivistic culture focus on actions that lead to the greatest benefit for members of their group. Hence, Russians and Americans attach different Beekun et al.: Comparing business ethics in Russia and the US 1339 meanings to the concept of justice. Individuals from the US, with its emphasis on individualism and its de-emphasis on power distance, can be expected to stand for justice for the common man independent of his/her socio-economic status. In spite of the transient nature of the new Russia, the coilectivist core of its culture would suggest that justice for the referent's in-group(s) takes precedence over justice for individuals (Chen, 1995). Further, Puffer (1994) points out that during the communist regime initiative was not only discouraged but often punished. According to the egalitarian principles of communism, 'no one was supposed to sink too low, nor was anyone to rise too high.
  • 48. People who strived to be better than others were seen as taking away the rightful share of others' (Puffer, 1994: 340). As indicated earlier, people from coilectivist cultures tend to prefer equal distributions whereas people from individualist cultures prefer equitable distributions (Chen, 1995). Hence, Russian people can be expected to stress the equality aspect of justice rather than the equity or fairness aspect. Although a primary Communist goal was the removal of status differences to afford more equal access to opportunities to all, it was the Communist Party elite that cornered all the benefits for itself (Puffer and McCarthy, 1995). This process is in stark contrast to the US with its implementation of the Equal Employment Opportunity Commission, affirmative action policies. Project START, etc. In contrast to the Russians, Americans have come to expect both equality and fairness in terms of justice. Just as for the principle of justice, Americans and Russians differ in their approach to utilitarianism. According to De George (1969), part of the legacy of Marxist-Leninism and the communist approach to ethics is an emphasis on utilitarianism; hence, '[what] leads to communism is good, what hinders it is bad'. In Russia, outcomes are what matter, not the means used to get there. During the more recent transition from socialism, the path to desirable outcomes has become circuitous. The business environment has become quite volatile, with private entrepreneurship being both encouraged and
  • 49. discouraged at the same time (De George, 1999). What will happen to private ownership of property is as yet unclear since many former state structures of distribution are still very much in place. Although we would expect the Russians to continue to emphasize a utilitarian perspective, they are likely to show a concerted disregard for the means to achieve the desired outcomes and to continue to give precedence to collective rather than individual outcomes. Americans, too, are utilitarians. As the American dictum goes, in the end, 'the one with the most toys wins'. However, with the constant attention they give to due process and the spirit of the law, they tend not to overlook the process used to reach desirable outcomes. Their low power distance leads them to question many an edict (e.g. the military service draft, tax laws, etc.) or to scrutinize an unethical action or event, even if such self-examination is ex post (e.g. the Enron failure, the Clinton affairs, the Lockheed bribery scandal). In the US, opportunity is never granted without accountability. Indeed, ethical behaviour in American businesses is governed by a judicious code of laws that stresses both opportunity and accountability (Puffer and McCarthy, 1995). Given the differences in their respective national cultures, we expect Russians and Americans to differ in their assessment of the ethical content of business decisions. When either justice or utilitarian criteria are used, we expect the
  • 50. individualistic, low power distance-oriented Americans to judge business decisions as less ethical because of their emphasis on both the equality and fairness aspects of justice and on both process and outcomes in their search for desirable ends. 1340 The International Journal of Human Resource Management Accordingly, we propose the following hypotheses: HI: The assessment of the ethical content of business decisions is a function of national culture. Hla: When applying justice criteria to judge the ethical content of an action or a decision, respondents from the US will judge a decision or action as more unethical than respondents from Russia. Hlb: When applying utilitarian criteria to judge the ethical content of an action or a decision, respondents from the US will judge an action or decision as more unethical than respondents from Russia. To be consistent with prior ethics research (Reidenbach and Robin, 1988), the above hypotheses (Hla and Hlb) together suggest that Americans and Russians rely on more than one ethical criterion when assessing the ethical content of an action or decision. However, we are also suggesting that, when each specific
  • 51. ethical criterion they refer to is considered separately, people from different national cultures will vary in their assessment of the ethical content of a course of action or a decision. Methodology Sample Data were collected from a convenience sample of 165 respondents who were invited to participate either as a result of enrolment in selected classes or through contact with one of the researchers working in Russia. Ninety-two respondents were from the US while seventy-three respondents were from Russia. The US participants included Master of Business Administration students at a regional university as well as business professionals. MBA students were included for two reasons. First, MBA students are a commonly used proxy for business people and have been found in prior research to share a high degree of congruence with business professionals (Dubinsky and Rudelius, 1980). Second, and more importantly, the MBA students at this university were full-time executives or business professionals who were attending an evening programme. Demographics indicate that forty-seven of the ninety-two US respondents were executives, mid-level managers or consultants or owners of their own business. Only ten of the ninety-two respondents were in the education field, while only four considered
  • 52. themselves as full-time students. The professionals were primarily from electronics and computers (7), health care (5), consulting (7), software (2), food (2), general merchandise (1), furniture (1), logistics (1) and aerospace (1). Forty-seven of the respondents identified themselves as coming from 'other industries'. Geographically the respondents came from all over the US: Nevada (18), Illinois (7), Virginia (8), California (6), Washington (5), Texas (4), DC (3), New Mexico (3), New York (2), Maryland (2) and Pennsylvania (2). Ten other states had a single respondent. Table 2 provides additional demographic data in terms of the size of the firms that our US respondents worked in. Though small size firms tended to be more frequent, our respondents came from firms of a variety of sizes whether size is measured in terms of sales or number of employees. The Russian sample included seventy-three managers, supervisors and group leaders working in private industry, government and academic institutions in the cities of Arkhangelsk, Naryan Mar, Saratov, Moscow and Ukhta. All these cities are located in Beekun et al.: Comparing business ethics in Russia and the US 1341 Table 2 Demographics for US sample: firm sales by firm's number of employees
  • 57. 0 0.00 9 9.78 7 7.61 20 21.74 Total 52 56.52 4 4.35 7 7.61 4 4.35 2 2.17 2 2.17 12 13.04 9 9.78 92 100.00 Scate for sales For firms with sales $5 million or less, then sales = I; $5 ± 10 million = 2; $10 ± 50 million = 3; $50 ± 100 million = 4; $100 ± 150 million = 5; $150 ± 200
  • 58. million = 6; $200 ± 250 million = 7; $250 ± 500 million = 8; $500 ± I billion = 8; $1 billion+ = 9. Scate for emptoyees For firm.s with 100 or fewer employees, then employees = 1; 101-150 = 2; 151-250 = 3; 251-500 = 4; 501-1,000 = 5; 1,000+ = 6. western Russia. Although certain work-related data were requested of all subjects, most refused to provide such information on the basis of security and confidentiality. Data collection The instrument used was Reidenbach and Robin's (1988) multi - philosophy, multi-item survey incorporating several ethical perspectives. This multi- philosophy approach enables assessment of both justice and utilitarianism simultaneously while demonstrating improved reliability through the use of multiple items to assess each ethical philosophy (Kerlinger, 1986). Prior validation of the instrument has provided evidence of high reliability and limited convergent validity. In addition, the scales have demonstrated high correlation with a univariate measure of the ethical content of situations. As a result, high construct validity appears to be present. The survey required respondents to rate the action on a seven-point Likert scale in each of three scenarios using the items described in Table 3. A respondent's reaction to and evaluation of a situation will depend on the nature of
  • 59. the decision or situation (Alexander and Becker, 1978). Thus, the evaluation of the ethical content in the scenarios will vary by situation. Three scenarios developed and validated by Reidenbach and Robin (1988, 1990) are adopted in our survey instrument. They are identified as Bankruptcy, Client Information and Neighbourhood Store, 1342 The International Journal of Human Resource Management Table 3 Ethics instrument scales Ethical perspective Items (seven-point Likert scale — 1 to 7)* Justice Just/unjust Fair/unfair Utilitarianism Produces greatest utility/produces the least utility Maximizes benefits while minimizes harm/minimizes benefits while maximizes harm Leads to the greatest good for the greatest number/leads to the least good for the greatest number Note 'Generally speaking, in the above bipolar scales, 1 = fair orjust (ethical) whereas 7 = unfair, unjust (unethical). respectively. The Bankruptcy scenario addresses the sharing of confidential information
  • 60. between parties related by ongoing business transactions, an auditor and his/her clients. The Client Information scenario similarly addresses the sharing of confidential information but between two unrelated parties. The last scenario. Neighbourhood Store, involves an action by one party that impacts on a larger group of unrelated parties. Russia's historical emphasis on the use of confidential information to control the population provides interesting responses to the first two scenarios. The differing identification of the relevant 'in-groups' lays the groundwork for potential differences in responses to the third scenario. Table 4 presents these scenarios. The survey was completed by Russian participants (in Russian) by means of an on-site administrator and via website access by US participants. The selected scenarios were pilot-tested for relevance with appropriate adjustments made. The Russian instrument was back-translated to ensure equivalence. Table 4 Scenarios Scenario I: Bankruptcy Auditor N serves as the auditor for Widget & Co. Widget's market share has declined drastically, and N knows that Widget will soon he bankrupt. Another of N ' s audit clients is Solid Company. While auditing Solid's accounts receivable, N finds Widget & Co. owes Solid $200,000. Action: Auditor N warns client. Solid Company, about Widget's impending bankruptcy.
  • 61. Scenario 2: Client Information Auditor N is considering a merger with Auditor K. To facilitate the negotiations, K requests access to N's files of client work papers, income tax returns and correspondence. K's clients are not aware of the proposed merger. Action: Auditor N grants K access to the files. Scenario 3: Neighbourhood Store A retail grocery chain operates several stores throughout the local area including one in the city's ghetto area. Independent studies have shown that the prices do tend to be higher and there is less of a selection of products in this particular store than in the other locations. Action: On the day welfare checks are received in this area of the city, the retailer increases prices on all of his merchandise. Beekun et al.: Comparing business ethics in Rtissia and the US 1343 Table 5 Correlations between justice and utilitarianism by scenario and by country' Scenario type Ru.s.ua US Both countries 1 Bankruptcy 2 Client Information 3 Neighbourhood Store All 3 scenarios together Notci ***Signilicant a p < .001;
  • 62. .5288*** .4272*** .4791*** .5163*** **significaiit at p < .01 .5301*** .7534*** .3102** .6406** .5801*** .6234*** .5965*** .6126*** Model The model in our study was comprised of the following: 1 A dependent variable representing the degree to which the decision contained in each of three business scenarios was judged to be ethical based on two ethics theories, i.e. justice and utilitarianism.
  • 63. 2 An independent variable representing the nationality of the respondent (US vs Russia). 3 A control variable representing scenario type as each of the three different scenarios used in our analysis described a different situation. Prior research (Cohen et al., 1996; Reidenbach and Robin, 1988) also indicates that judgements may depend on the setting in which they occur. 4 An interaction term between nationality and scenario type. The motivation here is to control for the possibility that the observed scenario effect might be related to the nationality of the respondents.' Analysis A repeated measures MANOVA analysis of the model was conducted. The multivariate F-test was considered more appropriate because the dependent variables, justice and utilitarianism, were highly correlated (US: .6406, p < .001; Russia: .5163, p < .001). Table 5 summarizes the correlations between justice and utilitarianism by scenario type for each country. Univariate F-tests (ANOVAs) were used to compare the responses of the participants with respect to the two ethical orientations. Finally, mean comparisons and /-tests were used to compare the results for the two countries by ethical orientation and scenario.
  • 64. Results The multivariate results of the MANOVA test of our overall model indicated that the model was highly significant. Specifically, the hypothesis of no overall nation effect was significantly rejected (Wilks' lambda ¥2.411 = 46.10, p < .001), thus providing support to hypothesis I. The assessment of the ethical content of business decisions differed by national culture. The results for scenario type indicated that its inclusion as a control variable was appropriate (Wilks' lambda F4954 = 19.4, p < .001). The results for the interaction of nation and scenario type indicated that the observed scenario effect was related to the national cultures under study (Wilks' lambda F4,954 = 7.54, p < .001). Tables 6a and 6b summarize the results of the univariate ANOVAs. In the individual F-tests, similar results were obtained for justice and utilitarianism. Both the nation and 1344 The International Journal of Human Resource Management Table 6(a) Univariate AN OVA for justice Source Overall model Error Nation
  • 65. Scenario Nation*scenario DF 5 478 1 2 2 Sum of squares 213.0 1239.4 87.13 49.84 76.04 Mean square 42.6 2.592 87.13 "24.92 38.0 F value 16.4 33.6 9.6
  • 66. 14.7 P value .0001 .0001 .0001 .001 Table 6(b) Univariate ANOVAfor utilitarianism Source Overall model Error Nation Scenario Nation*scenario DF 5 478 1 2 2 Sum of squares 347.41 918.53 177.92
  • 67. 149.61 19.87 Mean square 69.5 1.921 177.92 74.81 9.94 F value 36.2 92.59 38.83 5.17 P value .0001 .0001 .0001 .0001 scenario variables were significant for both ethical philosophies. The interaction effect between nation and scenario also proved to be similarly significant.
  • 68. When justice criteria are employed, significant differences are found for two of the three scenarios. When utilitarian criteria are employed, significant differences are found for all three scenarios. Table 7 summarizes the results of the T- tests conducted for each ethical dimension by scenario and by country. With respect to our hypotheses, hypothesis la was significantly {p < .01) supported by the results for scenarios 1 and 3. Further, hypothesis Ib was significantly supported with respect to all three scenarios ip<.0). Discussion and conclusion The US and Russia, two fundamentally different countries, fierce enemies during the Cold War, are facing the need to interact effectively in today's global economy. Table 7 Summary oft-test results for hypotheses la and lb Justice 1 Bankruptcy 2 Client Information 3 Neighbourhood Store Utilitarianism 1 Bankruptcy 2 Client Information 3 Neighbourhood Store A'
  • 71. P< .0001 .3012 .0001 .0001 .0105 .0001 Beekun et al.: Comparing business ethics in Russia and the US 1345 Vogel (1998) discusses globalization and business ethics and suggests that an 'ethics gap' exists between the US and the rest of the world. In particular, the extent of interest in business ethics in the US far exceeds that in any other capitalist country. Russia, a new capitalist country, is struggling with serious ethical issues that have discouraged business people from other countries from investing in Russia. In this study, we explored how Russian and US business people differ in evaluating the ethics of business actions or decisions. We proposed that national cultural differences might be a major contributing factor in the assessment of ethical content. This hypothesis was significantly supported.
  • 72. We also explored differences in the manner in which nationals from these two countries conducted their assessments and uncovered significant differences when justice and utilitarian criteria are used. Furthermore, we found that ethical assessments were situation specific since the type of scenario used in the analysis was also a significant contributing factor and there was a significant interaction between scenario type and national cultures. Overall, as expected, Americans seem to have stricter guidelines when assessing ethics. For all but one scenario under one ethical orientation, the decisions are seen as clearly unethical by respondents from the US. The single exception was found in scenario 2 (the Client Information scenario). In that scenario, using a justice approach, the Russians judged the action to be more unethical (6.16) than did the Americans (5.87). However, this is the only result that was not significant. Hypothesis la suggests that respondents from the US will judge a decision as more unethical than respondents from Russia when applying justice criteria. The results for the Client Information scenario do not support that expectation. In contra.st, the Russian respondents' scored this decision as more unethical than the US respondents. Furthermore, Russian respondents judged this scenario as the most unethical across all scenarios and ethical orientations, differing from the US respondents who found scenario
  • 73. 3 (the Neighbourhood Store) to be the most unethical overall. In scenario 2, a person grants access to important, private information about individuals to a third party without the individuals' approval or knowledge. Russia's history of government intrusion in individuals' lives and the gathering of information and intelligence about the citizens with the purpose of using that information to oppress citizens explains to some degree the Russian respondents' reaction to this decision. Having experienced 'big brother' watching may have sensitized Russians to situations where access to information about individuals is provided to a third party without the approval or knowledge of the affected individuals. The lack of a significant difference between the Russian and the US responses is therefore meaningful. Using justice criteria, both Russians and Americans consider the disclosure of confidential information in scenario 2 to be unethical. Examination of the correlations for the Bankruptcy and Client Information scenarios provides additional insights due to the existence of professional standards governing these areas. In the US, auditors are subject to professional standards addressing both areas. Rule 301 of the AICPA Code of Professional Conduct (American Institute of Certified Public Accountants, 2000) prohibits the disclosure of confidential information without the specific consent of the client. Although the business-persons utilized in this
  • 74. study were not necessarily auditors, it appears that some knowledge of the prohibition is present in the business community. As a result, it could be argued that, because the respondents knew it was considered unethical for the profession, their judgements did not vary regardless of the criteria employed (either justice or utilitarian). The auditing profession in Russia is at an infancy stage, like the still - developing free-market economy. Decisions made by the Russian respondents would not be based on a similar prohibition. 1346 The International Journal of Human Resource Management Results indicate that the individualistic, low power distance Americans have a perception of justice that differs from that of the Russians. Americans have a broader concept of justice that includes equity or fair treatment as well as equality. Hence, presented with a situation, both standards are used, whereas Russians emphasize equality only. However, Puffer (1994) explains that in Slavic cultures two sets of ethical standards have developed — one for impersonal or official relationships and one for personal relationships. She concludes that 'in Russia, while it would not necessarily be considered unethical to deceive someone in a business transaction to achieve a worthy goal, it would be considered unethical to deceive a friend or trusted coll eague'. In the US, deception is considered unethical in business and personal relationships.
  • 75. This finding sheds further light on our results. The collectivistic Russians judge the scenarios differently based on this double standard. The definition of in-group is limited to personal relationships. Hence, decisions are seen as just and outcomes are seen as ethical as long as that in-group benefits. Further, the higher level of power distance in Russia contradicts the emphasis on equality in a communist system. The fact that our Russian respondents were more accepting of the decisions in the scenarios reflects the fear of authority and extent of passivity carried over from a communist system. Additional analyses of the results for each country by scenario and by ethical orientation provide additional insight as to the process underlying the ethical assessments. Respondents from both countries tend to judge all scenarios as less ethical when applying justice criteria. This result is interesting because it indicates that the Russian and US respondents were able to apply justice criteria in a similar fashion to the scenarios despite the differences in each country's view of justice. On an individual scenario basis, the Russian respondents judged the Client Information scenario as the most ethically offensive and the Bankruptcy scenario as least offensive. This result is readily explained by considering the 'in-group' focus of the Russian respondents. In Russia, an individual is expected to support and protect the group. The group of interest
  • 76. would include an auditor and his clients. Thus, warning one client about another client's impending bankruptcy would protect a member of the group. In the Client Information scenario, confidential information about all of the group members was to be revealed to a third party. This would potentially expose the individual group members to risk, since disclosure of confidential information to a third party increases each member's vulnerability. For the US, respondents considered the Neighbourhood Store scenario to be the most offensive. The US focus on justice for all would condemn raising the prices as an action that benefited a few at the expense of many. Members of individualistic cultures stress the applicability of the same standards and rules at all times. A deeper scrutiny of the results suggests additional insights. The high and significant correlations among the ethical orientations (justice and utilitarianism) for both countries support Reidenbach and Robin's (1988) contention that, in any given situation, ethical decision making is a fairly complex process. Thus, multiple ethical criteria are used to gauge the ethical content of a decision. Interestingly, in the Client Information scenario, the correlations are very high for the US (r = .7534, p < .001), but less high for Russia (r = .4272, p < .001). This may indicate that the ethical dilemma in this situation is less 'clear-cut' for Americans and that both ethical criteria lead to the same judgement. Conversely, the fact that the correlation between justice and
  • 77. utilitarianism for Russia is the lowest in this scenario (of the three scenarios) may indicate that they were able to see the two ethical approaches as being more distinct in comparison to their American counterparts. Interestingly, the Client Information scenario is the only one where Russians perceived the action taken as less just and more unethical in comparison to Americans; however, this unexpected result was not significant. Beekun et al.: Comparing business ethics in Russia and the US 1347 The contrasting assessment of the ethical content of the business decisions in this study may also be attributed to the external validity of the instrument for Russian respondents. Given that Reidenbach and Robin (1988) validated their scale in the US, the items used to gauge the ethical stance of the respondents may be culture-bound. Hence, the instrument as a whole may be limited in its ability to capture the ethical process underlying Russian decisions or actions. The above interpretation of the results of our study must take into account several limitations. First, Hofstede gathered data for his original study in the late 1960s and the early 1970s. The data for Elenkov's Russian dimensions were gathered in the 1990s. Although Hofstede believed the national cultural dimensions to be
  • 78. enduring, the potential exists for the differences identified to include both time and nation differences. Second, respondents chose to participate in the study by completing the survey. To the extent that such self-selection biases the data we gathered, the results may be limited in generalizing to the population of US and Russian business professionals. Third, differences in data collection and respondents' unwillingness to contribute personal information did not allow us to control for demographic or work variables that potentially could have affected our study. More specifically, almost all our Russian respondents were unwilling to include their biographical information for fear of potential misuse. Other Russians declined to even participate in such a survey for nationalistic reasons on the grounds that the data might fall in 'the enemy's hands'. Fourth, the US and Russia are both large countries containing a multitude of subcultures. The convenience nature of our sample restricts our ability to assume that the sample accurately reflects the 'average' Russian or American. As a result, our ability to generalize the results of our study to both populations is limited. Finally, as indicated earlier, our ethics instrument may be culture-bound and may suffer from a lack of face validity for non-US respondents. The fact that there was a significant interaction effect between nation and scenario type suggests the urgent need for developing instruments that not only have external validity, but are also non-idiosyncratic. In spite of these limitations, several important theoretical and
  • 79. practical conclusions can be drawn from this study. From a theoretical viewpoint, our results imply that national culture factors need to be considered in the study of global ethics. It is unlikely that ethical principles are invariable across cultures and different contexts. Ethics cannot be understood away from their local cultural fabric. Undoubtedly, more research is needed to determine the exact processes governing the relationship between cultural characteristics and investigate how different cultural factors are related to ethical judgement. The results of our study provide evidence that such research would be worthwhile. Practitioners benefit from the results of this study as both US and Russian practitioners may obtain a deeper understanding of business interactions among managers from the two countries. A Russian judges whether a proposed action may be ethical or not based on the outcomes of the action for the relevant in-group to which he/she belongs. Americans need to convince Russians that their in-group will benefit collectively. Thus, overall, collective outcomes that lean towards equality rather than equity may be the key to mutually satisfactory arrangements. Americans gauge the ethics of a business decision or action ba.sed on a set of rules and standards that are applied to all stakeholders. Although utilitarian like the Russians, Americans pay more attention to process as compared to Russians. Russians need to understand that Americans will seek to apply corporate policy universally and equitably. Such policies may not be appropriate or effective for the
  • 80. Russian subsidiary. Indeed, the Russian executives must then demonstrate to their American counterparts that equity for all the parties involved can be maintained if Russian-specific rules are applied. Americans must not be too hasty with their Russian counterparts. At present, more uncertainty exists about what constitutes ethical business behaviour in Russia than in the US 1348 The International Journal of Human Resource Management because of Russia's unique culture and tumultuous history and its slow transition from socialism (Puffer and McCarthy, 1995). The US stance towards ethics is clear; it passed the Foreign Corrupt Practices Act more than a decade ago, and the US Department of Justice has since been assiduously pursuing violators. Unfortunately, in spite of efforts by dedicated businessmen, e.g. the Round Table of Russian Business, to stem the tide of corruption and poor business practices since 1993, one of its leading founders, Ki velidi, was assassinated in the summer of 1995, and Russia remains less effective at controlling corruption. The ethical configuration of a non-communist Russia is still in the making. Finally, the results of this study confirm Reidenbach and Robin's (1988) finding that ethical decision making is multidimensional in nature. Individuals do not seem to use only one ethical criterion when making ethical assessments.
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